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It's August of 1989 and Steve Kubinski of the Nestle Food Corporation has just issued a challenge to the four ad agencies handling the company's accounts: Find innovative ways to [...]

Brand The Verge Company Vox Media Agency In-house Whether it meant to or not, The Verge has played a blinder with its Super Bowl commercial. On Tuesday, the tech-focused news [...]

IN 1978. A SURVEY WAS conducted by the then London advertising agency Wood, Brigdale and Company amongst 200 leading marketing companies with the aim of establishing a basis on which [...]

This summer, European TV executives will be awaiting the arrival of those all-important autumn schedules with keener levels of anticipation than is normal at this usually relaxed time of year. [...]

Can agencies make 'old' media look like new media, asks Craig Mawdsley. I had a conversation with an account director from a digital agency a couple of weeks ago, after [...]

More than $700 mil was spent by the credit card industry on advertising in 1996 with Visa International, American Express Co, Discover, and MasterCard International among the leading spenders. Network television accounted for 46% of credit card advertising budgets in 1996, and 49% of ad budgets in the first quarter of 1997. Celebrities were relied upon by many advertisements, and many television ads negatively compared different credit cards, as well., First of Two Parts With messages ranging from boosterism to mudslinging, and relying on celebrities including Martha Stewart and Jerry Seinfeld, credit card companies spent more than $700 million on [...]

By the time the ballots had been counted and the 1992 governor's race was over, Jim Hunt's campaign had spent $4 million on TV advertising alone. 'It is the single [...]

Escalating media costs, combined with heightened competition and dwindling available air time, have many infomercial companies stressing their back-end operations. That means they're making more direct mail offers to TV-generated [...]

Byline: Mike Colias General Motors can't claim best-in-class fuel economy for its current Chevrolet Silverado pickup. But it's making a more expansive boast in recent advertising: lowest total cost of [...]

Not a bad take for one network. National government broadcaster China Central Television raised a record $2.5 billion at its annual one-day auction of prime-time advertising, an 11% jump from [...]

Byline: Michael Grotticelli With advertising revenue increasing, some of America's television stations are now adding newscasts at 4 a.m., 4 p.m. and 10 p.m. and increasing staff and equipment to [...]

Byline: Dan Weil Republican presidential candidate Michele Bachmann is running strong in Iowa, statistically tying for first place in a recent Des Moines register poll. And now she has her [...]

The commercial-making industry believes that the North American Free Trade Agreement (NAFTA) will increase advertising and have little or no impact on production in the US. Many executives view that NAFTA will open up new opportunities for business in advertising. Labor unions in the production industry also does not show strong resistance to the treaty or appear too concerned about losing work to Mexico. Thus, only positive effects are seen of the treaty.

As programmatic advertising spreads from the digital world to television, much confusion persists about these technologies and the various companies pitching programmatic platforms. As often happens with newer technologies, many [...]

As the last independent cigar maker in Britain closes, the trade is left in the hands of the big two--Imperial and Gallaher. Taking into consideration the pressures under which the [...]

Half of marketers have amended their satellite television subscription packages this year. Fifty per cent of marketers responding to a Marketing Week online poll say they have dropped elements of […]

Byline: JACK NEFF The snuggie blanket launched nationally on direct-response TV in October, just as the economy was slowing to a crawl, so the timing seemingly couldn't have been worse. [...]

The recession continues unabatted, suppressing advertising revenue. Entertainment program cost, most agree, are out of control. Professional sport rights will this year singlehandedly drive the three-network earnings figure into the [...]

Series, hit series, breakout series is still the mantra at NBC and ABC, who spend as much as $2.5 million for a primetime half-hour. Maybe, they miscalculated ... Going into [...]

INFOMERCIALS When the United States Department of Justice ruled in 1984 that a limit on the number of commercials per hour imposed by the National Association of Broadcasters (NAB) violated [...]

Byline: ANDREW HAMPP Air travel may be getting thumped by recession-strapped consumers, but that hasn't stopped advertisers from investing in in-flight TV. This week, JetBlue Airways becomes the third partner [...]

Credit-card companies have sharply reduced their TV ad spending in the US due to the financial crisis, data from Nielsen Monitor-Plus has shown. Almost all of the major credit-card advertisers [...]

A recovery in the TV ad market has been nipped in the bud by marketing cuts and economic gloom. And the industry is predicting the worst has yet to come. […]

Byline: PATRICK HANLON Designer karim rashid has his own Karim Rashid Shop where he sells vases, plates, watches. Obey Giant graphic artist Shepard Fairey designs, manufactures and sells his Obeyware [...]

Byline: J.C. LARRECHE When gap inc. recently announced that it was cutting its TV advertising, many dismissed the move as old-fashioned cost cutting. But could it be part of a [...]

MP Nigel Griffiths' bill aimed at introducing a 9pm watershed for the TV advertising of HFSS food has failed at its second reading. The bill, which ran out of time, [...]

Rampant raw-material price inflation is forcing brands to cut their 2008 TV advertising budgets, meaning that UK broadcasters could face a shortfall of more than pounds 100m on last year. [...]

BSkyB is aiming to reduce the cost of interactive TV (iTV) advertising in yet another effort to convince brand owners to experiment with red-button campaigns. The company's media sales division, [...]

Cinema advertising is three-times more cost effective than TV, according to research from the Cinema Advertising Association. It also has eight times more impact than TV advertising recall, says the […]

The past 12 months was a year of recovery for TV, but what will 2008 bring? Consumer regulation and digital loom large on the horizon, says Nick Bampton Looking through […]

IS MORE NEWS GOOD NEWS? Can't sleep? So anxious about the state of the economy that you find yourself wide awake at 5 a.m.? Turn on the tube. You can [...]

Byline: BRIAN STEINBERG On its face, NBC's decision to give about $10 million in cash back to advertisers seems like a disaster. Networks don't want to return ad dollars, and [...]

Retailers are slashing their TV adspend, according to the latest Thinkbox report on the state of the UK industry. The quarterly update for the first part of 2007 reveals that [...]

The Number 118 118 is planning to cut its TV spend next year in favour of direct and digital campaigns that will encourage consumers to interact with the directory assistance [...]

Foot odour destroyer OdorEaters Foot & Shoe Spray is appearing on television this summer in all areas. Combe International has increased its spend on OdorEaters advertising to more than #1 [...]

NEW YORK -- Local TV ad revenue jumped 21 percent in the fourth quarter, boosting the overall 2006 take 11 percent compared with 2005, according to data released by TNS [...]

To get a handle on the total impact of sponsorship on both sales and the brand, we recommend a three-point measurement framework. Measure activation activities Some people think a sponsorship […]