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Examines the Internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data indicate that, while there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. These two approaches are further distinguished in terms of the Internet usage strategies employed by each group. (Author/MES)

The article presents abstracts on the topic of macromarketing. They include "Time and Consumer behavior: An Interdisciplinary Overview," "Catastrophe Theory in Consumer Attitude Studies," "Preference Mapping in Multidimensional Attitude Spaces," and "Use of Customer Analysis for Better Market Penetration."

The article presents abstracts relating to subject of marketing policy decisions. They include "Factors Influencing the Extension of Bank Credit to Small Businesses," by R. D. Michman, "Issues in Designing Consumer Information Environment," by Charles Lamb, and "A World Turing Point and a Better Prospect for the Future," by Peter LaPlaca.

The article presents abstracts on the topic of marketing institutions. They include "Do Retailers Practice Social Responsibility?" by Peter J. LaPlaca, "Annual reports of the Grocery Industry," by Daniel J. McLaughlin, and "Factors Which May Influence Urban Prescription Trading Areas," by Richard C. Becherer.

The article presents abstracts of marketing institutions. They include "Increase Sales Due to In-Store Display," by Charles Lamb, "Half Century of Supermarkets ... And What's Ahead," by Daniel J. McLaughlin, and "Innovations and New Problems in Today's Direct Marketing," by Bruce J. Walker.

The article presents abstracts about research and forecasting in the field of marketing. They include "Market Research," by William S. Penn, "'Paranoia' about Proprietary Information Release Hurting Marketing Research, 'Recycling' Used Data Could Benefit All," By Charles Lamb, and "An Experiment in Delphi Estimation in Marketing Decision Making," by M. A. Jolson.

A firm's marketing orientation and entrepreneurial orientation intuitively should relate to organizational performance. Considerable theory can be found concerning the causes and consequences of each orientation as well as their relationship, but little empirical evidence exists, especially for small-firm samples. This paper examines the relationship between the two concepts and how this relationship is moderated by the firm's external environment. In addition, the relationship of marketing orientation and entrepreneurial orientation to firm performance and the moderating effects of the environment on these two relationships are examined. The sample consists of entrepreneurs, defined as those individuals who have started or purchased a small business, and who are still leading the business they started or purchased. [ABSTRACT FROM AUTHOR]

Despite legislative support and considerable publicity, the predicted boom in health maintenance organizations (HMOs) has not materialized. This has been due, in part, to an absence of marketing-oriented planning in designing such programs. This paper presents a consumer-oriented approach utilizing conjoint segmentation methodology which can be used to develop HMO plans that stand a better chance of consumer acceptance and marketing success. [ABSTRACT FROM AUTHOR]

Examines the advantages of life style variables over standard demographics in predicting market behavior. Analysis of selected psychographic items; Prediction of consumer service usage typologies; Prediction of categories of consumer bank credit card usage.

The article presents several marketing abstracts relative to planning and strategy. They include "Evaluating HMO Policies with a Computer Simulation Model," "Making Markets: A Numbers Game," by J. Rex Douglas, published in the Summer, 1974 edition of "Marquette Business Review," and "Marketing Tactics in a Time of Shortages," by Theodore Levitt.