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Dunkin' Donuts reported the return of the 'New York Wins, You Win' promotion to keep DD Perks members running all season long. According to a release, starting September 10 and [...]

Helayne Spivak has devised a new Burger King television commercial as her first major project since becoming Ammirati & Purvis' new creative director and the highest paid woman creative director in the US. The witty tone of the commercial reflects both Spivak's personality and the character of the recently merged advertising agency. The advertising campaign, launched in Aug 1994, focuses on the ability of Burger King to serve the varied preferences of atypical people., 'Stop trying to position me as the richest woman in advertising,' begins the breathless torrent over the phone. 'Money? What money? That was in the old days at Y&R. What [...]

The fast food wars rage on with value and pricing issues at the head of an ad game that combines strategies of brand-building and retail marketing. NOT TOO LONG AGO, […]

Levi Strauss & Co. has fashioned far more than a $5.6-billion retail clothing business. The No. 1 name in jeans round the globe is as much a part of Americana [...]

Fast food purveyors advertise heavily, producing hundreds of spots a year to keep pace with rapid product changes. This product category features some of the funniest ads in the business. Four agencies are notable for their fast-food campaigns. The agencies and their brands are D'Arcy Masius, Benton and Bowles, Burger King; Earle Palmer Brown, Roy Rogers; Scharbo & Co, Longhorn Steaks; and Cliff Freeman & Partners, Little Caesars. Their campaigns are described., The fast-food category has a voracious appetite for advertising, binging on sometimes hundreds of spots each year. It is heavily retaft- and new-product oriented, pushing bargains like 99-cent hamburgers, and [...]

Do consumers need to be pelted with an ad before they can recall a product? Or is a brand better served by great creative and a few well-placed media buys? [...]

EFFECTIVENESS RATINGS Do consumers need to be pelted with an ad before they can recall a product? Or is a brand better served by great creative and a few well-placed [...]

Sure, an advertiser can buy, buy, buy, until it's got more air time for its commercials than the Donald Trumps have gotten recently for their titillating split. But if the [...]

WHAT PRICE GLORY? Sure, an advertiser can buy, buy, buy, until it's got more air time for its commercials than the Donald Trumps have gotten recently for their titillating split. [...]

LOUISVILLE, KY. -- KFC's pitchman Jason Alexander will fly the coop before the chicken chain launches new advertising in August. KFC made the decision last month to retool its creative [...]

Subway: As the exclusive restaurant partner, Subway created four Fiery Footlong subs, among many other things. Some fans criticized the juxtaposition of sandwiches and the movie's "hunger" title, but according [...]

TVision Insights study tracks viewers to stores TVision Insights, which measures viewer attention, has new data that says this attention is a much better predictor of whether an ad will [...]

Television, which made its debut in 1945, reached maturity during the 1950s at approximately the time when fast food restaurant chains were coming into existence and the restaurant industry hitched their star to television advertising. Restaurants have used celebrities, cartoon characters, fictional characters and even restaurant chain owners to popularize their restaurants and send their messages to the public. Resultingly, the television advertising spokesperson has become the most important marketing figure for the fast food restaurant industry., Television made its debut in 1945, and within 10 years it had become the leading medium for national advertising. The meteoric rise of the medium into the hearts and minds [...]

Never before has the restaurant industry's advertising been slicker, glossier or more glamorous, according to The New York Times advertising columnist Stuart Elliott. 'The food has never looked better and [...]

Byline: MAUREEN MORRISON FLIP ON ANY number of cable channels and chances are you'll see a chef hosting his or her own show. Now you're seeing them more in commercials--for [...]

McDonald's has unveiled a musical-themed TV ad that portrays its key menu items as 'iconic favourites' in the UK. The 30-second 'he's happy' spot by Leo Burnett features a man [...]

Byline: RANCE CRAIN It was the early 80's, and McDonald's was getting a little nervous. The owner-operators wanted to hit the competitors head on. "It would have been a real [...]

McDonald's has come under attack from a US health lobby group. The Physicians Committee for Responsible Medicine has produced a TV ad showing a dead man in a mortuary holding [...]

Q: Who do you consider to be one of the most under-appreciated or neglected skeptics of the past few decades? --L. Roe A: That's an interesting question. There are many [...]

Fast food chain Wendy's International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign. Consumers in the Northeast who opt in for mobile coupons [...]

While Wendy's brand was well known and liked in social media, it wasn't talked about nearly as much as the client wanted.The fast-food chain aims to change that with a [...]

Was KFC's grilled-chicken giveaway handled in a haphazard fashion? KFC CMO Javier Benito agrees, but places the blame on Oprah.Visit RealTimeAdvertisingWeek for complete [...]

Wendy's International, Inc. has named The Kaplan Thaler Group as its lead creative agency. The work includes advertising, media planning, digital marketing and restaurant activation. Five agencies competed in the [...]

NEW YORK -- Looking to add a positive spin to some tough times, Dunkin' Donuts today launched its new 'You kin' do it' ad campaign. The chain, which is continuing [...]

In the battle to capture the attention of consumers, point-of-purchase advertising takes no prisoners. Among the weapons: dangling mobiles; eye-popping, life-sized cutouts of sports stars and celebrities; scented inks; blinking [...]

NEW YORK -- If all went according to plan the day after Thanksgiving, JC Penney customers were roused with a wake-up call. The service was provided free as part of [...]

NEW YORK -- Del Taco faced with the rapid growth of Chipotle and Qdoba Mexican Grill, will launch its new 'Go bold or go home' ad campaign on Sept. 17.The [...]

Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza [...]

KFC, the fast food chain, is bring back its "Finger Lickin' Good" strapline more than nine years after it was scrapped. The chain has most recently used family-focused ads to […]

Press advertising through the use of vouchers has emerged as the latest battleground for fast-food chains to target consumers with deals. London freesheet Metro is one of the main newspapers [...]

NEW YORK -- Wendy's is putting its red wig back in the box. The No. 3 burger chain said today that it would end its controversial 'That's right' campaign. The [...]

McNumbers, McCreatives, McDirectors Mean More McDonald's How do 40 creatives from seven different agency groups agree on seven directors to shoot nine spots? When it's agency Leo Burnett Chicago producing [...]

Roy Rogers Bites Back What do a 90-year-old grandmother, a June Cleaver clone and a hairnet-clad cafeteria worker have in common? The same thing that directors Henry Holtzman, Steve Steigman, [...]

Byline: EMILY BRYSON YORK And BROOKE CAPPS eyork@adage.com, bcapps@adage.com Dave's way was the wrong way. That's the bottom line for the marketing team at Wendy's, which says it is finally [...]

Fast food can be more than merely harmful to your health; it apparently poses risks to your reputation as well. Fresh from a recent tour, 1980s band the Violent Femmes [...]