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This article provides a history of the treatment of consumer collectives in the social sciences literature. It highlights some of the insights derived from recent work in consumer research ...

This article draws on fieldwork form Delhi’s garment and electronics bazaars to articulate an alternative perspective on the role of brands in the global bazaar economy. Knockoffs and counterfeit brands have mostly been viewed as problematic manifestations of counterfeiting and piracy, or framed in terms of authenticity or marginal practices of imitation. In this article, we suggest that bazaar brands also function as central to a growing popular innovation system able to provide material goods as well as immaterial experiences to the world’s poorer consumers in ways that stay in close contacts with the mediated fluctuations of popular affects. Bazaar brands develop a unique relationship with consumers based on an ability to seize the moment rather than the creation of enduring loyalties. We suggest that bazaar brands can be understood as central to an emerging postcapitalist consumer economy that has been substantially empowered by the spread of digital technologies.

Acidity is considered a key factor in zeotype-based catalysts. Here, the effect of acidity in the methanol-to-DME reaction is investigated using first-principles calculations and microkinetic modeling, thereby establishing a connection between acididity and kinetics. The CHA, MFI, and BEA frameworks are investigated, and the acidity of the Bronsted hydroxyl group is varied by exchanging a T-site Si with Al, B, Ga, and Fe in the zeolites, along with SAPO-34, Mg-AlPO-34, Zn-AlPO-34, and Ti-AlPO-34 zeotypes with the CHA structure, and as a result, the Bronsted hydroxyl group spans a wide range of acidity. Clear trends in adsorption and transition-state energies are found and by means of linear regression, we obtain scaling relations of relevant energies that are later used as input in a mean-field steady-state microkinetic model. This study confirms that both the shift in frequency of the Bronsted hydroxyl stretch, ΔfOH, caused by adsorption of CO and the ammonia adsorption energy, ΔEammonia, on the Bronsted site are equivalent descriptors for the acidity of the Bronsted acid site and the reactivity of the different zeotypes relevant for the methanol-to-DME reaction. It further shows that a full microkinetic model is needed to accurately describe the reaction over the whole range of temperatures. However, if focusing on low temperatures, where the associative mechanism is dominating the reaction, a simple rate-determining step model is actually able to describe the results with satisfying agreement (deviation of the rate by less than a factor of two).

Desorption products from zeolites with medium (MFI) and small (CHA) pores and with and without ion-exchanged copper were studied during linear heating after the pre-adsorption of methanol using a chemical flow reactor with a gas phase Fourier transform infrared spectrometer. The methanol desorption profiles were deconvoluted and compared with those predicted from first-principles calculations. In situ diffuse reflectance infrared Fourier transform spectroscopy was used to study the samples during methanol desorption following a step-wise increase of the sample temperature. It is shown that well-dispersed copper species in the Cu-zeolite samples interact more strongly with methanol and its derivatives as compared to the bare zeolites, resulting in methanol desorption at higher temperatures. Moreover, the introduction of Cu leads to CO formation and desorption in larger amounts at lower temperatures compared to the bare zeolites. The formation and desorption of dimethyl ether (DME) from pre-adsorbed methanol takes place at different temperatures depending on both the influence of Cu and the zeolite topology. The Cu sites in zeolites lead to higher DME formation/desorption temperatures, while a small shift of DME desorption towards higher temperatures is observed for the CHA framework structure compared to the MFI framework structure.

A large fraction of the global natural gas reserves is in the form of sour gas, i.e. contains hydrogen sulfide (H2S) and carbon dioxide (CO2), and needs to be sweetened before utilization. The traditional amine-based separation process is energy-intensive, thereby lowering the value of the sour gas. Thus, there is a need to find alternative processes to remove, e.g., hydrogen sulfide. Mo6S8 clusters are promising candidates for transforming methane (CH4) and hydrogen sulfide into methanethiol (CH3SH) and dimethyl sulfide (CH3SCH3), which are high-value sulfur-containing products that can be further used in the chemical industry. Here first-principles microkinetics is used to investigate the activity and selectivity of bare and promoted (K, Ni, Cl) Mo6S8. The results show that methanethiol is produced via two different pathways (direct and stepwise), while dimethyl sulfide is formed via a competing pathway in the stepwise formation of methanethiol. Moreover, there is an increase in activity and a decrease in selectivity when adding an electropositive promoter (K), whereas the reverse behaviour is observed when adding an electronegative promoter (Cl). When adding Ni there is also a decrease in activity and an increase in selectivity; however, Ni is acting as an electron donor. The results provide insights and guidance as to what catalyst formulation is preferred for the removal of hydrogen sulfide in sour gas.

Climate change is perhaps the greatest challenges that human civilization now faces. To a large extent, attempts at mitigating or addressing climate change are performed by Changemaker ventures: small scale, entrepreneurial ventures that attempt to combine market orientation with social or ecological value-creation. The Changemaker phenomenon is particularly prevalent in the new food economy, where it is driving a fundamental restructuring of rural economies in Europe as well as in Asia and the Americas. But how do market oriented entrepreneurial ventures respond to climate change? Based on six years of interviews and participant observation with Italian rural Changemakers this article suggests that in the absence of collective organization, the Changemaker response to climate change is market by a paralysing perplexity, similar to that of resource-poorer peasants in the South. Without a strong forms of collective solidarity and deliberation the experience of climate change cannot be incorporated within a coherent view of the future. The results can be understood as a ‘weak signal’ that has implications for the study of peasant responses to climate change as well as for theoretical reflexions on the viability of changemaker-style social enterprises in promoting coherent strategies for survival in the Anthropocene.

To better understand the state of community research in other disciplines, and to consider how the contexts of contemporary market societies are changing both com- munities, and knowledge making in respect of communities

Critical accounts suggest that the ‘sharing economy’ is mainly an ideological entity, bringing together a wide range of diverse empirical phenomena that have little in common, apart from their common adherence to an ideology of ‘sharing’. This article suggests that the sharing economy can be empirically understood as instances of peer production attempting to ‘come to market’ via the use of a common ‘sharing fiction’. Analysing the origins and present functions of this fiction, the author suggests that we can conceptualize differentials in economic power within the sharing economy in terms of the work that goes into the reproduction of this sharing fiction and the ability to capitalize on it in terms of price differentials.

The dynamic interaction of methanol and its derivatives with Cu-exchanged ZSM-5 during methanol temperature-programmed desorption from 30 to 450 °C has been investigated using in situ diffuse reflectance infrared Fourier transform spectroscopy and first-principles calculations. The results emphasize that defects in the framework structure of the zeolite and Bronsted acid sites constitute ion-exchange sites for Cu ions. The Cu sites introduced in ZSM-5 actively interact with methanol adsorbed at moderate temperature, i.e., below 250 °C, and take roles in further oxidation of the adsorbed species to formate and CO. Moreover, spectra recorded at higher temperatures, i.e., above 300 °C, after adsorption of methanol show strong interaction between methoxy groups and the zeolite framework, suggesting that, under mild conditions, proton extraction for methanol production during direct partial oxidation of methane to methanol over Cu-ZSM-5 is necessary.

Direct processing of sour, e.g. containing large amounts of acidic H2S and/or CO2 molecules, natural gas is of direct interest as vast amounts of it are available and accessible but are underutilized. While sour natural gas is still treated using energy-intensive amine absorption/desorption, here we propose and describe a first step in catalytically producing a value added chemical and energy carrier, CH3SH and H-2, respectively. For this purpose, we performed Density Functional Theory (DFT) and microkinetic modelling of CH4 and H2S reaction pathways to form CH3SH and H-2 as a first step in elucidating complex yet not explored pathways in oxygen-free sour gas reforming. For this purpose, we utilized bare unpromoted and K-or Nipromoted Mo6S8 clusters. CH4 dissociation was found to be the rate-determining step above 1100 K on Ni-promoted Mo6S8 while H-2 formation was the rate-determining step on the bare and K-promoted Mo6S8. At lower reaction temperatures between 800 and 1100 K, CH3SH formation becomes an important step, especially on Ni-Mo6S8. This method presents an interesting route of direct catalytic sour natural gas processing which potentially leads to high-value hydrocarbons, such as ethylene, using CH3SH as a reactive intermediate.

Direct methane-to-methanol conversion is a desired process whereby natural gas is transformed into an energy-rich liquid. It has been realised at ambient pressure and temperature in metal ion-exchanged zeolites, where especially copper-exchanged ZSM-5 has shown promising results. The nature of the active sites in these systems is, however, still under debate. The activity has been assigned to a [Cu-O-Cu]2+ motif. One remaining question is whether this motif is general and also active in other metal-exchanged zeolites. Herein, we use first-principles microkinetic modelling to analyse the methane-to-methanol reaction on the [Cu-O-Cu]2+ motif, for Cu and other metals. First, we identify the cluster model size needed to accurately describe the dimer motif. Starting from the [Cu-O-Cu]2+ site, the metal ions are then systematically substituted with Ni, Co, Fe, Ag and Au. The results show that activation of Ag and Au dimer sites with oxygen is endothermic and therefore unlikely, whereas for Cu, Ni, Co and Fe, the activation is possible under realistic conditions. According to the kinetic simulations, however, the dimer motif is a plausible candidate for the active site for Cu only. For Ni, Co and Fe, close-to-infinite reaction times or unreasonably high temperatures are required for sufficient methane conversion. As Ni-, Co- and Fe-exchanged ZSM-5 are known to convert methane to methanol, these results indicate that the Cu-based dimer motif is not an appropriate model system for these metals.

As transportation continues to increase world-wide, there is a need for more efficient utilization of fossil fuel. One possibility is direct conversion of the solution gas bi-product CH4 into an energy-rich, easily usable liquid fuel such as CH3OH. However, new catalytic materials to facilitate the methane-to-methanol reaction are needed. Using density functional calculations, the partial oxidation of methane is investigated over the small-pore copper-exchanged zeolite SSZ-13. The reaction pathway is identified and the energy landscape elucidated over the proposed motifs Z2[Cu2O] and Z2[Cu2OH]. It is shown that the Z2[Cu2O] motif has an exergonic reaction path, provided water is added as a solvent for the desorption step. However, a micro-kinetic model shows that neither Z2[Cu2O] nor Z2[Cu2OH] has any notable activity under the reaction conditions. These findings highlight the importance of the detailed structure of the active site and that the most stable motif is not necessarily the most active.

The becoming productive of consumer culture has been an important theme for social research. Within neoliberal discourse, the link between consumer culture and new forms of immaterial production has been conceptualized as “creativity.” This paper uses the experience of Bangkok's fashion markets to begin to articulate an alternative understanding of the relation between consumer culture and immaterial production, a different kind of “creativity.” We suggest that Bangkok's fashion markets manifest a kind of creativity where innovation is highly socialized, as opposed to being oriented around the notion of individual genius and individual intellectual property; where participation is popular as opposed to elite-based and where the ambiguous relation between creation and commercial success that is intrinsic to Western notions of creativity is replaced by an embrace of markets and commerce as vehicles for self-expression. Bangkok's fashion markets represent an example of a market-based commons centered innovat...

John Lie is an accomplished sociologist and a renowned expert on Korean national identity and the Korean Diaspora. He is also a prolific writer on social theory. His book on K-pop, is an exhaustive...

This paper investigates political homophily on Twitter. Using a combination of machine learning and social network analysis we classify users as Democrats or as Republicans based on the political content shared. We then investigate political homophily both in the network of reciprocated and nonreciprocated ties. We find that structures of political homophily differ strongly between Democrats and Republicans. In general, Democrats exhibit higher levels of political homophily. But Republicans who follow official Republican accounts exhibit higher levels of homophily than Democrats. In addition, levels of homophily are higher in the network of reciprocated followers than in the nonreciprocated network. We suggest that research on political homophily on the Internet should take the political culture and practices of users seriously.

This article uses the case of social entrepreneurs or “Changemakers” to investigate the phenomenon of self-branding among knowledge workers. We argue that self-branding is not only the effect of a neoliberal regime of governmentality, but that this phenomenon could also represent the seed of a new and more rational value regime that could provide the basis for a more adequate institutional framework for an emerging economy of immaterial labor. We explore the political and ethical implications of this suggestion.

This article will make one argument and one suggestion. The first part will argue that practices of customer co-production raise a serious challenge to established theories of value. The second part will suggest that these new practices, although widely disparate in nature, do move according to a common logic of value, and that this new value logic can be fruitfully organized around the concept of ‘ethics’. Let me clarify already here that I intend ‘ethics’ in the sense of the ability to create the values that ‘make a multitude into a community’ (Marazzi, 2008: 66). As I will further elaborate below, this concept of ethics is closer to the original Aristotelian sense of that term, than to the Kantian ethics that has been central to modern, enlightenment discourse. My use of ‘ethics’, in this, Aristotelian sense, is not taken out of the blue. Rather, I propose that a notion of value based on ethics is already emerging within a range of cutting-edge economic practices involving aspects of customer co-production — from corporate social responsibility (CSR) to Open Source production and brand valuation. In other words, I am not proposing a new notion of value as I would like it to be, but I am pointing at actually existing trends and developments. However, since these developments are emergent they cannot be grasped as fully formed facts. My ambition in the second part of this paper is thus limited to suggesting a theoretical framework within which these emergent tendencies can be read in a novel way; and from which a more definite shape can be discerned.

This article analyses labour conditions among creative workers in the Milan fashion industry. Employing both qualitative and quantitative methods, the article shows how workers in the Milan fashion industry are generally underpaid and overworked. Despite such dire conditions, fashion work is generally considered gratifying and workers express high levels of satisfaction. The second part of the article attempts to unravel this paradox, departing from McRobbie’s conception of passionate work. It suggests that the promotion of creativity as a desired form of life in the contemporary metropolis has shaped new forms of identity related to symbolic remuneration for work.

Social production has risen on the agenda of the social sciences. Ye t most observers have been reluctant to confront the question of the value of these practices. Instead they have mostly been characterised as ‘free’, ‘common’ or beyond value. This article argues that far from being free, social production abides to a particular value logic, an ‘ethical economy’ where value is related not to the input of labour time, but to the ability to give productive organisation to a diffuse connectivity or, which is the same thing, to transform weak ties into affectively significant strong ones. The article concludes that progressive politics should work with this new emerging value logic.

In this article, the author argues that customer coproduction should be understood as an expression of a large-scale trend toward the increasing power and relevance of social production. Social production consists in the self-organized systems of (mostly immaterial) production that have evolved around the diffusion of networked information and communication technologies. An analysis of the genealogy of social production is shared; this includes tracing it to the process of re-mediation of social relations put in motion by the expansion of the capitalist economy into the fields of culture and consciousness and the concomitant socialization of production relations. The author then argues that social production, including customer coproduction, follows a very particular economic logic—that is, an ethical economy where value is related to social impact rather than monetary accumulation. A detailed analysis of the logic of this ethical economy is offered; it draws out some implications for the successful management of ever more customer-centric brands, whereby the consumers are directly involved in the processes that add value.

This article builds on a case study of the worldwide online dating site Match.com to develop a theoretical understanding of the place of communication and affect in the information economy. Drawing on theoretical debates, secondary sources, a qualitative survey of dating profiles and an analysis of the features and affordances of the Match.com site, the article argues that internet dating seeks to guide the technologically enhanced communicative and affective capacities of internet users to work in ways so that this produces economically valuable content. This is primarily achieved through branding, which as a technique of governance that seeks to work ‘from below’ and ‘empower’ users to deploy their freedom in certain particular, pre-programmed ways. The argument is that online dating provides a good illustration of how the information economy actively subsumes communicative action as a form of immaterial labour.

This article proposes a critical perspectives on brands based on recent developments within Marxist thought. It argues that brands build on the immaterial labour of consumers: their ability to create an ethical surplus (a social bond, a shared experience, a common identity) through productive communication. This labour is generally free in the sense that it is both un-paid and more or less autonomous. Contemporary brand management consists in a series of techniques by means of which such free labor is managed so that it comes to produce desirable and valuable outcomes. By thus making productive communication unfold on the plateau of brands, the enhanced ability of the contemporary multitude to produce a common social world is exploited as a source of surplus value.

This article contributes to an analysis of the origins of contemporary post-modern consumer culture, centred on the notion of lifestyle choice. It presents a case study of Piaggio's marketing strategies for their motor scooters – the Vespa being the most famous one – during the 1960s and 1970s. Although the Vespa had become an icon of the international youth culture already at the beginning of this period, it is argued that Piaggio's advertising agency did not appropriate the counterculture on account of its quantitative importance. Rather, countercultural attachments were mobilized and made part of Piaggio's advertising discourse first when they harmonized with visions for a future ‘postmaterialistic' consumer society harboured by advertising professionals. They subsequently used new techniques of market research, like motivation research, to translate such countercultural attachments into a consumer culture centred on individual self-realization rather than collective rebellion. In the 1970s, it is argued, this new consumer culture was transformed into what is now known as ‘life-style consumerism'.

First published: 01 August 1997 While sociology has usually aimed at producing general accounts of the postmodern social condition, it has not been influenced by the postmodern epistemological challenge but kept its accounts within the modem episteme. Suggests that autopoietic systems theory (AST) can supply a theoretical framework in which this can he done. Based on the concept of communication, this approach can sustain a theory of postmodernity that does not require ontological foundations and in which the fundamental self-referentiality of scientific truths is affirmed rather than hidden. As such it is able to accommodate the postmodern epistemological challenge. Based on the concept of structural coupling, such a theory would be able to retain the fundamental connection between changes between structure and ''culture'', while leaving the specifics of this connection open to empirical analysis.

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. The basic measure of virality in Twitter is the probability of retweet and we are interested in which dimensions of the content of a tweet leads to retweeting. We hypothesize that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test the hypothesis we analyze three corpora: A complete sample of tweets about the COP15 climate summit, a random sample of tweets, and a general text corpus including news. The latter allows us to train a classifier that can distinguish tweets that carry news and non-news information. We present evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. Our findings may be summarized 'If you want to be cited: Sweet talk your friends or serve bad news to the public'. © 2011 Springer-Verlag.

The Fordist economy was marked by what David Stark calls a Parsonian Compromise in which economic value and other values were clearly separated, in theory as well as in practice. Today this is changing. Trends such as Ethical Consumerism and Corporate Social Responsibility are on the rise. More fundamentally, the economic importance of intangible assets like brands has increased. Together these developments testify to a new role for a wider range of values in determining price formation. In this paper I will argue that this trend has two principal causes. First, the socialization of production has increased the importance of affective investments in things like brands, reputation, corporate culture and efficient teamwork as sources of value. Second, a common criterion for the measurement of affective investments is forming, based on the new abstract or General Sentiment that is emerging as a new ‘general equivalent’ as a consequence of the present remediation of communicative relations, primarily throughout the diffusion of social media. Together these two dimensions make up the foundations for a new value logic, an ‘ethical economy’ that is emerging within contemporary wealth creation. After briefly summarizing the first argument, this paper will concentrate on the second, describing the emergence and features of General Sentiment as a criterion of value. The conclusion will suggest possible consequences of this development in both practical and theoretical terms.

In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption. --PART I From Fascism to Fordism --1 Introduction 3 --2 From unification to the Fascist takeover: the first developments of mass consumption 13 --3 Bourgeois into Fascists? Mass consumption and the regime 22 --4 The American influence 44 --PART II The Roots of Postmodernity 65 --5 The economic miracle: mass consumption and modernization 67 --6 The new ethic of consumption I: the new housewife 90 --7 The new ethic of consumption II: crisis and reconstruction 109 --8 The triumph of consumer culture 130 --Notes 147 --Index 175 Published version of EUI PhD thesis, 2000

This article reviews the history of market research to argue that that discipline has seen a paradigm shift during the second half of the 20th century. Originally market research developed as an integral element to the society-wide capitalist control revolution. Its aim was to contain the complexity of an increasingly mobile consumer demand in a number of pre-established categories. Since the 1950s however market researchers developed a series of techniques to observe and make use of consumer mobility. The emergence of these new techniques was coupled to a different conception of the role of marketing. Its role was no longer understood primarily as that of disciplining consumer demand, but rather as that of observing and utilizing ideas and innovations that consumer's themselves produced. This paradigm shift from 'containment' to 'control' drove the development the statistical techniques and theoretical conceptions of consumers that are now employed in the commercial surveillance of on and off-line mobility. Through ubiquitous surveillance contemporary capitalism aims at including virtually all of social life into its valorization process. The conclusion considers the possible contradictions that this might produce.

The Makers is the latest novel of the American science fiction writer, blogger and Silicon Valley intellectual Cory Doctorow. Set in the 2010s, the novel describes the possible impact of the present trend towards the migration of modes of production and organization that have emerged online into the sphere of material production. Called New Work, this movement is indebted to a new maker culture that attracts people into a kind of neo-artisan, high tech mode of production. The question is: can a corporate-funded New Work movement be sustainable? Doctorow seems to suggest that a capitalist economy of abundance is unsustainable because it tends to restrict the reach of its value flows to a privileged managerial elite.

Whoever arrives inNewYork and walks up “Old Broadway” will immediately find himself blinded by the royal splendour of an endless row of neon signs that silently speak of an infinity of products: from gramophones to silk stockings, from show polish to the latest theatre show. If later, before going to sleep, he decides to browse through an illustrated magazine, he will marvel at the beauty of its illustrations, at the influence that advertising has on its content; at the riches, the abundance, the importance that advertising possesses in this curious and fascinating country.