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The job characteristics model of worker motivation has been applied in many organizational settings. An empirical application of this model to the industrial sales position is presented in this article. The model appears to have potential in the study of sales force motivation and satisfaction. [ABSTRACT FROM AUTHOR]

The article contains a section of abstracts regarding Marketing Mix from various publications. Some of the articles include "Managing Physical Distribution for Profit," by David P. Herran from the publication, the "Harvard Business Review;" "Expanding the Concept of Inventory Management," by Marian Burk Rothman from the publication, "Stores;" and "The Relationship between Price and Quality in Situations of Repeated Trial," by Steven M. Cox from the publication, "University of Michigan Business Review."

The article presents abstracts on the topic of macromarketing. They include "Time and Consumer behavior: An Interdisciplinary Overview," "Catastrophe Theory in Consumer Attitude Studies," "Preference Mapping in Multidimensional Attitude Spaces," and "Use of Customer Analysis for Better Market Penetration."

The article presents abstracts relating to subject of marketing policy decisions. They include "Factors Influencing the Extension of Bank Credit to Small Businesses," by R. D. Michman, "Issues in Designing Consumer Information Environment," by Charles Lamb, and "A World Turing Point and a Better Prospect for the Future," by Peter LaPlaca.

The article presents abstracts on the topic of marketing institutions. They include "Do Retailers Practice Social Responsibility?" by Peter J. LaPlaca, "Annual reports of the Grocery Industry," by Daniel J. McLaughlin, and "Factors Which May Influence Urban Prescription Trading Areas," by Richard C. Becherer.

The article presents abstracts relating to marketing institutions. They include "Retailers' Responses to Consumerism," by Peter LaPlaca, "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," by Charles Lamb, and "Products, Percentages and Profitability - How Do You Stack Up?" by William S. Penn, Jr.

The article presents abstracts of marketing institutions. They include "Increase Sales Due to In-Store Display," by Charles Lamb, "Half Century of Supermarkets ... And What's Ahead," by Daniel J. McLaughlin, and "Innovations and New Problems in Today's Direct Marketing," by Bruce J. Walker.

The article presents abstracts about research and forecasting in the field of marketing. They include "Market Research," by William S. Penn, "'Paranoia' about Proprietary Information Release Hurting Marketing Research, 'Recycling' Used Data Could Benefit All," By Charles Lamb, and "An Experiment in Delphi Estimation in Marketing Decision Making," by M. A. Jolson.

Despite legislative support and considerable publicity, the predicted boom in health maintenance organizations (HMOs) has not materialized. This has been due, in part, to an absence of marketing-oriented planning in designing such programs. This paper presents a consumer-oriented approach utilizing conjoint segmentation methodology which can be used to develop HMO plans that stand a better chance of consumer acceptance and marketing success. [ABSTRACT FROM AUTHOR]

The article presents several marketing abstracts relative to planning and strategy. They include "Evaluating HMO Policies with a Computer Simulation Model," "Making Markets: A Numbers Game," by J. Rex Douglas, published in the Summer, 1974 edition of "Marquette Business Review," and "Marketing Tactics in a Time of Shortages," by Theodore Levitt.