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This article reports on the decision of Callaway Golf Co. and Taylor Made Golf to suspend advertising campaigns for their golf clubs in the U.S. in August 2002. Callaway developed the Big Bertha ERC golf club while Taylor Made markets the R500 Series golf clubs. Recreational golfers were allowed to use the clubs and factor them into their handicap everywhere except the U.S. and Mexico where the U.S. Golf Association (USGA) has jurisdiction on rules. On May 9, 2002, the two companies agreed on a proposed compromise, wherein the golf clubs could be used by recreational players in the country starting January 1, 2003 but would be illegal again in 2008. But during the two-month proposal period, the USGA decided to reverse its decision and banned the equipment effective August 6, 2002. On the other hand, Callaway had started an in-store promotion in July 2002 along with a national print buy in USA Today to market the ERC II golf club. In some markets, the company had reduced the price of the equipment which normally retails for more than $ 500 to $ 399. According to Callaway President-CEO Ron Drapeau, the company will take back any ERC II purchased by consumers during the promotion and replace it with any new conforming golf club from its current product line.

This article reports on a partnership between the Digiorno brand of Kraft Foods and the Professional Golfers' Association of America (PGA) for a mobile marketing campaign that combines pizza and golf. The 53-foot-long, 32-ton PGA Tour Rolling Club House is the centerpiece of Rise & Roll With Digiorno integrated marketing campaign by Kraft, the largest-ever on-site effort for the line of frozen pizza. Rise & Roll first hit the road in March 1998 with the Club House, plus two traveling pizzerias and a hot-air balloon shaped like a pizza. The pizzeria vehicles distribute hot pizza samples and coupons. The PGA Tour Rolling Club House offers an array of golf-related activities including a computerized golf swing analyzer for kids as well as adults, a three-dimensional golf game, Internet access and hands-on golf tips from experts.

This article reports that the Ladies Professional Golf Association (LPGA) is offering its tour players a personal brand manager and will subsidize part of the cost in the U.S. in 2006. This effort is the brainchild of LPGA Commissioner Carolyn Bivens. Bivens has hired Wendy Newman, founder-developer of Person Centered Branding, who will meet individually with players. A personal branding coach is just part of Bivens' marketing plan.

Presents news briefs on the advertising industry in the U.S. as of January 3, 2005. Number of advertisement pages sold by "W" magazine in 2004; Information on "Vitals" magazine launched in September 2004; Reason behind the increase in advertisement pages of "Links" golf magazine.

Reports on the decision of Augusta National Glob Club to televise its golf tournament without commercials in the U.S. Background on the controversy surrounding its all-male membership; Membership dues of the club; Plans of the CBS network for televising the event.

The article reports on competition among United States golf magazines. Advance Publications have plans to acquire golf titles from The New York Times Co. "Golf World" main rival "Golf Magazine" will acquire AOL Time Warner's Time Inc. unit. Demographic information on each magazine's readership was given. Reader overlap between titles is between 30 and 35 percent.

This article focuses on Tour Golf Club, a licensing and marketing organization composed of golf professionals in the U.S. as of May 1999. A total of 35 leading golf professionals, including Ben Crenshaw, Tom Kite and Beth Daniel, have formed a licensing and merchandising group similar to that of the National Football League's Quarterback Club. Tour Golf will market it own group sponsorship, which would not affect deals made by individual players or the Professional Golfers' Association. Through the new organization, players are trying to even the scales with other professional sports--particularly baseball, football, basketball and hockey, which reel in far more lucrative merchandising deals and salary compensation.

This article presents information on the use of tennis stars in the commercials to be aired during the 1997 U.S. Open. The tennis celebrity being featured most prominently in new advertisements running during the U.S. Open is retired bad boy John McEnroe, which underscores the dim star power of today's tennis players. In fact, the athlete spokesman in U.S. Open ads who may garner the most attention over the next few weeks--golfer Tiger Woods--hails from a sport many say is stealing tennis' thunder. American Express Co. is expected to break its first advertisements featuring the golf phenomenon during CBS' U.S. Open broadcasts, via Ogilvy & Mather, New York.

The article presents brief news and developments concerning corporate sponsorship of sporting events in the United States, compiled as of January 15, 1996. "The Des Moines Register" Annual Great Bicycle Ride Across Iowa rolls out co-sponsorship for the weeklong event involving 8,000 to 10,000 cyclists and 100,000 spectators, from July 21 to 27. SkyTel U.S. Corporate Golf Championship tees off with sponsors in April for its series of five regional events involving 500-plus senior executives.

Reports on the partnership of Greg Norman and Rupert Murdoch for the World Golf Tour. Estimated cost of the tour's global television rights; Telecast of the tour's events in Murdoch's media properties; Dole Food Co.'s interests in sponsorship and advertising activities; Norman's endorsement deal with Reebok.

This article presents views on several TV commercials in the U.S. in 1993. The Golfers campaign begins the direct response in-house advertisement on cable TV. Club Sight balls allow you to practice indoors. The promise of the advertisement of harmless indoor practice is an intriguing one, begging the question of who in the world has room enough for an unobstructed golf swing. On the other hand, Out launched a gay national TV commercial. The reaction of the commercial models in this advertisement is improbable, which is what the advertisement funny for the audience of the Out There gay comedy TV special from Comedy Central.

This section focuses on an update on the magazine industry in the U.S. as of June 28, 1993. Rodale Press Inc. will publish in September 1993 its first German language edition of Runner's World magazine in conjunction with Ringier Verlag, German subsidiary of a Swiss publisher. Tracy A. Loughlin moved from Cosmopolitan magazine to Smart Money, the Hearst/Wall Street Journal magazine, as a promotion manager. Jann Wenner's US magazine created the title of associate publisher and Glenn Rosenbloom is it. Golf Digest magazine scored well with its June 1993 issue, the magazine's biggest-ever with 183 advertising pages. Organic Gardening magazine, for the second year, is offering college scholarship to high school kids who are into gardening. There's a brand new Outside Kids, a spinoff co-published by Larry Burke and Don Welsh from Burke's very successful Outside magazine. Cooking Light, the 6-year-old Time Warner Inc. book, claims to be the largest epicurean category food magazine in the U.S. Christie Hefner of Playboy Enterprises Inc. and Linda Grey of Ballantine Publishing Group host a do Wednesday evening at the Schomburg Center for Research in Black Culture in New York City.

This section focuses on several new publications launched in the U.S. as of June 28, 1993. The publisher of regional golf magazines Southern Links and Western Links will fold those titles into a new national golf publication Links, making its debut with a September to October 1993 issue. Links Magazine Publishing Associates was formed as a limited partnership. A magazine that sound off on issues concerning business and the environment, Eco is jointly published by Mount Kisco, New York-based Eco Inc. and New York-based Financial World Partners. The magazine was launched in September 1993 and will appear next in October 1993. The latest publication from Rodale Press is a joint venture with Ware Communications Inc. in Cincinnati, Ohio. Rodale's Heart & Soul, a fitness and lifestyle magazine for African Americans, was launched in September 1993 on newsstands with an initial circulation of 250,000. It! is a new weekly guide to New York entertainment published by Little Projects. The title made its debut in May 1993 on newsstands with a circulation of 20,000. The Pennsylvania Department of Aging in May 1993 launched an annual free publication to attract retirees from other state to Pennsylvania and to remind native Pennsylvanians of the state's attractions. Silver & Gold is produced by Journal Publications Inc., under contract with the department.

Focuses on automobile makers' sponsorship of golf tournaments and touring golfers in the U.S. Lure of sponsoring golf events; Involvement of Toyota Motor Sales USA in golf; Value of golf sponsorship.

The article comments on how the periodical "Golf Illustrated" can attract advertisers to survive the recession in the United States. The magazine emphasizes player profiles and lifestyle features. while its competitors "Golf" and "Golf Digest" cover all aspects of the game. The lower cost of the magazine allows advertisers to buy more space.