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The U.S. Food and Drug Administration oversaw the recall and destruction of a large volume of kratom-containing products manufactured and distributed nationwide under the brand names Botany Bay, Enhance Your [...]

The strategy adopted by companies to deal in homecare products for marketing cleaning agents and detergents that are environment friendly is discussed.

Many household cleaning product suppliers capitalize on the strong brand name recognition of some of their brands by introducing new products that also bear those easily recognized names. However, it may be that the market can become too saturated with brand names. The Clorox Annual Report emphasizes that consumer brand loyalty only remains valuable to a company as long as that company remains committed to developing quality products. Clorox bleach holds an extraordinary amount of brand equity largely due to quality product improvements and line extensions as well as good marketing. The ways in which some other companies are capitalizing on customer brand loyalty are presented.

Company Brita Campaign Drink Up Agency mix Current Lifestyle Marketing (PR); AKQA (microsite for The Biggest Loser and digital advertising); Matter (entertainment support with The Biggest Loser) In-house team The [...]

As part of its biggest product revamp in 25 years, the maker of Pine-Sol brand cleaners said it is expanding its line to include two new scents. Combining flowery scents [...]

WINNER: Clorox Co. INNOVATION: Extension of Green Works line. SHOPPER INSIGHTS: Dedicated shopper insight group. TYING INTO CONSUMER TRENDS: Addressing concerns over the H1N1 virus. CLOROX'S innovation has paid off [...]

The company has found success by measuring specific brands' ROI and consumer involvement. With an unrelenting economic recession on our hands, organizations, even large international ones like The Clorox Company, [...]

When Clorox wanted to convince Kroger shoppers to try items in its new Green Works household cleaning line, it headed for an unlikely destination: the organic dairy case. The section [...]

The importance of natural HBC can be swiftly gauged by the November decision of Clorox Co., Oakland, Calif., to buy iconic natural personal care brand Burt's Bees, Morrisville, N.C. With [...]

First, Colgate bought Tom's of Maine just over a year ago. Now Clorox Co. is buying top natural HBC marketer Burt's Bees, in a move confirming that major mainstream brands [...]

The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles [...]

The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles [...]

Only seven years ago, package-goods executives titillated analysts with projections of the billions of tubes of toothpaste and bars of soap they could sell if only per capita consumption in [...]

Package-goods marketers in 2002 stand to reap the rewards of stable sales along with recession-induced declines in raw material and media costs to relieve financial pressures. ``We are taking a [...]

An island of old economy marketing amid the dot-com boom of the San Francisco Bay area, Clorox Co. became a prime hunting ground for recruiters of marketing talent. Clorox Chairman-CEO [...]

In an attempt to regain lost category share, Clorox is planning to more than double marketing and promotional support for its Glad brand and will bow Glad Ovenware, oven-to-table disposable [...]

Clorox Co., which has styled itself a ``fast follower'' in new products, now is following Procter & Gamble Co. by lowering earnings forecasts and launching a ``back-to-basics'' movement. In a [...]

Clorox, looking to maximize its lead in the germ-fighting wipes category, is revamping its larger sized Disinfecting Wipes early next year with $7 million in dedicated advertising support, plus an [...]

Aiming to grab more of Reckitt & Colman's Lysol sales, Clorox will institute a 15% price cut on Clorox Disinfectant Spray this fall, while promising to devote more than $30 [...]

ALAMEDA, CALIF. -- Wink Communications Inc. said last week that The Clorox Co. -- which began using Wink-enhanced interactive commercials last year -- will add an unspecified number of brands [...]

Clorox Co. is positioning its Clorox FreshCare fabric refresher as an allergen-reducer as S.C. Johnson & Son struggles to recover from the market withdrawal of two items in its AllerCare [...]

Clorox Co. will become the next household products company to bet that less is more as it replaces its flagship Clorox liquid bleach with 25% more concentrated Clorox Ultra. Clorox [...]

The leading players in laundry care are branching into the wider realm of fabric care, bringing with them millions of dollars in marketing support as they fashion new categories. Procter [...]

SAN FRANCISCO--DDB here breaks a $10 million TV campaign this week promoting The Clorox Co.'s new FreshCare Fabric Refresher. The 30-second launch spot features a young woman who uses the [...]

Coveting the market essentially owned by Reckitt & Colman with its Lysol Disinfectant Spray, Clorox is plotting the launch of Clorox Disinfectant Spray to be backed by an estimated $20 [...]

GLENVIEW, IL: The Free-Standing Insert (FSI) Council has named the inaugural members of its Brand Building Hall of Fame, created to recognize brand marketers who effectively capitalize on the strength [...]