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How do you build revenue when ad pages are shrinking? How do you maintain quality when budgets are slashed? it's a year of hard choices. When Savvy launched back in [...]

NEW York-after months of reports linking Young & Rubicam Inc. affiliates HDM and Urd Einstein O'Neill & Partners [ADWEEK, Oct. 15], it became official last week- LEOP will be merged [...]

When media monolith Time Inc. launched a new magazine title or changed its advertising sales strategy, the publishing industry would stand up and notice. Innovation was driven from within the [...]

It was a gray February afternoon at Time, but everyone seemed to be sporting a tan and a golden smile. And why not? Returning from days of oiling their backs [...]

When Vogue sales staffers gathered for a late dinner in Los Angeles last June after a day of meetings, it should have been a routine business meal, with colleagues bonding [...]

The Shop's Relentlessness Paid Off Handsomely in 1990. Now, TBWA Aims Its Sights on the Big Time: A Major U. S. Car Account. Nineteen ninety was the year TBWA gained [...]

Picking Up the Pieces at Backer Spielvogel Bates Losing Miller Lite Tarnishes BSB's Creative image and Puts Spielvogel on The Hot Seat With His London Bosses Carl Spielvogel often tells [...]

EC0012 Hamilton Jordan's name isn't exactly top of mind these days in media or book publishing circles. But no matter, says Chris Whittle. He'll be a welcome addition to the [...]

TG0001 NEW YORK-Beyond the $100 million in billings, the loss of Miller Lite to Leo Burnett/Chicago last week cuts right to the soul of Backer Spielvogel Bates. Miller Lite, after [...]

MC0012 NEW YORK-IS there any such thing as overexposure for a top-ranked celebrity.? If there was, you'd think M.C. Hammer would have to be satisfied these days with guest spots [...]

TN0001 NEW YORK-What does it say about the state of New York creative agencies when a quintessential New York account-The New Yorker-is awarded to San Francisco-based Goodby, Berlin & Silverstein? [...]

YR0001 NEW YORK-About a half dozen agencies will be dialing for dollars at Nynex-approximately $20 million of them to be exact, billings that represent the chunk of corporate advertising at [...]

NEW YORK-As bombs fell over Baghdad, U.S. agencies and their clients were scuttling advertising, media and travel plans while waiting for a pattern to emerge in the Persian Gulf conflict. [...]

LOS ANGELES-Young & Rubicam and Dentsu's quick move to merge Lord Einstein O'Neill & Partners with HDM Worldwide's U.S. operations in the wake of the departure of HDM/N.Y. president Patrick [...]

Kroll Ready to Merge LEOP, HDM But Is Dick Lord a Willing Groom? NEW YORK--Young & Rubican Inc. ceo Alex Kroll is playing matchmaker. In a move to strengthen and [...]

NEW YORK-American Home Products reassigned brands in its Whitehall Laboratories unit last week, bringing newcomer Avrett, Free & Ginsberg into the AHP fold with approximately $5 million in ad assignments. [...]

LONDON-Is the man who launched Madison Avenue's first hostile takeover himself now vulnerable to unwelcome overtures? One of the stranger twists of fate triggered by the recent crash in WPP [...]

NEW YORK-It's heeeere ! The recession, that is. For those looking for hard evidence, there was last week's announcement by WPP Group PLC ceo Martin Sorrell that revenues of his [...]

NEW YORK-IS the WPP Group PLC headed for a Saatchi-like collapse? The prospect of such a catastrophe seems unlikely. But, given the company's current problems, that once unthinkable question is [...]

NEW YORK-WHAT a reversal of fortune. R.J. Reynolds Tobacco Co. will increase its magazine ad spending in 1991 after rocking the industry this year with a surprising 25% cut. As [...]

There's very little bravado among magazine publishers these days. Faced with circulation drop-offs and an advertising slump, business is tougher than it has been for years. With double-digit ad page [...]

NEW YORK-TED Bates shareholders finally may get their day in court against Robert Jacoby. When Jacoby personally pocketed a $120-million windfall after selling Ted Bates Worldwide to Saatchi & Saatchi [...]

By Iris Cohen Selinger here's very little bravado among magazine publishers these days. Faced with circulation drop-offs and an advertising slump, business is tougher than it has been for years. [...]

NEW YORK--It's hard to put a pretty face on the ugly news for fashion and beauty magazines in the fourth quarter of 1990. Recession jitters have hit fashion and some [...]

It was a matter of control. Having built a magazine empire, Peter Diamandis is the first to admit that he might not be the easiest person to guide from above. [...]

It's survival of the fittest for magazines this year. Ad page drops, shrinking profit margins and outright closings caught even the most successful publishers by surprise. With ad pages off [...]

NEW YORK-Just as 20-year marriages sometimes lose their passion, so do lengthy client/agency relationships. Now more than ever, large advertisers looking for excitement for their brands are finding it at [...]

It's survival of the fittest for magazines this year. Ad page drops, shrinking profit margins and outright closings caught even the most successful publishers by surprise. With ad pages off [...]

PARIS-Long rumored, the acquisition of Backer Spielvogel Bates Worldwide by Eurocom may indeed be about to become a reality-but Saatchi officials continue to deny it. 'We've been talking to Saatchi [...]

Conde Nast promises a journalistic beauty magazine in Allure. But with cosmetic advertisers at the book's foundation, can publisher Neisloss, editor Wells and art director Georges (pictured, right to left) [...]

Conde Nast promises a journalistic beauty magazine in Allure. But with cosmetic advertisers at the book's foundation, can publisher Neisloss, editor Wells and art director Georges (pictured, right to left) [...]

Times Makes Time for Dealing NEW YORK -- Are publishers finally catching up with the future? While advertisers have indicated a willingness to invest in multi-media deals, their agencies have [...]

DETROIT-'A Different Kind of Company. A Different Kind of Car.' In a teaser ad that breaks next month, General Motors uses that theme line to unveil Saturn in a trademark [...]

READING IS FUNDAMENTAL Everyone's coming out with a magazine. But will men pay attention? Bruce Hawley isn't sexy or hip. He's just a 'regular guy' who lives in mainstream America [...]

BSB Tries to Change Course NEW YORK -- Is Backer Spielvogel Bates' U.S. operation in a crisis? Last week's management realignment acknowledged publicly what has been a growing perception - [...]

Bruce Hawley isn't sexy or hip. He's just a 'regular guy' who lives in mainstream America with his wife, his kids and his barbecue. Soon he'll have a magazine to [...]

Louis-Dreyfus' Need to Cover Debts May Force The Sale of U.S. Holdings or a Restructuring NEW YORK-The Backer Spielvogel Bates Worldwide network may not publicly be on the block, but [...]

NEW YORK-Leaders of the magazine industry are trooping to the White House this week to remind the President and his aides that contemplated postal rate increases and legislative cutbacks in [...]

NEW YORK-Time finally ran out for Lord, Geller, Federico, Einstein, thus ending the final chapter in one of WPP Group ceo Martin Sorrell's few public embarrassments. Late Friday, it was [...]

NEW York- While Time Inc. moved to refit its $30 million Entertainment Weekly title, media directors breathed a sight of relief. In fact, EW now is being cited as a [...]

NEW YORK-The biggest magazine ad buy of the year-the launch of General Motors' Saturn model-may turn into a major disappointment for publishers expecting a big revenue boost in an otherwise [...]

SAN FRANCISCO-Publishers close to Hal Riney & Partners here have received indications that the much-ballyhooed, $90-million ad budget for the launch of General Motor's Saturn model in reality will be [...]

NEW YORK-IT hasn't been a bumper year for magazines. But as ad spending softens, some magazines are pushing to add value' to their sell: witness Sports Illustrated's plan to be [...]

NEW YORK-Don't laugh. Metropolitan Home is coming out with a kids' edition-aimed primarily at the 8-12 set and their parents. No, it's not a case of trying to get kids [...]

NEW YORK-IF the label on the bottle says 'fresh,' it had better be fresh, insists the Food and Drug Administration. But just what the FDA means by words like 'fresh,' [...]

NEW York-general Motors Corp. startled the media industry last week when it closed a three-year, $500750 million contract with NBC, a mega-deal that may be the largest single commitment ever [...]