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Discusses the environmental campaign movement in the U.S. for the preservation of rainforest. Emergence of environmental campaigns in mass media; Advocacy of U.S. politicians for the environmental campaign; Concerns of scientists on various environmental problems; Argument that demanding unilateral action from the Southern Hemisphere in the name of the greenhouse effect is unlikely to do any good to the environment.

Highlights the changing image of the U.S. police in mass media. Change in the tendency of middle-brow readers with regard to police role in the detective stories; Picturization of a cop in the television program "Dragnet"; Visualization of implicit relations of the cop to the society as depicted in "Dragnet."

The article offers information on the trends in the advertising expenditures in the U.S. It focuses on the performance of different sectors of the advertising industry in the year 1948. It states that the CBS Corp. and National Broadcasting Co. Inc. (NBC) reported a rise in their networks revenues. It discusses reasons for an estimated high frequency of switches made by media buyers which includes cost conscious advertisers. According to admen, farm magazines will have a good year in 1949.

The article presents a chart of media buying and planning guide cable network in the U.S.

The article presents a case study of the online component of U.S. Senate majority leader Harry Reid's 2009 re-election campaign. It discusses the online campaign strategy components of nanotargeting across the electorate, building segmented remarketing lists, and layering for traditional media buys with the use of online television ads and flash banners. It concludes that strategy can be used for voter persuasion.

The article suggests the mistakes that should be avoided about media buyers when putting up a campaign in the U.S. It stresses the importance of media analysis to estimate how many voters can be reached with a particular medium, period of time and cost. It advises against relying on the lowest unit rate (LUR), which brings a high probability of being preempted or bumped off by somebody willing to pay more. When choosing media buying firms, those who specialize in political media buying and political analysis are recommended.

The article suggests basic television (TV) production and media-buying strategies aimed at strengthening political campaigns in the U.S. It stresses the significance of the quality of the campaign, when it comes to attracting prospective voters. Also noted is the need to use a tripod for smooth camera movement. It cites various metrics that can be used to evaluate the strength of a particular TV advertising schedule, including gross rating points (GRPs).

The article presents perspectives of several executives on media buying and planning concept in direct response television marketing in the U.S. Bob Yallen, president of Inter/Media Advertising, believed the importance of understanding the economic and sociological factors in human behavior. Greg D'Alba, chief operating officer (COO) of Cable News Network, stated the relationship between the new media concept and telecommunication system.

The article relates the story of how staff at media buying service Fortune Media Inc. created and executed a microtargeted media plan to deliver the right North Carolina audiences on behalf of EMILY's List, a political action committee (PAC) assigned to electing more pro-choice Democratic women to office. It is noted that targeting younger voters, including African-Americans, is one difficult challenge facing any campaign. It says a cable network can offer various programming aimed at very specific demographics.

The article discusses the $2.5 million cost of a Super Bowl television advertisement in the U.S. The authors believe that the impact of the advertisers' message is magnified in a 30 second Super Bowl airing. They also consider the Super Bowl advertisers as important example of maximizing exposure and the 30 second Super Bowl advertisement as one of the best media buys.

The article discusses the stage for media buying and planning in the direct response television (DRTV) industry to attract the interest of consumers in the U.S. It is accounted that corporate advertisers are penetrating the direct response market with big media budgets to scoop up many prime buys and skyrocketing costs and to develop the concept of response branding.

The article focuses on the developments pertaining to the 2006 direct response television media buying in the U.S. According to the industry insiders, the second quarter of the direct response television media buying has hit hard, leaving media buyers to go back to the drawing board to figure out how to obtain both long and short-form avails at the best possible price. INSET: New TV Stations' Impact on Media.

The article focuses on the opinions of direct response media buying professionals on the different issues affecting them. Opportunities Media Inc. president K.J. Lyons talks about the pros and cons of the purchasing cable channels á la carte and the entry of telecommunication companies into cable business. Turner Broadcasting vice president of direct response advertising Jason Baron explains the challenges and opportunities that podcasting, high-definition television channels, and video-on-demand is creating for media buyers.

Assesses the impact of the Red October, or the 31-day period in mass media circles that brings with it depressed results in the United States. Opportunities for media buys; Factors that could affect Red October's impact; Key trends in mass media; Factors that contribute to the success of the marketing campaign; Negative press confronting the infomercial industry; Strategies of product marketers to deal with the costly area of a direct response campaign; Challenges facing traditional direct response television marketers.

Discusses the influence of mass media on the promotion of lawsuit crisis initiated by the insurance industry and the Republican Party in the U.S. Criticism on an article published in the periodical "Newsweek" which suggests that the country is suffering from an alleged onslaught of litigation; History of anti-lawsuit advertisements in the insurance industry; Purpose of punitive damage awards.

Examines the demographics of media consumption in the U.S. Emphasis on measures of consumer motivation and behavior; Projected increase of advertising sales; Assessment of the marketing strategy adopted by Procter & Gamble.

Reports on the role of per-inquiry (PI) media buying in maximizing U.S. dollars with continue price increase. Influence of media buyers' preference on continued growth of media outlets; Basis of purchasing PI media on a price-per-consumer acquisitions; Benefit of PI media to advertisers.

Looks at trends in direct response television media buying in the U.S. as of April 2003. Impact of the September 11, 2001 terrorist attacks on television advertising; Proliferation of new cable stations and continued rise in the number of cable subscribers; Possibility of transactional television. INSETS: It's the Same, Only Different;Media Buiyers Turn to SIGMA for Tracking.

Reports on impact of the decline in demand for television commercials on direct market television marketers in the U.S. Decrease in the costs of network television commercial spot; Reason for advertising recession; Competition in the short-form infomercials; Potential of the internet to launch short-form products. INSET: Brokers Be Gone!.

Reports on the growth of cable television advertising in the United States. Comparison with the level of broadcast television network advertising from 1995 to 2000; Success through digital advertising insertion; Measures to ease media buying for advertisers.

Interviews Ray Dundas, executive vice president for national broadcast of United States-based media buying agency SFM Media/MPG. Career background; Focus on cable television programming; Cable television advertising market.

The article offers information on the success stories of the top agency executives in media buying landscape and advertising, who has been named as the 2017 Media All Stars. Among the Media All-Stars include Scott Hagedorn of Hearts & Sciences, Eric Levin of Mediavest ∣ Spark, and Julie Lee of Maxus Chicago.

Reflects on the impact of consolidations, mergers and cross-media on the media buying segment of the advertising industry in the United States. Impact of the strategies employed by major advertisers on the industry; Predicted effects of the decision of Ford Motor Co. to restructure its print budget for 2000 on traditional media companies; Changes in advertisers' budget structuring. INSET: One merger does not a cross-buy make.

Focuses on the impact of Procter & Gamble's (P&G) $1.2 billion media review on the American advertising industry. P&G's plans to consolidate its television buying and planning; TeleVest's denial of rumors that it was leaving its broadcast buying duties for P&G; Plans to shift to a European-like planning model that directly involves the participation of the buyers.

This article informs that most people have echoed the "New York Times's" bellows of outrage at Lieut. Gen. John T. Chain Jr., head of the State Department's Bureau of Politico-Military Affairs, for tearing Leslie Geib's photograph off the wall and denying him access to the bureau's staff. Given the dexterity with which the mass media have managed to conceal from their audiences the Administration's sabotage of the Contadora process and of the bilateral talks between the U.S. and Nicaragua in Mexico, the author wondered what sort of coverage would be given President Daniel Ortega's most recent peace moves, which he unveiled to a delegation of U.S. Catholic bishops on February 27.

The article presents an analysis regarding media and advertising in the U.S. It provides an overview of the performance of West Coast agencies wherein major advertisers have deserted the agency due to small range of services they offer including media buying, market research and package design. Furthermore, other topics concerning the advantage and disadvantages of the strategies performed by the agency are also discussed.

The article focuses on the implications of the shift of television from a class to mass medium for high-class advertisers in the U.S. By April 1949, people earning an average of 7,600 U.S. dollars boasted to 9.8 percent of all sets as compared to 20 percent in the fall of 1948. According to surveys, the potential market for 11,650,000 television sets among U.S. population earn between two and five thousand annually.

The article presents the results of the direct marketing (DR) radio media billing in the third quarter of 2010 wherein it showed a 32.7-percent increase in spending, amounting to 11,457,600 U.S. dollars. It notes that the general category of the campaign brought the highest dollar gain, surging by about 1.3 million dollars. Several charts are also offered including the DR radio categorical distribution, the top ten DR radio campaigns and the dollar breakdown of each category.

The article reports on the decline of the direct response (DR) radio media billings due to the dwindling number of individual campaigns in the U.S. An analysis of short-form DR radio data from TNS Media Intelligence (TNSMI) showed that DR radio suffered an 11.7 percent decrease of $1,781,800 in the first quarter of 2008. Meanwhile, the entire number of unique DR radio campaigns broadcasted during the first quarter in 2008 had a 12.2 percent drop, denoting a shrink of only 72 measured campaigns.

The article presents a study which identifies the sales performance of media buying services in the U.S. for the fourth-quarter of 2007. It identifies that declined consumer spending has influenced the slow performance of media buying services. It also mentions that fourth-quarter media billings have declined since 2001.

Focuses on the online media buying marketplace in the United States. Growth potential of the Internet advertising sector; Major players in the market; Business models of media buying firms with online presence; Challenges facing online exchanges.

Discusses training programs undertaken by media and advertising agencies in the United States for their employees. Strategic business issues that relate to the availability of an audience for advertisers' products and services; Efforts to revamp media operations; Costs incurred in training employees; Integration of sociocultural issues in employee-training.

This article looks at blogs that are evolving into profitable web sites. Among media types, blog publisher Gawker Media, creator of such web sites as Gawker, Wonkette, and Gizmodo, has long enjoyed the sort of buzz that money can't buy. But now publisher Nick Denton is getting serious about converting that buzz to cash. At least one big-league advertiser has already signed on: Audi will be the exclusive sponsor of Jalopnik.com at the launch, and the brand will be fully integrated into the site's graphics. With nine sites launched in two years and 24% month-over-month aggregate traffic growth, the business outlook for Gawker's mini--media empire seems promising. Still, don't expect the first blogworld IPO anytime soon. Denton laughs at the notion of going public and confesses that he's never even had a business plan. He relies instead on a lone spreadsheet with a list of likely categories for new sites and the names of promising bloggers. Plans or no, if Denton's new sites catch on with advertisers, the blog business model may prove to be more than just hot air.