Search

The article offers tips on how marketers can overcome the weaknesses of email to capitalize on its strength as direct marketing tool. Topics covered include how email can be combined with predictive intelligence to let marketers create personalized messages that result in more clicks and conversions. Also mentioned are the advancements in email marketing technology.

The article presents suggestions from email marketing companies Marketo, Mailchimp and Constant Contact on how to improve emails sent by markets, such as approaching potential customers at the right time, the damage done to engagement by unsolicited emails, and gearing messages to mobile devices.

The article discusses ways in which email marketing automation can help generate sales leads. Topics discussed include the advantages of email marketing over social media marketing, the pros and cons of the Campaign Monitor and HubSpot software tools for email marketing automation and the steps for developing an email marketing automation initiative.

The article offers suggestions for retailers, vendors, and sales representatives in the U.S. retail industry for working together to increase the sale of their products among consumers and also discusses the benefits of doing so for them. The suggestions include vendors creating email marketing campaigns and furnish them free-of-charge for retailers, sales representatives making retailers to participate, and retailers in their turn actively promoting vendors.

The article looks at the important role played by African American playwright and producer Tyler Perry's email list in his success. He has been collecting audience members' email addresses at the end of his plays before Facebook, Instagram, and Twitter. The power of his email list was shown in 2003 after he booked six shows at the Kodak Theater for his production "Madea's Class Reunion." It is estimated that his list has since grown to 800,000.

The article offers tips on making the most of one's e-mail marketing campaign. Mary Ellen Hickman, a Brand Management and Marketing Strategy Consultant, states that e-mail is a tactic and not a strategy, and they must be sent at least monthly, should take no longer than two minutes to read and must be optimized to work on mobile devices.

The article discusses the success the electronic mail (email) or inbox marketing strategy, that has been adopted by several salon's who promote their services and offers through this strategy. Topics include keeping the inbox strategy simple in order to be in touch the clients, proofreading emails, and following the online etiquette.

The article focuses on the emerging trend of using hashtags by marketers in the email subject line. Hashtags starts a conversation and continue the conversation beyond an email campaign by reverberating on social media. Hashtags allow marketers to build a successful email subject line including brevity, intrigue, and personal connection.

The article discusses the role of email in an omnichannel marketing program of a retailer firm, and ways on how to leverage it to drive business. It mentions the use of social media to collect opt-in email addresses, and using email campaigns to create synergies with other channels. Suggestions are also offered on ways to support a direct mail campaign, which include sending an email pre-announcing a catalog, sending a follow-up email, and promoting mobile applications.

The article reports on the three major gaps that email marketers must be aware of. The gaps being discussed here inlude, the gap between subscriber response and engagement, the gap between mobile and desktop click and click-to-open (CTO) rates, and the gap among smartphone, desktop and tablet purchases.

The article explores how electronic mail (email) has become the most used and abused marketing tool of authors. Topics covered include the importance and effectiveness of email for book sales and marketing, the ways on how authors can customize and target their messages appropriately in the newsletter lists, and the three types of campaigns that authors can run.

The article offers 10 tips from marketing software firm Marketo Inc. for successful email marketing campaigns in the funeral industry. It suggests using these campaigns to open conversation with the audience, combining the standard segmentation criteria with behavioral data to create more complex segmentation strategies, and creating a mix of campaign styles and methods. It also suggests including social shares buttons on the emails to encourage readers to continue the conversation.