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3. Analiza besedil vsebinskega trženja v spletni prodaji in na blogih

Author

Vrabič, Sara and Kolar, Tomaž

Subjects
advertisement, social networks, analiza, research, analysis, electronic marketing, oglas, družbena omrežja, udc:339.138, elektronsko trženje, quality, kvaliteta, marketing, internet, raziskave, trženje
Published
2021

4. Uporaba čustev v oglaševanju na televiziji

Author

Bogdanoska, Marinela and Kos Koklič, Mateja

Subjects
advertisement, analiza, research, analysis, media, oglas, consumer psychology, television, mediji, marketing, raziskave, advertising, udc:659.1, oglaševanje, psihologija potrošnika, trženje, televizija
Published
2021

7. Nostalgija v TV oglasih in porabnikovo nakupno odločanje

Author

Oranič, Tanja and Kos Koklič, Mateja

Subjects
advertisement, analiza, research, nakup, analysis, oglas, odločanje, consumer behaviour, consumer psychology, decision making, purchasing, udc:366, marketing, vedenje potrošnikov, raziskave, advertising, psihologija potrošnika, oglaševanje, trženje
Published
2020

8. Trženjsko komuniciranje na primeru podjetja Corpo

Author

Makuc, Mateja and Bodlaj, Mateja

Subjects
advertisement, odnosi z javnostjo, social networks, analiza, analysis, electronic marketing, oglas, družbena omrežja, udc:339.138, poslovno komuniciranje, business communication, public relations, elektronsko trženje, case study, marketing, advertising, oglaševanje, trženje
Published
2020

9. Odnos porabnikov do oglasov s seksualnimi vsebinami

Author

Hudoklin, Primož and Culiberg, Barbara

Subjects
advertisement, analiza, research, spol, analysis, consumer, oglas, consumer psychology, psychology, udc:366, marketing, potrošnik, sex, psihologija, raziskave, advertising, psihologija potrošnika, oglaševanje, trženje
Published
2020

10. Millennials' attitudes towards Instagram advertisements

Author

Pikl, Barbara and Žabkar, Vesna

Subjects
advertisement, social networks, youth, research, analiza, analysis, media, oglas, družbena omrežja, udc:339.138, mediji, marketing, Instagram, mladina, raziskave, advertising, oglaševanje, trženje
Published
2020

11. Analiza trženja hitre mode

Author

Erman, Hana and Bodlaj, Mateja

Subjects
advertisement, primeri, H&M, Zara, tekstilna industrija, Topshop, oglas, consumer behaviour, Primark, blagovne znamke, brands, udc:366, cases, Forever 21, marketing, vedenje potrošnikov, textile industry, advertising, oglaševanje, trženje
Published
2020

12. Vloga čustev iz oglasov v porabnikovem nakupnem vedenju

Author

Bačić, Mira and Kos Koklič, Mateja

Subjects
advertisement, analiza, research, nakup, analysis, oglas, odločanje, consumer behaviour, emotions, decision making, purchasing, udc:366, marketing, čustva, vedenje potrošnikov, raziskave, advertising, oglaševanje, trženje
Published
2020

13. Privlačnost in potencial Google oglasov za podjetja na slovenskem trgu

Author

Eberhard, Maja and Kos Koklič, Mateja

Subjects
advertisement, social networks, analiza, research, analysis, electronic marketing, oglas, družbena omrežja, udc:339.138, podjetje, Google, elektronsko trženje, marketing, raziskave, enterprises, advertising, oglaševanje, trženje
Published
2020

14. Umeščanje izdelkov v resničnostne šove

Author

Gale, Manca and Culiberg, Barbara

Subjects
advertisement, media, oglas, udc:339.138, proizvodi, television, ethics, mediji, products, entertainment industry, etika, marketing, zabavna industrija, advertising, oglaševanje, trženje, televizija
Published
2020

15. Oglaševanje pohištvenega podjetja Alples d.d

Author

Brišar, Karmen and Oblak, Leon

Subjects
podjetje Alples, advertisement, udc:674:339.138, marketing, Alples company, oglaševanje, trženje
Abstract

Predstavili smo pohištveno podjetje Alples in njegovo delovanje na področju trženja, s poudarkom na oglaševanju. Podjetje je bilo v preteklosti, glede na sredstva, vložena v oglaševalske in druge trženjske aktivnosti, eno izmed vodilnih v slovenski lesni panogi. Kljub temu pa se ne more kosati s podjetji iz drugih panog, ki po podatkih agencije Linea Medije d.o.o za oglaševanje namenijo precej več sredstev. Prikazali smo deleže finančnih sredstev, ki jih za trženje nameni podjetje Alples in deleže, ki jih za to namenijo druga podjetja na slovenskem trgu. Podali smo tudi predloge ukrepov, ki bi podjetju omogočili večjo propoznavnost, tudi med mlajšimi generacijami. Thesis presents Alples Furniture Company and its activities in the marketing area with an emphasis on advertising. Company made use of different advertising media and is, considering the invested financial means into advertising activities, one of the leading companies in the woodworking industry. According to Linea Medija d.o.o., Slovenian advertising company, it cannot be compared to companies in other branches investing a higher percentage of financial means into advertising. The share of financial means, invested into advertising by Alples, and the share of financial means, invested into advertising by other branches on the Slovenian market, is also presented. The thesis also suggests enabling bigger recognition of the company among younger generations.

Published
2020

16. Standardizacija in prilagajanje oglasov v mednarodnem trženju

Author

Travica, Luka and Bodlaj, Mateja

Subjects
advertisement, standardization, analiza, research, analysis, adjustment, mednarodno trženje, oglas, udc:339.138, international marketing, standardizacija, marketing, usklajevanje, strategija trženja, raziskave, marketing strategy, advertising, oglaševanje, trženje
Published
2020

17. Moč glasbe v oglaševanju pri obujanju nostalgije in čustev

Author

Simonič, Anja and Žabkar, Vesna

Subjects
advertisement, analiza, research, analysis, glasba, oglas, poslovno komuniciranje, emotional intelligence, business communication, marketing, uspeh, music, raziskave, čustvena inteligentnost, advertising, success, udc:659.1, oglaševanje, trženje
Published
2020

18. Vloga personaliziranega spletnega oglaševanja v vedenju porabnika

Author

Derstvenšek, Tjaša and Kos Koklič, Mateja

Subjects
advertisement, analiza, research, analysis, electronic marketing, oglas, satisfaction, consumer behaviour, udc:339.138, loyalty, elektronsko trženje, marketing, zadovoljstvo, vedenje potrošnikov, raziskave, advertising, oglaševanje, trženje, lojalnost
Published
2020

20. Vloga oglaševanja v procesu nakupa storitve mobilne telefonije

Author

Njenjić, Nataša and Kos Koklič, Mateja

Subjects
advertisement, services, mobile telephony, analiza, research, nakup, analysis, oglas, odločanje, consumer behaviour, udc:339.138, storitve, mobilna telefonija, decision making, purchasing, case study, marketing, vedenje potrošnikov, raziskave, advertising, oglaševanje, trženje
Published
2019

22. Neto rezultat promocije izdelka oziroma storitve na področju športa

Author

Pavlič, Aljaž and Žnidaršič, Jana

Subjects
advertisement, odnosi z javnostjo, oglas, satisfaction, šport, proizvodi, poslovno komuniciranje, business communication, public relations, loyalty, products, udc:005.57, marketing, zadovoljstvo, sports, advertising, oglaševanje, trženje, lojalnost
Published
2019

23. Etika v prikritem oglaševanju

Author

Lesjak, Katja and Slavec Gomezel, Alenka

Subjects
advertisement, analiza, research, analysis, oglas, regulation, consumer behaviour, udc:339.138, poslovno komuniciranje, business communication, ethics, regulacija, etika, marketing, vedenje potrošnikov, raziskave, advertising, oglaševanje, trženje
Published
2018

25. Sporne prakse v slovenskih oglasih

Author

Zaletelj, Tamara and Slavec Gomezel, Alenka

Subjects
udc:339.13, advertisement, analiza, research, analysis, oglas, regulation, kontrola, ethics, regulacija, etika, marketing, raziskave, advertising, control, oglaševanje, trženje
Published
2018

26. Analiza gverilskega trženja v slovenski založbi

Author

Kubot, Sandra and Kos Koklič, Mateja

Subjects
advertisement, založništvo, Slovenia, oglas, gverilsko trženje, comparisons, udc:339.138, podjetje, guerrilla marketing, efektivnost, efficiency, publishing, marketing, komparacije, strategija trženja, Slovenija, enterprises, marketing strategy, trženje
Published
2018

27. Pravna ureditev televizijskega oglaševanja v Sloveniji

Author

Trtnik, Tadeja and Korže, Branko

Subjects
advertisement, codices, analiza, analysis, Slovenia, oglas, udc:339.138, television, legislation, zakonodaja, kodeksi, marketing, Slovenija, advertising, oglaševanje, trženje, televizija
Published
2017

28. Krepitev blagovne znamke Planeswalker.si v Sloveniji

Author

Rutar, Andrej and Erjavec, Jure

Subjects
advertisement, corporate identity, primeri, research, identiteta podjetja, oglas, projects, udc:339.138, projekti, trademarks, blagovne znamke, cases, marketing, image, raziskave, advertising, oglaševanje, trženje
Published
2017

30. Oglaševanje v parkirnih hišah

Author

Ciglar, Janja and Pfajfar, Gregor

Subjects
advertisement, analiza, research, analysis, parking, oglas, parkiranje, budgets, udc:339.138, proračuni, marketing, raziskave, advertising, oglaševanje, trženje
Published
2017

31. Vpliv radijskega oglaševanja na proces nakupnega odločanja

Author

Luzar, Nina and Žabkar, Vesna

Subjects
advertisement, analiza, primeri, research, nakup, analysis, media, oglas, odločanje, consumer behaviour, decision making, mediji, radio, purchasing, cases, Radio Aktual, marketing, vedenje potrošnikov, raziskave, advertising, udc:659.1, oglaševanje, trženje
Published
2017

35. Vloga digitalnega pripovedovanja zgodb za povezovanje s porabniki

Author

Potočnik, Maša and Kos Koklič, Mateja

Subjects
advertisement, property, oglas, consumer behaviour, udc:339.138, blagovne znamke, case study, premoženje, brands, marketing, vedenje potrošnikov, advertising, oglaševanje, trženje
Published
2017

36. Oglaševanje in pregled dejavnikov njegove uspešnosti

Author

Rosales Luna, Jordi Ezekiel and Rašković, Matevž

Subjects
advertisement, trends, meritve, oglas, udc:339.138, trendi, efektivnost, efficiency, quality, kvaliteta, marketing, planning, measurements, advertising, oglaševanje, trženje, planiranje
Published
2017

40. Etika v oglaševanju

Author

Stražišar, Lina and Pfajfar, Gregor

Subjects
advertisement, codices, analiza, research, analysis, oglas, legislation, ethics, business morality, zaščita potrošnika, zakonodaja, etika, kodeksi, poslovna morala, marketing, consumer's protection, raziskave, advertising, udc:659.1, oglaševanje, trženje
Published
2015

41. Koraki do uspešne prodaje

Author

Gigović, Mirjana and Penger, Sandra

Subjects
odnosi s strankami, advertisement, services, nakup, mystery shopping, consumer, claims, prodaja, oglas, proizvodi, storitve, navidezno nakupovanje, purchasing, products, sales, udc:658.8, customer relationship, marketing, potrošnik, uspeh, reklamacije, success, trženje
Published
2015

45. Uspešnost pasičnega oglaševanja

Author

Flerin, Maruša and Žabkar, Vesna

Subjects
advertisement, Internet, analiza, research, analysis, electronic marketing, oglas, elektronsko trženje, trademarks, blagovne znamke, efektivnost, information technology, efficiency, marketing, informacijska tehnologija, raziskave, udc:659.1, trženje
Published
2015

46. Sprejemanje oglaševanja preko pametnih telefonov pri porabnikih

Author

Mislej, Lars and Žabkar, Vesna

Subjects
advertisement, mobile telephony, analiza, analysis, oglas, consumer behaviour, mobilna telefonija, poslovno komuniciranje, business communication, questionnaires, marketing, vedenje potrošnikov, ankete, advertising, udc:659.1, oglaševanje, trženje
Published
2015

47. Tržno komunikacijski program za podjetje Avto Partner d.o.o

Author

Razinger, Peter and Žabkar, Vesna

Subjects
advertisement, odnosi z javnostjo, Slovenia, Avto Partner, udc:339.138, poslovno komuniciranje, poslovanje podjetja, commercial enterprise, sales, Slovenija, uspešnost poslovanja, company performance, business efficiency, avtomobili, trženje, direct selling, prodaja, oglas, cars, market analysis, business communication, public relations, trgovinsko podjetje, marketing, direktno trženje, tržna analiza
Published
2014

48. Etični vidik organizacijskega komuniciranja

Author

Kramžar, Mateja and Zupan, Nada

Subjects
codices, advertisement, odnosi z javnostjo, komuniciranje, oglas, communications, udc:339.138, poslovno komuniciranje, business communication, ethics, public relations, business morality, neverbalno komuniciranje, etika, kodeksi, poslovna morala, marketing, non-verbal communication, trženje
Published
2014

49. Oglaševanje v toaletnih prostorih

Author

Turšič, Mojca and Ograjenšek, Irena

Subjects
advertisement, analiza, research, analysis, oglas, sredstva javnega obveščanja, poslovno komuniciranje, business communication, ethics, business morality, etika, poslovna morala, marketing, raziskave, means of public information, udc:659.1, trženje
Published
2014

50. Gledanost televizije med otroki in mladostniki

Author

Durić, Jasna and Žabkar, Vesna

Subjects
advertisement, analiza, research, analysis, consumer, oglas, otroci, udc:339.138, television, children, marketing, potrošnik, raziskave, trženje, televizija
Published
2014

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