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This article outlines Goodby Silverstein and Partners co-chairmen Jeff Goodby and Rich Silverstein's plans for the agency. They plan to drop their co-creative director titles and turn over daily creative responsibilities to Steve Simpson, partner and director, and Paul Venables, creative director and associate partner. Goodby and Silverstein plans to focus more on strategy and long-term planning. They aim to serve as mentors to younger creatives and to get involved in the conceptual phase of the campaign development. INSET: West Coast shops look east to court Big Apple business.

The article looks at advertising executive Chuck McBride's work on a breakaway from TBWA/Chiat/Day to form a creative supergroup. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar advertising executives, including his former creative partner on Nike at Wieden, Hal Curtis. The agency is expected to focus on branded entertainment as well as interactive, design, and other elements.

The article features TBWA Worldwide chief creative officer Lee Clow and his contributions to the advertising agency. A brief summary of Clow's career is presented. Clow and Steve Jobs have created one of the more successful partnerships in marketing history. Achievements of Clow in the field of advertising are highlighted. INSET: Clow and Jobs: A glance at marketing's dynamic duo.

The article reports on the promotion of Derek Robson to global director for the Levi Strauss account at Bartle Bogle Hegarty (BBH) in London, England. The move has the main goal of maintaining good rapport with Levi Strauss in view of the critical comments made by Levi's president-CEO Phil Marineau about BBH's Super Bowl spot for Levi's TypeOne jeans.

Focuses on an accusation by McCann-Erickson Worldwide advertising agency against Grey Worldwide for collusion in regard to a bid process for the California Lottery account. Details of the declaration made by Ian McGregor, general manager of McCann about a telephone call from John Crosson, president of Grey; Denial of the allegation by Crosson; Background on a controversial advertising account review that began in 2001.

Presents an obituary for advertising executive Jay Chiat. His influence in developing a creative-centric management in advertising; Formation of the ad agency Chiat/Day with Guy Day; His work ethic.

The article reports on the appearances of celebrities at advertising events as part of the efforts of advertising agencies in the United States to foster creativity and to improve employee morale. Several celebrities has appeared in various advertising events including those programs by Deutsch and Saatchi & Saatchi. Programs were also launched by Jim Ferguson, president and chief creative officer at Y&R Advertising and Mike Hughes, president-creative director at the Martin Agency.

The article comments on the lack of creative leadership in the advertising sector as of 1996. There are more than two dozen top-level creative posts open nationwide. While the pay scheme for creative directors is attractive enough, prospective managers are drawn to the allure of equity. New creative leadership offers immediate payoffs and advertising shops are carefully skimming the market for fresh talent.

The article reports that Hal Riney, chairman-chief executive officer of Hal Riney & Partners Inc., says he will yield day-to-day management of the agency to the next generation of advertising executives in 1993. Riney does not plan to leave the industry any time soon though. New appointees were announced in December 1992, they include Tony Houghton who was appointed as the new president to succeed Jim Travis.

The article features Mike Shine, the executive director at Butler Shine Stern & Partners in Sausalito, California. As a high-school swimmer and water polo player he sneaked off to Santa Cruz, California to learn how to surf when he was working at Chiat/Day's office in New York on a Nynex radio spot being produced in San Francisco. But a wife, three boys, a move across country, the founding of an advertising agency and the building of a second floor to a house kept him on dry land for ten years.

Profiles Jane Groft, senior vice president and corporate media director at advertising agency Publicis Groupe in San Francisco, California. Tools used by Groft for marketers such as Hewlett-Packard Co. and Sprint Corp. to help client know which mix of media will come up with predictable results; Information on Advertising Recall Center, a database created by Publicis Groupe; Family, educational and career background of Groft.

Provides information on the career of Karen Polsky, the senior vice president and managing director of advertising agency Universal McCann. Media campaign headed by Polsky which won an award in the 2004 International Advertising Festival; Overview of the media plan of Polsky for the agency; Reasons for newspaper companies to agree to be excluded in the execution of the media plan of Polsky.

Interviews Hal Riney, founder of the advertising agency Publicis & Hal Riney, on the creation of a political advertisement. Approach to the selection of advertising theme; Framework of advertising for the Morning in America spot he created in 1984; Advice on political advertising for the presidency.

The article profiles Kirk Souder, president-executive creative director of Publicis and Hal Riney, San Francisco, California. He was previously the founder and a partner at Los Angeles, California ad agency Ground Zero. His challenge is to build on the legacy of one of leading advertising shops in the West Coast.

The article reports on the appointment of Michael Allen as president of advertising agency TBWA/Chiat/Day in San Francisco, California. A description of the career background of Allen is given. TBWA Worldwide Chief Creative Officer Lee Clow expects that the San Francisco office will be able to attract its fair share of "new business."

The article reports on the return of Harry Cocciolo to advertising agency Goodby Silverstein & Partners. Cocciolo has been tasked to crack the SBC Communications and Discover Card accounts, He will also develop the next generation of Creative. Cocciolo is a son of an Air Force officer and learned his skills from Goodby's founders. INSET: Fast Facts.

The article profiles Richard Monturo, director of account planning at TBWA/Chiat/Day advertising agency. A native of Cleveland, Ohio, Monturo is one of a handful of Americans with a prominent account planning post. Many holders of such posts are British-accented types. He was recruited by TBWA Worldwide executive Tom Carroll who describes him as intellectually honest and a brave thinker. Among Monturo's plans for the 15-person account planning department is a rigorous and eclectic training program. He considers keeping in touch with real people a key part of his job.

This article profiles Geoff Thompson, chairman, CEO and chief creative officer of advertising agency Foote, Cone & Belding (FCB) in San Francisco, California. In his role, Thompson will be experimenting with ways of shaping the advertising business for the new millennium. West Coast agency executives say it will take all the science and magic for Thompson to regenerate the San Francisco office to its former stature as the largest agency in the West and one of its creative beacons. Thompson worked 15 years in account management at agencies such as Ted Bates and Benton & Bowles before kicking off a second career as a copywriter at Honig, Cooper & Harrington, the agency that FCB later purchased in San Francisco.

This article deals with the decision of Nike to choose Goodby, Silverstein & Partners to handle its retail and brand advertising in 1997. Goodby may get more work in the future as Nike grows, said a spokesman at the marketer. The addition of Goodby marks the first time Nike has looked for a second agency to handle brand advertising in its 15-year relationship with Weiden. Nike's business has continued to boom, growing in depth and complexity to the point that it needed a second full-service agency simply to manage the scale of its needs, said Nike's director of advertising Geoffrey Frost.

The article looks into the business of new and small advertising agencies operating the U.S. West Coast as of May 1996. Most of the new agencies are founded by executives from larger shops, including Foote Cone & Belding Communications Inc. Former McCann-Erickson Worldwide executive Jim Copacino is setting up his own independent agency during the year.

The article reports on advertising agency executives who effectively evade participation in the trend toward computerization in their workplace. Goodby Berlin and Silverstein co-creative director Rich Silverstein admits that he is computer illiterate. Deutsch/Dworin executive vice president-creative director Donny Deutsch admits that he is frightened of computers.

The article reports on Ford Motor Co.'s decision to merge the North American operations of its British luxury automobile brands Aston Martin, Jaguar and Land Rover in 2001. Key issues discussed include the decision's impact on the advertising accounts for the automobile brands and the agencies that handle the accounts, as well as advertising executives' views on the issue. INSET: Ad sunshine in Orange County.

The article reports on the creation by WPP Group of advertising agency Red Cell, which is led by advertising executives Andy Berlin and Lee Daley, in 2002. Key issues discussed include the purchase of Berlin Cameron and Partners which provided a boost to Red Cell and background information on the clients of the agency.