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179 results on '"Ives, Nat"'

1. SUPER BOWL LI AD REVIEW; At a time of political division over issues like border control, a couple of Super Bowl LI's good ads took on immigration. Others-too many-felt muted for the moment. But the game's best commercials welcomed everyone to one party again by celebrating friendship and community

Author

Ives, Nat

Subjects
Contract agreement, Advertising agencies -- Contracts, Sports sponsorship, Business enterprises -- Contracts -- Advertising, Super Bowl Game (Football) -- Contracts -- Advertising -- 2017 AD
Abstract

Byline: NAT IVES 4 STARS HONDA, YEARBOOKS RPA Animating familiar faces can land in the uncanny valley of weirdness, like the CGI Carrie Fisher at the end of "Rogue One: [...]

Published
2017

2. DirecTV

Author

Elliott, Stuart and Ives, Nat

Subjects
Company service development, Contract agreement, DIRECTV L.L.C. -- Advertising, Vidal Partnership -- Contracts, Direct broadcast satellite television industry -- Product development, Advertising agencies -- Contracts
Published
2003

3. Cyberlux

Author

Elliott, Stuart and Ives, Nat

Subjects
Contract agreement, Cyberlux -- Advertising, Howard, Merrell and Partners Inc. -- Contracts, Advertising agencies -- Contracts
Published
2003

4. Unilever

Author

Ives, Nat

Subjects
Contract agreement, Ben & Jerry's Homemade Inc. -- Advertising, R.J. Palmer Media Services -- Contracts, Ice cream industry -- Advertising
Published
2003

5. Entel

Author

Ives, Nat

Subjects
Telecommunications services industry, Contract agreement, AmericaTel Corp. -- Advertising, Zubi Advertising Services Inc. -- Contracts, Telecommunications services industry -- Advertising, Advertising agencies -- Contracts, Communications industry
Published
2003

6. Jose Cuervo International

Author

Ives, Nat

Subjects
Contract agreement, Jose Cuervo International -- Advertising, Dieste, Harmel and Partners -- Contracts, Advertising agencies -- Contracts
Published
2003

7. El Pollo Loco

Author

Ives, Nat

Subjects
Contract agreement, El Pollo Loco Inc. -- Advertising, Young & Rubicam Advertising -- Contracts, Fast food restaurants -- Advertising, Advertising agencies -- Contracts
Published
2003

8. Stride Rite Corporation

Author

Ives, Nat

Subjects
Contract agreement, Collective Brands Inc. Performance + Lifestyle Group -- Contracts, Cercone Brown and Partners -- Contracts, Footwear industry -- Contracts, Advertising agencies -- Contracts
Published
2003

9. Omni Hotels

Author

Ives, Nat

Subjects
Contract agreement, Omni Hotels & Resorts -- Contracts, DDB Worldwide Communications Group Inc. -- Contracts, Hotels and motels -- Contracts, Advertising agencies -- Contracts, Hotels and motels -- United States
Published
2003

10. National Oilheat Research Alliance

Author

Ives, Nat

Subjects
Contract agreement, Martin Agency Inc. -- Contracts, National Oilheat Research Alliance -- Contracts, Advertising agencies -- Contracts
Published
2003

11. McLeod USA

Author

Ives, Nat

Subjects
Telecommunications services industry, Contract agreement, McLeod USA -- Advertising, JWT Worldwide -- Contracts, Protocol Marketing Group -- Contracts, Telecommunications services industry -- Advertising, Advertising agencies -- Contracts, Direct marketing -- Contracts, Communications industry
Published
2003

12. Mount Sinai Medical Center

Author

Ives, Nat

Subjects
Contract agreement, DeVito Verdi -- Contracts, Mount Sinai Medical Center -- Advertising, Advertising agencies -- Contracts
Published
2003

13. Barbados Tourism Authority

Author

Ives, Nat

Subjects
Contract agreement, Barbados. Tourism Authority -- Advertising, Advertising agencies -- Contracts
Published
2003

14. America Online

Author

Ives, Nat

Subjects
Internet service provider, Contract agreement, AOL Inc. -- Advertising, Casanova Pendrill Publicidad Inc. -- Contracts, Internet service providers -- Advertising, Advertising agencies -- Contracts
Published
2003

17. In bold display of print power, Meredith guarantees top advertisers sales gains; Publisher promises free space if marketers don't meet pre-arranged ROI goal

Author

Ives, Nat

Subjects
Contract agreement, Advertising campaigns, Advertising agencies -- Contracts, Periodical publishing -- Advertising -- Contracts
Abstract

Byline: NAT IVES Meredith, the publisher of large-circulation magazines such as Better Homes & Gardens and Ladies' Home Journal, is beginning to guarantee some of its biggest advertisers that major [...]

Published
2011

18. APP FOR THAT: MAGAZINES FORGE NEW VISION OF DIGITAL FUTURE; Consumers may not pay for content online, but they're happy to purchase for mobile

Author

Ives, Nat

Subjects
Publishing industry, Contract agreement, Advertising agencies -- Contracts, Publishing industry -- Contracts -- Advertising
Abstract

Byline: NAT IVES Everybody knows digital media's arrival hasn't exactly been easy on magazines. Ad rates on the web couldn't match their levels in print, many magazines struggled to build [...]

Published
2010

19. Reneging advertisers plague the mag world

Author

Ives, Nat

Subjects
Dell Inc. -- Contracts -- Advertising -- Forecasts and trends, Magazine advertising -- Forecasts and trends, Computer industry -- Advertising -- Contracts -- Forecasts and trends, Periodical publishing -- Contracts -- Forecasts and trends, Contract agreement, Market trend/market analysis, Microcomputer industry, Computer industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: NAT IVES Dell's long-term agreement to buy most or all back covers of magazines including BusinessWeek, Forbes and The Economist was uncommon from the start, as publishers pocketed premium [...]

Published
2008

20. Mass mag exodus continues as brands follow men online; JVC, SoCo are still in Spin, but they're focusing on outlets such as Heavy that deliver flexibility, results

Author

Ives, Nat

Subjects
Alcoholic beverage industry -- Contracts -- Advertising -- Forecasts and trends, Internet/Web advertising -- Forecasts and trends, Advertising agencies -- Contracts -- Forecasts and trends, Electronics industry -- Contracts -- Advertising -- Forecasts and trends, Internet/Web advertising, Contract agreement, Market trend/market analysis, Electronics industry, Advertising, marketing and public relations, Business, general
Abstract

Byline: NAT IVES Some magazine publishers hoped that this year would see marketers shake off their exuberance for digital media. Perhaps, amid a sober reassessment of the actual results from [...]

Published
2008

21. Starbucks ad in mag's masthead

Author

Ives, Nat

Subjects
Starbucks Corp. -- Contracts -- Marketing, Coffeehouses -- Contracts -- Marketing, Periodical publishing -- Contracts, Company marketing practices, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: nat ives We didn't think there was much untouched ad real estate left in magazines, but Starbucks has found some. In the May issue of Bon Appetit, Starbucks takes [...]

Published
2008

22. GM drastically reduces ad spending, and agencies feel pain

Author

Ives, Nat and Johnson, Bradley

Subjects
Motors Liquidation Co. -- Contracts -- Advertising -- Finance -- Company sales and earnings, Interpublic Group of Companies Inc. -- Contracts -- Company sales and earnings -- Finance -- Advertising, Transportation equipment industry -- Advertising -- Finance -- Contracts -- Company sales and earnings, Advertising agencies -- Contracts -- Company sales and earnings, Automobile industry, Business, Company financing, Contract agreement, Company earnings/profit, Advertising, Finance, Contracts, Company sales and earnings
Abstract

Byline: Nat Ives, Bradley Johnson General Motors is still the nation's second-largest advertiser - but just barely. GM spent about $2.3 billion to advertise in U.S. media last year - [...]

Published
2007

24. Time Inc. bleeds as Detroit guts mag spend; GM, Chrysler lopped $100M off budgets; pain spreading to publisher

Author

Ives, Nat

Subjects
Mercedes-Benz Group AG -- Contracts -- Finance -- Downsizing, Motors Liquidation Co. -- Contracts -- Finance -- Downsizing, Time Inc. -- Contracts -- Downsizing -- Finance, Transportation equipment industry -- Finance -- Contracts -- Downsizing, Advertising -- Methods, Periodical publishing -- Contracts -- Downsizing, Company financing, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: NAT IVES nives@crain.com Blame it on detroit. While many are looking to the digital future to explain why Time Inc. fired 289 people last week, they'd do just as [...]

Published
2007

25. When the news is bad, Page 1 WSJ ad can backfire

Author

Ives, Nat

Subjects
Dow Jones & Company Inc. Wall Street Journal -- Contracts -- Advertising, Automobile industry -- Contracts -- Advertising, Newspaper publishing -- Contracts, Automobile industry, Business, Contract agreement, Automobile Industry, Advertising, Contracts
Abstract

Byline: Nat Ives Automakers are finding that front-page advertisements in The Wall Street Journal can be a great way to reach the business world. But they also can be disastrous, [...]

Published
2006

26. 'More' taps power of 40-plus to draw advertisers in droves; Young buyers connect with their cool moms, and grasp mag's hold

Author

IVES, NAT

Subjects
Company market share, Contract agreement, Market trend/market analysis, Target marketing -- Forecasts and trends, Women's periodicals -- Market share -- Forecasts and trends, Periodical publishing -- Forecasts and trends -- Contracts
Abstract

Byline: NAT IVES nives@crain.com No matter how many women pass 40 and live better than before, advertisers sometimes act like they'll always prefer those doe-eyed younger shoppers between 18 and [...]

Published
2006

27. Real Simple jumps off page and into Target; Magazine or brand? It's both

Author

Ives, Nat

Subjects
Real Simple (Periodical), Department stores -- Contracts -- Planning, Radio broadcasting industry -- Contracts -- Planning, Periodical publishing -- Contracts -- Planning, Company business planning, Contract agreement, Time Inc. -- Contracts -- Planning, Target Corp. -- Contracts -- Planning, XM Satellite Radio Inc. -- Contracts -- Planning
Published
2005

28. MediaMorph: DL.TV

Author

Ives, Nat

Subjects
Cable television broadcasting industry -- Services -- Contracts -- Forecasts and trends, Television programs -- Forecasts and trends -- Contracts -- Services, Online services -- Forecasts and trends -- Services, Periodical publishing -- Contracts -- Services -- Forecasts and trends, Cable television/data services, Contract agreement, Online services, Market trend/market analysis, Ziff Davis Media Inc. -- Contracts -- Services -- Forecasts and trends
Published
2005

29. If TV viewers pay, do ads go away? Question is key as networks test VOD

Author

Ives, Nat

Subjects
Video-on-demand -- Management, Broadcasting industry -- Contracts, Direct broadcast satellite television industry -- Contracts, Company business management, Contract agreement, DIRECTV L.L.C. -- Contracts -- Management, National Broadcasting Company Inc. -- Contracts -- Management
Published
2005

32. Mobile Systems International Cellular Investments

Author

Ives, Nat

Subjects
Wireless telecommunications service, Contract agreement, Mobile Systems International Cellular Investments Holdings B.V. -- Advertising, McCann Worldgroup -- Contracts, Cellular telephone services industry -- Advertising, Advertising agencies -- Contracts
Published
2003

33. Some of Hilton's Jobs Are Put Up for Review

Author

Ives, Nat

Subjects
Contract agreement, Hilton Worldwide -- Contracts, Hotels and motels -- Contracts -- United States
Abstract

The Hilton Hotels Corporation in Beverly Hills, Calif., has begun a review for some creative duties and all the media duties on its account, which have been handled by Foote […]

Published
2005

34. Company Logos on Jerseys? No Sweat, Say the Suits

Author

Ives, Nat

Subjects
Company financing, Contract agreement, National Basketball Association -- Contracts -- Finance -- Ethical aspects, Basketball teams -- Contracts, Corporate sponsorship -- Contracts -- Ethical aspects, Uniforms, Sports -- Design and construction -- Contracts -- Ethical aspects
Abstract

TOP executives in the National Basketball Association are suggesting that they would consider allowing advertiser logos to appear on player uniforms -- if the price was right. Advertisers already have […]

Published
2005

35. On-Demand Channels: A Niche Frontier

Author

Ives, Nat

Subjects
Company marketing practices, Contract agreement, Company service introduction, Gemstar-TV Guide International Inc. -- Contracts -- Marketing -- Service introduction -- Advertising, Comcast Corp. -- Marketing -- Service introduction -- Advertising -- Contracts, Rainbow Media Group Inc. -- Contracts -- Marketing -- Advertising -- Service introduction, Kellogg Co. -- Contracts -- Advertising -- Marketing -- Service introduction, Mag Rack -- Advertising -- Contracts -- Service introduction -- Marketing, Cable television broadcasting industry -- Marketing -- Service introduction -- Contracts -- Advertising, Cereal products industry -- Contracts -- Advertising -- Service introduction, Video production companies -- Contracts -- Service introduction
Abstract

TELEVISION audiences have grown accustomed to on-demand programming, mostly in the form of pay-per-view movies and services like HBO on Demand that cost extra. For several years, however, many television […]

Published
2005

36. Cramer-Krasselt Assigned Additional Heinz Brands

Author

Ives, Nat

Subjects
Contract agreement, Food and beverage production/distribution software, Kraft Heinz Foods Co. -- Advertising -- Contracts, Cramer-Krasselt Co. -- Contracts -- Advertising, Advertising agencies -- Contracts, Food industry -- Advertising -- Contracts
Abstract

The H.J. Heinz Company in Pittsburgh has consolidated advertising for its United States consumer products at Cramer-Krasselt in Chicago by awarding the agency the assignment for brands like Heinz ketchup […]

Published
2005

37. Interpublic suffers another blow as General Motors consolidates media planning and buying at Publicis

Author

Ives, Nat

Subjects
Contract agreement, Motors Liquidation Co. -- Contracts -- Advertising, Publicis Groupe S.A. -- Contracts -- Advertising, Interpublic Group of Companies Inc. -- Contracts -- Advertising, Transportation equipment industry -- Contracts -- Advertising, Advertising agencies -- Contracts
Abstract

IN another blow to the Interpublic Group of Companies, General Motors said yesterday that it would consolidate responsibility for its media assignments in the United States at an agency owned […]

Published
2005

38. The latest unconventional vehicle for promotionsis a hand-held media device. Will anyone watch?

Author

Ives, Nat

Subjects
Consumer electronics industry, Contract agreement, Market trend/market analysis, Sony Corp. -- Contracts -- Forecasts and trends, Sony PlayStation (Computer-based entertainment system) -- Economic aspects -- Contracts, Consumer electronics industry -- Contracts -- Forecasts and trends, Advertising media -- Forecasts and trends -- Economic aspects, Advertising -- Contracts -- Economic aspects -- Forecasts and trends
Abstract

AS advertisers struggle to reach increasingly distracted and jaded American consumers, they have sought nontraditional vehicles for their ads, from elevators to cellphone screens. Now Sony has given advertisers another […]

Published
2005

39. Marvel Settles With a Spider-Man Creator

Author

Ives, Nat

Subjects
Company legal issue, Company financing, Contract agreement, Company earnings/profit, Marvel Enterprises Inc. -- Contracts -- Cases -- Company sales and earnings -- Finance, Motion pictures -- Production and direction, Periodical publishing -- Contracts -- Cases -- Company sales and earnings
Abstract

Marvel Enterprises said yesterday that it had settled its legal battle with Stan Lee, its chairman emeritus and a co-creator of Marvel characters like Spider-Man and the Fantastic Four. Mr. […]

Published
2005

40. HarperCollins Plans to Publish Reagan's Diary

Author

Ives, Nat

Subjects
Contract agreement, HarperCollins Publishers Inc. -- Contracts, Diaries, Book publishing -- Contracts
Abstract

HarperCollins Publishers has acquired global rights to publish a diary by Ronald Reagan that spans his eight years as president, the company said yesterday. The rights were sold by the […]

Published
2005

41. Accounts

Author

Ives, Nat

Subjects
Company marketing practices, Contract agreement, Food and beverage production/distribution software, Comcast Corp. -- Advertising -- Contracts -- Marketing, Margeotes/Fertitta and Partners L.L.C. -- Contracts -- Marketing -- Advertising, Campbell Soup Co. -- Advertising -- Contracts -- Marketing, Cadbury PLC -- Contracts -- Advertising -- Marketing, Grey (New York, New York) -- Contracts -- Marketing -- Advertising, Goodby, Silverstein & Partners -- Contracts, Castle Harlan Inc. -- Contracts -- Advertising -- Marketing, Cable television broadcasting industry -- Advertising -- Contracts, Advertising agencies -- Contracts, Food industry -- Advertising -- Contracts, Atlanta, Georgia -- Marketing
Abstract

Comcast Corporation, Philadelphia, to Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group, as its creative agency, an assignment that had been handled by Red Tettemer, Philadelphia. Comcast's […]

Published
2005

42. As laddies grow up, so do the marketing messages aimed at them (though maturity is optional)

Author

Ives, Nat

Subjects
Contract agreement, Market trend/market analysis, Revlon Inc. -- Advertising -- Contracts -- Forecasts and trends -- Target marketing, Maxim (Periodical) -- Contracts -- Influence -- Advertising, Consumer goods industry -- Target marketing -- Contracts -- Forecasts and trends, Advertising -- Forecasts and trends -- Economic aspects, Toiletries industry -- Advertising -- Contracts -- Forecasts and trends, Men -- Economic aspects -- Forecasts and trends
Abstract

CALL it 'laddie' advertising, nicely aged. Since Maxim magazine imported the British sensibility to America eight years ago -- using a loud and raunchy voice to collect a large audience […]

Published
2005

43. Accounts

Author

Ives, Nat

Subjects
Contract agreement, Starcom -- Contracts, Richards Group Inc. -- Contracts -- Advertising, Invista -- Advertising -- Contracts, LG Electronics Inc. -- Advertising -- Contracts, Euro RSCG Worldwide Inc. -- Contracts -- Advertising, Advertising agencies -- Contracts, Office equipment and supplies industry -- Contracts -- Advertising, Synthetic fibers industry -- Advertising -- Contracts
Abstract

Invista interiors division, Atlanta, to the Richards Group, Dallas, as agency of record for the Stainmaster line of carpets, rugs and other floorings, with spending estimated at $10 million. The […]

Published
2005

44. On Public TV, Not Quite an Ad But Pretty Close

Author

Ives, Nat

Subjects
Government regulation, Company business management, Contract agreement, Public Broadcasting Service -- Contracts -- Management -- Economic aspects, Television advertising -- Laws, regulations and rules -- Economic aspects
Abstract

'Welcome back,' says a man who appears to be the host of a public-television pledge drive. 'This program was made possible by a grant from Chipotle Mexican Grill.' Behind the […]

Published
2005

45. Viacom Still Plans to Offer Mixed-Media Ad Packages

Author

Ives, Nat

Subjects
Company business management, Contract agreement, Viacom Inc. -- Advertising -- Management -- Contracts, Broadcasting industry -- Advertising -- Management -- Contracts
Abstract

When Viacom acquired CBS in 1999, one expectation was that the company would be able to sell packages of advertising across an expanded range of properties: billboards, radio stations, cable […]

Published
2005

46. Mitsubishi Selects BBDO Worldwide

Author

Ives, Nat

Subjects
Contract agreement, Mitsubishi Motors North America Inc. -- Contracts -- Advertising, BBDO Worldwide Inc. -- Contracts, Transportation equipment industry -- Contracts -- Advertising, Advertising agencies -- Contracts
Abstract

Mitsubishi Motors North America in Cypress, Calif., part of the troubled automaker Mitsubishi Motors, late yesterday named BBDO Worldwide, part of the Omnicom Group, as its creative agency, succeeding the […]

Published
2005

47. Accounts

Author

Ives, Nat

Subjects
Contract agreement, Cooperative agreement for product marketing, Pure Fishing Inc. -- Marketing agreements -- Contracts, Kerker and Associates Inc. -- Contracts -- Marketing agreements, Sporting goods industry -- Marketing agreements -- Contracts
Abstract

Pure Fishing, Spirit Lake, Iowa, which sells fishing-tackle brands like Berkley and Spiderwire, to Kerker, Minneapolis, as agency of record on its consolidated account, which had been divided among various […]

Published
2005

48. Ads Embedded In Online News Raise Questions

Author

Ives, Nat

Subjects
Internet/Web advertising, Contract agreement, New York Post (Newspaper) -- Ethical aspects -- Contracts, Internet/Web advertising -- Ethical aspects, Newspaper publishing -- Ethical aspects -- Contracts
Abstract

Online sites are generating new revenue by steering readers to advertisements when they click on certain words. But when those keywords are embedded in the text of a news article, […]

Published
2005

49. The 10-Second Spot TV Ad Is Not a Time to Be Subtle

Author

Ives, Nat

Subjects
Company marketing practices, Contract agreement, Walmart Inc. -- Contracts -- Marketing -- Product development, Discount stores -- Contracts -- Marketing -- Product development -- Methods, Television advertising -- Methods -- Product development
Abstract

Even as many marketers are trying to entrance consumers with longer commercials on television, advertisers on the in-store network at Wal-Mart are honing the sale of products in 10-second spots. […]

Published
2005

50. Accounts

Author

Ives, Nat

Subjects
Contract agreement, USA Networks Inc. -- Advertising -- Contracts -- Hispanic American market, Macy's Inc. -- Advertising -- Hispanic American market -- Contracts, Cable television broadcasting industry -- Advertising -- Contracts -- Hispanic American market, Department stores -- Advertising -- Contracts -- Hispanic American market
Abstract

USA Network, New York, the cable channel owned by NBC Universal, to Mono, Minneapolis, for its first national brand-image advertising, as part of plans by USA to add original series […]

Published
2005

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