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Procter & Gamble calls for tests that do away with TV audience guarantees: Marc Pritchard in ANA speech and interview compares current upfront to toilet paper hoarding, seeks "synchronized" trading and lauds retail media And Pritchard pointed to the P&G BeautySphere unveiled at CES, which is an "immersive metaverse" where people can learn about P&G beauty products by, for example, taking a virtual tour of the Kew Royal Botanical Gardens in London. Procter & Gamble Co. is calling on TV networks to join experiments to eliminate the current system of buying based on audience guarantees in favor of more real-time matching of ad supply with viewing demand. [Extracted from the article]

Real-life humans were also at the center of a campaign the Toronto-based shop did for travel agency brand Internova Travel Group, whose business model is based on concierge-style travel bookings. The breakthrough creativity is a product of the agency's business model that guarantees its most senior, talented members work directly on client campaigns. Silver: Broken Heart Love Affair When creating a campaign for toilet paper, paper towel and tissue maker Kruger Products, Broken Heart Love Affair got right to the point: Paper products are meant to clean up messes. [Extracted from the article]

The article focuses on the rising costs of paper. Magazine publishers are dealing with numerous rising costs, including technology investments, postage, editors, and paper. Due to the weakness of the American dollar, publishers' overseas options are increasingly being restricted. In 2007, paper is emerging from an era of rising and falling prices. Coupled with structural changes, including mergers and a growing role for private equity, prices will continue to increase into 2008.

The article reports that magazine publishers in the U.S. are up in arms after two major paper producers said they are planning price hikes. Publishers fear another price hikes like the ones they experience in 1994 and 1995 when list prices rose some 40 to 50 percent. Increases in paper prices can quickly wipe out gains in advertising and circulation revenue.

Reports on the effect of the paper price hike brought on by worldwide demand for paper, on the newspaper and magazine publishing in the United States. Paper mills that have announced price hikes effective September 1, 1995; Times Mirror Co.'s move to merge the `Evening Sun' into the revamped morning Sun'; Price hike in magazines; Advertisement rate hikes planned; Factors that could keep paper prices high.

Discusses the impact of the proposed merger of Kimberly-Clark Corp. and Scott Paper Co., on the smaller brands. Speculation over the pressure faced by Procter & Gamble in the paper-products category as a result of the merger. INSET: P&G feeling the heat..

The article reports on the resilience of the toilet tissue brand White Cloud despite previous efforts to eliminate it. Canadian manufacturer Kruger Products is cited as the brand's savior by relaunching it in 2017 with new packaging and a marketing campaign handled by Empower MediaMarketing in Cincinnati, Ohio. A brief history of the brand, which goes back to 1913 based on U.S. Patent and Trademark Office records, is also presented.

The article reports that Georgia-Pacific Corp. plans to consolidate its $75 million advertising account at Zenith Media. The business has been placed in review after the world's biggest marketer of bath tissue and paper towels finalized its acquisition of Fort James Corp., whose media buying and planning was handled by The Media Edge.

This article reports on the launching of the Kandoo moistened toilet paper for kids by Procter & Gamble Co. in Europe in January 2004. The company claimed Kandoo is selling well in Great Britain and France, where it was launched in summer 2002. The brand is handled by Publicis Groupe's Saatchi & Saatchi. Saatchi is creating TV and prints ads for the launch in Germany-speaking countries.

The article reports on a product developed by Kimberly-Clark Corp. to be introduced in the fall of 2007, an electronic automatic toilet paper dispenser. The product would be sold for use in non-home bathrooms, a $1 billion a year business. The dispenser would both remove the need to touch the device and use less paper. Studies show the U.S. consumes more toilet paper per person than any other nation.

Introduces Rob Lorys, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Employment at Georgia-Pacific Co.; His efforts to market the Sparkle brand of paper towels.

This article focuses on the growth in competition within the paper products industry in the U.S. as of September 1999. The $3.7 billion bath tissue segment has become perhaps the most contested among paper products in 1998. Procter & Gamble spent $50 million for an advertising campaign developed by D'Arcy Masius Benton & Bowles for its Charmin tissue. The product rollout of Kimberly-Clark is an improved version of its Kleenex-Cottonelle brand, backed by a total of $100 million in marketing support from Ogilvy & Mather. The competition for the retail sector is one factor quickening the marketing pace. INSET: Bath tissue tussle.

The article focuses on the online-only reality series created by Publicis Groupe's Fallon, Minneapolis, for paper-towel brand Brawny marketer Koch Industries' Georgia-Pacific. Trailer-style cable TV advertisements start May 29, 2006, along with print advertisements in July 2006 women's service magazines to drive women to the Brawny Academy series online, in which a quirky, campy Brawny man played by actor John Brennan hosts a deep-woods rehabilitation for husbands who come up short pleasing their wives.

This article reports on the business strategies employed by Procter & Gamble to maintain its lead in the paper towel category as of June 1996. The company is testing its Quilted Bounty Rinse & Reuse, a thicker, stronger towel than regular Bounty that can be rinsed and reused like a cloth towel, in several states in the U.S. The Rinse & Reuse earned an A rating in the paper towel category. Television advertising for the product testing does not use an environmental message, instead focusing on the brand's ability to easily soak up big spills. The Bounty test comes as K-C makes plans to roll out improved products of its own in 1997 using new technology from Europe that enables more absorbency.

The article reports on a shift in marketing tactics by toilet paper manufacturers toward more direct and revealing imagery and language. The author states as a result of this shift sales by the Proctor & Gamble brand Charmin have risen almost 10 percent. The author also states that the advertising company Publicis Worldwide has produced television advertising for Charmin.

Focuses on United States publishers and catalogers' concern over paper shortages. Speculation of further price hikes; Paucity of the 40-pound coated groundwood paper; Comments from industry executives; Publishers' decision to increase advertisement prices; Anticipation of the second-class postage increase; Cause of the shortage.

Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.

The article reviews the advertisement of the Potpourri toilet paper.

Reports on the prediction of John Maine, vice president for printing and writing papers at Resource Information Systems, that there will be no further increases in paper prices for 1996. Features of the prediction during the American Magazine Conference for 1995; Reaction to the prediction; Background on the rise in paper prices.

This article focuses on the utilization of recycled paper by Advertising Age effective with its June 28, 1993 issue. The 40-pound recycled paper stock provides readers and advertisers with the same, previous high-quality production standards and meets current industry and U.S. Environmental Protection Agency requirements for recycled paper. Though the paper will cost more to buy and mail, Advertising Age publisher Ed Erhardt said the investment will pay off in the long run. The move coincides with an Advertising Age-sponsored environmental conference on June 30, 1993 at the United Nations. Speakers at the conference, on Business & the Environment: Partnerships for Profit & sustainability, include executives from Procter & Gamble Co., Wal-Mart Stores Inc. and Coca-Cola Co.

Presents information on the Wipex cleaning cloth from Wigert International; Features of a television advertising campaign created by Chicago, Illinois-based A. Eicoff & Co. for the Wipex cleaning cloth; Comparison between Wipex and paper towels; Amount of Wipex cloth sold in the U.S.

The article states that Kimberly-Clark Corp. has created a line of facial-tissues called Kleenex Oval Expressions that are designed to appear to design-conscious consumers. The Kleenex tissues are packaged in oval containers to present the tissues in a more fashionable manner. The packaging was designed for the winter holiday season.

Editorial. Focuses on the impact on the advertising industry of the rising costs of paper. Strategies by direct marketers.

Reports on the success of the `Smart Puppy' campaign launched by Scott Paper Co. and J. Walter Thompson USA. Combination of kids and pets in commercials as a sure way to win viewers; Features of the `Smart Puppy' commercial.

Reports on Universal Pictures' promotion for the motion picture `The Paper.' Sweepstakes for consumers to visit the newsrooms of `USA Today' and Cabel News Network; Interactive movie listing service; DDB Needham Worldwide's handling of media planning and placement.

Reports that Proctor & Gamble Co. is running a half-page advertisement in the newspaper `USA Today,' asking consumers to be patient about the shortage of Bounty paper towels. Company's plans to maximize production of towels.

Forecasts the increase in paper prices in 1996. Percentage increase of paper prices since mid-1994; Comments of Sherman Chao, a paper industry analyst at Merrill Lynch; Reasons for paper mills' financial losses in the early 1990s.

Reports on the marketing strategies of catalogers to deal with the paper price hike. Analysis of the situation by Bill Dean, managing director of Bruce, Dean & Co., a San Francisco-based catalog consultant; Note on the effect of the paper cost hike on leading catalogers like Dodgeville, Wisconsin-based Lands' End, the Minnetonka, based in Minnesota and others.

Reports on competition of Georgia-Pacific Corp. for leadership of major package-goods categories. Acquisition of the Fort James Corp by Georgia-Pacific; Efforts of the company to dominate the toilet tissue and paper towel categories; Success of the company's stock; Advertising of the company.

Reports on the complaints of U.S. retailers against the increasing cost of newspaper advertising. Concern of buyers and sellers about the current advertising sales slump; Projected increase in newspaper rates in 1991; Comments from Mervyn's executive Sue Sprunk on rate increases and newspapers' efficiency; Actions taken by "Saint Paul Pioneer Press" publisher to address the problem.

The article presents the results of a poll of readers of the periodical "Advertising Age" to determine whether the cleaning supply mascot Mr. Clean of the brand Mr. Clean or the toilet paper mascot Mr. Whipple from personal hygiene brand Charmin was the favorite.

The article discusses how the Pabst Brewing Co. and the advertising agency Cole & Weber are utilizing icons from the past to make their advertisements for Colt 45 Malt liquor appear edgier to attract young consumers. The advertisements are done in a graphic novel style and printed on brown paper bags. Consumer groups and politicians have already protested the advertising campaign for glamorizing alcohol consumption.

The article reports on the United States Department of the Treasury's marketing campaign to promote the colored $20 bill which will begin distribution through commercial banks on October 9, 2003. The department hired Davie-Brown Entertainment and the William Morris Agency Inc. to help market the money. The $20 bill will use peach and blue in its design, the first time since 1905 that U.S. currency has featured colors other than green.

The article focuses on the use of branded toilet paper in the promotional campaign of Fuse for the sketch comedy "The Whitest Kids U' Know." According to the author, installing the "Whitest Kids" toilet paper in a commode raises two concerns. First, that the image's black ink might rub off somewhere it should not. Second, that you will appear desperate for toilet paper to a spectacular degree.

The article presents an overview of the advertising campaign created by Publicis London for Charmin, manufacturer of toilet paper products, in July 2006.

The article provides information on advertising campaign created by DDB Worldwide for toilet paper manufacturer Georgia-Pacific Corp. Georgia-Pacific Corp. moves its six-year-old quilting ladies into live-action settings, boosting advertising spending 50% behind what it calls its biggest upgrade ever to Quilted Northern, the category's number 2 brand. The company broke a new Bathroom Angels campaign for Angel Soft. Omnicom Group's DDB Worldwide handles both brands in what should be a combined $40 million to $50 million effort. Georgia-Pacific spent $18 million through the first nine months of 2003, according to TNS Media Research/CMR. Both brands are getting into the game ahead of Procter & Gamble's Charmin. Breaking campaigns for both premium brands almost simultaneously is unprecedented for Georgia-Pacific and generated a lot of discussion. Angel Soft looks to de-fuzz its image with its harder-edged Bathroom Angels mascots, who wisecrack their way through such bathroom emergencies as lint storms caused by rival brands.

Reports on household products marketer Kimberly-Clark Corp.'s plan to consolidate its advertising agency roster. Problems arising from Kimberly's acquisition of Scott Paper Co.; Other consolidations Kimberly has completed; Sales and advertising revenues posted by company in 1995.

Provides information on the advertising campaign created by DDB of New York City for Angel Soft toilet paper. Tagline of the campaign; Background of the characters portrayed in the advertisement.

Deals with the change in the design of Brawny guy, a character that represents the paper towel brand of Georgia-Pacific Corp., which the company labeled as metrosexual. Description of the brand character; Event that led to the design change; Firms in collaboration towards the brand improvement initiative.

The article describes the television advertising for Brawny paper towels, created by the shop of Fallon. The advertisement employed humor using a character called Jinx. It ranked high on audience recall. The spot won recognition at the 2003 Cannes International Advertising Awards.

The article reports that Kimberly-Clark Corp. is introducing an improved version of value-priced Scott Towels in spring 2001. The paper product compares on customer satisfaction tests with the premium-price brand Bounty from rival Procter & Gamble Co. The competitive advantages of Scott Towels are discussed.

Discusses the entry of Unilever into the wet wipes category with Lever 2000 Wipes. Expected budget for the advertising campaign; How the wipes will be marketed as all-purpose wipes, as opposed to more specialized types; Surge in the release of new wipe products, and how it has impacted the paper industry.

The article reports the competition among top marketers of tissue and towel brands in the U.S. Advertising budgets in bath tissue and paper towels are anything but paper-thin these days as a wave of acquisitions and new commitment to marketing has swept through the categories. Except for Procter & Gamble Co., tissue competitors rarely put major advertising support behind brands before 1995. And in towels, only Fort James' Brawny brand seriously contested Procter & Gamble's Bounty. Kimberly-Clark's 1995 acquisition of Scott Paper Co. suddenly brought new marketing muscle to the tissue and towel categories, a will the merging this July 1997 of Fort Howard Corp. and James River Corp. into Fort James. Procter & Gamble and smaller rivals have responded with new products and new campaigns.

Reports on Scott Paper Co.'s efforts to focus on its core tissue business with a major brand marketing campaign expected by 1995. Albert Dunlap as chairman-CEO; Work force reduction; Sale of S.D. Warren printing and publishing papers subsidiary; Appointment of three worldwide advertising agencies; Market positioning of Scott's products; Earnings in the third-quarter of 1994.

Presents information on the action taken by companies following the efforts of Aveda to get its print media partners to switch to recycled paper. Decision of Estee Lauder to require the use of recycled paper for the roster of magazines in which it places its most environment-themed advertisements; Marketers brought together by Aveda to help in its mission; Decision of Yoga Journal to go back to the use of recycled paper.

A list of African-American female stereotypes and their definitions is presented, including "The Bitch," "The Desperate Single" and "The Angry Black Woman".

The article focuses on the increasing price of newsprint in the United States. Skyrocketing newsprint prices have been blamed for everything from a hiring freeze at the newspaper "The Dallas Morning News," to a price hike for the Sunday edition of the newspaper "The New York Times." With no easing on the newsprint front, where costs are up by about 35 percent to 40 percent over a year ago, this year's price jumps ultimately may give newspaper publishers another strong shove toward the electronic media.

The article reports on the advertising campaign to be launched by Philip Morris USA that feature the new cigarette paper used in the firm's Merit brands. Key issues discussed include a description of the cigarette paper called Paper-Select, the key features of the campaign and creative credits for the advertisements.

Announces Procter & Gamble Co.'s release of a Rinse & Reuse version of its Bounty paper towels with an estimated $20 million advertising campaign. Theme of the advertisements; Market share of the paper towel market; AcuPOLL Precision Research poll as ranking Bounty Rinse & Reuse.

Presents rankings of the hottest brands in eight categories of paper products. Focus on James River Corp.; New products introduced by the company; Marketing of products; Includes sales and marketshare of the different brand consumer items of paper towels, toilet tissue, cooking and storage bags, and facial tissue; Other products.