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Reports on the complaints of U.S. retailers against the increasing cost of newspaper advertising. Concern of buyers and sellers about the current advertising sales slump; Projected increase in newspaper rates in 1991; Comments from Mervyn's executive Sue Sprunk on rate increases and newspapers' efficiency; Actions taken by "Saint Paul Pioneer Press" publisher to address the problem.

The article focuses on the increasing price of newsprint in the United States. Skyrocketing newsprint prices have been blamed for everything from a hiring freeze at the newspaper "The Dallas Morning News," to a price hike for the Sunday edition of the newspaper "The New York Times." With no easing on the newsprint front, where costs are up by about 35 percent to 40 percent over a year ago, this year's price jumps ultimately may give newspaper publishers another strong shove toward the electronic media.

This article presents the results of a study on the attitude of newspaper readers in the U.S. as of August 1991. To help papers improve targeting, the American Society of Newspapers Editors commissioned Minnesota Opinion Research Inc. (MORI) to find out what readers want from their newspapers. MORI identified two different groups of dissatisfied newspaper readers. Of 1, 264 people surveyed in the U.S., 13% were "at-risk" readers--those who read papers fairly regularly but would like them to be simpler and more accessible. Another 13% were "potential" readers--those who read only occasionally and think newspapers do not give enough in-depth information. Loyal readers made up 55% of the group and non-readers 19%.

The article discusses the efforts of the New York Times Co. to attract advertisers to its global newspaper space for the "International Herald Tribune," and the "The New York Times." Early buyers include, watch manufacturer, Movado, EDS and New York University. The company needs to stem losses after it acquired full ownership of the "International Herald Tribune" in January 2003. The newspaper's rate for a one-time-black-and-white ad for both its Atlantic and Asian editions is $62,068.00.

The article reports on the plan of Rupert Murdoch of News International to launch the newspaper London Paper in London, England on September 18, 2006. The paper is expected to be about 48 pages with a print run of 400,000. Insiders said the company plans to retaliate against new competition from the London Paper, possibly even launching a new title.

The article reports on the plan of Brian P. Tierney, new owner of The Philadelphia Inquirer and Daily News to redesign the paper as of July 2006. Voters in an online poll said that the proposed change is a smart move to recapture audiences and attract advertisers who are wandering to new media. According to Jeff Trent, president Billboardz Indoor Advertising Media, the dailies have no choice but to explore new options.

This article reports on a free, home-delivered daily paper introduced in 2005 by Morris Communications in Bluffton, South Carolina designed to live in symbiosis with a new community hub Web site full of discussions and blogs as of April 2006. Registered users at BlufftonToday.com can create their own blogs, post their own photos and add entries to areas like events and recipes. They can comment on articles appearing in the print edition, and those comments may then be edited and appear in the hard copy itself.

This article deals with the possibility that major newspapers in the U.S. might have an upturn in advertising in 1992. In 1991, newspapers reported their worst downtown ever in advertising revenues and the first two-year decline in the years that advertising revenues had been tracked. The News & Observer of Raleigh reported across-the-board increases in advertising in January, up 8% compared with the same period a year ago. Newsday has seen upturns in automotive and real estate classified but not help-wanted or retail. Stock market analysts who study the newspaper business are expressing some optimism. Newspapers' improved performance is due primarily to aggressive cost-cutting in the past two years, particularly newsprint prices and personnel.

Focuses on the competition between newspapers 'Arkansas Gazette,' published by Gannett Company and 'Arkansas Democrat,' published by Wehco Media Inc. in Arkansas, as of August 1990. Statistics on the readership of the 'Gazette,' according to Audit Bureau of Circulation numbers for the period ending March 31, 1987; Market share claimed by the 'Democrat' in 1989; Reduction in subscription prices for the 'Gazette' in 1988.

The article reports on the advertising revenue gains experienced by national newspapers in the United States. The daily newspapers, "USA Today" and "The Wall Street Journal," experienced the greatest surge in advertising revenues. Rivals "New York Times" and "L.A. Times" have launched advertising campaigns to close the revenue gap with the top-earning newspapers.

The article discusses newspaper advertising in the United States. A shift back to brand and image advertising is expected to bode well for newspapers as they look for growth categories. The top categories in which newspapers can expect to see heavy gains include prescription and over-the-counter drugs and telecommunications. Advertisers are recognizing brand building is something they have to re-emphasize. Advertisers would like to return to the balance on image-building and brand-building advertising--and hopefully that will positively affect run-of-press advertising.

Reports on the plan of Knight-Ridder Information Design Laboratory to test an electronic newspaper edition that will be downloaded into personal computers. Reading of personalized daily newspapers on portable flat-screen computer tablets; Browsing of electronic newspapers without the use of a manual; Ability of readers to interact with advertisers and initiate a transaction.

The article reports on the advertising agency relations program rolled out by the newspapers "The Philadelphia Inquirer" and "Philadelphia Daily News" in Philadelphia, Pennsylvania. The papers' publisher has streamlined its rate card. It has also assigned a sales manager as a contact for each of the top 20 agencies. In addition, there is a hotline for agencies.

The article profiles John Strum, the president and chief executive officer of the Newspaper Association of America (NAA). Sturm vowed to carry on many of the initiatives in marketing and new media begun by Cathleen Black, his predecessor who stepped down in November 1996. NAA is working on a new creative drive that would supply advertisements to local papers.

The article reports on the stabilization of newsprint prices in the U.S. as of May 1996, with a likelihood to drop due to soft demand. Factors that could contribute to a soft newsprint market include conservation measures at newspapers such as reduced web width size and trimmed editorial news holes. Several new paper mills are also running or about to start operating in the Far East and Europe. Inventory levels are high and paper are being stored in warehouses. Other changes taking place worldwide are discussed.

The article reports on newspaper publishers' addition of Sunday editions of their papers, a trend that continues to reshape the newspaper industry in the U.S. The industry added five Sunday editions in 1995. Factors that have fueled the industry's desire for expansion include the repeal of "blue laws" and the rise of Sunday shopping. An example of the benefits of a Sunday newspaper is illustrated in the case of Warren Buffett and his holding company, Berkshire Hathaway, which took over the "Buffalo News" in 1977.

The author offers opinions on the economic future of newspapers and newspaper publishing. The current difficulties experienced by the industry are said to have created excessively gloomy forecasts for it. Newspapers retain a huge market share in the mass media industry, and their Web sites attract a large majority of Internet users seeking news. These strengths seen as allowing newspapers to recreate themselves for the coming era of digital information presentation.

The article deals with the campaign launched by the U.S. newspaper industry to boost advertising and circulation. The industry has selected the Martin Agency to develop the campaign. Martin Agency CEO Earl C. Cox has said that research shows that more consumers cite newspapers as their preferred medium to view advertisements. The advertisements created by Martin Agency contain whimsical images of flying elephants carrying coupons and founding fathers floating in baskets designed to remind advertisers that newspapers are both classic and contemporary, according to Cox.

Comments on a reality television show based on "The New York Daily News" newspaper. Cost and gross income of a 1992 movie-musical about New York newspapers; List of the newspaper's reporters to be featured in the reality show; Outlook of Martin Dunn, editorial director and deputy publisher of the newspaper, on appearing on television.

Reports the advertising revenue increases experienced by small daily newspapers in the U.S. Decline in the advertising revenue posted by The New York Times Co. for the "Boston Globe"; Threat posed by classified sites to newspaper classifieds revenue.

Discusses several issues affecting Hispanic media advertising in the U.S. regarding the competition among Spanish-language newspapers. Actions being taken by publishers to increase readership; Factors that lead to the increase in marketing budget directed at Hispanics; Means for publishers and advertisers to reach Hispanic consumers.

Focuses on a current legal case in New York about a local law that regulates news racks and boxes. Argument advanced by the Learning Annex against the local law; Comments from Steven Schragis, national director of the Learning Annex; Fines imposed by city officials on the Learning Annex for dirty news boxes; Implications of city plans to replace existing newsstands with structures owned and maintained by a contract winner for newsstands operators.

Reports on the expansion made by Campus Media Group (CMG) on its operations which aim to offer marketers national runs in high-school newspapers. Details of the agreement of CMG with J&S Printing; Advertisers targeted by CMG; Spending habits of teenagers.

The article reports that the "San Jose Mercury News" newspaper has offered its advertisers the opportunity to make bundled buys in its English, Spanish, and Vietnamese-language editions. Key issues discussed include the increase in readership produced by the initiative and advertisers that sell in the cross-cultural editions.

Reports on the print advertising rate increase imposed by the publisher of the newspaper 'Arkansas Democrat-Gazette.' Brief information on the newspaper; Reaction of advertisers to the rate increase move; Expectations on the circulation of the newspaper.

Reports on the competition among Jewish newspapers in several counties in Florida. Circulation of 'Miami Jewish Tribune' of Jewish Media Group in Broward and Palm Beach; Remarks of experts on the competition; Prices of the advertising pages of the newspapers.

Reports newspapers' use U.S. Census-based data to develop targeting opportunities for advertisers and to increase readership. Statement from B. Stuart Tolley, vice president-director of research for the Newspaper Advertising Bureau, on the implications of the use of census-based data; Details of the use of such data by the newspaper "The Herald"; Amount of money spent by newspapers for the census data.

The article reports that United States' 21st-largest daily newspaper "St. Louis Post-Dispatch" is spending $1 million on a multimedia campaign to gain readership. A fast-paced 30 second television campaign aimed at 21-to-25-year-olds is being handled by D'Arcy Masius Benton & Bowles Inc. for the 376,888-circulation daily. It also includes radio, newspaper and outdoor advertising.

Reports on the negotiation of Gannett Co. to buy Washington suburban newspaper group DCI Inc. Implication of the acquisition for Gannett; Details of the suburban newspaper network launched by DCI Inc. with several other publishers; Properties and businesses of DCI Inc.

Reports on the plan of newspaper publishers to use data-base marketing in the U.S. Benefits of data-base marketing for newspapers; Plan of 'Spokesman-Review' and 'Chronicle' regarding the implementation of data-base marketing; Factors affecting the distribution of newspapers.

This article reports on the expected increase in advertising rates of newspapers in 1990. In general, newspapers stick to their rate cards, while magazines have been negotiating more. Media, including magazines, TV and radio, have found advertising is not especially price sensitive. The talk of higher rates comes as newspaper advertisement revenue us faltering. The Newspaper Advertising Bureau reported a 0.1% increase for the first half of 1990, compared with the same period in 1989. The bureau in January 1990 predicted a nearly 6% gain in advertisement revenue, in April reduced the gain to 4% and will scale back even more.

Reports on the trend of newspapers forming partnerships with cable television networks to boost advertising and subscription rates. Details of the efforts made by the Gwinnett, Georgia `Daily Post' in its relationship with local cable companies; Increased advertising rates seen; History of partnerships between newspaper and cable television stations.

Reports that Southam, Canada's number 1 newspaper, could launch its new national newspaper by the spring of 1997. Reasons for Southam's creation of another newspaper.

The article reports on "Chicago Tribune" newspaper's addition of a weekly Thursday section called Cars with regular editorial coverage on used vehicles. The newspaper hopes the section will match its Saturday Auto Mart section and Sunday Transportation. Display advertisements account for 80% of the advertising in each. Dealers spend more in advertising new cars. Dealers have been increasing their used-car advertising spending up from $150 per vehicle in 1992.

This article deals with the decision of the Delhi High Court to dismiss six petitions against the entry of foreign newspapers into India, as of March 1994.

The article comments on the need to shift to interactive newspapers. Newspapers are well positioned to be a major part of the electronic superhighway. The good news is that newspapers are in the content business. The bad news is that newspapers face an uncertain future because over time, there will a decline in traditional print advertising revenue. Advertising will play a major role as newspapers adapt their information to new television, computer and telephone technology. Newspapers will probably see more revenue from subscription and user fees as new technology takes over.

This article reports that major market newspapers are reporting the news in Spanish. U.S. Hispanic population growth gives newspaper publishers an opportunity to expand their circulations. Some major market newspapers also distribute Vista, a circulation supplement in English and Spanish. Some Hispanic-owned publications have teamed with major dailies to get increased distribution and advertising sales assistance.

This article reports on the decision of U.S. newspapers to initiate facsimile products to expand reader service and zoning possibilities as of April 1993. The New York Times is among a number of newspapers offering reader-service products ranging from reprints to tax forms to copies of presidential speeches. Some newspapers are offering even more. The Detroit Free Press, for example, will fax readers a package of car reviews. While other papers are looking at products that would not fit the constraints of a general newspaper. U.S. newspapers are also exploring the prospects for zoned fax services.

This article reports on consensus among newspaper industry executives that the Tribune Co. waited too long to put the periodical "Daily News" up for sale. The Tribune's remaining options are to settle the paper's labor disputes or kill the paper and write off its investment. A three-month strike led to drops in circulation and advertising.

The article reports that newspapers in Arlington, Texas and northern Florida are two examples of suburban-ring newspapers started as weekly community papers, to fluorish into daily, paid-circulation papers with color capability in the last year. The paper has increased paid circulation to 15,000, publishes six days, excluding Sunday, and still samples potential subscribers with free editions. According to Duane L. Chichester, they enhanced the credibility of the paper in the eyes of advertisers by switching to paid circulation.

The article examines the profitability of traditional print newspapers in 2013, discussing speculation that billionaire Michael Bloomberg might buy the "Financial Times" newspaper, why the paper's owner, Pearson, might not sell the paper, and a special section on newspaper profitability.

The article deals with the move of U.S. newspaper publishers to turn to Hispanic American consumers in line with the declining newspaper readership among the general market. In presentations to financial analysts in December 2003, Tribune Co., Knight Ridder Co., Pulitzer and E.W. Scripps Co. all noted they have Spanish-language publications out or in development. In one of the most ambitious efforts, Tribune Co. is trying to build a national Spanish-language brand by launching dailies under the name "Hoy" (Spanish for "today") in major Hispanic cities. Los Angeles, California is expected to be next, with the West Coast's "Hoy" starting as early as this month. And Dow Jones & Co. is likely to decide this year whether to go ahead with a U.S. Spanish-language edition of "The Wall Street Journal," probably modeled after the company's "Wall Street Journal Americas," a Spanish-language insert that reaches 1.7 million readers as an insert in 18 newspapers in 16 Latin countries. Separately, Pulitzer launched its second bilingual weekly last month in northern Santa Barbara County, an area that is 60% Hispanic, said Mark Contreras, senior vice president of Pulitzer Newspapers. The paper,"El Tiempo, Semanario Latino de la Costa Central," is bilingual because research shows locals are as likely to read Spanish as English, he said. Because most of the county's Hispanic population hails from the Mexican state of Oxaca, the free weekly is a joint venture with Oxaca paper "El Imparcial."

The author discusses the state of advertising-supported media to promote a white paper he has written on the subject. Some people hope that the iPad tablet computer from Apple Inc. will help revive the fortunes of traditional media such as newspapers. A struggling automobile industry contributed to a difficult environment for advertisers in 2009.

The article discusses the reaction of advertisers and media planners on the plagiarism scandal involving "New York Times" reporter Jayson Blair in May 2003. The newspaper's president insists no advertisers have canceled commitments. At least one advertiser, however, has considered changing its plans. There has been some discussion among the paper's advertisers about shifting some money to other publications.

The article reports on the launch of The Wall Street Journal Sunday business supplement on September 12, 1999. The supplement will have an initial circulation of 4.3 million. It will run inside the business sections of 10 regional papers, including Times and The Sacramento. The supplement stems from a desire to reach middle-income consumers who want information on investing and retirement planning. According to managing editor Paul Steiger, the partner newspapers were carefully selected over a six-month period. The journal contacted editors of regional papers and asked if there was a need for national business coverage in their markets.

The article examines the problems confronting "Pravda," once the largest daily newspaper in the Soviet Union. After being shutdown in August 1991 during the unsuccessful coup, the paper declared its independence and became an employee-owned-and-operated publication. Its circulation has fall dramatically since 1990. Although the paper has an advertising department for almost eight months, few advertisements have run. Meanwhile, several programs are underway to improve the status of the newspaper.

This article provides information on data base suppliers to newspapers, such as Claritas Corp. and Donnelley Marketing Information Services. Claritas supplies data bases to 30 newspapers, according to Mark Capaldini, senior vice president of marketing for Claritas. Donnelley's Conquest data base is being used by four papers, including The Miami Herald and Chicago Sun-Times, according to Jeff Knebel, the company's assistant director of marketing. The data base is built on census data and information on nearly 85 million homes gathered by Donnelley Marketing. Claritas' data bases allow newspapers to gather information at various levels of detail. ZIP code level, which represents about 2,400 households is the least detailed level it has available. Census block group level, representing about 350 households, is the smallest grouping used by most papers.

The article reports on New Century Network's (NCN) creation of a centralized Web site that will promote specialty content from various papers. The company will provide broader reach for local newspapers on the Web. The ways in which local papers benefit from affiliation are discussed. About 50 newspapers are testing and developing local-content models based on the prototype size of NCN.

This article deals with the aim of regional newspapers to be classified as national newspapers to gain additional business from national advertisers. In September 1998, Competitive Media Reporting (CMR), the leading source for advertising spending benchmarking, announced plans to reclassify The New York Times as a national newspaper. It was learned that only two other newspapers, The Wall Street Journal and USA Today, are recognized by CMR as vehicles that can provide advertisers with national print buys. Marketers classify most newspapers as regional buys. Some media buyers are not yet convinced that even large-city papers can transcend their geographic boundaries and appeal to an all-encompassing audience as the Journal and USA Today do. The newspaper industry as a whole has been battling circulation declines. INSET: After a long lobbying effort, ``NY Times' wins new ad status.

This article forecasts the performance of the newspaper media in the U.S. for 1993. Newspapers hope to post 3% to 4% advertising revenue gains in 1993, according to the Newspaper Association of America. Even though advertising revenues are weak, newspaper profits are holding because of implemented cost-cutting efforts and lower newsprint prices. Newspaper operating margins should be about 20% in 1992 and 1993, according to Ken Berents, vice president of research at Alex, Brown & Sons. Moreover, Gannett and Knight-Rider papers are also selling themselves as part of a marketing media mix to meet advertiser objectives. The advertising position of newspapers is being eroded by competing media, especially direct mail. Newspapers had a 24.1% share of the $125.4 billion advertising market in 1991. INSET: What's hot (in newspapers).;What's not (in newspapers)..