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Discusses several marketing strategies applied by Dyson to increase sales of their vacuum-cleaner technology. Percentage of vacuums that cost $235 or more which were sold in the second quarter of 2004; Television advertisement for the Dyson vacuum that involved James Dyson, founder of the firm; Reason of consumers of economic groups for buying the vacuum, according to Clare Mullin, global marketing director for Dyson.

The article reports on the plan of U.S.-based Kmart Corp. retail chain to revive its BlueLight Special marketing scheme. Kmart chief marketing officer Brent Willis is handing the relaunch of BlueLight with TBWA/Chiat/Day. As part of the program, Kmart will lower prices on household staples from toothpaste to cereal.

The article looks at the limits of "marketing rock stars" and focuses on the experience of marketing agents Julie Roehm, Kerri Martin, Jerri DeVard and Mary Minnick. The article discusses the limits of marketing careers built on bold statements and media attention. According to the article, top marketing executives today are responsible for business outcomes such as sales and market share.

This article examines why production companies in Hollywood are upending their advertising spending. As more dollars flow from traditional media to web, video on demand and wireless platforms, News Corp.'s 20th Century Fox has thrown its $1 billion media business up for grabs as it consolidates most of its worldwide account at a single global agency. Lions Gate Entertainment, one of the few remaining independents, is searching for a new shop for its $130 million account after working with Palisades Media Group for seven years. And MGM, trying to make a comeback, hired Palisades for its $90 million account in March only to abruptly switch to RPA this summer, according to executives familiar with the matter.

Reports that ad agency Crispin Porter & Bogusky in July 2005 has announced its resignation from the Gateway business before the computer-seller issued its own statement describing a more mutual parting of ways. Legacy of creative exit strategies in the ad industry; Comments from Andrew Robertson, president-CEO at BBDO Worldwide; Importance of exit strategies to agencies.

Focuses on the efforts of information technology company Hewlett-Packard (HP) CEO Carly Fiorina in unifying its marketing strategy. Comments on Fiorina's approach towards marketing; Possible changes in the HP marketing strategy with Fiorina's ouster; Opposition encountered by Fiorina from Walter Hewlett, the son of HP co-founder William Hewlett.

Focuses on the marketing strategies done by Motorola on its Razr mobile telephone. Views of Geoff Kehoe, company senior director of brand communication, on the product; Sales promotions for the product; Marketing spending of the company for the first seven months of 2004.

Reports on the marketing strategy used by Cingular Wireless. Competition with Verizon Wireless; Forecast on the performance of Cingular in the wireless marketplace; Confusion regarding the AT&T Wireless name which merged with Cingular and AT&T Corp.

The article focuses on the use of electronic commerce during the 2000 holiday shopping season in the United States. It cites the emerging trends regarding discounts and advertising spending. Marketing strategies include advertising in places where physical stores are not available and informing consumers about shopping online.

This article focuses on marketing and advertising strategies used by online retailers for the 1999 holiday season. MotherNature.com is giving away the first $20 of a new customer's first purchase. Amazon.com is enticing customers to move beyond its book and music sections by providing customers with money-off coupons for purchases on its toy site. Online sales estimates for the season are pegged at some $10 billion. A Deloitte & Touche study found consumers who have shopped online in the past expect to spend almost one-fifth of their holiday budget online, some $219 of their overall holiday expenditures of $1,067.

This article reports on the decision of Office Depot to shift its 50 million U.S. dollar account to De Vito/Verdi, a New York shop that has made its mark in the retail advertising arena. The change in agencies follows a quiet, closed review that also included incumbent Wyse Advertising and McKinney & Silver. It is part of an overall change in marketing strategy for the chain of office products megastores. Office Depot has been struggling to regain momentum following an aborted merger with its larger competitor, Staples.

This article focuses on the marketing plans of the E&J Gallo Winery for the fall of 1997. The company is remaking its marketing efforts, for the first time using immediate members of the Gallo family as spokespersons in advertisements and, in a major shift, rolling product out on a regional basis instead of national. The move comes with the launch of Gallo of Sonoma wines, a newer tier of varietals with a suggested retail price of $10. Print advertisements for the line -- billed as a new generation -- breaking in the Western U.S. this month feature two members of the Gallo family -- Matt Gallo, director of operations for the wine group, and Gina Gallo, winemaker. Both are grandchildren of the late Julio Gallo.

This article focuses on the marketing efforts of SegaSoft for its online game HEAT.NET, which target 18 to 34 year old males. The company is creating the fictional CyberDivision movement whose purpose is to divert onto cyberspace what it describes as a primal human urge to kill. The marketing strategy is likely to gain various criticisms following the mass suicide of cult members in California in March 1997. HEAT.NET will offer consumers personal computer games, tournaments, chat, e-mail, personal Web pages and membership points that can be redeemed for prizes or discounts on game software.

The article discusses concerns that customized marketing campaigns may increase revenue. A survey of chief marketing officers (CMOs) reveals that most companies use small amounts of personalization in marketing but a majority of CMOs believe personalization can strengthen customer loyalty. Customized marketing techniques include e-mails and database marketing. Personalized marketing techniques are being developed based on consumer Internet usage.

The article focuses on the marketing strategy of Apple Inc. for its iPhone cellular telephone, which will be introduced on June, 29, 2007. The company's plan is seen as closely resembling its 2001 marketing campaign for the iPod music player, with a large advertising expenditure surrounding the introduction of the product, followed by a near halt to allow word of mouth marketing, letting Apple judge consumer reaction. INSET: AD AGE'S DATACENTER BREAKS DOWN THE GROWTH OF IPOD AND ITUNES.

An interview is presented with Casey Keller, executive vice president and Chief Marketing Officer for Motorola Inc. Keller discusses challenges faced by Motorola in 2007, the company's new marketing strategy, and advances in mobile phone technology. Keller mentions the impact of Apple's iPhone.

The article focuses on telecommunications company Sprint, and its struggle to compete with rivals AT&T and Verizon. Sprint is losing brand value. Advertising agency Goodby Silverstein & Partners has been hired to help the ailing company. Sprint's decision to keep the Nextel name instead of merging the two is mentioned. Sprint has decided to build its wholesale business, allowing other wireless companies, such as Virgin Mobile, Qwest and Pivot, to run on its network.

The article looks at Visa's "Life Takes Risk" advertising slogan. Visa Exec VP-Chief Marketing Officer Suzanne Lyons decided to part with long-time agency BBDO and dropped its "Everywhere you want to be" campaign. Lyons launched the "Life takes Visa" campaign at the 2006 winter Olympics in Turin, Italy. Lyons also committed to new media with an all-internet campaign for a card-security program. The article discusses Visa's Initial Public Offering.

The article looks at Hugh MacLeod's role in marketing the South African wine Stormhoek. MacLeod offered free wine to 85 bloggers, some of whom spread the word. As a followup to a U.S. launch, he gave fee wine to 100 dinner parties over 100 days. According to MacLeod, there's more to blog marketing that sales because blogs help marketers see consumers as people.

The article looks at Verizon Wireless. According to the article, John Harrobin is building Verizon's next big revenue generator: entertainment. The VP-digital media and marketing is trying everything from clips from the television show "Desperate Housewives" to ringtones from singer Jimi Hendrix. The article discusses Verizon's V-Cast service, the Chocolate musical player phone, and its backing of a comedy talent search with JibJab.com.

The article looks at the cable company Comcast. According to the article, Marvin Davis, senior VP-marketing at Comcast Cable, has wakened sales at Comcast with a multifaceted, retro chic marketing push for products such as the triple play of digital voice, cable, and high-speed internet. The article states that the "It's Comcastic" campaign from Goodby, Silverstein & Partners, has sold the product and has made Comcast one of the best branded cable companies.

The article focuses on the plans of Australian appliance marketer Breville to expand its operations in the United States. The company, which has been in the country for five years and still remains virtually unknown, plans to model its business operations after Britain's successful vacumn cleaner marketer Dyson.

The article offers information on the marketing strategy of mobile phone manufacturer Motorola in 2005. The mobile phone manufacturer implements a do-it-yourself marketing style. The success of the company is attributed on the personalized design of its phones. The appointment of Ed Zander as CEO, is also attributed for the company's success.

This article reports on how Lily Volpe and her team at W. J. Deutsch & Sons manage the marketing of the Yellow Tail wine brand, which continuously gains market popularity in the U.S. as of November 2005. Volpe seeded Yellow Tail as a discovery brand spread primarily by word of mouth and an under the radar campaign. Advertising had the line "Now spotted outside Australia'' and "Have you spotted it?" As the brand's popularity grows, Volpe's biggest challenge is maintaining the Yellow Tail kangaroo's market impact.

This article focuses on the marketing efforts of Jamdat Mobile for its bowling game designed for mobile phones. Jamdat consistently has held four out of the top 10 video game titles, among them Tetris and Downtown Texas Hold 'Em. Minard Hamilton, executive vice president of sales and marketing of the company, says that most electronic games are conceived, created and played by young males. But Jamdat executives realized that the mobile phone had a kinder, gentler and more mainstream audience and one that included a large percentage of women.

This article describes the efforts of Microsoft to reinvent its marketing strategy in an attempt to reach out to consumers, as of November 7, 2005. While far from a traditional startup, Microsoft is in a sense reinventing itself. It is enlisting young executives like Eric Gilmore in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blamed for security breaches.

Reports on the problems facing telecommunications companies in the U.S. in the first quarter of 2005. Implications of a federal decision allowing consumers to port their cellphone number to another carrier; Actions taken by companies to prevent subscriber turnover; Changes in the marketing strategies of telecommunication companies.

Features Jo Harlow, vice president of North American marketing operations at Nokia, and her strategies to sell Nokia handsets. Challenge in regaining the initiative in brand and technology leadership; Launch of the Nokia Unwired program by Harlow; Effects of the efforts of Harlow on the company.

Provides information on the marketing strategy of Target. Views of Howard Davidowitz, chairman of Howard Davidowitz & Associates, on the strategy of Target; Sales performance of Target in November; Information on the wake-up call program of Target.

Presents news briefs on the advertising industry in the U.S. as of November 2004. Changes in the marketing strategy employed by the basketball team Portland Trail Blazers; Information on the annual sales meeting of the "Entertainment Weekly"; Tips outlined by the staffers at "Budget Living," magazine for balancing the budget.

Provides information on the marketing strategy of Virgin Mobile for the holiday season in 2004. Overview of the content of its advertisements with corresponding lyrics; Forms of media through which the marketing effort will be released; Example of a sentiment inside a post card that the company plans to give out in restaurants, clubs and other locations.

Features Build-A-Bear Workshop, a company that offers selections of empty cloth bear bodies, which customers stuff, dress and name on a birth certificate. Marketing tactics for the company; Action taken by the company to keep customers interested.

Focuses on the marketing strategy for palmOne's smart phone, the Treo 600. Characterization of the phone, according to Page Murray, VP of marketing for Treo 600; Sales of the phone through August 2004; Action taken to target business travelers.

Offers a look at the popularity of mobile phones as a marketing tool. Expected worldwide revenue from mobile information and entertainment by 2007; Information on the mobile marketing efforts of the motion picture, cable TV and music industries; Result of the wireless marketing efforts for Britney Spears' fragrance, Curious.

Profiles Initiative VP and director of local broadcasting Sue Johenning. Information on the marketing strategy she uses for the company; Duties of Johenning with the company; Companies which she represents.

Focuses on the plans of entrepreneur Erik Stangvik and his partners to create a children's cooking show. Concept of the cooking TV series for children; Market strategy and positioning of the project; Investors in the venture.

Focuses on the challenges faced by Reggie Fils-Aime, marketing chief of Nintendo of America, in the video game industry and the company's business competition with Sony and Microsoft in 2004. Career background of Fils-Aime; Characteristics of Fils-Aime; Marketing strategy of Nintendo according to Fils-Aime.

Presents news briefs on the U.S. advertising industry as of September 17, 2004. Marketing strategy of Butler, Chine, Stern & Partners in the business; Initiatives in celebration of the Talk Like a Pirate Day; Retirement of Scott Gilbert at Saatchi & Saatchi in New York.

Reports on the decision of Boost Mobile to use rap artists in their marketing strategy in order to pump up their sales. Consumers targeted by Boost Mobile; Names of rap artists included in the advertising campaign called Where You At?; Information on the number of subscribers of Boost in July 2004.

Features Kimberly Peddle, marketing manager for the Coffee-Mate business of Nestle. Performance of Coffee-Mate in the market; Information on the advertisement of Coffee-Mate; Marketing strategies of Peddle.

Reports on the advertising campaign launched by the removable-digital-memory firm SanDisk in the U.S. in May 2004. Remarks from Mark Hittie, senior vice-president and director of retail marketing at SanDisk, about the marketing strategy of the company; Details of the marketing strategy of SanDisk; Market share of SanDisk in the removable-digital-memory category in the U.S.

Describes the marketing tactics of Daryl Evans, vice-president of advertising and marketing communications at Cingular Wireless, to acquire more cellphone users and to retain the customers of acquired AT&T Wireless. Customer service strategy of Cingular Wireless; Action taken by the company to promote its services; Career background of Evans.

Reports on the signs of recovery among small and midsize advertising agencies according to a survey conducted by the Vinyard Group from December 2003 to January 2004. Percentage of agencies that landed more new clients and billings; Aggressiveness of survey respondents on their new-business efforts; Importance of referrals for respondents; Strategies for landing new clients.

The article reports on the increase in sales figures for wines in the U.S. Key issues discussed include record wine shipments in 2002, the increase in the popularity of wine products due to low prices and the marketing strategies used by vintners to attracting new consumers to their products.

The article reports on the changes to the marketing strategies of SBC Communications in the United States citing its competition with other telecommunication companies, AT&T Corp. and Verizon Communications. It has also announced the transfer of its advertising account from Silverstein & Partners to Omnicom agencies, Merkley Newman Harty & Partners and GSD&M.

The article reports on the efforts of Palm Inc. to expand its market by taking personal digital assistants (PDA) into the mainstream retail market in the U.S. in 2002. Key issues discussed include the move of the firm to launch the Zire PDA in the market, the price of the product and Palm's market share in the PDA sector.

The article reports on champagne and high-end wine marketers' readjustment of their vintage and marketing strategies in the face of recession and in the wake of the September 11, 2001 attacks in the United States. High-price wines are borrowing from their mass-market brethren in shifting both their target and message. Traditionally the luxury wine segment relied on restaurants for promotion of their vintages. Now high-end winemakers are relying more heavily on mass-market strategies such as direct-to-consumer pitches, including radio and outdoor advertisements, as well as promotions and giveaways.

The article reports on the first major marketing step taken by Phil Marineau, president-CEO of Levi Strauss & Co. as the company shifted its U.S. jeans account to Bartle Bogle Hegarty, New York, from TBWA/Chiat/Day, San Francisco, California in 2002. Marineau, former president-CEO of PepsiCo's Pepsi-Cola North America, joined Levi Strauss two years ago as president-CEO, and he has been working to improve relations between the apparel marketer and retail customers who often consider it arrogant. He also has aggressively tried to paint a turnaround picture for credit rating services, with his publicity machine touting numbers such as a drop in sales decline from 13 percent in 1999 to the current rate of decline of nine percent. The ads of TBWA/Chiat/Day for Superlow jeans, featuring singing belly buttons, have been the most successful of the litany of ads and tag lines produced over the four years the agency had the account. According to Irma Zandl, president, Zandl Group, a youth marketing consultancy, the popularity of Levi's among young people plummeted 74 percent from 1996 to 2001, with only eight percent citing it as their favorite jeans, down from 31 percent in 1996. She added that while the ads of Bartle Bogle in Europe are smart, cerebral and quirky, she was uncertain the British ad style would appeal to young Americans.

This article reports that electronic commerce giant Amazon.com hired advertising agency Wieden and Kennedy for its estimated $50 million account. Amazon.com cited the need for a global partner to formulate a worldwide branding strategy for its growing e-business in Europe and in Asia.

The article discusses the strategic plans of Alan Lacy, chief executive officer of Sears, Roebuck & Co. to use the company's marketing to promote Sears as a shopping destination in the United States. Lacy took over the Sears rebuilding effort in October and made proposals to use the retail chain's marketing budget to transform and promote the chain into a shopping center. The company's advertising agencies are Ogilvy and Y&R.