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Title: Market research of handball sportswear in the Czech Republic Objectives: The aim of this thesis is to obtain a cmprehensive overview of the situation on the czech market for wprotswear for handbal players, which can be used by already existing companies and also the companies that wanted to enter this market. Methods: In order to obtain primary data, qualitative methods were used in the form of an in- depth interview with the owner of the largest online store in the Czech Republic focused on handball, as well as quantitative methods in the form of a questionnaire survey of Czech handball players. Business data from the given e-shop is used as a source of secondary data. Results: Key words: company, customer preferences, brand loyalty, online store

The diploma thesis deals with the issue of online marketing during the pandemic when one of the strongest sales channels was the internet and e-shops operating in it. The aim of the work is to introduce and set up online marketing in the already functioning e-shop Obuvdirrovi.cz with subsequent verification of the effectiveness of the set online marketing. Attention is focused on setting up an online marketing strategy its implementation and subsequent evaluation of effectiveness with key performance indicators. The thesis deals with the current situation of Czech e-commerce, the principles of online marketing and the laws between the user and the advertiser. At the end of the work are summarized the results achieved during the campaign active in 2021 including proposals for recommendations for improvement.

This work aims to provide a basic and practical overview of the means of protection of e-shops from the point of view of intellectual property law so that every founder or operator of the e- shop, their representative or employee, or any other reader who is interested in this topic, can get acquainted with particular intellectual property institutes and their eventual application to a specific e-shop. The first part of this thesis explains the basic terminology concerning both intellectual property law and e-shops themselves. In addition, the first part also discusses the characteristics of e- shops as a means of e-commerce. The concept of the first part should thus facilitate the understanding of a more detailed analysis of individual intellectual property institutes across the remaining parts of the work. The second part discusses the protection of e-shops from the point of view of copyright. The possibilities of copyright protection of the e-shop as a whole, as well as its individual elements are described. Individual aspects are then assessed not only from the point of view of Czech legislation, but also from the point of view of European Union law, including possible consideration of German case law or US case law. The analysis of each e-shop element is then accompanied by a series of practical...

The bachelor's thesis "Marketing plan of the Vrátil winery" in the theoretical part first deals with the enumeration of terms contained in the text and follows on from the theoretical part based on the study and selection of suitable literature for creating a strategy. The basics presented in the theoretical part are further elaborated into the practical part. The practical part begins with getting to know the situation on the market, introducing the company and its milestones, which is followed by the processing of analyses. From the analyses, the most important elements for the subsequent creation of the strategy and its implementation were derived, where a procedure for creating content on social networks is proposed.

The aim of this thesis is to describe the technologies and methodologies used in creating an online store. The thesis focuses on the use of open-source content management systems in this area. Another aim of this work is to design and implement a small-scale online store on the PrestaShop platform.

This diploma thesis deals with the creation of a universal web CRM application for an e-shop. Part of the web application is the REST API, which is used to connect the e-shop to the CRM application. The API is connected to the Mailchimp e-commerce service, which provides newsletters and e-mail campaigns. Furthermore, the API is connected to the Mandrill service, which takes care of transactional e-mails. The web application clearly displays data from the e-shop and allows for possible manipulation with them. One of the components of the CRM application is a statistical module that evaluates the data collected through the API. The application aims to help e-shop operators gain new customers, keep existing customers and improve e-commerce promotion effectiveness. The application also mediates UAC for e-shop customers and ensures the sending of transaction e-mails from the e-shop. Part of the work is documentation that facilitates the connection of the e-shop to the CRM API.

The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.

The goal of the Bachelor thesis is to create a business plan that will provide company management an important information for a decision on opening a new branch in Prague. The thesis itself is divided to three main parts. First of them is theoretical part which includes all essential theoretic aspects of the business plan. Including definition of market, product, service, company environment, marketing and financial definition. Then a practical part follows, where knowledge from the theoretical part is applied. Significant information source for making up of the practical part was provided by company itself. The result is the third part. There is the result of the business plan analysed in the discussion and recommendation for the company management are formulated.

1 Abstract Title: Marketing communication of Hervis Sports company Objectives: The main aim of the Diploma Thesis is to analyse marketing communication of Hervis Sports company and is suggestions for improvement based on informations of Hervis Sports employee, the results of research and analysis of documents. Methods: The main metods of collectiong datas used in this Diploma Thesis were in - depth interview with one of the head employee of Hervis Sports company and marketing research focused on knowing Hervis Sports and its communications methods. For the description of marketing communications was used analyse of documents. Results: From results of in - depth interview and marketing research has been found that in current time marketing communication is more focused on customers shopping in stores. The most money Hervis Sports spend for marketing communication with customer through leaflets. Based on marketing research has been found that 71 % of respondents recieved leaflets at least once. Hervis Sports hardly work on improving of online communication and started to invest more money to this section. Results of marketing research show that people connect Hervis Sports with sport's goods and clothes. Keywords: marketing, communication, customer, strategy, e-shop

Bachelor thesis deals with possibilities of introducing modern elements into in-ternet shops and analyses parts of modernization of Awashop.cz, e-shop with healthy nutrition. At first are analysed current situations of the Internet trading in the legal conditions of the Czech Republic and the observed subject. Next are introduced modern elements and defined proposals for other innovations to increase the competitiveness of the company.

The aim of the thesis was to analyze shopping behaviour of online supermarket customers in South Bohemia region and to suggests, which strategies could help the company improve its marketing communication. For this thesis was chosen an e-shop with grocery Plná taška ltd. Plná taška is the first e-shop with grocery in South Bohemia. The whole thesis is divided into a theoretical and a practical part. Theoretical part is based on study of scientific literature and especially on more recent internet resources. In theoretical part are described terms such as consumer behaviour, specifics of retailing, e-commerce and details of online sale of food are defined. The practical part includes analyses of buying behaviour in the field of the purchasing grocery online. The analyses are based on results of questionnaire survey with data collection from 404 respondents. Based on the results of research three target groups were defined. For these groups more specific consumer behaviour was determined. Based on this consumer behaviour personas and recommendations for marketing communication for them were defined. The thesis includes proposals of banner, which can be used on social network Facebook.

The aim of this thesis is to describe the efficiency of the company and its increase through innovative techniques, together with the description of different types of innovations. In the next step, the analysis of innovative techniques in an enterprise is presented. Author of this thesis have chosen a company XY for my work this company´s management doesn´t want its name to be used in this work. While analysing the innovation activities of the company, author focused on the e-shop, which is a significant income activity of the company. The innovation in this case is of marketing type, there is a gradual development and expansion of the e-shop as a result, the company gets into the wider public consciousness. The result of the data analysis, costs of the internet store and the generated sales, is a significant growth in the volume of orders and more than doubling sales and profit over the reporting period. The benefit of this thesis is the evaluation of important business activities and the recommendation for its further develop-ment.

Bazala, Š. Fenomén scarcity a FoMo a jejich percepce generací Y. Brno: Mendelova univerzita v Brně, 2018. This bachelor's thesis includes the phenomenon of scarcity and FoMo marketing and their perception in generation Y. Through eye tracking and subsequent managed interviews, bachelor's thesis perceives selected marketing tools and their impact on consumer's final decision when they are shopping online. Based on the results identified by both of mentioned methods are given recommendations for the use of these tools in the development of marketing strategies in the internet environment for Y generation.

The main aim of the bachelor thesis is to consider and assess consumers' attitude to the offer of grocery products on the internet along with analysing of the character of the inquiry in this specific segment. The theoretical part is about consumers' behavior before, during and after purchase and about shopping online. This part is also focused on conditions of purchase of groceries via internet as well as the marketing and its tools. The practical part includes creating of the questionaire followed by its evaluation. The research itself is practised on 196 respondents. Received information from the survey is processed. The results of the research are used in the final classification which shows the customers' approach towards the offer groceries on the internet and the character of the inquiry in this field.

This thesis is focused on design and implementation of fulltext searching, which is provided as a servise. The searching itself is focused on the utilization in e-shops. At the beginning, the question of e-commerce is analysed, the related terms are explained and the requirements of searching are identified. Then, the theoretical ways of text searching in this context are described. On the analyse is created a conception of application, which is further implemented in the language Go with the usage of Elasticresearch. Finally, the application is tested, which should examine not only the quality and speed of searching but also the user-friendliness.

The bachelor thesis is about elaborating business plan for the needs of newly created e-shop with cosmetics. The plan should play the role of a basic document that will help founders to achieve the desired goal of generating profits in the long run. The thesis is divided into two basic parts, theoretical and practical. The theoretical part deals with collecting information about business plan such as what it should look like, or how to analyze the market or competitors. The practical part focuses on the creation of a real business plan containing competition and market analysis or a marketing strategy

This Bachelor paper deals with recommendation of suitable marketing and business strategy for Triola company expansion inlands and abroad into Germany and Hungary. Concerning the Czech Republic, the expansion will be accomplished in opening of new retail stores combined with customer communication adjustments. In Hungary and Germany, it will be accomplished through foreign e-shop launching. Hypotheses are researched by SWOT method, Porter's Five Forces Model and PEST macro-environmental analysis. For strategy identification was used 4P marketing method, in case of the Czech Republic extended to fifth P - people.

The aim of this thesis is to evaluate whether the business plan for the establishment of the e-shop and the store is viable and economically sustainable. E-shop and store will deal with the sale of nutrition for athletes, especially food for expeditions. In the theoretical part is presented the essence of the business plan. It is followed by the practical part where the product is summarized, the competitors and suppliers are analyzed, the company's foundations and structure are presented, the goals and visions of the company are presented, followed by marketing, financial plan, risk analysis with SWOT analysis. At the end is everything evaluated.

This bachelor thesis deals with the impact of an e-commerce on traditional means of distribution. The purpose of this work is to evaluate the impact of e-business on distribution methods, with a particular focus on e-shops as well as online grocery shopping. The first part of the thesis will define basic concepts regarding e-commerce and B2C market. The second part contains the analysis. There will be descriptive development trends and current examples of e-commerce, including its comparisons.

This thesis deals with the creation of a business plan for establishing an e-shop for importing goods from China. The theoretical part of the thesis describes the used methodology and structure of the business plan. The practical part comprises the analysis of the Czech Republic and China market as well as supplier, competition, risk, financial and SWOT analysis. The thesis also describes the procedures related to the import of goods from China and the operation of an e-shop. Finally, the feasibility of the project and its contribution are evaluated.

The aim of this thesis is to create a redesign for an e-shop czech-server.cz. This thesis deals with general knowledge regarding e-shop problematic and webdesign. Part of this thesis is also a analysis of the company´s enviroment, its competetion and its target group. Based on the findings from these sections are established recommendations and requirements which should the redesigned website company with. Subsequently are created wired models, the prototype and final graphical design of the website.

This bachelor thesis is focused on comparison of on-line marketing activities. It deals with their application in e-shops with swimming accessories. The theoretical part describes the basics terms related to the topic. Firstly, internet marketing is characterized and then its key tools are defined. The practical part is about comparing the use of these tools by two different e-shops - store that sells only swimming accessories and large sports store which sells products from various sports. The aim of this thesis is to compare marketing activities of these e+shops. And then evaluate this comparison and identify recommendations for specialized e-shops. The contribution of this work should be the recommendations for improve of the use of the key on-line marketing tools for specialized stores.

This diploma thesis investigates patterns of behaviour in the Czech online shopping market. The thesis identifies segments of online shoppers, determines the factors influencing their consumer behaviors and from this analysis identifies a typical respondent. Secondary data are used for an orientation analysis of the e-commerce market in the Czech Republic. Further analysis of primary data pro-vides insights into the effectiveness of sales promotions and online marketing tools in influencing consumer attitudes and purchasing decisions. Regression analysis helps establish the optimal price points for online products based on the price sensitivity of consumers and their responses to selected sales promotion tools. The thesis concludes with suggestions for increasing customer satisfaction on e-commerce websites and thus enhancing profitability.

This bachelor thesis introduces a business plan for e-shop with luxury electro appliances. I describe all aspects of new business including marketing, warehouse, stock, human resources and financing new business.

The aim of this bachelor thesis is PsíTlapka.cz eshop evaluation and recommendation for their further development based on performed analysis. Theoretical part describes operating requirements for e-shop visitor comfort and online marketing tools, which are massively used by online eshops aiming to increase their visibility and profit. Analytical part analyses PT.cz eshop as a whole and as parts of online marketing tools. Analysis is mainly focused on usability of webpages and SEO. Final part is focused on analyses evaluation and recommendation for further development.

The aim of the bachelors thesis is to create a business plan for establishing an online clothing store and based on the business plan, it will be decided whether it is possible to implement the idea in the reality. The online store would especially target a specific group of customers, who are the Vietnamese living in the Czech republic. In the theoretical part, the basic business terms and principles for creating a business plan are defined. Moreover it also explains the online stores creation, core of the business and promotion. The practical part contains the business plan including the Lean Canvas model. The business plan is mainly oriented on problems and needs of potencial customers. For that matter, a specific market research has been carried out and is also included in this document.

My diploma thesis is focused on creating an application for Electronic Register of Sales. The main sense of the application is to facilitate an implementation to e-shops, which were created on so-called "Greenfield". This application is supposed to help programmers in their work, because the most complex logic will be done by the app. Another big advantage of it is saving money to the e-shop owners. The implementation of my solution is more time saving than the implementation which is provided by Financial administration of the Czech Republic. The first part of my thesis is concentrated on Electronic Register of Sales issue. It's following by a description of technology and tools which I used for the app development. The selected technology and tools are the most modern and widely used nowadays. The end of the theoretical part is about introducing e-shop Tisknisi.cz In the practical part of the thesis I described the "E-EET" application and compiled its structure in terms of frontend and backend. Then I explained its technical solution. Code samples are accompanied by explanations. A phase "implementation solution" is described by POST request method. I've designed a price policy to ensure the profitability of "E-EET" application by myself.

The bachelor thesis deals with the creation of a business plan for the establishment of e-shop offering jewellery of mineral stones and natural materials. The aim of the bachelor thesis is to elaborate a business plan and collect all relevant information to start a business within the e-commerce, including the own evaluation of the project and the decision about its implementation.

The aim of this thesis is a survey of currently available open-source e-commerce systems and their use in the implementation of an online store with subsequent comparison. To achieve this goal, firstly in the theoretical part the actual e-commerce systems are analyzed and then important concepts related to them are mentioned. The theoretical part is focused on the history of these systems, and there are also described several trends and innovations in the field of e commerce. Furthermore, the theoretical part deals with the analysis of current e-commerce systems, their division and brief description of the main current leaders. The conclusion of this section is devoted to the selection of three platforms, that will be further elaborated in the practical part. Specifically, these three platforms are: OpenCart, Prestashop and WooCommerce. Finally, there are determined metrics for examining and comparing features, options, advantages and disadvantages of these platforms. The practical part is then followed by the actual implementation of online shops in selected systems. Particular system is always described for each metric. The conclusion of the practical part is focused on the comparison of the e-commerce solution and it contains few details on all three e commerce, including recommendations to the readers for the use of selected e-commerce cms. The main contribution of this work is a comparison of selected open-source e-commerce cms when opening an online store. The reader of the thesis should learn all he needs to know about the impletation of system and its requirments. On that basis, it should be possible to decide, which is the best option when implementing an e-shop.

The main target of this work is to analyse current payment methods and their use in both domestic and foreign markets. The objective is not only to analyse the methods, but also to try and predict their future trends. Great part of the trend analysis is revolving around contactless mobile payments. All of the above is ultimately apllied in a case study of an imaginary online store.

The aim of this work is to find out the attitude to food supply in specialized food e-shops. The first part characterizes commerce, retail, e-commerce, assortment, grocery, specifics grocery stores, specifics grocery e-shops, consumer behaviour and backgrounds of the research. The practical part of the bachelor thesis covers the analysis of primary data. The end focuses on recommendations and suggestions for specialized food e-shops. The research analyses and recommendations can be used by starting traders or as a proposal for improvement of the current e-shops.

The main goal of the bachelor thesis Proposal of the introduction of open-source internet business to large companies, is to draft the implementation of open-source solution suitable for large companies. The thesis is primarily focused on testing and subsequent adaptation of open-source application nopCommerce for large companies with an online store with turnover higher than 100 mil. czech crowns per year. Therefore this application should beable to operate at high loads. During peak times, the application will use about 2,500 active users. In the bachelor thesis the first part is focused on introduction of nopCommerce and his competitors. This is followed by system and performance testing. Based on these tests the necessary changes to the system will be carried out. The changes are not related only to user interface, but because of the performance of the application nopCommerce the core of the application has to be rewritten. Afterwards the new changes to the application nopCommerce will be tested. This work serves not only to companies planning to open a large online shop, but also all help all these who want to open theis own shop based on open-source application.

Baltabayev, I. Conclusion of distant consumer contracts at a distance from the point of view of the entrepreneur. Bachelor thesis. Brno: Mendel University in Brno, 2016. This bachelor thesis contemplates consumer contracts concluded at a distance with a specific focus on internet-based shopping. Throughout this thesis, the is-sues of legal regulation of consumer contracts are explored, with a particular fo-cus on long-distance commercial contracts. The general obligations of suppliers arising under commercial contracts, and their specific obligations arising under contracts concluded at a distance are both discussed. Particular attention is paid to the issue of unfair competition, which is detrimental to other competitors in the marketplace, as well as to customers. This work also addresses the conclusion of distance contracts between two enterprises. The commercial terms, the modes of transport and payment, the conditions for making claims, and the conditions for returning the goods of a particular e-shop are analysed in this work. The main objective of the thesis is to compile a summary of recommendations for a busi-ness based on an analysis of its activities.

Bachelor thesis is dealing with a proposal, which is going to improve the effective- ness of an online marketing in the chosen company. The goal of the bachelor thesis is to propose an appropriate combination of marketing tools to improve the effec- tiveness of the online marketing. The literary research contains theoretical base about online marketing and its particular tools. Practical part consists of an analysis of options of an online marketing in the departments, analysis of a competition, anal- ysis of a current situation of an online marketing in the company, and improving the situation with adequate calculation of financial costs.

This thesis deals with the design of the pilot Business Intelligence solution for e-commerce platform Shopio. The first part describes the theoretical concepts of Business Intelligence and e-commerce focused on possible approaches to performance measurement of electronic commerce. Furthermore there is a comparison of analytical tools for measuring performance of e-shops which are available on the Czech market. The second part of the thesis first describes the e-commerce platform and the current status of the reporting module. Then the requirement analysis is conducted for the purpose of identifying the current company client's needs and requirements. The new Business Intelligence solution is designed based on the identified requirements described in the previous chapters. This solution is then tested and verified with the use of real e-shop data. The main purpose of this thesis is to refine the current status of the reports and provide a better tool to measure the e-shop performance for the e-shop owners.

The Bachelor thesis is dedicated to the proposal of online marketing strategy for e-shop Brove. In the theoretical part of the thesis are described terms connected to online marketing, especially SEO, linkbuilding and PPC. Regarding to SWOT analysis there are suggested marketing strategies. The last part of the thesis iincludes the proposal of online marketing strategy according to chosen marketing strategy.

The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.

The aim of this bachelor paper was to evaluate an activity of the company TV Products CZ, Ltd. during a calendar year, assess the advantages and disadvantages of online shopping from the customer's view and compare it with traditional shopping at stores. In the theoretical part, the terms of e-shop and store were explained. This part was also occupied with the e-shopping history and development. Then this part was focused on the payment methods and the level of the customer services. In the practical part, the selected company was introduced at first and then all activities from orders to goods delivery to customers were monitored. It was realized by personal visit to this company. Through this visit the shortcomings were detected and the measures which lead to improvement and customers' satisfaction were created. The company should pay attention to these shortcomings and focus on their removal

This Thesis deals with the behavior of consumers when shopping on the Internet. The aim was to find out what factors influence the behavior of consumers when shopping online, how the consumers decide when shopping on the Internet and how they think that specific e-shop should look like. To obtain the necessary primary data, the technique of quantitative online interviews was used. Furthermore, the primary data were supplemented by secondary data obtained from research MML-TGI. Based on the analysis of primary and secondary data, a list of recommendations for new and established e-shops was made. Advice, how to become a successful Internet shop, were related both to arising and establishing e-shops, recommendations also focused on the facts, which payment methods and forms of transport should e-shop provide and how the website should look like.

The bachelor thesis deals with a marketing strategy of the company ZOOT. ZOOT is a Czech e-shop which sells clothes and fashion accessories. This e-shop has also its own branches in the Czech republic, Slovakia and Romania. The aim of the bachelor thesis is to analyse the current marketing strategy of the company ZOOT, evaluate its effectiveness and make recommendations for improving current marketing activities. The theoretical part of the bachelor thesis summarizes main theoretical findings about marketing, brands and advertising campaigns. The practical part of the bachelor thesis focuses on the company ZOOT, with an emphasis on its marketing activities. In the last part of the bachelor thesis are the Christmas campaigns of the company from years 2014 and 2015 described. Based on the analysis of current situation of the company, suggestions for improvement of the marketing strategy are proposed.

This thesis provides comprehensive insight into the internet marketing used by the eshop. The aim of this thesis is to analyse the eshop and internet marketing tools used by the eshop to promote its products. The result of the analysis is an evaluation of effective Internet marketing channels. Proposals and recommendations that will lead to the optimization of eshop and internet marketing are drawn up based on the results of the analysis.

The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.

The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.

The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.

The bachelor thesis focuses on marketing promotion done by e-shops on social networks. These e-shops are all operating in one industry - dog food and are based in the Czech Republic. There are two parts of this thesis. In the first, theoretical one marketing strategies and marketing mix, especially communication and promotion and its tools are defined. In this part of the thesis the most important social networks are listed and described. Towards the end of this part, new trends in marketing are also discussed. The second, practical part consists of an analysis of marketing promotion on social networks carried out by twenty particular e-shops from the dog food industry. Based on this analysis, the last part of the thesis provides recommendations of how to successfully promote business on social networks for e-shops in the given industry.

If the e-shop wants to have loyal customers, they have to begin actively build the relationship with them. This master thesis discusses the methods by which can e-shop start working on building a strong customer relationship and put it in the context of modern trends in online marketing and current advanced communication technologies. Customer lifecycle optimisation which is closely related with data analysis, communication, online marketing and business process improving is not yet very known topic in the Czech Republic. It is so despite the methods aren't difficult to learn new tools or other entry barriers. Master thesis should provide the e-shop owners and their marketers with comprehensive guide how to apply the knowledge about the customer lifecycle to their e-shop.

This diploma thesis deals with an analysis and design of an implementation process of online store. It introduces the background to the model of Management of Business Informatics (MBI). The main compositions of the implementation are parts representing the phase of analysis, development, implementation and operating the electronic shopping. Each part consists of a definition of the basic terms, the crucial factors required for its successful running, recommendations for its real life utilization and key activities. The parts are interconnected with other objects of the business informatics governance (documents, roles, metrics, factors, methods). The solution offers a complex insight into the issue of electronic shopping as a part of commercial activities and informatics of businesses. This thesis also defines a scenario of electronic shopping implementation including specification of all main problems connected with such implementation and factors (in MBI context) that both positively and negatively influence the business electronic shopping set up and utilization.

This thesis Online Shopping Customer Protection deals in the theoretical part with the history of consumer protection in the Czech Republic and defines the very concept of the consumer. Furthermore, this section lists some of the control and oversight bodies operating in the Czech Republic and it describes the concept of electronic commerce and the development itself. It also mentions types of e-shops and it in detail analyses the procedure of buying goods on the Internet by the consumer. In the conclusion of the theoretical part the legislation of shopping on the Internet is explained, especially the obligations of the seller and consumer rights. In the analytical part there is a quantitative research performed using questionnaires, that is focused mainly on buying goods on the Internet. The goal of this work is to evaluate the results of the questionnaire survey and subsequent comparison of the author's hypotheses with the survey results.

Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.

The aim of this bachelor thesis is to propose and implement a recommender system for an e-shop, that selects and offers specific objects of users interest based on its database and according to their enter. The theoretical part introduces the issue of user preferences and explains a few basic implementation approaches. Furthermore, the reader learns about developing tools used for implementation the module of recommendation, which uses C# as a programming language. The properties of this system are described in practical part using samples of individual functionalities.