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Increasing the use of sustainable packaging is the top priority for UK fmcg businesses, according to research, with 100 UK packaging experts responsible for R&D, technology, design and sustainability for [...]

A patent application has been filed for a recyclable graphic media by inventors Stephen Blackowicz and Ryan Duntemann. The media includes a polymeric substrate with a release liner and adhesive that can be dissolved, allowing for the recycling of the substrate. The patent application highlights the need for environmentally friendly disposal methods for graphic media, such as floor graphics, which are commonly used for advertising and wayfinding. The inventors propose using materials that can be easily recycled, such as polyolefins, and an acrylic emulsion pressure sensitive adhesive that can be dissolved without affecting the recyclability of the substrate. [Extracted from the article]

A patent application has been filed for a recyclable graphic media by inventors Stephen Blackowicz and Ryan Duntemann. The media includes a polymeric substrate with a release liner and adhesive that can be dissolved, allowing for the recycling of the substrate. The patent application highlights the need for environmentally friendly disposal methods for graphic media, such as floor graphics, which are commonly used for advertising and wayfinding. The inventors propose using materials that can be easily recycled, such as polyolefins, and an acrylic emulsion pressure sensitive adhesive that can be dissolved without affecting the recyclability of the substrate. [Extracted from the article]

The paper centres on short promotional film, perceived as a separate film genre treated marginally within the framework of film studies. The focus is placed on animated promotional film. In the introduction, the author centres on some of the key particularities of short film, stressing the different treatment of characters and action in short and feature-length film. A much greater importance of visualisation and condensed narration in short forms, particularly noticeable in character profiling and presentation, seems to be crucial. The author then goes on to provide a compressed history of animated commercials and short comparative analysis that defines commercials as pertaining to a form different from promotional videos due to their focus on a product to be commercialized. The focus on a product in commercials is the reason for the use of some specific narrative strategies and forms, discussed further in the paper. The author ends with a discussion about a couple of illustrative examples of animated commercial videos pertaining to the British and Swedish cinema traditions as well as the Zagreb School of Animated Film. [ABSTRACT FROM AUTHOR]

The article delves into the evolving landscape of printed advertising, showcasing its continued relevance and innovation in adapting to changing consumer expectations and technological advancements. It discusses advancements in paper manufacturing and the integration of new technologies, highlighting how paper remains a highly effective cross-channel medium amidst the digital expansion.

A new report from Oxford Brookes University explores the concept of "Avenger Philanthropy," which refers to individuals making monetary donations to nonprofit organizations in order to showcase their moral values and sense of humor. The paper identifies seven distinct characteristics of this phenomenon and highlights the importance of public expression of personal values through social media. The research emphasizes the emotional motivations behind this giving behavior, including moral outrage and humor. The study contributes to the existing literature on gift giving and has implications for future research and nonprofit practice. [Extracted from the article]

A recent systematic literature review conducted by researchers at the University of Bristol explores the impact of humanlike service robots on consumer behavior. The review analyzes 118 peer-reviewed journal papers to understand how the design and features of these robots influence consumer interactions and biases. The researchers propose a comprehensive framework that identifies interaction antecedents, consumer processing factors, outcomes of the interactions, and strengthening/attenuating factors. The study concludes by suggesting future research directions to advance knowledge in this field. This research has been peer-reviewed and provides valuable insights into the marketing and consumer research aspects of service robot anthropomorphism. [Extracted from the article]

Researchers from the Medical University of Warsaw in Poland have highlighted the potential of extracellular vesicles (EVs) in clinical applications as diagnostic and therapeutic tools. The study discusses the manufacturing processes for large-scale production of EVs, as well as the quality, safety, and efficacy issues of bioengineered EV drug candidates. It also addresses the challenges of navigating regulatory affairs and obtaining marketing authorization for EV-based medicines. The research emphasizes the need for further study and global regulatory guidelines to ensure the safe and reliable implementation of EVs in clinical settings. [Extracted from the article]

Researchers at Babson College in Massachusetts have conducted a study on addressing "social hesitancy" through visual marketing approaches. The study utilized data visualization technology, visual sentiment analysis, and topic modeling tools to understand and address social attitudes related to hesitancy. The findings suggest that visual marketing technologies can be effective in addressing social hesitancy, particularly in the context of vaccination and crisis situations. This research contributes to the field of social marketing by exploring the role of visual marketing in understanding and mitigating social hesitancy. [Extracted from the article]

The Dementia Society of America has been issued a patent for a holding apparatus with a foldable trifold structure. The apparatus is designed to hold printed mail, such as brochures or flyers, and is low cost, lightweight, and easily assembled. It can be printed using single or multi-color techniques and has messaging viewable from both front and rear views. The apparatus is constructed from cardboard paper and is sized to fit in a standard-sized envelope. It provides advantages over other structures by using renewable materials and maximizing printable surface area. [Extracted from the article]

A recent study conducted by the University of Southampton in the United Kingdom explores the concept of luxury value perception and its impact on consumer outcomes. The researchers conducted a meta-analysis of 64 papers and 74 separate studies involving 32,587 participants to gain a comprehensive understanding of the dimensions, outcomes, and moderators of luxury value perception. The study found that different dimensions of luxury value perception, such as functional, social, emotional, conditional, epistemic, and economic, have varying effects on consumer affective, cognitive, and behavioral outcomes. The findings of this research can be valuable for managers in formulating marketing and branding strategies. [Extracted from the article]

A new report from Uppsala University in Sweden explores the use of antibiotics in food animals and its relationship to EU and national policies. The study compares the usage patterns in Italy, where antibiotic use is extensive, to Sweden, where it is more restricted. The research highlights the importance of integrating forces, such as awareness and interactions between producers and policymakers, in reducing antibiotic use. The study concludes that contextual forces, often overlooked by policy, play a significant role in achieving change in antibiotic usage patterns. [Extracted from the article]

GNSS researchers presented hundreds of papers at the 2023 Institute of Navigation (ION) GNSS+ conference, which took place Sept. 11-15, 2023, in Denver and virtually. The following four papers focus [...]

New research from North Carolina State University suggests that the transition to daylight saving time negatively impacts healthy habits. The study found that after the time change, there was an increase in the consumption of processed snack foods and a decrease in gym visits. The researchers analyzed data from a packaged food company and a fitness center company, comparing the behavior of participants before and after the time change. The findings highlight the need for individuals to be mindful of maintaining healthy habits during daylight saving time and suggest that companies and public policies should support individuals during this transition. [Extracted from the article]

A recent study conducted at Abu Dhabi University explores the field of sustainable marketing and consumer behavior. The researchers conducted a literature review of 1998 relevant papers published from 1991 to 2021 and found that the literature in this field has been increasing, particularly since 2016. The study identifies research gaps and future directions, providing valuable insights for companies selling sustainable products. The researchers emphasize the importance of environmental and social responsibility in marketing strategies. [Extracted from the article]

A recent study conducted by researchers at Louisiana Technical University explores the phenomenon of giver-recipient asymmetries in gift giving. The meta-analysis examined 153 unique effects from 114 studies across 29 papers and found that characteristics of the gifts, the occasion, and the individuals involved in the exchange all contribute to the degree of asymmetry. The study confirms a persistent disconnect between how gift givers and recipients evaluate the exchanges they participate in, particularly when sentimental gifts are involved or when the exchange occurs between friends. The research also highlights the need for further investigation into familial gift exchange, cultural differences, and gift exchange for unpleasant or non-holiday occasions. [Extracted from the article]

The research conducted by the National Technical University of Athens focuses on developing a holistic framework to evaluate food loss and waste (FLW) caused by marketing standards in the food supply chain. The study emphasizes the importance of addressing marketing standards to reduce FLW and promote sustainability in the food industry. By proposing targeted actions within key food sectors and emphasizing the three pillars of sustainability (environmental, economic, and social), the research aims to drive the development of innovative solutions that balance sustainability goals with economic viability. The framework is designed to lead to measurable improvements in reducing FLW and fostering improved business practices. [Extracted from the article]

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A recent study led by Boston University found that many e-cigarette brands advertising on Instagram are not including the required health warning labels. Synthetic nicotine brands are using appealing flavors and bright packaging to make their products look like candy or fruit juice, but they are still required by law to include a warning that the product contains nicotine and is addictive. The study analyzed over 2,000 Instagram posts from 25 different brands and found that the majority did not include the necessary health warnings. The researchers are calling for federal government policies to combat the appeal of e-cigarette advertising on social media and to protect young people from using tobacco products. [Extracted from the article]

The article titled "On the Town: Local Business in Seattle Gay News" discusses the historical significance of the "On the Town" section in the Seattle Gay News, which published a list and map of local businesses that were safe spaces for the queer community in the 1980s. The article highlights that some of these businesses, such as the Cuff and Wildrose, are still open and continue to serve as safe spaces, while others, like the Double Header, have unfortunately closed. The Seattle Gay News preserves the stories of these businesses through its archives and the memories of the communities that patronized them. The article also mentions that some maps featured in the Seattle Gay News were sponsored by local businesses, including Beyond the Closet, a queer bookstore that closed in 2005. [Extracted from the article]

New research from the University of Tennessee at Knoxville explores the effects of digital ordering and food sampling on consumer decisions. The study finds that digital ordering technology leads to less thoughtful decision-making, resulting in indulgent choices and higher spending. This effect is more pronounced among younger, tech-savvy customers and during dinner time. Additionally, the study reveals that food sampling can lead to the licensing effect, where sampling a nutritious item can result in the purchase of less nutritious foods. The findings suggest that fast-food outlets should offer digital ordering options, while establishments with healthier options should focus on non-digital ordering modes. [Extracted from the article]

A recent study conducted by researchers from Lanzhou University in China explores the impact of product acquisition mode on consumer preferences. The study found that when consumers rent a product instead of purchasing it, they tend to prioritize the product's feasibility over its desirability, leading them to prefer products with superior function rather than appearance. The effect is further influenced by the brand image of the product, with the rental-function effect being stronger for mass brands compared to luxury brands. The research provides practical insights for rental companies and marketing managers on how to effectively position their products and optimize advertising strategies. [Extracted from the article]

The article examines how inter-firm dynamics, particularly between small and large businesses, can be characterized as inter-organizational bullying. Topics discussed include the use of intimidation and unfair practices by large firms, the impact of these behaviors on small service providers, and the importance of maintaining transparent and equitable business relationships to prevent such bullying.

A new report discusses research conducted at the University of Windsor in Canada on the effects of exposure to nature-related imagery on consumers' motivational states. The study found that exposure to nature led consumers to exhibit a stronger promotion-oriented focus and a weaker prevention-oriented focus. As a result, consumers preferred promotion-framed marketing messages over prevention-framed ones. The research suggests that exposure to nature can influence consumers' motivational orientation and has implications for marketing managers and stakeholders. However, further research is needed to explore cultural differences and living situations that may affect the influence of exposure to nature on motivational orientation. [Extracted from the article]

A recent study conducted by researchers at the University of Victoria in Melbourne, Australia, explores the relationship between supplier governance, supplier relationships, and green purchasing practices in the Australian food industry. The study found that supplier governance and relationships play a crucial role in promoting green purchasing, with organizational agility acting as a mediator between these factors. The research highlights the importance of communication and mutual aid in supplier relationships for driving sustainable and informed supply chain decisions. The study offers valuable insights for managers in the food industry seeking to enhance their green initiatives and promote more sustainable operations. [Extracted from the article]

A recent study conducted by researchers at the University of California San Diego Herbert Wertheim School of Public Health and Human Longevity Science has found that the unregulated sales of Amanita muscaria, a toxic and hallucinogenic mushroom, are endangering public health. The study suggests that the growing interest in Amanita muscaria may be due to emerging clinical research supporting the safety and efficacy of psilocybin as a treatment for depression. However, unlike psilocybin mushrooms, Amanita muscaria mushrooms contain compounds that can be more toxic than fentanyl, cocaine, and PCP. These mushrooms are being marketed with health-related claims, despite having no clinical evidence supporting their use as therapy. The researchers argue that consumers have a right to informed consent and accurate information about the substances they are taking. Currently, Amanita muscaria is not included on the Controlled Substances list, allowing it to be marketed as a dietary supplement. The researchers recommend stricter regulations, including placing Amanita muscaria on the Controlled Substances list or implementing age restrictions, accurate dosing standards, childproof packaging, and adult-oriented marketing. The study emphasizes the need for a public health response to protect consumers from the risks associated with using Amanita muscaria products. [Extracted from the article]

A study conducted by researchers at the Department of Law explores the impact of food labeling on consumer behavior as part of a green marketing initiative. The research focuses on the concept of green marketing, which emphasizes organic products with minimal waste and residue, as well as recycling and reusability. The study collected data from 126 respondents using the Likert scale and analyzed factors such as nutrition information, green packaging, fitness labels, allergen information, and product composition. The research suggests that the findings can be used by marketing firms and policymakers to empower consumers and manufacturers to make more environmentally friendly choices. [Extracted from the article]

A recent study from George Washington University explores the potential of artificial intelligence (AI) in promoting pro-social behaviors as part of social marketing programs. The researchers discuss the opportunities and challenges of using AI in social marketing policy, strategy development, and operational delivery. They also examine case studies from the social marketing field to analyze how AI has been successfully applied to improve consumer outcomes. The study concludes that while AI has promise, it also poses challenges and potential negative impacts on efforts to promote pro-social behavior changes. Further research and programs in this field are suggested. [Extracted from the article]

A recent research study conducted by the University of Novi Sad in Serbia explores the key determinants that influence consumers' decision-making when purchasing wristwatches in the Serbian market. The study found that factors such as price, brand, design, ease of use, and warranty significantly influence purchase decisions, with variations depending on demographic indicators such as gender, age, education, and employment status. Based on these findings, the researchers propose measures to improve sales and marketing strategies for wristwatches in the Serbian market. The study provides valuable insights for businesses operating in the Serbian market and suggests avenues for future research. [Extracted from the article]

Sofidel has committed to donating muchneeded essentials - toilet paper and kitchen towels - to two donation hubs: 'Cwtch Mawr' ('Big Hug') in South Wales, run by Swansea charity Faith [...]

An interview with David Droga, chief executive officer of Accenture Song is presented. He explored his views on creativity, artificial intelligence, and the evolving landscape of Cannes Lions. He emphasized the festival's transformation from a purely advertising-centric event to a celebration of broader creativity across industries. He also discussed AI's role in marketing and advertising.

The article, titled "A Parent's Nightmare: Big Tech, Advertising, and the Exploitation of Children," discusses the negative impact of big tech and advertising on children. The author recounts a personal experience with purchasing L.O.L. dolls, which are marketed through unboxing trends and collectible strategies. The article highlights the excessive screen time children are exposed to, the influence of advertising on their behavior and desires, and the infiltration of corporations into family life and schools. The author calls for collective action to protect children from harmful marketing and prioritize their well-being over corporate profits. [Extracted from the article]

Kevani, a digital OOH advertising firm, has launched two screens in Baltimore, on the corners of Lombard Street and Baltimore Street. [ABSTRACT FROM AUTHOR]

A report from the University of Technology Sydney discusses research findings on the use of suggested prices to enhance the profitability of pay what you want (PWYW) strategies. The study conducted five experiments to explore the impact of suggested prices on buyers' payments. The results showed that a higher suggested price led to increased payments, and this relationship was mediated by cost estimation. However, when a charitable element was present, increasing the suggested price did not stimulate higher payments. The research suggests that sellers using PWYW could use suggested prices to provide cost information, but it may not be suitable for products with a charitable component. [Extracted from the article]

A recent study published in Gastroenterology Week discusses the progression of primary biliary cholangitis (PBC), a chronic liver disease. The introduction of Obeticholic acid (OCA) as a second-line therapy has improved outcomes for PBC patients, but there is still a need for better treatments for higher risk patients. The study highlights the challenges of conducting long-term, randomized placebo-controlled trials for new drugs due to difficulties in retaining patients when a licensed drug is already available. The authors suggest using Real-World Data to generate evidence of long-term outcomes for rare diseases like PBC. [Extracted from the article]

Full Pour Magazine is celebrating its first anniversary as a print magazine dedicated to drinks culture. The magazine covers a wide range of topics, including wine, beer, spirits, coffee, tea, and non-alcoholic drinks. It features diverse perspectives and high-quality visuals, and is committed to eco-friendly print production. Full Pour has experienced audience growth and expanded distribution, and was awarded Magazine Launch of the Year in 2023. The magazine also has a unique approach to advertising partnerships, supporting nonprofit organizations and promoting sustainability and equity in the food and beverage community. Full Pour is available for purchase online and in retail stores across North America. [Extracted from the article]

Researchers at Guangdong University of Technology in Guangzhou, China have conducted a study on the effect of language intensity in brand fan word-of-mouth (WOM) on customers' willingness to adopt WOM. The study found that high-intensity language in brand fan WOM leads to a lower willingness to adopt compared to low-intensity language, and threats to freedom mediate this effect. The restoration postscript also moderates the effect of language intensity on threats to freedom and customers' willingness to adopt WOM. This research provides valuable insights for brands in managing fan WOM. [Extracted from the article]

A report from the University of Ghana examines the impact of indigenous risk management practices on the growth of small agribusiness firms in Ghana during an economic crisis. The study finds that strategies such as savings, diversification of economic activities, formal insurance, forward contracting, cooperative marketing, borrowing, sale of assets, and temporary wage employment outside the business positively influence firm growth in terms of sales and number of employees. The researchers recommend that policymakers implement policies to support the development of marketing cooperatives and provide skills development programs for entrepreneurs. They also suggest educating agribusiness entrepreneurs on the importance of subscribing to formal insurance. [Extracted from the article]

A study conducted by researchers from Nottingham Business School in the United Kingdom evaluated the impact of an incentive scheme to encourage pregnant individuals to set a quit-smoking date. The study involved collaboration with pregnant individuals, clinicians, tobacco dependency practitioners, and academics to gain insights into their perspectives and experiences. The findings showed that the incentive scheme, along with support from clinicians, successfully encouraged pregnant individuals to set a quit date and resulted in improved infant health indicators. The study highlights the efficacy of the incentive scheme and the importance of knowledge exchange and collaboration between stakeholders in healthcare. However, caution should be exercised when generalizing the findings to wider settings. [Extracted from the article]

The media industry has experienced significant layoffs in the past year, with over 3,000 editors, reporters, and journalism professionals losing their jobs. This includes well-known publications such as the Los Angeles Times, Time, and Sports Illustrated. The decline in advertising, including digital ads, has been a major factor in these layoffs. Despite hopes that digital advertising would save the industry, companies like BuzzFeed Inc. have reported a 35% decline in advertising. The pandemic has also had a negative impact, with the Los Angeles Times losing $60 million worth of ads. The situation has forced some publishers to make cuts, such as the Los Angeles Times cutting 115 people from its newsroom. [Extracted from the article]

A recent report published by investigators at the University of Memphis explores how psychological and geographical distance impact contractual governance in buyer-seller relationships. The study found that both psychological and geographical distance increase firms' enforcement of contractual safeguards, while psychological distance decreases firms' enforcement of contractual coordination. The research suggests that firms should consider the nuanced influences of distance on contractual safeguards and coordination clauses in governing exchange relationships. The study was supported by the National Social Science Foundation of China and has been peer-reviewed. For more information, interested individuals can contact the University of Memphis. [Extracted from the article]

A recent report from Tianjin University of Technology in China discusses the issue of body anxiety among women, particularly related to the marketing strategy of the clothing brand Brandy Melville. The report explores how the brand's focus on a single size of clothing contributes to body anxiety and negative body image. It also examines the interaction between positive body image and brand marketing strategies. The research provides insights into the impact of advertising on anxiety disorders and mental health. [Extracted from the article]

A recent report from researchers at Uniwersytet Medyczny w Lublinie discusses proposed legal regulations regarding the safety of dietary supplements in Poland. The report highlights the need for improvements in the supervision and marketing of these products, as irregularities were found that could pose a threat to consumer health. The role of pharmacists in advising patients on the appropriate use of dietary supplements is emphasized, and the aim of the proposed regulations is to ensure a safe and transparent market for these products. The full report can be accessed for more information. [Extracted from the article]

A study led by researchers at Drexel University has found that young adults who are more familiar with e-cigarette marketing practices are more likely to have negative attitudes towards vaping. The study surveyed 1,329 young adults who had never used tobacco products but were considered susceptible to vaping. The findings suggest that educating young people about e-cigarette marketing tactics can help reduce the number of new vape users. The study also found that Hispanic and Black young adults, as well as those with lower incomes, had less awareness of e-cigarette marketing practices and showed less agreement with anti-e-cigarette attitudes. [Extracted from the article]