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Consumer and paper products manufacturer Kimberly-Clark this week will begin airing a TV spot touting its new toilet paper extension dubbed Ms. Cottonelle with Aloe and Vitamin E. The No. [...]

Evolving a campaign that has addressed environmentalist opposition, International Paper this week breaks a print effort using lots of green imagery, but honing the message to portray IP as a [...]

David Gianatasio BOSTON - Crane & Co., best known for supplying currency paper to the U.S. government, is looking for an agency to handle direct marketing and collateral assignments, sources [...]

When a brand manages to stay in business for a century or more, it's often because the agile R&D guys keep the core product up to date. But sometimes the [...]

Viva, attempting to counter sales erosion from private label, is positioning its paper towels as a companion to food, not just a mechanism to clean up after it. Central to [...]

BOISE PAPER selected Robinson & Maites, Chicago, as its promo [...]

Viva paper towels will run a six-page insert in June issues of Reader's Digest and Every Day with Rachael. The ads include a full-page, custom-printed sheet of the product plus [...]

PAPER MATE WILL TRY TO 'steal' teen consumers from its competition with the launch of a $5 million 'Paper Mate. Protect yours' campaign. Two 30-second radio ads, via Ogilvy & [...]

ATLANTA -- Ames Scullin O'Haire has won a creative assignment for The Atlanta Journal-Constitution, sources said. The daily newspaper considered presentations from ASO, Huey/Paprocki and Trone, all in Atlanta, for [...]

BOSTON--Toth Brand Imaging has been awarded advertising and design chores for Sappi Fine Paper North America. Earlier this year, the Sappi account was awarded to Arnold unit Cipriani Kremer Design [...]

Kimberly-Clark will launch a campaign this week that it hopes will get consumers to think of Cottonelle and ... travel? Cottonelle Puppy Tracks, a mostly online campaign developed by JWT, [...]

Paper Mate is trying to present a more stylish, contemporary feel for its products via new packaging, ads and dozens of new products. A key example of the brand's efforts [...]

BOSTON--Via features unexpected visual elements--scars, magic mushrooms and videogame heroine Lara Croft--in its first campaign for paper company Stora Enso. 'We used jarring images of disparate things, images that would [...]

To borrow a soft drink slogan, image isn't everything-and it shouldn't be, even in an image campaign. Portraits of subjects riding a roller coaster of emotions form a mosaic in [...]

ATLANTA--'How do you take your Times?' is the theme of HMS Hallmark's new advertising campaign for the St. Petersburg Times. The broadcast, print and promotional effort, the first for Hallmark's [...]

Gannett Co., whose flagship USA Today has carried front-page advertising since last October, said last week that any of its 73 local dailies may put display ads on page one. [...]

Crane & Co. Hires Former Strathmore Shop BOSTON--Keiler & Co. has picked up an assignment from Crane & Co., a provider of fine stationery to businesses and consumers and maker [...]

FOLLOWING A YEAR marked by double-digit hikes in paper costs; spiking postal rates, steep newsstand declines and a worrisome falloff in ad business, publishers are more than ready to turn [...]

Once one of the nation's most vibrant two-newspaper towns, Boston's dailies are reeling from both the recession and seismic changes in the business. TheBoston Globe, which used to out-bill all [...]

New York is a veritable mecca for the outdoor industry, where 44 percent of consumers use public transit and more people are out and about--one of the last true pedestrian-oriented [...]

It's no secret that last year was not a good one for the newspaper business. And 2007 isn't looking much better. Just last week, in response to declining circulation and [...]

The biggest news at last week's annual Newspaper Association of America convention came on April 26, when NAA chief marketing officer Nick Cannistraro announced full funding of the Newspaper National [...]

SANFORD assigned its $5 million PAPER MATE ad account to Ogilvy & Mather, Chicago. McCann-Erickson, New York, was previous agency. New ads due for back-to-school [...]

BORDERS WILL look to build preference and create an emotional connection with consumers with a holiday campaign that focuses on the meaningfulness of giving original works. The campaign is the [...]

ATLANTA-Crispin Porter + Bogusky's advertising campaign for the Homeless Voice newspaper substitutes irony and edginess for familiar stereotypes. Ads in the Miami shop's upcoming print and outdoor subscription effort range [...]

You are the Post and Courier of Charleston, South Carina. You are a newspaper. Your industry is in the throes of steadily declining profitability. Your circulation is down. Other newspapers [...]

Dominick's Pulls Dough From Papers DOMINICK'S FINER FOODS, A supermarket chan in the Chicago area, has eliminated its ad inserts in food sections of the Chicago Tribune, Chicago Sun-Times and [...]

Milwaukee Paper Rejects Ad; Cites Bad Taste * WITH THE JEFFREY DAHMER KILLINGS ROCKNG THE CITIZENS of Milwaukee, the Milwaukee Sentinel refused to run a nearly $10,000 ad last week [...]

* THE BELEAGUERED NEWSPAPER business, which is suffering what will perhaps be its worst year in modern times in terms of national ad sales, got a $5-million boost last month [...]

First Campaign for Esleeck Papers Features 'Star' Designers BOSTON--Celebrities are used to sell everything from automobiles to soda pop, but breaking print ads for Esleeck Papers may mark the first [...]

Agency Keeps Retro Feel in Campaign Touting Paper, Deliveries BOSTON--Carrying around large stacks of copy paper can be detrimental to one's health, but W.B. Mason has the cure. That's the [...]

CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving, Texas, personal-care [...]

Presents views and insights on various subjects relating to advertising and the media in the United States. Survey results indicating that betrothed couples plan to share all household chores; Poll results indicating consumer confidence on the year-end stock performance; Description of the advertisement of Kimberly-Clark's toilet paper.

In its initial animated offering, Charmin confirmed the answer to the rhetorical question 'Does a bear [you-know-what] in the woods?' Now, its grizzly demonstrates a line extension. (Wiping, apparently, is [...]

LOS ANGELES--The acquisition of Fort James by Georgia-Pacific Corp., completed last month, has sparked a media-consolidation review for the paper-products marketer's estimated $75 million media buying business. Fort James incumbent [...]

Program: Bounty Home Decor line Marketer: Procter & Gamble, Cincinnati Agency: Manning Sewage & Lee, Chicago Key Players: P&G: Tim Penner, gm-tissue, towel & facial prdcts; Mike Ferry, Bounty brand [...]

You're watching TV and a spot comes on promising utopia: buy this and never worry about unsightly fishtank starch on your pot-roast again. Am I the only one these days [...]

Reports on Crane Paper Co.'s selection of Grey Advertising over its incumbent agency Sachs & Rosen to handle its advertising account. Launch of Gray's first advertising work for Crane in September 1997; Expansion of Crane's target market.

BOSTON -- Following project work last fall, Fort Franklin said it has entered a long-term relationship with Stora Enso and has begun crafting a North American campaign to tout the [...]

ATLANTA -- Kimberly-Clark has selected Adair-Greene here to develop worldwide marketing programs for the company's healthcare division after a review, the shop said. The work includes consulting on marketing strategy [...]

BOSTON -- North Castle Partners targets women 18-49 in its latest TV and print campaign for Dymo, a supplier of label makers for consumers and businesses. The new work from [...]

BOSTON -- RDW Group said it has added several assignments in recent weeks amounting to at least $1 million in total combined billings, spurring a steady pace of new hires [...]

While many marketers have cut back on online spending and sent dozens of Internet ad vendors into bankruptcy, Procter & Gamble is taking the opposite tack, launching 16 new online [...]

NEWYORK--Procter & Gamble is introducing New Pampers Premium Diapers featuring the Sesame Street Muppets in October. The diapers come with 16 designs in four sizes for children 3 months to [...]

A 'Murphy's Law Deactivator: That's what Maris, West & Baker built into its print campaign for the Southern Bag Corp. Potential clients are advised, 'Shock may result due to the [...]

In a continuing effort to breathe excitement into the typically stale office products category, Boise Cascade Office Products will launch an integrated promotion Aug. 1 dubbed 'Boise High' that aims [...]

How often do you sit at your desk, slightly glowing from the fluorescent lighting overhead, staring at the stacks of unread mail and reams of literature needing to be either [...]

WITH COLD AND FLU SEASON about to hit, the nation's biggest tissue makers--Kimberly-Clark and Procter & Gamble--are about to go head-to-head in the growing lotion tissue segment. Both companies are [...]

BOSTON -- LSHD Advertising employs humor to convey the importance of using Southworth Co.'s business presentation paper in its first work for the client. One print ad from the Chicopee, [...]

BOSTON--Mullen has picked up integrated marketing chores for Cascades Tissue without a review, an agency representative said. The client manufactures Capri bath tissue, napkins and other paper products. The Wenham, [...]