1. A conceptual model for finding key factors for new product development evaluation
- Author
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Pouya S. Moghadam, Rhys Williams, and John Mulyata
- Subjects
Program evaluation ,lcsh:HD45-45.2 ,lcsh:Management. Industrial management ,Process management ,Computer science ,Process (engineering) ,business.industry ,media_common.quotation_subject ,Innovation management ,Analytic hierarchy process ,Project charter ,Ranking ,lcsh:HD28-70 ,Management of Technology and Innovation ,New product development (NPD), New product project, Project evaluation ,New product development ,Conceptual model ,lcsh:Technological innovations. Automation ,business ,Engineering (miscellaneous) ,media_common - Abstract
This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and efficiency, to factors identified within the NPD process such as new product project definition, a firm’s resources, organisation-product fit, and commercial entity, that would lead to success with “Information acquired” being identified as the underlying key factor. This paper presents a summary of the results of correlation coefficients calculated between the factors identified and outcome measures, derived from the leading authors’ work. Further, analytic hierarchy process (AHP) was used to evaluate the results of the correlation coefficients of sub-factors, which were modified by considering the ranking of each author.
- Published
- 2021
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