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Smartfood's Expansion Hasn't Diminished Its Sense of Whimsy Ken Meyers, president of Smartfoods Inc., talks about the snack-food company's outrageous promotions, its growth and why new owner Frito-Lay is leaving [...]

Kinos Foods Inc. began in the mid-1950s as an olive importer serving New York's Greek-American community. Today Krinos is the largest importer and manufacturer of Greek specialty foods in North [...]

South Africa's gradual emergence from the shadow of apartheid finds ad agencies contemplating their prospects there. Few companies have actually returned to South Africa, but the deluge is inevitable, and local ad agencies are gearing up for it. Various factors combine to make South Africa an attractive market at this time: The replacement of a general sales tax by a value-added tax, the rapid urbanization of blacks with newly-found purchasing power, and the country's potential as a springboard to the vast, untapped African market., As the March 17 whites-only referendum approached, South Africa's advertising community held its breath: A 'no' vote would have shut out any hope of stepped-up international investment and left an [...]

The article reports on communities that are printing money that users can spend only locally to buttress town economies. It says that BerkShares issued in Berkshire County, Massachusetts since 2006 represent the largest local cash system in the U.S. Studies are mentioned that indicate the economic benefits to communities of spending money locally.

They're French, they're hip and boy, are they expensive. After six years in the U.S., Arche shoes are on the move, at a very tempered pace. Next month the company [...]

The article discusses the importance of producing local currencies in the U.S. Local currencies are used to attract cooperation and trade in a region and help communities anticipate and address the possible impact when supply of national currencies will decline. It can be also considered as an alternative currency that will permit the people to borrow, lend, buy and sell as it functions as a means of exchange. Local currencies can keep business operations alive, build communities and value time.

Most consumers, Saratoga Springs, N.Y means horse racing, arts festivals and spas. Evian Waters of France Inc. had no problem with that when it bought the Saratoga brand of sparkling [...]

Quill Bares Its Teeth in Battle With Office-Supply Superstores The opening salvo For many years, the office-products industry had not been very competitive. It was a relatively fragmented industry dominated [...]

New York's Fur Vault Copes With Mild Winters and the 1987 Crash Questioning the value of Fred Our company began in 1975 as Fred the Furrier. It was a New [...]

Howard Johnson Boosts the Ego Of America's Business Traveler Christopher C. Browne talks about the hotel's effort to attract corporate guests by treating them with respect and calling them `Road [...]

Why Van Heusen Is Spending $10 Million on a Shirt Campaign Allen Sirkin, the company's president, talks about the strategy to reach young consumers and the need to show department [...]

How Corning Inc. Prevented Revere Ware From Going to Pot Robert Visovsky, Corning's marketing director, talks about the strategy to polish the brand's image and introduce new lines of cookware [...]

What Clairol Learned While Developing `Option' for Men Group Director Bill Susetka talks about the company's new hair-coloring products and why undetectable results, hassle-free containers and a trustworthy brand name [...]

Puma USA Gets an Education During Its Back-to-School Drive Christopher Smith, president and CEO, talks about what the company learned while marketing athletic shoes to teens and why it recently [...]

Food Shopping by Phone Becomes a Reality in New York Consultant Ken Shidler talks about how he kept costs down and attracted customers to the D'Agostino Shopping Service Most New [...]

Adding Sparkle and Style To the Glassware at Steuben Younger buyers valued function over tradition. Steuben's Nancy Neumann describes how the glassmaker spiffed up its ads and store and improved [...]

After the Snow Melts, Aspen Sells Its Diversity The Colorado ski resort wanted to reach younger, less affluent summer tourists. Katherine Boone tells how 'The Aspens' is forging a new [...]

How Parker's Past Became Its Future The pen company's Robert Walker talks about the historical strategy used to reposition its high-end line. Sir Arthur Conan Doyle used a Parker pen [...]

Dutch Boy's Image Gets A Fresh Coat of Paint Sherwin-Williams' Peter Balint talks about the new strategy to reach young consumers who have dreams about how their home should look [...]

How `Webster's' Made It To the Best-Seller List First, says Simon & Schuster's Doreen Russo, the company updated the dictionary. Then it targeted `word people' and sold the book like [...]

THE DEBATE OVER U.S. JUVENILE JUSTICE Chances are, you know of at least one person under 18 who's run into trouble with the law this year. Do you think he […]

RIDING THE UPS AND DOWNS OF OIL Car repair is a hot new business in Saudi Arabia. Only a few years ago, wealthy Saudis often traded in their cars every […]

Long Lines Mean Shorter Tempers National Car Rental's Vincent Wasik talks about why the company's Emerald Club was created Rapid-return programs have been around for years in the car-rental business. [...]

It's Only Rock 'n' Roll, But They Like It Robert Earl of Hard Rock International talks about the restaurant-museum's mystique and plans for expansion Launched in London in the early [...]

Asking Nicely So America Won't Have to Go Begging Roberta Van Der Voort of the United Way talks about why guilt is no longer used to raise money Getting people [...]

The Alligator Returns After Being Left for Dead Walter Kennedy tells how Izod Lacoste repositioned its sportswear and created in-store specialty shops to snap up sales. Since its introduction in [...]

A new wrinkle in promotion may be the creation of a custom magazine tailored to an audience a corporate underwriter wants to reach. Philip Morris sponsors a magazine to give it a fair shake on factual information about smoking. Kelly Services sponsors WorkStyle specifically for 9-to-5 clerical workers. Many other companies and organizations are looking seriously at this new public relations concept.

Describes love at first sight as one of the qualities of couples in enduring marriages. Instant attraction; Biological and evolutionary components of falling in love; Psychological factors in the attraction; Recommendations for enriching one's marriage. INSET: Stars who were struck...

The article discusses soil's ability to store carbon which in turn helps in maintaining ecological balance. Topics discussed include reduction in tallgrass praire in Oklahoma affecting ecology of the U.S., the United Nations Food & Agriculture Organization reporting that grasslands holds soil carbon stock, and the view of Rattan Lal, director of Ohio State University's Carbon Management and Sequestration Center, on land restoration programs necessary in the U.S.