Search

THINK YOUR SEARCH MARKETING IS HOT NOW? JUST WAIT UNTIL YOU SEE WHAT'S IN STORE WITH AI VOICE. Soon enough, your breakfast bar could be your search bar. Your lamp [...]

Fidji Simo DIRECTOR OF PRODUCT FACE BOOK AGE: 31 FAST FACT: 1.74 billion mobile users If Simo wrote a book, any modern marketer would be a fool not to read [...]

The major digital media platforms-full of big gains, big hype and often a lack of transparency-have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad [...]

IMRAN KHAN MADE A NAME FOR HIMSELF AS AN INTERNET-FOCUSED INVESTMENT banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, [...]

IF FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up. Robot makers are getting ready to [...]

SELF-DRIVING CAR TECHNOLOGY ADVANCED AT HIGHWAY SPEEDS LAST YEAR. A GUIDE TO WHAT'S IN THE WORKS AND HOW MARKETERS CAN HITCH A RIDE. Drive-time DJs and radio ad-sales folk must [...]

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]

IS IT ABOUT EMPOWERING CONSUMERS OR SECURING THE FUTURE OF FREE CONTENT? PUBLISHERS, AGENCY EXECUTIVES AND MAKERS OF AD-BLOCKING APPS DUKE IT OUT OVER THE HOTTEST TOPIC IN MARKETING Apple's [...]

LOGAN GREEN'S LYFT PLAYS RUNNER-UP TO UBER IN THE RIDE-HAILING RACE. BEFORE HITTING SXSW, HE LAYS OUT HIS PLAN TO WIN. Hey, look. There's that Zimride dude, Logan Green, in [...]

IT DIDN'T TAKE LONG FOR MARKETERS TO START PLAYING WITH THE NEW WAVE OF VIRTUAL REALITY PROVIDERS. AT THE FOREFRONT OF THIS MARKETPLACE IS FACEBOOK'S BIG ACQUISITION. Nancy Bennett is [...]

Bud Light's Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year's Super Bowl--but last-minute strategizing for the Big Easy blowout was not on [...]

These are boom times for digital agencies--particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago--thanks, Google--social and [...]

The Dentsu shop now wants to expand its global revenue opportunity, which is why some clients have gone there. Just when you thought you'd heard everything about how 360i and [...]

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy-as if he had been cryogenically frozen since the late '70s-offers his congrats to Irish [...]

From coffee cozies to Instagram contests, from swimming with sharks to mingling with zombies, 10 media agencies seek out creative solutions and deliver outstanding results for their clients. JUDGES Adweek [...]

Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste right. Such is the case with [...]

Eighty-five-year-old Chicagoan Martin Shafron, a self-described 'computer illiterate,' steps into the rotunda-like entrance of AT&T's flagship store in the city's high-end retail district known as the Magnificent Mile. Though Shafron [...]

In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has [...]

Lars Albright Founder and CEO SESSIONM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring [...]

Are we ever going to catch up to Asia? It's a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has [...]

'I'm based in San Francisco and on United Airlines,' says AKQA CEO Tom Bedecarre, sitting in the client lounge at his agency's New York office. 'That's what I like to [...]

Craig Shapiro became a Silicon Valley man of means in the last decade investing early in successful startups like Facebook and Mob.ly. As tech excitement and investor dollars shifted East, [...]

In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They'd playfully jaw at him as he [...]

A few years ago, rising tech star Tristan Walker--who'd scored business development gigs at Twitter and Foursquare even before finishing his MBA at Stanford in 2010-sought guidance from a retired [...]

IT took less than eight weeks last summer for Pokemon Go to attract 500 million users (called 'trainers,' in the game's parlance), representing a scale that Facebook took six years [...]

70% of consumers surveyed are more likely to consider a car with autonomous features a such as parking assist, collision avoidance and automatic braking 57% say they want auto manufacturers [...]

HOW POWERFUL ARE USER-GENERATED VIDEOS? BRANDS WILL SOON FIND OUT. Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company [...]

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals [...]

NEW YORK -- Beef jerky isn't usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign.Oberto Sausage Company has picked up 259,454 [...]

AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING? This month, shoppers looking to stock up on Halloween [...]

Facebook last week unveiled a nine-point plan to rid its ads platform of election tamperers. The first action point involved the company turning over 3,000 Russia-linked ads to the Senate [...]

The last thing that Google and Facebook need to give skeptics is more ammo, yet last week, the duopoly was mired in reports about letting anti-Semitic and racist ad buyers [...]

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality, particularly scrolling [...]

Nestle this past weekend celebrated the first anniversary of its global innovation platform Henri@ Nestle, but in truth, it was more of a transmogrification six years in the making. Henri@Nestle, [...]

Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set [...]

You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many [...]

Some industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per eMarketer, [...]

THE POPULAR MOBILE APP IS IMPROVING TARGETING FOR ITS APP-INSTALL ADS. BUT CAN IT COMPETE WITH FACEBOOK, INSTAGRAM AND OTHER RIVALS? Wall Street investors seem undecided about whether Snapchat is [...]

The hottest thing in the brand ecosystem, the marketing cloud, could stand to find a new name for itself. Advertisers across the spectrum are not only finding clarity in the [...]

March Madness, the annual rite of spring for college basketball fans-and a marketing bonanza for brands-is upon us once again (starting March 15 and ending with the championship game April [...]

The music mogul has raised Ciroc's profile considerably. But can the premium vodka rebranding effort appeal to a younger audience? Sean 'Diddy' Combs has always been a hip-hop marketing pioneer, [...]