1. MORE MONEY in CIRCULATION?
- Author
-
Fitzgerald, Mark
- Subjects
- *
PUBLISHING , *NEWSPAPER circulation , *PROFITABILITY , *PRICING ,REVENUE - Abstract
The article looks at the measures of publishers in increasing profits through newspaper circulation. Publishers want to increase the 20% contribution of circulation to total newspaper revenue since their papers are more valuable than their price-per-copy would suggest. The "Chronicles" in California encourages its readers to take a two-day package of Thursdays and Sundays instead of seven-day home delivery. However, circulation experts are concerned about aggressive pricing because long-term damage to a newspaper's advertising franchise is risky.
- Published
- 2009