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Reports on magazines with the most number of advertising pages, published in the United States as of January 2005.

In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were ''never appropriate.'' This year, Dynamic Logic posed the same question to 933 people, and found the percentage of Americans who objected strongly to such ads had fallen by 11 percentage points. [ABSTRACT FROM PUBLISHER]

The F.D.A. is everywhere these days, or so it seems. Sellers of dubious medical devices claim in late-night TV advertisements that their products are ''registered with the F.D.A.'' [ABSTRACT FROM PUBLISHER]

Relates the experience of a mother who lost her baby at 31 weeks in the womb and her views about the baby formula company in the U.S.

Focuses on the report of the Cinema Advertising Council in the U.S. which found the increase in the revenues of on-screen advertising and off-screen promotions for 2004.

Reports on business developments related to marketing and advertising in the U.S. Creation of a media agency to handle accounts that would present conflicts with clients by Interpublic Group of Cos. Inc.; Highlight the grand price at the 41st annual International Andy Awards ceremony, sponsored by the Advertising Club of New York; Appointment of Josh Rabinowitz as senior vice president and director for music, a new post at Grey Worldwide.

Reports that magazine advertising pages in the United States declined slightly in January 2005, snapping an eight-month streak of gains. Decline of January advertising pages in 8 of the 12 major categories; Increase in advertisements for food and food products.

Focuses on the interest of a long list of advertisers for the Super Bowl football game despite outcry regarding content of previous commercials, in the U.S. Aim of advertisers including Ford Motor, General Motors and McDonald's to avoid a repeat of the vociferous complaints generated by the previous spots; List of companies that making their Super Bowl debut such as MBNA and Novartis; Failure of the humorous advertisement from Knight-McDowell Labs to be included in the list of sponsors.

Reports on the growth of advertising spending in most media in the first nine months of the year in the U.S.

Presents a profile of Billy Vassiliadis, president and majority owner of advertising company R&R Partners in Nevada. Efforts of Vassiliadis in selling Las Vegas to the world; Description of the advertising campaign with the slogan "What happens here stays here"; Popularity of the campaign; Involvement of Vassiliadis in many aspects of business and government; Details of his career in advertising.

Reports on the promise of Main Street Individual Fund, a moderate Republican group, to spend money on advertising and get-out-the-vote operations to support Senator Arlen Specter. Amount of money planned by the group to spend on advertising; Description of the TV advertisement for Senator Specter.

Reports on the involvement of CNN News Group on a dispute related to product television advertising in New York. Appearance on television of a sponsor's product in a recent segment of a news show; Complaints about blurring of the lines between advertising and editorial content; Reference to the statements from corporate representatives of CNN News Group and General Mills Inc.

Focuses on the advertisement campaign developed by Martin Agency for fast-food company, Quiznos Sub, in the U.S. Animated characters featured in the advertisement campaign; Design of the advertisement to appeal directly to diners from 18 to 34; Information on the operations of the company.

Presents news concerning executives in the advertising sector in the United States as of January 2004.

Reports that advertising revenue for radio networks and stations continued to decline in November 2003 in the United States.

Discusses how drug companies in the U.S. use misleading advertisements. Criticism from the General Accounting Office about delays in enforcing standards for the accuracy of drug advertising; Increase in the amounts of prescriptions bought in the U.S. as a response to compelling advertising; Views from Susan Collins, a Democratic Senator from Maine.

Deals with trends in the advertising industry of the U.S. as of March 2002.

Offers a look at how advertising, marketing and the media responded to the September 11, 2001 terrorist attacks on the United States. Celebrities such as Woody Allen who promoted New York City in humorous advertisements; Commercial from the United States Postal Service that saluted postal workers in response to the anthrax scares; How print advertisements for pickup-trucks mocked Broadway musicals; Others.

Presents news briefs on advertising in the United States as of August 29, 2001.

Presents news briefs on advertising in the United States as of August 29, 2001.

Discusses marketing of products by United States pharmaceutical companies directly to consumers through print and television advertising. Impact of an August 1997 change in US government regulatory policy on sales of some drugs; Companies that have increased their advertising and identification of the drugs involved; Question of how the ads are changing the practice of medicine.

Reports the June 14, 1999 rejection by the United States Supreme Court of a ban on broadcast advertising of casino gambling. First Amendment grounds for the ruling; Details of the case, Greater New Orleans Broadcasting Association v. U.S., on which the ruling was based; Implications for commercial speech and the advertising of other lawful products, like tobacco; Basis of the ban on casino advertising; Details of Justice John Paul Stevens' argument.

Reports how financial services and their advertisers in United States has been reassessing their sale pitches following the wild swings of the stock market. Changes in the advertisement of Prudential Insurance Co. of America in Newark; Themes which is being emphasized by Fidelity Investments, a unit of the FMR Corp.; Move of other companies.