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Reports on the advertising campaigns of Procter & Gamble and Kimberly-Clark for their respective facial tissue brands. Kimberly-Clark's Kleenex ColdCare; Procter & Gamble's marketing push for its revamped Puffs.

Reports on Scott Paper Co.'s efforts to focus on its core tissue business with a major brand marketing campaign expected by 1995. Albert Dunlap as chairman-CEO; Work force reduction; Sale of S.D. Warren printing and publishing papers subsidiary; Appointment of three worldwide advertising agencies; Market positioning of Scott's products; Earnings in the third-quarter of 1994.

Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

Reports on Procter & Gamble's launching of advertising support for its bathroom tissue brand Summit to compete with Scott Paper's Scottissue single roll brand in the Northeast market. Television spots; `Buy three, get one free' offers; Mail-in refund offers; Pricing.

Reports on James River Corp.'s introduction of Quilted Northern Wet or Dry toilet tissue. Television and print campaigns for the launch.

The article focuses on the marketing of a new product by paper company Kimberly-Clark. The company has created a version of its Kleenex brand tissue which contains body lotion. The product is more expensive than ordinary tissue paper. Kimberly-Clark has relied on distributing free samples of the product to create word-of-mouth advertising.

This article reports on the advertising strategy of Kimberly-Clark for its Kleenex tissue paper that features mothers of Olympians. The participating mothers of Olympians use the phrase Kleenex Moment into conversation and mention the Web site of Kleenex, which features biography of the athletes and their mothers.

Comments on the use of coupons by consumers in New York City. Rate of coupon redemption; Views on the marketing for Scott tissue paper.

An interview is presented with MJ Jolda, head marketing executive for the tissue paper products company Marcal. Jolda discusses the repositioning of Marcal brand name products by stressing they were created from 100 percent recycled paper. She describes Marcal's Internet marketing through online social networks. Jolda states that it is difficult for a smaller company in the tissue products industry, as it is dominated by large corporations.

Reports on the impact of the flu vaccine shortage in the U.S. on the marketing of anti-viral products as of November 2004. Amount to be spent by Kimberly-Clark Corp. for the marketing of its Kleenex Anti-Viral tissues; Requests from employers for samples of Clorox Disinfecting Wipes from Clorox for use in their offices; Marketing rights for Purell hand sanitizer from GoJo Industries acquired by Pfizer.

Reports that Procter & Gamble will launch a television advertisement for its tissue brand Puffs. Description of the advertisement; Other brand promoted in the advertisement; Consumers targeted in the advertisement.

Reports on the cross-promotion program of Kimberly-Clark and MGM/UA Home Video. Cross-promotion of Kleenex facial tissues and six titles from the MGM/UA video library; Promo period; Target market; Advertising support.

The article focuses on the marketing strategies of "Advertising Age" Marketing 100 award recipient and Kimberly-Clark marketing director Bruce Paynter for Kleenex Ultra tissue. Paynter emphasized on the softness of the product. Advertising supported the softness proposition in the first quarter 1995 campaign from the agency Foote, Cone & Belding.

The article reports on the distribution of free branded tissue packets developed by AdPack Group in U.S. The advertising companies that are giving away branded tissues are mentioned. The costs that will be incurred by advertisers for every pack of branded tissues is cited. The redemption rate for the discount coupons at fast-food chain Yoshinoya following the tissue giveaways is also cited.