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The article analyzes issues associated with direct mail for library marketing. Misty Rose Nesvick, community relations coordinator at Anchorage Public Library) in 2018, shares how the library re-engaged patrons in her article, "A Direct Approach: Re-Engaging Patrons via Postcards." Since direct mail campaigns have a low response rate, expectations were not overly high as to what kind of impact the postcard would have on inactive patrons.

The article offers information on the Angie Brunk is a librarian who was born with a visual impairment and has worked in both communications and user experience design. Topic include she takes the space within Marketing Library Services (MLS) to share techniques to make marketing campaigns more accessible; and she advocates for the use of identity first language, which means referring to an individual as a visually impaired or deaf person.

The article focuses on how Google Inc. help librarians do their jobs better and easier based on the article from the March/April issue of "Marketing Library Services (MLS)" and one from the May/ June issue of Online Searcher. Communications specialist at Mead Public Library in Wisconsin, Josh Lintereur, wrote an article for MLS titled "Using Google Forms to Manage Publicity Requests" and explained how he revamped the way Mead promotes library events.

The article reports that Leading-edge businesses are not only generating information, they are consolidating it in order to meet customer demand for more personalized content. It mentions that data and analytics helping companies better serve customers and better connect to those who have visited their website but have yet to purchase a product or service.

The article focuses on building relationships with law enforcement officers in Salt Lake County, Utah. Topics discussed include increasing accessibility and providing a safe community gathering space for residents; efforts of officer in helping the library to maintain a positive atmosphere without having to directly enforce the rules; and maintaining relation between citizens and law enforcement officers.

The article focuses on the impact of recurring theme regarding the artificial intelligence (AI) on the content marketing. Topics discussed include increase in the investment made in AI initiatives by several companies and mentions the views of several executives on the benefits of machine learning.

The article offers information on significance of marketing in library services. Topics discussed include a survey by Ruth Cuthbertson on marketing program at Quincy Public Library; a report from Kathy Dempsey, longtime editor Marketing Library Services on "Intersection of Technology and Marketing;" and gamification acts as a growing activity within library communities.

The article focuses on "Five Things You Really Need to Know About Social Media," by Laura Solomon and "Not Good With Elevator Speeches? Try Taxi Chats," by Kathy Dempsey. Topics discussed include the five reasons why some libraries have a successful online presence and some do not, the reference to taxi chats in emphasizing the need for librarians to be always ready to educate people about the multitiered value of libraries, and knowing the audience as the underlying theme of the two articles.

The article shows how libraries should meet and communicate with people and increase the level and quality of library services. The steps taken by the Brownsburg Public Library in Indiana to promote the services provided by the library among its patrons and to reach out to people in the community are highlighted. The initiatives employed to train and prepare library staff members to equip them to do effective outreach are described.

The article focuses on articles on big-time branding and data. It examines an article in the November/December 2013 issue of "MLS: Marketing Library Services" on the success of the Mid-Continent Public Library (MCPL) in Missouri with its Access Your World brand. It discusses an article in the December 2013 issue of "The Information Adviser" about big data applications and uses, data sets for business research, big data search engines, challenges and role of the information professional.

In this article the author reflects on several topics related to the information services and library sectors. In the article the author offers her opinions on on a virtual library service called Free Library of Philadelphia which is located in an underground train station in Philadelphia, Pennsylvania, an interview within the issue with Mark Borneman, team leader of marketing and communication at the company DOK Delft and the 2007 release of a J. K. Rowling Harry Potter novel.

In this article the author reflects on the articles "Content and the Intranet," by Manya Chylinski, which appeared in the June 2013 issue of "Intranets" and "Segmentation Can Strengthen Your Marketing Plan," by Kate Vilches, which appeared in the June 2013 issue of "Marketing Library Services". In the article the author offers her opinions on several points which are raised in both articles, on information sharing and on the characters in the television program "Happy Days".

The article looks at library fundraising and marketing methods. Topics include the importance of basing funds requests on facts and evidence rather than anecdotal or storytelling methods, the use of provocative billboards at the Craighead County Jonesboro Public Library in Arkansas, and the utility of adding a mobile website.

Reviews are presented of the articles "How To: Building a Permission-Based Email List" by Elizabeth Otto in the May/June 2012 issue of "MLS: Marketing Library Services" and "Digital Workplace Trends, 2012" by Danielle Monroe in the May/June 2012 issue of "Intranets."

A review of the articles "Engaging Our Community with the 'Geek the Library' Campaign," by Michelle McMorrow Ramsell which appeared in the November 2011 issue of the journal "Marketing Library Services (MLS)" and "Rethinking Silos," by Sam Marshall which appeared in the December 2011 issue of the journal "Intranets" are presented.

The article offers an overview of the articles "Tablets Are Cool, But What Can They Do?," by Robert Berkman in the May 2011 issue of "The Information Advisor" and "Two Successful Strategies for National Library Card Sign-Up Month," by Carolynn Muci in the May/June issue of "MLS." A mini-directory of free and fee-based research-oriented application software (apps) was included in Berkman's article. He explores the operating systems (OS) for tablets. Muci relates her experience of organizing a National Library Card Sign-Up Month campaign in Illinois.

The article discusses MLS: Marketing Library Services in the U.S. by making personal connections. It details the Pennsylvania School Librarians Association (PSLA) legislation committee's task of re-establishing a school library presence in the state's capital, Harrisburg, after the Pennsylvania Department of Education eliminated the Division of School Library Services in 2007. It outlines how library assistant Sami Lange at the Sonoma State University Library worked with residential life coordinators to expand the library's student outreach program.