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The article presents the role of paper in corporate communication, emphasizing its continued importance despite the rise of digital channels. Topics include the physical and sensory experience offered by paper, its status as a marker in contemporary media, and its effectiveness in establishing trust and proximity with audiences, highlighting how paper can be a strategic tool within the media mix, particularly for brands and institutions looking to address important information.

The article reports that independent press is being challenged by rising production costs of uncoated paper. It mentions increases in paper prices are passed on to French printers, who also charge us the rising energy prices for manufacturing and delivery, and the number of paper press titles, already in free fall, will continue to plummet, and can expect to see newspapers close by the shovel or lose their independence in 2023. [ABSTRACT FROM PUBLISHER]

An interview is presented with president Guillaume LeJeune of Culture Papier. Topics discussed include its goal to promote the use of the printed word in all its forms; engage in the societal promotion of the paper industry in the broad sense, and favorable environmental indicators than digital; and promoting paper recycling. [ABSTRACT FROM PUBLISHER]

The article reports on the paper returning in force in the paraphernalia of communication of the companies. It is sending a report by email to a client doesn't ensure that it will be read. In Lyon, France, Thomas Nardone makes the same observation. His agency, Ultramedia, creates content for communities or major accounts such as Societe Generale, Allianz, Pfizer or Euromaster.

The article focuses on how digital devour paper in corporate communication media. It mentions that Flyers raise four issues for major brands such as traffic creation, increased turnover, loyalty and recruiting new clients. It also mentions views of Nicolas Cassar, head of HighCo Nifty, on his mission is to include communication on paper in innovative marketing approaches shaken up by digital.

The article focuses on the evolving perception of paper as a sustainable medium in the face of digital dominance, shedding light on its environmental benefits compared to digital communication. It highlights how recent studies have shown that paper-based communication, such as flyers and mailings, can have significantly lower environmental impacts than digital counterparts.

The article informs on Oui Pub device, tested until 2025 for fighting against paper waste. It mentions to the prospect of expert debates on carbon dioxide emissions between paper and digital, the fear of advertising players is that there will not be enough stickers affixed and therefore that printing and distribution will no longer be profitable in certain geographical areas. [ABSTRACT FROM PUBLISHER]

The article focuses on VVF's strategic use of print media, particularly its magazine, to enhance customer engagement and drive sales. It states that through qualitative and quantitative studies, VVF evaluates the impact of its magazine on brand image and commercial effectiveness, revealing a significant contribution to sales despite contemporary digital trends.

The article reports that steps are important in the paper recycling loop, which include the sorting and recycling plant will separate the cellulose fibers from the other constituents of the paper; and how is the paper recycled.

The article focuses on dispelling a common misconception about the environmental impact of the paper industry with topics include the use of recycled and certified papers from responsibly managed forests in France and highlighted in a study by La Poste in collaboration with Quantis and Ademe.

The article discusses Monoprix, a life without paper or almost, which includes Monoprix believes that 90% of them are thrown before even to be read, the objective is environmental, it is about improving the ecological footprint, but also to better target customers with corresponding offers.

The article reports that Arjowiggins SAS, a large producer of paper products, pursues the development of new segments such as connected papers or food paper replacing plastic.

The article talks about the use of less paper communication and using more digital technology. It mentions that the digitization of society is underway entering the first cell phone Motorola and the Walkman by Sony. It mentions about the Intel 4004 microprocessor; and mentions that the invention will have huge consequences on the supply chain and on the job of cashiers.

The article discusses a study conducted by Media company, CoSpirit that challenges the notion that paper catalogs would disappear with the implementation of the Oui Pub program, which aimed to reduce the use of paper advertisements. It argues that the Oui Pub program can be more environmentally friendly, reducing waste and improving efficiency. It also discusses the political and economic implications of the Oui Pub program.

The article reports that according to the periodical ranking conducted with Altares in 2021, media was marked by a strong rebound in activity which saved many press companies but rising energy and paper costs risk penalizing publishers. Topics an increase in an activity, business profit and margins; the rise in the cost of paper and energy prices in 2022; and the effects of covid-19 pandemic on businesses.

The article focuses on the "Oui Pub" experiment could accelerate alternative advertising systems or bring about new combinations of paper and digital by restricting access to letterboxes. It mentions views of Sophie Garrigou, special advisor to the Commissioner General for Sustainable Development, on the use of flyers with people who wish to receive advertising material.

The article discusses an increase in turnover in advertising agencies after post-covid-19 pandemic and on the media side, profitability was more present in 2021 and mentions the challenges following the sharp rise in the price of paper.

In this article, Pierre Louette, chief executive officer (CEO) of the Les Echos-Le Parisien talks about his two years at the head of the Alliance de la presse d'information Générale and provides an update on his group. Topics include the problem of digital pollution; ecological transition plans of the firm; and changing against a backdrop of soaring prices for paper and energy.

The article reports that the most extraordinary thing is that they managed to establish a special relationship with each of them, a kind of invisible thread in the form of intimacy as it was fascinating. Topics include several rigor and stubbornness in writing papers and how many sleepless nights they have weighed each sentence, each word to find the most accurate.

The article focuses on the digital transformation of French daily regional newspaper Sud Ouest from traditional print-based content creation to a more digital-centric approach by adopting the CUE platform from Stibo DX. It states that this change streamlined their workflow, harmonized content creation for both print and web, and propelled their digital evolution.

The article presents an overview of the main areas in corporate communication where paper support has learned to adapt to survive the digital threat. The corporate journal for employees or customers now finds its place in a mix where the flow information passes through the digital, while the paper brings back.

The article presents the discussion on indicators are gradually turning positive in the tech world for the second half of 2023. Topics include certain startups cutting positions sometimes without offering clear explanations to their employees or stakeholders; and building trust, maintaining relationships, and navigating through turbulent waters.

The article discusses Seeded Paper: a paper that blooms in the service of CSR, which includes the ecological positioning of a product or launch a marketing campaign or responsible communication, seeded paper is particularly appreciated by companies committed to a CSR approach.

The article delves into the evolving landscape of printed advertising, showcasing its continued relevance and innovation in adapting to changing consumer expectations and technological advancements. It discusses advancements in paper manufacturing and the integration of new technologies, highlighting how paper remains a highly effective cross-channel medium amidst the digital expansion.

The article informs about a campaign from Finland, designed by the manufacturer of toilet paper Lambi and his agency Hasan & Partners, that shows 40 seconds of lamb and blonde woman in the middle of the forest.

The article explores as evidenced by the shutdown of the free newspaper CNews on November 30, 2021. Among the reasons for renouncing the printing of 760,000 copies, the "fatal blow" of a sharp rise in the price of paper.

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article reports that luxury media have innovate with the Covid-19 pandemic, and have invested in the production of content and developed new advertising offers. Topics include lockdowns were conducive to newsstand magazine sales, encourage internet reading; and reorganized teams to integrate digital and present on social networks with editor of Madame Figaro with the advertiser's e-commerce site.

The article reports that newspaper publishers are multiplying initiatives in the area of sustainable development through editorial approaches, eco-design efforts, employee awareness, and so on. The magazine Elle is printed in 100% recycled paper and distills on the pages of the councils to change habits, do good and love the planet.

The article presents an interview with Jean-Marc De Jonghe, vice president of strategy and digital products of Quebec daily "La Presse." He informed whether he managed to switch to digital advertising revenue from paper He informed whether he give up the income that represented the print edition difficult. He also said that in January 2018, his newspaper stopped completely the paper to keep than a free daily edition on tablet.

The article focuses on Claude Perdriel who according to La Lettre de l'expansion has invested several million euros in his press group, Éditions Croque Futur.

The article focuses on the winners of the Grand Prix Strategies, highlighting Servaire & Co's project for Dom Pérignon, "Dom Pérignon × Lady Gaga," and FutureBrand Paris and LigaNova's collaboration for Nespresso's "Nespresso Paper Collection pop-up".

An introduction is presented in which author discusses articles on topics including focuses on the soaring prices that impose themselves in daily lives with each fill-up of gas or shopping cart and import it into sector, marketing and communication.

The article focuses on the relationship to emotion, scriptwriting and freedom of choice seem once again to prevail in a redesigned communication that allows brands to convey message. It mentions that accelerated digitization of media and uses has left traces that the renewed appetite for materiality has not yet helped to heal.

The article reports that Julie Lorimy, managing director of the Union of Publishers of the Magazine Press (SEPM), examines the draft law on the fight against waste and the circular economy, currently debated in the French Parliament.

The article reports on the drop in paper-based newspaper and periodical consumption on average by 6 to 8% a year, worldwide, a phenomenon that also affects France.

The article reports on a recent study by the firm Eranos for postal service La Poste that distinguishes 13 effects of reception of the messages according to whether they were diffused via the paper or the digital medium.

The article focuses on the use of newspapers and periodicals for publishing advertisements by brands. Topics discussed include press campaign started in May 2018 for analyzing publishing, market share of press publishing and decreased investment in television advertising. It further presents views of Christine Robert, managing director of media company Irep Co. Ltd., on the same.

An interview with Pascal Ruffenach, chairman of the board of publishing company Mondadori France is presented. He discussed various topics including digitization of its issues, company's negotiation with digital company Reworld Media, its marketing strategies and company's educational responsibilities.

The article reports that Digital Plus Print can create new uses and enrich the user experience by adding Webkey connectors to printed media.

The article focuses on the dilemma surrounding printed advertising materials, particularly in the context of environmental concerns, shifting consumer behaviors, and the impact of initiatives like "Oui Pub." It mentions retailers, like E.Leclerc, are making efforts to reduce or eliminate printed advertising materials, and citing environmental reason. It also mentions despite the rising costs of paper and changes in consumer preferences, there is still a demand for printed advertising,.

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

An interview with Guillaume Le Cunff, chief executive officer of Nespresso, is presented. He discussed the brand's success in reconciling consumer and citizen interests, emphasizing coherence in actions and innovations like compostable paper capsules. He also announced a new partnership with the Rencontres économiques d'Aix-en-Provence, highlighting the brand's commitment to dialogue on climate change and sustainability.

An interview with David Droga, chief executive officer of Accenture Song is presented. He explored his views on creativity, artificial intelligence, and the evolving landscape of Cannes Lions. He emphasized the festival's transformation from a purely advertising-centric event to a celebration of broader creativity across industries. He also discussed AI's role in marketing and advertising.

The article focuses on the French startup Pappers, which has successfully entered the business data market by leveraging the opening of the national register of trade and companies' data. Topics include the transformation brought about by a controversial law that made financial information about businesses more accessible, Pappers' focus on user-friendly interfaces to its evolving business model, and the significance of business data for various industries, including finance and insurance.

An interview with Thierry Ardisson who started his career in advertising, as a copywriter then co-founder of Business before going on TV is presented. Topics include talks about his earliest memory of Strategies as the first papers he wanted to have in life were in Strategies! At the end of the 60s, that was starting out in advertising and at the start of the 70s, there was no question of Paris Match or the Parisian, he wanted to talk in Strategies about the campaigns done before.

The article discusses the journey of a printing workshop towards becoming a robust and innovative enterprise specializing in seeded paper. It reflects on the challenges faced in the digital age and emphasizes the unique value of printed communication in a noisy digital landscape. It is reported that the company's commitment to values such as sustainability, innovation, and emotion is highlighted, showcasing its transformation and dedication to meaningful products.

The article highlights the 50th anniversary of the Danish retail chain, Sostrene Grene, known for its diverse range of products including home decor, DIY, and houseware items. It was founded in 1973 by Inger Grene and Knud Cresten Vaupell Olsen, with a focus on offering customers a unique shopping experience. It is reported that the brand's sustainability efforts include eliminating disposable paper and cardboard tableware, opting for more recyclable packaging.