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Walmart's 2024 holiday marketing campaign focuses on emotional connections and nostalgia, featuring iconic scenes from popular films and TV shows in their ads. The campaign, titled "Gifts That Show You Get Them," aims to differentiate Walmart's ads in a crowded retail market by injecting Hollywood energy and cultural relevance. The brand is launching its program around the same time as last year, citing consumer trends of starting holiday shopping early to maximize budgets. Walmart's omnichannel campaign includes social, online video, and in-store integrations, emphasizing the importance of price and bridging the gap between content and commerce. [Extracted from the article]

Walmart's 2024 holiday marketing campaign focuses on emotional connections and nostalgia, featuring iconic scenes from popular films and TV shows in their ads. The campaign, titled "Gifts That Show You Get Them," aims to differentiate Walmart's ads in a crowded retail category by injecting Hollywood energy and cultural relevance. The brand is launching a truly omnichannel campaign to reach consumers early in the holiday season, emphasizing the importance of price and creating shoppable content to bridge the gap between entertainment and commerce. [Extracted from the article]

Domino's Pizza has promoted Kate Trumbull to the position of executive vice president and chief marketing officer, expanding her role to lead global marketing efforts for the chain. Trumbull, who joined Domino's in 2011, has been instrumental in spearheading successful campaigns and revamping the loyalty program. The company aims to enhance its marketing leadership and expand its Hungry for MORE strategy, focusing on delivering delicious food, operational excellence, renowned value, and best-in-class franchises to attract price-conscious consumers. [Extracted from the article]

Moët Hennessy is optimistic about the potential of generative artificial intelligence (AI) as an efficiency driver in marketing, particularly in content production, consumer experiences, and media planning. The company emphasizes the importance of maintaining luxury standards and brand integrity while exploring AI applications. Tatyana Ilyin, director of digital for Moët Hennessy, highlights the need for a cautious approach and a focus on identifying the best use cases for AI to avoid following trends blindly. The company is exploring AI solutions to enhance customer interactions and improve media planning, with a strong emphasis on data privacy and brand safety. [Extracted from the article]

Domino's Pizza has promoted Kate Trumbull to the position of executive vice president and chief marketing officer, expanding her role to lead global marketing efforts for the chain. Trumbull's promotion aims to enhance Domino's marketing leadership and extend its Hungry for MORE strategy to more international markets, focusing on delivering delicious food, operational excellence, renowned value, and best-in-class franchises. Trumbull, who joined Domino's in 2011, has been instrumental in successful campaigns and loyalty program revamps, driving sales and attracting new members. Recent marketing initiatives overseen by Trumbull include campaigns featuring Simon Cowell and a tie-in with The Glitch in Fortnite. [Extracted from the article]

Starbucks has assigned its U.S. creative duties to WPP, forming a specialized unit to handle the coffee chain's business. The new Team Starbucks comprises talent from WPP agencies Ogilvy, VML, and Landor, selected after a review process led by Joanne Davis Consulting. This change comes as Starbucks undergoes leadership changes and aims to reestablish itself as a premium brand by reducing promotional deals and discounts. The company's new CEO, Brian Niccol, has outlined strategic initiatives to revitalize Starbucks, focusing on areas like the morning daypart, community coffeehouse roots, brand narrative control, and worker advancement opportunities. [Extracted from the article]

Starbucks has assigned its U.S. creative duties to WPP, forming a specialized unit to handle the coffee chain's business. The new Team Starbucks comprises talent from WPP agencies Ogilvy, VML, and Landor, following a pitch involving FCB, Anomaly, and the previous agency Spcshp. This change comes as Starbucks undergoes leadership changes and aims to reposition itself as a premium brand by reducing promotions and discounts. The move is part of a broader effort to reverse a sales decline and address identity issues, with new CEO Brian Niccol focusing on revitalizing the brand through strategic initiatives. [Extracted from the article]

Kraft Heinz's Delimex brand is launching a campaign for its new frozen quesadillas that focuses on loud chewing sounds to highlight the product's crispiness. The company is using a variety of marketing tactics, including custom ads on iHeart Media, an auditory Snapchat filter, and sound-on TikTok content. Delimex is also introducing 360Crisp technology to keep the quesadillas crispy on the outside and warm in the center, addressing consumer frustrations with current frozen options. The campaign aims to playfully warn consumers about the crunch while emphasizing it as a key feature of the product. [Extracted from the article]

Nespresso USA, a coffee machine marketer, has made sustainability a core part of its positioning despite facing criticism over its use of disposable coffee pods. The company has promoted Jessica Padula to the dual role of vice president of marketing and head of sustainability. Padula emphasizes the importance of authenticity in sustainability efforts and believes that actions speak louder than marketing campaigns. She also discusses the challenges of balancing sustainability and marketing and the need to educate consumers on complex sustainability topics. [Extracted from the article]

Hershey, the maker of Kit Kat and Reese's Peanut Butter Cups, is using artificial intelligence (AI) to refine its media buying and planning for the Halloween season. By working with AI services provider Chalice Custom Algorithms, Hershey aims to shift its focus from oversaturated markets to underserved ones, such as Topeka, Kansas. The use of AI allows Hershey to take into account various signals and avoid overextending its media efforts during an election year. Halloween is a crucial time for the candy business, and failing to meet sales goals can have long-term effects. Hershey's partnership with Chalice has shown promising results, and the company plans to expand its use of AI beyond seasonal campaigns. [Extracted from the article]

PepsiCo Foods' chief creative officer, Chris Bellinger, discusses the company's internal marketing approach that emphasizes speed and simplicity. The company's recent campaigns, such as "Groundhog Lay's" and the Tostitos NFL campaign, have been created with a lean approach and fast production schedules. Bellinger also talks about the role of the internal D3 agency and the importance of creativity in marketing. He emphasizes the need for brands to be entertaining and shareable in order to engage consumers in a crowded market. [Extracted from the article]

PepsiCo Foods' chief creative officer, Chris Bellinger, discusses the company's internal marketing approach that emphasizes speed and simplicity. The recent "Groundhog Lay's" campaign, created in collaboration with Disney, Maximum Effort, Kimmelot, and OMD, exemplifies this approach with its quick production schedule and straightforward concept. Bellinger also highlights the importance of creativity in marketing and the role of PepsiCo's internal creative agency, D3. The company aims to embrace bold and unconventional ideas while also focusing on building trust and collaboration with external agency partners. Additionally, Bellinger discusses the success of recent campaigns, such as the Tostitos NFL campaign, and the company's plans for major events like the Super Bowl. [Extracted from the article]

Advertising Week New York 2024 is set to attract thousands of marketers to the Penn District in Midtown Manhattan. The event, celebrating its 20th anniversary, will feature discussions on topics such as generative artificial intelligence, commerce media, and sports marketing. Organizers have made changes to the venue layout to improve navigation, and attendees are advised to plan their schedule in advance. The event will include various zones and stages, as well as networking spaces. Notable speakers include Drew Barrymore, Terry Crews, Lil Jon, Al Roker, and Michael Strahan. The program will cover a range of topics, including retail media, the upcoming elections, and Name, Image, and Likeness (NIL) deals for college sports. In addition to stage programming, there will be special events, private dinners, and a wrap party. The event aims to provide a combination of entertainment and education for marketers. [Extracted from the article]

J.C. Penney has appointed Marisa Thalberg as their consulting chief marketing officer. Thalberg has previously worked at SeaWorld, Lowe's, and Taco Bell, where she helped develop the latter into a lifestyle brand. J.C. Penney is currently undergoing a turnaround plan and Thalberg's appointment is seen as a move to reinvigorate the brand. The retailer recently launched an advertising campaign featuring celebrity spokespeople and is aiming to boost brand consideration and consumer sentiment. J.C. Penney reported a drop in revenues and net sales in Q2. [Extracted from the article]

Totino's, a packaged foods brand, has partnered with the creators of the Netflix comedy series "I Think You Should Leave" for a campaign highlighting the value of its pizza rolls. The campaign features a commercial called "Chazmo Goes Home," in which suburban dads confront an alien about eating their Totino's snacks. The commercial draws on the confrontational humor of the show and will be aired on various streaming services and social channels. Totino's aims to appeal to a wider set of consumers and position itself as an affordable and reliable option for pizza. [Extracted from the article]

Johnnie Walker is collaborating with the popular Netflix series "Squid Game" by releasing limited-edition bottles of its Black Label whisky that reference the show's iconography. The bottles feature the show's green tracksuit design and randomized numbers from one to 456, representing the number of participants in the Squid Game. Johnnie Walker is also running a co-branded global campaign with Netflix, including out-of-home, social media, events, and retail marketing. While this collaboration may seem dissonant with the show's content, it aligns with Netflix's focus on its advertising business. [Extracted from the article]

Marisa Thalberg has been appointed as the consulting Chief Marketing Officer (CMO) for JCPenney, according to a LinkedIn post by Thalberg. She joins the struggling department store chain from SeaWorld, where she served as the marketing chief. Thalberg has previously held marketing positions at Lowe's and Taco Bell, where she helped develop the latter into a popular lifestyle brand. JCPenney is currently undergoing a turnaround plan, and Thalberg's experience in transformative marketing initiatives is expected to help drive brand and business growth. The company recently launched an advertising campaign featuring celebrity spokespeople to highlight limited-time weekly offers. JCPenney's revenues and net sales have seen a decline in recent quarters. [Extracted from the article]

Mondelēz International has launched a new platform supported by Accenture and Publicis Groupe to harness the power of generative artificial intelligence (AI) in marketing. The platform aims to deliver personalized assets like text, images, and videos more efficiently to keep up with changing consumer trends. Mondelēz will adhere to a responsible AI framework to ensure ethical and legal use of the technology. Other consumer goods companies are also investing in generative AI for marketing efficiency and production at scale. [Extracted from the article]

Mondelēz International, the marketer of Oreo and Ritz, has launched a new platform supported by Accenture and Publicis Groupe to harness the power of generative artificial intelligence (AI) in marketing. The platform aims to deliver personalized assets like text, images, and videos more efficiently to keep up with changing consumer trends. Mondelēz will adhere to a responsible AI framework to ensure ethical and legal use of the technology. Accenture will provide data collection and processing, while Publicis will assist with creative executions and other tasks. Other consumer goods companies are also investing in generative AI for marketing efficiency and production at scale. [Extracted from the article]

According to a report from Forrester Research, consumer tolerance of digital advertising is increasing, particularly among younger demographics. Gen Z and millennials are more accepting of brand messages and ads in new channels, such as streaming video on smartphones, mobile apps, and games. However, ad receptivity does not necessarily correlate with trust, which remains low across age groups. Younger consumers are also more willing to pay extra for ad-free streaming subscriptions. While social media platforms like TikTok have popularized sponsored content, trust in advertising, including branded posts, is still relatively low. [Extracted from the article]

Sour Patch Kids, a candy brand marketed by Mondelez International, has created a translator tool to help Generation Z individuals entering the workforce understand corporate jargon. Users can visit SourTranslator.com or download an app to input job-related terms and receive simplified explanations. The brand is promoting the tool through retail media buys, influencer collaborations, and animated digital out-of-home placements. This campaign aims to assist young employees in navigating their new jobs and addresses potential communication breakdowns. Mondelez's focus on digital and social channels reflects its target audience's preferences, and the company has previously used similar marketing strategies for its other brands. [Extracted from the article]

Amazon has launched an AI-powered video ad generator as part of its Sponsored Brands campaign suite. The generator uses generative AI to quickly convert product images into video ads, making it more accessible and cost-effective for small- and mid-sized marketers. The tool is currently in beta and is available to ad partners at no additional cost. Gellé Frères, a French skincare company, has already tested the offering and found that it significantly reduced the time required to produce a video ad. Amazon's move into generative AI for advertising follows similar efforts by other digital platforms like Meta and Google. [Extracted from the article]

FCB/Six, a unit within Foote, Cone & Belding (FCB), has experienced significant growth by bringing a creative mindset to data-driven marketing spaces like Salesforce. This approach has allowed FCB/Six to win new business and expand into important agency battlegrounds like India. The success of FCB/Six reflects the changing needs of clients and the industry as a whole, with other agencies also focusing on CRM and precision-oriented tactics. FCB/Six's growth has been supported by insights from IPG offerings like Acxiom and Kinesso. The agency's global footprint and data-led approach make it a competitive proposition for global marketers. [Extracted from the article]

Kay Jewelers, owned by Signet Jewelers, is rebranding to appeal to younger shoppers. The company is launching a new ad campaign and redesigning its stores to provide a more personalized experience using technology. In addition, Kay will release a new collection called Studio By Kay, which focuses on everyday jewelry. The brand refresh is an effort to attract Gen Z and millennial buyers, who have shown a preference for trendy and casual jewelry. Kay's parent company, Signet, is also investing in e-commerce capabilities to adapt to changing purchasing habits. [Extracted from the article]

Amazon has launched an AI-powered video ad generator as part of its Sponsored Brands campaign suite. The generator uses generative artificial intelligence to convert product images into video ads, making it more accessible and cost-effective for small- and mid-sized retailers. The tool allows brands to choose from several video options and customize them to their liking. French skin care company Gellé Frères has already tested the offering and found that it significantly reduced the time required to produce a video ad. Amazon's move into generative AI for advertising follows similar efforts by other digital platforms like Meta and Google. [Extracted from the article]

Doritos is bringing back its "Crash the Super Bowl" contest, where fans are challenged to create a better Super Bowl ad than the brand itself. Winners will have their 30-second concepts aired during the Super Bowl and receive a $1 million prize and a trip to Super Bowl LIX. The contest, which ran from 2006 to 2016, produced some of Doritos' most memorable ads. By reviving the contest, Doritos hopes to tap into outside creative ideas and recapture its advertising success. [Extracted from the article]

Domino's and Peloton are the launch sponsors for The Glitch, a new network of playable worlds in the video game Fortnite that will be promoted with the help of Twitch streamers. The worlds have been tailored to each sponsor's brand identity, with Domino's featuring a fully modeled pizzeria where players can hold a pizza party to restore their character's health. The Glitch aims to provide a more integrated advertising experience in response to intrusive in-game advertising. Twitch is leveraging its partnership with Fortnite and its roster of content creators to raise awareness and drive viewers to The Glitch. [Extracted from the article]

The article announces Angela Zepeda's new role as global head of marketing for social media platform X, covering her previous position at automotive manufacturer Hyundai, challenges in brand safety, and the platform's transformation efforts.

Frito-Lay has launched a campaign for its Flamin' Hot line of spicy chips called "Cheat on Flamin' Hot Cheetos." The campaign includes a branded phone giveaway, with a custom-designed flip phone and a year of free cell service. The campaign plays on the idea of pursuing an affair, with the mascot, Chester Cheetah, granting consumers a "hall pass" to try Flamin' Hot products from other brands under Frito-Lay. The campaign is targeted at college students during cuffing season, a popular period for dating. Frito-Lay is aiming to boost awareness for other brands that sell Flamin' Hot variants, such as Doritos, Lay's, Fritos, and Funyuns. The campaign is part of Frito-Lay's marketing to Gen Z, who have shown a strong preference for spicy foods and snacking. The campaign features a flip phone to appeal to the nostalgia of the 2000s, and Frito-Lay has partnered with TV personality Gabby Windey for giveaways and promotions. [Extracted from the article]

Life cereal is bringing back its iconic character, Mikey, in a new marketing campaign. Mikey, a picky eater kid who first appeared in commercials in the 1970s, is featured in a musical commercial that draws inspiration from the original "Mikey likes it" tagline. The campaign aims to refresh the brand and focuses on messy mornings and how families can come together around breakfast. The commercials will be shown on various digital platforms and will also utilize retail media through Walmart Connect. This revival of nostalgic marketing is a trend seen in other brands as well. [Extracted from the article]

Life cereal is bringing back its iconic character, Mikey, in a new marketing campaign. Mikey, a picky eater kid who first appeared in commercials in the 1970s, is featured in a musical commercial that draws inspiration from the original "Mikey likes it" tagline. The campaign aims to refresh the brand and focuses on messy mornings and how families can come together around breakfast. The commercials are running on various digital platforms and retail media, and the campaign is part of a larger trend of brands tapping into consumer nostalgia. [Extracted from the article]

The article focuses on JCPenney's innovative marketing strategy that integrates Prime Video's football programming with celebrity endorsements to promote weekly deals. Topics include the use of star power to attract customers, the collaboration between retail and streaming platforms to enhance shopping experiences, and the emphasis on engaging promotions during the football season.

The article reports on the appointment of former Hyundai marketer Angela Zepeda as X's global head of marketing.

The article presents an interview with Chili's Grill and Bar's chief marketing officer (CMO) George Felix, discussing the brand's strategy amid rising sales and industry challenges. Topics include Chili's long-term commitment to value through its three for Me deal, the importance of operational excellence, and its differentiation from fast food competitors by offering consistent, non-gimmicky value.

The article discusses Target Corp.'s innovative approach to its latest collaboration by partnering with six social media pet influencers to launch "The Cuddle Collab," an exclusive pet collection aimed at the growing number of pet-owning customers. Topics include the shift in Target's marketing strategy to embrace creator culture, the use of unique advertising methods like reality TV-style content, and the importance of providing uplifting experiences for shoppers in a divided social landscape.

The article presents the discussion on Jon Cook, CEO of VML, sharing insights on the recent merger of VMLY&R and Wunderman Thompson into VML, emphasizing its impact on creativity and client services. Topics include the merger's effects on agency capabilities, the importance of customer relationship management and artificial intelligence; and how the agency is leveraging these elements to stay competitive and innovative.

The article presents the discussion on Target's new initiative, Cuddle Collab, which launches on September 21 and features exclusive pet products designed in collaboration with popular pet influencers. Topics include the growing role of creator culture in marketing, Target's strategy to engage pet owners through innovative content and influencer partnerships; and the broader trend of brands adapting their marketing to connect with consumer interests.

The article focuses on Nike's latest phase of its comeback campaign, which highlights the challenges and monotony of running. Topics include the creative approach Nike uses to portray the reality of the sport, the intended message and emotional impact on the audience, and the overall strategy behind incorporating these themes into the brand's marketing efforts.

The article reports on the Winning Isn't for Everyone advertising campaign launched by sportswear company Nike targeting runners in time for the marathon season.

The article focuses on Tostitos' largest National Football League campaign to date, featuring prominent figures from the New England Patriots. Topics include the campaign's creative elements and star-studded endorsements, the strategic goals behind leveraging Patriots' fame, and how the campaign aims to boost brand visibility and consumer engagement.

The article focuses on the return of the "Maybe It's Maybelline" campaign, which has been updated to align with the TikTok era of beauty marketing. Topics include the campaign's new strategies for engaging with a younger audience, the influence of TikTok trends on beauty advertising, and how the revamped campaign aims to enhance brand relevance and appeal.

The article focuses on E.l.f. Cosmetics launching a new entertainment brand by releasing an original album. Topics include the concept behind integrating music with the beauty brand's marketing strategy, the collaboration with artists for the album, and how this initiative aims to enhance brand identity and engage with consumers in a novel way.

The article details Maybelline New York's revival of the "Maybe It's Maybelline" jingle, now tailored for the TikTok generation. Topics include the jingle's reimagining for social media, the involvement of influencers in the campaign, and the brand's strategy to reconnect with young consumers through nostalgic marketing.

The article focuses on Heinz's expansion of its "Irrational Love" campaign, a masterbrand platform designed to enhance brand performance. Topics include the campaign's impact on Heinz's global net sales and its strategies, such as leveraging video and social media ads. It also highlights Heinz's creative approach and its plans for further expansion, despite recent challenges faced by its parent company, Kraft Heinz.

The article focuses on the departure of Hyundai's former Chief Marketing Officer (CMO) Angela Zepeda following a restructuring within the company's marketing division. Topics include the creation of separate divisions for creative and performance marketing, Sean Gilpin's promotion to CMO, and Zepeda's decision to leave the automotive industry for new opportunities.