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1. The marketing 100

Author

Sloan, Pat, Endicott, R. Craig, Halliday, Jean, Pollack, Judann, Gleason, Mark, Fitzgerald, Kate, Cleland, Kim, Rappaport, Jon, Pruzan, Todd, Spain, William, Haran, Leah, Jensen, Jeff, Barone, Amy B., Cuneo, Alice Z., Neff, Jack, Freeman, Laurie, Wilke, Michael, Goldsborough, Robert, Johnson, Bradley, Teinowitz, Ira, Loro, Laura, Zbar, Jeffery D., Hodges, Jane, Salomon, Alan, DeCoursey, Jennifer, Miller, Jay, and Kelly, Keith J.

Subjects
Marketing industry -- Officials and employees
Published
1996

9. Top 100 entry price: $104 million in ads

Author

Endicott, R. Craig and Brown, Kevin

Subjects
Advertising Age (Periodical) -- Directories, Consumer goods industry -- Directories, Business rankings -- Statistics, Altria Group Inc. -- Evaluation
Published
1990

12. Agencies on the road to recovery after a rough year. (Special Report: Regional Agencies)

Author

Endicott, R. Craig

Subjects
McCann-Erickson Worldwide Inc. -- Market share -- Management, BBDO Worldwide Inc. -- Market share -- Management, Dentsu Inc. -- Market share -- Management, DDB Worldwide Communications Group Inc. -- Market share -- Management, Advertising agencies -- Management -- Market share, International business enterprises, Company business management, Company market share, Advertising, marketing and public relations, Business
Abstract

Multinational agency networks generated $30.64 billion in gross income, representing just over three quarters of the total worldwide agency gross income in 2001 on billings of $253.88 billion, according to [...]

Published
2002

13. Top 200 brands

Author

Endicott, R. Craig

Subjects
Brand name products -- Evaluation, Advertising expenditures -- Statistics
Published
1997

21. McDonald's tops in spending

Author

Endicott, R. Craig

Subjects
Advertising -- Prices and rates, Brand name products -- Advertising, McDonald's Corp. -- Advertising
Published
1990

22. Top 100's media outlay hits $98 billion globally; P&G leads all marketers; China pushes up Asia gains; personal care category increases 7.8%

Author

ENDICOTT, R. CRAIG

Subjects
Company investment, Advertising expenditures -- Rankings, Soap and cleaning agents industry -- Advertising -- Investments -- Rankings, Procter & Gamble Co. -- Advertising -- Investments -- Rankings
Abstract

Byline: R. CRAIG ENDICOTT cendicott@crain.com The world's Top 100 marketers generated a collective $98.27 billion in global media in 2005, capturing a quarter of the world's media pie as the [...]

Published
2006

23. 100 leading media companies; Web, cable, satellite revenues drive growth as net revenue tops $268 billion; No. 1 Time Warner followed by Comcast, replacing a now-split Viacom, CBS

Author

Endicott, R. Craig

Subjects
Company market share, Mass media industry -- Industry sales and revenue -- Rankings -- Market share -- Industry forecasts
Abstract

Byline: R. CRAIG ENDICOTT Internet and cable were the growth locomotives behind the 6.6% increase in 2005 U.S. media revenue, reaching $268.48 billion for the 100 Leading Media Companies. In [...]

Published
2006

24. Agency Report; New media explosion drives engine as total marketing communications revenue tops $24 billion; Omnicom barely noses out WPP for worldwide lead

Author

Endicott, R. Craig and Wylie, Kenneth

Subjects
Market trend/market analysis, Business enterprises -- Rankings -- Forecasts and trends, Marketing industry -- Forecasts and trends -- Rankings
Abstract

Byline: R. CRAIG ENDICOTT And KENNETH WYLIE ***** Correction: Tequila, New York, the marketing-services arm of TBWA Worldwide, was inadvertently left off the marketing-services U.S. rankings (Pages S-14, S-15). It [...]

Published
2006

26. 50th Annual 100 Leading National Advertisers; Leaders advertising jumps 9.2% to $98.34 bil, claiming 37.3% of all U.S. advertising as GM edges P&G for ad crown shared by either marketer all but three of the past 50 years

Author

ENDICOTT, R. CRAIG

Subjects
Advertising expenditures -- Rankings, Transportation equipment industry -- Advertising -- Rankings, Soap and cleaning agents industry -- Advertising -- Rankings, Motors Liquidation Co. -- Advertising -- Rankings, Procter & Gamble Co. -- Advertising -- Rankings
Published
2005

27. A Fallow Ground For Growth

Author

Endicott, R. Craig

Subjects
Advertising expenditures -- Analysis, Marketing industry -- Industry forecasts
Published
2005

28. To see changes, follow the 100 Leaders; Marketing picture has changed dramatically from era of TV set makers to auto juggernauts

Author

Endicott, R. Craig

Subjects
Television broadcasting industry -- Finance -- Investments -- Growth -- Company sales and earnings -- Industry forecasts, Advertising agencies -- Growth -- Finance -- Industry forecasts -- Investments -- Company sales and earnings, Company growth, Company financing, Company investment, Company earnings/profit, Advertising, marketing and public relations, Business, general
Abstract

Byline: R. Craig Endicott The top marketers that make up the 100 Leading National Advertisers list each year by their spending on U.S. advertising are not only a bellwether of [...]

Published
2005

33. 100 Leading National Advertisers

Author

ENDICOTT, R. CRAIG

Subjects
Transportation equipment industry -- Company sales and earnings -- Statistics -- Growth -- Analysis, Marketing industry -- Statistics -- Analysis -- Growth -- Company sales and earnings, Company growth, Company earnings/profit, Motors Liquidation Co. -- Company sales and earnings -- Growth
Published
2004

36. 100 Leading National Advertisers

Author

Endicott, R. Craig

Subjects
Advertising expenditures -- Statistics, Motors Liquidation Co. -- Advertising, Motors Liquidation Co. -- Evaluation
Published
2003

39. 13th annual Magazine 300

Author

Endicott, R. Craig

Subjects
Magazine advertising -- Statistics, Marketing industry -- Statistics -- Finance, Periodical publishing -- Finance -- Statistics, Periodicals -- Statistics, Company financing
Published
2002

40. 47th Annual: 100 Leading National Advertisers

Author

Endicott, R. Craig

Subjects
Advertising agencies -- Finance, Islamic fundamentalism, Crime -- United States, Company financing
Abstract

The general economic malaise and numbing events of Sept. 11 combined to press the nation's 100 Leading National Advertisers into reducing their collective advertising to $80.94 billion in 2001, down […]

Published
2002

41. Chill Wind ; Tough year all around as WPP, despite cold feet, tops Interpublic in 2001

Author

Endicott, R. Craig

Subjects
Advertising agencies -- Statistics, Company financing, WPP -- Finance, Interpublic Group of Companies Inc. -- Finance
Abstract

Powered by gross income returns it didn't want, WPP Group surprised Interpublic Group of Cos. in claiming the title of world's largest ad organization with $8.17 billion in 2001 gross […]

Published
2002

42. CEO pay, perks' salad days

Author

Endicott, R. Craig

Subjects
Financial services industry -- Compensation and benefits, Chief executive officers -- Compensation and benefits, Financial services industry
Abstract

CEO pay, tied more and more in recent years to company performance in the stock market, couldn't have been more robust than in 2000, the last available full-year pay data […]

Published
2001

43. CEO pay, perks' salad days

Author

Endicott, R. Craig

Subjects
Business, Executives -- Compensation and benefits
Abstract

CEO pay, tied more and more in recent years to company performance in the stock market, couldn't have been more robust than in 2000, the last available full-year pay data […]

Published
2001

44. CEO pay, perks' salad days

Author

Endicott, R. Craig

Subjects
Chief executive officers -- Compensation and benefits, Management, Citigroup Inc. -- Officials and employees -- Compensation and benefits
Abstract

CEO pay, tied more and more in recent years to company performance in the stock market, couldn't have been more robust than in 2000, the last available full-year pay data […]

Published
2001

45. Shops try creative means to save jobs

Author

Endicott, R. Craig

Subjects
Advertising agencies -- Employment
Abstract

Costs, especially more controllable ones like salaries, raises, bonuses and perks, are being cut with a great deal of creativity as agencies seek to restore profitability or minimize loses and […]

Published
2001

48. 22nd Annual Report: 100 Leading Media Companies; Treading water after a watershed year

Author

Endicott, R. Craig

Subjects
Newspapers, Television broadcasting industry -- Finance, Online services -- Finance, Television networks, Newspaper publishing -- Finance, Marketing industry -- Finance, Cable television/data services, Company financing, Online services
Abstract

Media returns, overwhelmingly good in 2000, turned bad for the most part in spring and downright ugly under the summer heat. The nation's top media companies listed in this 22nd […]

Published
2001

49. Small publishers gain on telcos

Author

Endicott, R. Craig

Subjects
Yellow pages -- Statistics, Publishing industry -- Statistics, Marketing industry -- Statistics, Directories -- Statistics, Publishing industry, Yellow Book USA -- Statistics
Abstract

The nation's top 10 Yellow Pages publishers pulled $14 billion in revenues in 2000 from their yellow, white and electronic pages, a 6.1% advance over 1999, according to a polling […]

Published
2001

50. Regional agencies 2001

Author

Endicott, R. Craig

Subjects
Advertising agencies -- Statistics, Advertising, marketing and public relations, Business, Statistics
Abstract

Independents hold on to share of spending Independent agencies last year clung on to 25 percent of the world's advertising business -- the same figure as 1999 -- according to [...]

Published
2001

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