Search

Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. [ABSTRACT FROM AUTHOR]

In the Lucy Scribner Library at Skidmore College, we have produced 11 different postcards to promote services and collections. We have discovered the advantages as well as the limitations of using postcards as marketing/instructional/informational tools. There have also been some practical lessons to be learned along the way. [ABSTRACT FROM AUTHOR]