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Performance marketers have always been quick on their feet, scooping up deals and making creative changes on the fly. It's the nature of this business to be intuitive and reactive [...]

MEDIA BUYING & PLANNING GUIDE CABLE NETWORK DIRECTORY Network Address Phone/Fax A&E 235 E. 45th St. SF: 212-351-0311/ New York, NY 10017 212-351-0311 LF: 631-423-1145/ 631-683-4664 ABC Sports 77 W. [...]

MEDIA BUYING & PLANNING GUIDE CABLE NETWORK DIRECTORY Network Address Phone/Fax A&E 235 E. 45th St. SF: 212-351-0311/ New York, NY 10017 212-351-0400 LF: 631-423-1145/ 631-683-4664 ABC Family 147 Columbus [...]

Network Address Phone/Fax Website A&E 235 E. 45''St. SF: www.aetv.com New York, NY 212-210-1458/ 10017 212-907-9498 LF: 631-423-1145/ 631-683-4664 ABC Family 505 757-553-9079/ www.abcfamily.com Independence 757-553-9072 Pkwy., Suite 102 Chesapeake, [...]

Lightning Launch DRMA 24R Pleasant St. Newburyport, MA 01950 PHONE: 978-463-0154 lightninglaunch.com Michael Noll, Chief Executive Officer, mike@lightninglaunch.com Amber Roback, Chief Operating Officer, amber@lightninglaunch.com CATEGORIES: Invention Resources Product Development Lincoln [...]

Network Address Phone/Fax A&E 235 E. 45th SF: 212-210-1458 St. /212-907-9498 New York. NY LF: 631 -423-1145 10017 /631-683-4664 ABC Family 505 757-553-9079/ Independence 757-553-9072 Pkwy., Suite 102 Chesapeake. VA [...]

Information on several topics discussed at a roundtable conducted by the magazine "Response" on programmatic is presented. Topics include the role of programmatic in television (TV) media, the growth of programmatic TV buying, and the possible challenges facing marketers and advertising agencies. The event featured several participants including Dan Ackerman of Adap.tv, Jason Baron of Turner Ad Sales, and Brendan Condon of REVShare.

Kingstar Direct 36 Distillery Lane, Ste. 440 Toronto, ON M5A 3C4 Canada PHONE: 416-364-2880 EMAIL: simone@kingstar.tv www.kingstar.tv Vanessa Haltrecht, VP Production Elizabeth Nielsen, Sales Manager CATEGORIES: Audio/Video Editing/Post Campaign Management [...]

Direct response media buyers could have bemoaned cable television's record upfront season. October is typically challenging, as price increases come with new fall programming, but this year national cable networks [...]

MEDIA BUYING AND PLANNING GUIDE CABLE NETWORK DIRECTORY Network Address Phone/Fax Website A&E 235 E. 212-210-1458/ www.aetv.com 45th St. 212-907-9498 New York, NY 10017 ABC Family 505 757-553-9079/ www.abcfamily.com Independence [...]

MEDIA BUYING AND PLANNING GUIDE CABLE NETWORK DIRECTORY The information in the Cable Network Directory was complied from data submitted by cable networks from around the United Satates and Canada. [...]

MEDIA BUYING AND PLANNING GUIDE CABLE NETWORK DIRECTORY Network Address Phone/Fax A&E 235 E. 45th St. 212-210-1458/212-907-9498 New York, NY 10017 ABC Family 2877 Guardian 757-459-6324/757-459-6426 Lane Virginia Beach, VA [...]

Media buying in a recession means taking another look at the power of direct response. You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation [...]

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up the pieces of a failing DRTV campaign whose agency partners haven't delivered on [...]

Throughout the history of direct response television, perhaps no word sets the media part of the business more abuzz than 'brokering.' From media buyers to media outlets to the brokers [...]

The article offers information on DirectBuy Inc., the leading home improvement and furnishings club in Merrillville, Indiana. David Lee, director of marketing for DirectBuy, notes the use of DRTV campaign to increase the number of prospects and maximize outbound use. Lee adds that the company's marketing partners including the two best DRTV media buying companies, Euro RSCG Edge and Mercury Media Inc., have been important to the expansion of the company's marketing universe.

The article discusses the importance of direct response (DR) media buying services on personal care industry. It states that personal care companies are turning to DR platforms to create consumer attention, build trust and solidify branding. It also mentions that many cosmetics and skin care lines have testimonials from real consumers on their Web sites and opportunities to interact with customers who have already used the product.

The article discusses the stage for media buying and planning in the direct response television (DRTV) industry to attract the interest of consumers in the U.S. It is accounted that corporate advertisers are penetrating the direct response market with big media budgets to scoop up many prime buys and skyrocketing costs and to develop the concept of response branding.

The article focuses on the developments pertaining to the 2006 direct response television media buying in the U.S. According to the industry insiders, the second quarter of the direct response television media buying has hit hard, leaving media buyers to go back to the drawing board to figure out how to obtain both long and short-form avails at the best possible price. INSET: New TV Stations' Impact on Media.

The article focuses on the opinions of direct response media buying professionals on the different issues affecting them. Opportunities Media Inc. president K.J. Lyons talks about the pros and cons of the purchasing cable channels á la carte and the entry of telecommunication companies into cable business. Turner Broadcasting vice president of direct response advertising Jason Baron explains the challenges and opportunities that podcasting, high-definition television channels, and video-on-demand is creating for media buyers.

The article highlights the TNS Media Intelligence's report on the short-form direct response television media billings for the fourth quarter of 2005. It reports that 12 out of the 17 categories had gains compared to last year's figures with the general category having the highest gain followed by the business category. The apparel category suffered the worst in terms of both percentage and dollar decreases. It also reports that cable television led the five media outlets in extra dollars spent with an 11.3 percent increase compared to the previous year.

Assesses the impact of the Red October, or the 31-day period in mass media circles that brings with it depressed results in the United States. Opportunities for media buys; Factors that could affect Red October's impact; Key trends in mass media; Factors that contribute to the success of the marketing campaign; Negative press confronting the infomercial industry; Strategies of product marketers to deal with the costly area of a direct response campaign; Challenges facing traditional direct response television marketers.

Reports on the role of per-inquiry (PI) media buying in maximizing U.S. dollars with continue price increase. Influence of media buyers' preference on continued growth of media outlets; Basis of purchasing PI media on a price-per-consumer acquisitions; Benefit of PI media to advertisers.

Looks at trends in direct response television media buying in the U.S. as of April 2003. Impact of the September 11, 2001 terrorist attacks on television advertising; Proliferation of new cable stations and continued rise in the number of cable subscribers; Possibility of transactional television. INSETS: It's the Same, Only Different;Media Buiyers Turn to SIGMA for Tracking.

Examines the media buying strategies of direct response television (DRTV) media buyers. Inclination of buyers to accept face offers to lock the stations early; Change in the attitude after the reluctance of general advertisers to lock in after September 11; Decision of stations not to wait out for higher rates; Increase in the availability of media budgets in the fourth quarter of 2002. INSET: 7 Tips for Media Buying Success.

Reports on impact of the decline in demand for television commercials on direct market television marketers in the U.S. Decrease in the costs of network television commercial spot; Reason for advertising recession; Competition in the short-form infomercials; Potential of the internet to launch short-form products. INSET: Brokers Be Gone!.

The article reports that long-form media billings remain flat in the third quarter (3Q) of 2012 compared in the same period in 2012. It states that total billings increased 0.2% to $236,121,100, while the total number of time slots purchased decreased by 23,060, with average cost of a half-hour block rose 4.4%. It says that spending decrease in 10 out of 15 categories, with health and fitness as the top gainer, followed by housewares and appliances, and home and garden.

The article presents the results of the direct marketing (DR) radio media billing in the third quarter of 2010 wherein it showed a 32.7-percent increase in spending, amounting to 11,457,600 U.S. dollars. It notes that the general category of the campaign brought the highest dollar gain, surging by about 1.3 million dollars. Several charts are also offered including the DR radio categorical distribution, the top ten DR radio campaigns and the dollar breakdown of each category.

The article reports on the decline of the direct response (DR) radio media billings due to the dwindling number of individual campaigns in the U.S. An analysis of short-form DR radio data from TNS Media Intelligence (TNSMI) showed that DR radio suffered an 11.7 percent decrease of $1,781,800 in the first quarter of 2008. Meanwhile, the entire number of unique DR radio campaigns broadcasted during the first quarter in 2008 had a 12.2 percent drop, denoting a shrink of only 72 measured campaigns.

The article focuses on the increasing number of brand advertisers adding short-form direct response television (DRTV) media buying to their marketing portfolios. It states that companies are coming up with new ways to maximize clients' production and investments. According to businessman Robert B. Yallen, DRTV attracts brand-centric marketers due to lower rates.

The article presents a study which identifies the sales performance of media buying services in the U.S. for the fourth-quarter of 2007. It identifies that declined consumer spending has influenced the slow performance of media buying services. It also mentions that fourth-quarter media billings have declined since 2001.

Part XI. Describes the creation of 'The Johnny Carson Collection, an infomercial featuring the compilation of Johnny Carson's songs in videotapes and DVD. Role of direct response television advertising agency Respond2 Inc. and media buying firm Cmedia in creating the infomercial; Difference of short form campaigns from long-form infomercials; Challenges in picking the right television spot for the infomercial.

Part IV. Focuses on how Portland, Oregon-based media buying agency Cmedia launch the Johnny Carson Collection infomercial. Importance of considering the client's objectives; Factors considered in a media test; Steps taken by Cmedia in determining which media would work best for media test; Average media expenditure.

YuMe and Mediaocean partner to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean's existing TV buying workflow. The [...]

R2C Group is selected as creative and media agency for Leesa, the online luxury American-made mattress company. R2C Group's new campaign for Leesa launched in April and includes spots on [...]

When Peter Koeppel, president of Koeppel Direct, founded the DR media-buying agency in 1995, one of the company's very first hires was a statistician, laying the groundwork for the group's [...]

The best of the direct response industry gathered Sept. 22 at Las Vegas' Haze nightclub to celebrate the Second Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award. [...]

The article offers marketing related news brief as of August 2017. Topics discussed include the biggest shopping day generated by the 2017 edition of Amazon's "Prime Day", partnership of YuMe and Mediaocean to extend the reach of television (TV) media buying and Nielsen's Out-of-Home Reporting service signed by Turner Broadcasting's CNN.

There's a typical cold call from media buyers that goes something like this: 'The huge sums you are spending on your infomercial can go much further with us because our [...]

SANTA MONICA, Calif.--In early January, Mercury Media, a leading full-service direct response media agency, announced the acquisition of iMarketing. a full-service digital agency, in a move to extend Mercury's expertise [...]

The article reports on the result of a study regarding the status of the radio media billings for the second quarter of 2008 in the U.S. According to TNS Media Intelligence (TNSMI), the sector decreased by 27.7%, or $4.3 million. It further reveals that the DR radio media billing totals for the period have decreased below half of their percentage since 2004 having at 51.2% less an $11,773,500 decline.

Discusses the role of media buyers in promoting the Web as another way to generate profits in the United States. Growth in the Web components of direct response campaigns; Correlation between television and Web activity; Impact of television advertising on Web business.

Discusses the use of telecommunication systems in tracking media buying and planning activities in the United States. Automation of agency management and media buying clients; Utilization of the internet in client managing; Consideration for the agility, adaptability and accessibility of technology.

Discusses the long-form media advertising expenditure in the United States during the fourth quarter of 2003. Increase in expenditure despite modest rise in holiday post retail sales; Advertising of health and fitness products; Media distribution.

Explains the decline in short term direct response television advertising expenditures during the fourth quarter of 2003. Expenditures for kitchen gadgets and appliance advertising; Preference for the cable television media; Methodology of media buying research.

Examines the long-form media billings in the United States for the second quarter of 2003. Total quarterly long-form media billings; Long-form categorical distribution; Long-form media distribution.

Examines the short-form media billings in the United States for the second quarter of 2003. Total quarterly short-form media billings; Short-form categorical distribution; Short-form media distribution.

Reports on the increase in the short-form direct response television media billings in the U.S. in first-quarter 2003. Short-form categorical and media distribution; Growth leader in the media billings; Total first-quarter spending.

Provides information on long-form direct response television timeslots purchased in the U.S. in first-quarter 2003. Long-form media distribution; Decrease in satellite and regional cable's share; Stability in media prices.

Reports on a media billings rebound in long-form direct response television advertising during the third quarter of 2002 over the same period in 2001. Declining media costs; Total number of timeslots purchased; Leading product categories; Long-form media distribution percentage breakdown; Outlook for the fourth quarter.