Search

The article profiles antismoking nonprofit group Truth Initiative managing director of marketing, Jasmin Malone, who expanded the group's "Catmaggedon" campaign about the adverse effects of smoking to cats.

The article deals with the decline of the funding for anti-smoking campaigns in the United States. Florida reduced its funding for the program to $1 million. According to Danny McGoldrick, research director for the Campaign for Tobacco-Free Kids, the fund reduction affected advertising agencies. McGoldrick is calling advertising agencies to become more vocal about their work to help protect the budgets for the anti-smoking campaigns.

The article presents news concerning advertising as of April 8, 2002. Alec Gerster was named chief executive officer of Initiative Media Worldwide. Procter and Gamble Co. has chosen Saatchi and Saatchi PLC to handle the consolidated account for Pampers diapers. Eleven advertising agencies were invited to pitch for the anti-smoking campaign of Blue Cross/Blue Shield of Minnesota's Center for Tobacco Reduction and Health Improvement.

Presents news briefs on the advertising industry as of September 2001. Decision by Tempus Group chairman and chief executive officer Chris Ingram not to accept a position within WPP Group; Plans for layoffs by J. Walter Thompson USA of Detroit, Michigan; Details of the "Truth" anti-tobacco advertising campaign by the American Legacy Foundation.

The article focuses on a lawsuit filed against U.S.-based advertising agency Asher & Partners by DeLaunay/Phillips, charging the company with breach of contract over its handling of the Washington State Tobacco Awareness Campaign. According to the lawsuit, Asher sent a fax to a radio station indicating that Asher is in the midst of liquidating. The lawsuit also contends a successor agency has tried to steal the anti-smoking account.

The article focuses on warning labels that will be required on all tobacco and cigarette packages in Canada starting December 23, 2000. Color photographs, headlines and brief messages will take up 50% of tobacco packages. Canadian health groups hail the warnings while the local tobacco industry claims that the warnings may encourage smoking among teenagers.

The article reports that the Chinese legislature has submitted an anti-smoking draft law to the State Council that would fine people up to 80 U.S. dollars for smoking in public places and ban all tobacco advertisements, promotions, and sponsorships, including those in schools. Developments mentioned include China ratifying the World Health Organization's (WHO) global tobacco-control treaty that bans all tobacco marketing.

This article deals with the coordinated anti-tobacco campaign to be launched by the National Tobacco Control Foundation in 1999. The foundation decided to seek agency bids for an estimated $150 million to $225 million in annual marketing spending. The foundation will award a single contract for anti-tobacco marketing to an agency or agency group to handle advertising, public relations and media buying. A request for proposals will be posted and a selection made by fall. According to Chuck Wolfe, former Florida director of tobacco control, a two-year contract with a two-year renewal is a likely possibility, though no final decision has been made. Some of the agency's compensation would be tied to its success in reducing smoking. Agencies that handle tobacco clients will be barred from bidding.

Reports that Crispin, Porter & Bogusky's Florida anti-tobacco campaign and its allocation of $146,000 in campaign funds for media outside the state may have put Florida's $11.3 billion settlement deal at risk. Details of the advertisements and how lawyers are looking at them; Terms of the settlement.

This article describes the change in culture at the Leo Burnett Worldwide ad agency regarding smoking. Since tobacco giant Philip Morris has been a client since 1954, smoking was always permitted in the office, but recently even this last bastion of freedom for smokers was eliminated. Now employees must trek outside like everyone else.

Reports on the anti-smoking campaign launched by Crispin, Porter & Bogusky for the American Legacy Foundation in 2005. Art directors of the campaign; Copywriters.

Discusses a survey conducted on the effectiveness of the anti-smoking commercial of Euro RSCG London for the British Heart Foundation (BHF). Cost of the campaign; Percent of smokers who were affected by the campaign and those who would consider quitting; Comment from Betty McBride, BHF director for marketing and communications.

Presents news briefs on the advertising industry as of March 22, 2004. Funds for the Truth anti-tobacco campaign requested by the American Legacy Foundation from tobacco makers; Position of founding editorial director created by Martha Stewart herself at Martha Stewart Living Omnimedia; Appointment of Steve King at chief executive officer of ZenithOptimedia Group.

The Ohio Tobacco Use Prevention and Control Foundation entered 2001 with a $330 million war chest from the national tobacco litigation settlement and state commitments to build a $1 billion fund in a state with the fourth-highest percentage of adult smokers in the U.S. But legislators have since borrowed $350 million of planned subsequent payments, including the entire 2004 appropriation. The foundation aims to foster a youth movement against glamorization of smoking, said Don Perkins, chief creative officer of the foundation's agency, Northlich, Cincinnati, with efforts directed at parents and college-age smokers. Another used radio ads in which teen advisers for the Stand Ohio campaign call executives of MTV and Sean P. Diddy Combs' Bad Boy Entertainment to ask them to stop showing smoking in videos. The foundation, moreover, is developing a pilot program for a statewide effort to combat smoking on college campuses. Research Triangle Institute found adult smoking rates in Ohio declined from 27.7% to 26% since the campaign began in 2001.

The article reports on the request of state attorneys general are asking that on-screen smoking in Hollywood movies becomes an additional factor in rating films for family viewing. Several state attorneys general met with Motion Picture Association of America President Jack Valenti on October 23, 2003 for several hours to press the request. Citing the impact of an individual brand's use by a movie actor, they asked that brand names be eliminated. They asked that movies featuring smoking be balanced with an ad from an anti-smoking campaign before the movie from the American Legacy Foundation. The attorneys general asked that movie-makers certify they receive no money to feature cigarettes.

The article features 29-year-old Philip R. Graham, brand manager for the American Legacy Foundation's anti-tobacco "Truth" youth campaign. He is a vocal supporter of anti-smoking efforts. He was raised in Ireland. He started working in the U.S. only after experience with Pernod Ricard in Dublin and a cable division of Paramount Pictures in Sydney. Graham's experience at Arnold Communications turned him into an advocate for anti-smoking programs and also attracted the attention of American Legacy Foundation executives.

The article comments on the financial issues surrounding anti-smoking campaigns in the U.S. in 2003. Key issues discussed include sources of funds for the campaigns, the social significance of the campaigns and the implications of anti-smoking campaigns for health care costs and businesses in the country.

The article reports on Norway's approval of the National Anti Smoking Act which bans smoking in restaurants, bars, cafes and all public places and buildings where food and drink are served. The anti-smoking campaign is supported by an $8 million marketing budget. Advertising agencies handling the campaign are Keelmuyden Kiese and Virtual Garden.

The article presents news briefs related to the advertising industry in the U.S. as of June 3, 2002. Cisco Systems Inc. has awarded its advertising account to Grey Global Group's Grey Worldwide. Best Buy Co. has launched a national interactive brand campaign to promote DVD movies. Philip Morris USA Inc. will continue its youth-smoking prevention campaign despite the American Legacy Foundation's demand to pull the advertisement.

The article presents an advertisement for an anti-smoking campaign that conveys the message that secondhand smoke has detrimental effects on one's health. It also states that the smoke breathed by a nonsmoker contains higher concentrations of some cancer-causing substances than smoke inhaled by the actual smoker. The ad's creative director is Carter Weitz.

The article presents images from the advertisements of American Legacy Foundation's 2001 "Truth" campaign against smoking. The campaign was a joint effort from Arnold Worldwide and Crispin Porter & Bogusky. It alerts potential tobacco users that ammonia is an ingredient found in both feces and tobacco.

The article presents an advertisement created by model Christy Turlington which offers a stylish version of the No Smoking sign. Turlington produced the ad for Lung Cancer Awareness Week. Its copywriter was Sabrina Dupre and photographed by Russell Fine.

The article reports that Florida Anti-Tobacco's "Protection"/"Kids" radio advertising, created by Del Rivero Messianu DDB, won the bronze medal award miscellaneous category of the 2001 Hispanic Creative Advertising Awards in the U.S.

The article reports on the pressure on American Legacy Foundation's anti-smoking advertising campaign which has to succeed before its funding runs out. The six cigarette companies which have originally agreed to provide up to $1.5 billion over five years will continue to do so only if they maintain more than 99 percent of the U.S. market share. However, their market share is being eroded by independent tobacco companies which were not part of the original pact.

The article reports on Crispin, Porter & Bogusky's receipt of the Media Lions' Grand Prix award for a movie-trailer parody it created for its anti-smoking campaign marketing the fake horror flick "Secrets of a Tobacco Executive." Its creative director was Alex Bogusky and art director was Paul Keister.

The article describes the "Body Bags" advertising created by U.S.-based Arnold Worldwide LLC for the American Legacy Foundation, which won "Advertising Age" 2000 Best Ads in the public service category. The ad features a Big Tobacco company being assaulted by twentysomething activists. It shows how many people have died everyday from smoking-related diseases.

This article describes Philip Morris Co.'s Youth Prevention Anti-Smoking Campaign made by Cover Concepts Marketing Services in the U.S. The tobacco manufacturer provided elementary and high schools with free book covers that include the company name, and the U.S. Surgeon General's health warning. The covers are distributed to school children from kindergarten age to high school seniors.

The article reports on the Youth Prevention Anti-Smoking Campaign of Philip Morris USA which is one of the marketing messages for classrooms in the U.S. The project is done through a division of Primedia, owner of in-classroom television network Channel One. Primedia's Cover Concepts Marketing Services will distribute free book covers printed with marketers' messages to classrooms nationwide. The book covers were criticized by anti-tobacco activists.

The article presents advertising news briefs for the week ended July 31, 2000. MetLife has appointed BrightHouse to review its marketing initiatives. Arnold Communications was selected by Alcatel to handle its creative and media strategy. A company was formed by Joel Hochberg known as AdHoch Consulting. The European Commission has announced the need for applications and agencies for an anti-smoking campaign.

The article comments on the debate over R.J. Reynold Tobacco Company's supposedly lower-risk Eclipse cigarette brand. The emphasis of the anti-smoking movement on quitting smoking as well as the difficulty of quitting smoking are discussed. The implication of the plan of R.J. Reynold Tobacco Co. to test lower-risk claims for Eclipse for the tobacco industry is assessed. Such products could still generate profits for tobacco companies from the millions of U.S. citizens who are unable or unwilling to quit smoking.

Reviews two anti-smoking television commercials produced by Crispin Porter & Bogusky and Arnold Communications for American Legacy Foundation.

States that the American Legacy Foundation will remove controversial anti-tobacco television commercials that tobacco company attorneys said violated a pact between the Foundation and tobacco makers. Description of the anti-smoking advertising that shows Philip Morris' New York headquarters in the background; Philip Morris' print campaign.

Comments on the decision of the American Legacy Foundation to pull two commercials from its anti-smoking campaign. Agreement won by tobacco marketers that the ads would not attack the tobacco industry; How the ads rely on portraying tobacco companies negatively; Accusations of breach of contract and their possible effect on the fate of the campaign.

This article reports on the refusal of television networks in the U.S. to air the anti-smoking advertising campaign of the American Legacy Foundation. ABC and CBS turned down all the spots, while NBC was still evaluating the commercials. The campaign was created to catch the attention of adolescent viewers according to Anthony Farina, press secretary for Delaware Governor Thomas Carper. The foundation was formed as a result of an agreement tobacco companies reached with state attorneys general settling state tobacco lawsuits.

This article reports that British American Tobacco has persuaded South Africa's advertising self-regulatory body to ban a parody of its Benson & Hedges cigarette campaign. The parody, funded by an anti-smoking lobby called the Tobacco Action Group, was produced by one of the country's hottest creative agencies, Net#work. It mocks Benson & Hedges' ampersand effort, which is an extension of an international campaign executed locally by BLGK Bates. According to Mike Schalit, Net#work's creative director, its ad simply reiterated the warnings that cigarette manufacturers must print on their packs and ads. He claimed that the ruling is an infringement on commercial freedom of speech. However, Ian Shepherd, chairman of the Advertising Standards Authority, this case is not about freedom of speech but about the protection of intellectual property rights, which is an equally important freedom.

This section shows an image from a print advertising campaign for Glaxo Wellcome's Zyban anti-smoking treatment.

Comments on an anti-smoking communications program funded by tobacco liability settlement in the U.S. Details set by the board of state government officials, physicians and public health experts; Suggestion on the social marketing effort on smoking; Satisfaction from punishing agencies for tobacco work.

This article comments on the National Tobacco Control Foundation and its tobacco settlement money for anti-smoking education programs in the U.S. Considering it will have $1.45 billion in tobacco settlement money at its disposal, the foundation will be at the center of a social marketing experiment in the country. The anti-smoking and public health community can claim its own experts, based on ad programs they run in a handful of states. And there are reports where research indicates anti-tobacco ads may be helping drive down youth smoking rates. The arguments about what communication approaches work or do not work, however, are going to be sharp and heated. The foundation's output will be a great test for advertising. For ad industry professionals concerned about smoking and kids, it is an opportunity to lend talent and advice to the public good--and to a group with funding available to test the best ideas.

This article reports on a plan by the Tobacco Control Foundation to launch the biggest anti-smoking campaign in the history of the U.S., as of April 1999. Washington State Attorney General Christine Gregoire, who heads the 11-member foundation board, said she hopes to begin looking at advertising issues at a meeting set for May 27. The scenario for selecting an agency is not known yet. Gregoire said the foundation also needs to decide whether it will run a mostly national campaign, give grants to local governments for local campaigns aimed at the national target, or some combination of the two. The foundation was formed as part of the deal that tobacco makers reached with state attorneys general in November 1998. In the settlement, the industry agreed to provide $250 million for anti-tobacco programs this year and, starting next year, $300 million annually.

Presents views on the decision of Philip Morris Cos. to keep its youth anti-smoking campaign under in-house control rather than contracting out to an outside party. Amount allotted by the tobacco marketer for the campaign.

Presents details of the $200 settlement with tobacco marketers, in the United States, which calls for a five-year antismoking advertising campaign that could have a total budget of $290 million. How tobacco companies will have restricted sponsorship allowances; Comments.

Reports that in late 1998 a lawsuit was filed in the United States district court in Philadelphia, Pennsylvania by Reverend Jesse Brown on behalf of the Uptown Coalition for Tobacco Control and Health, against R.J. Reynolds Tobacco Co. Allegations that R.J. Reynolds is marketing a menthol brand of cigarettes called Uptown specifically to minorities; How this violates civil rights laws; The increased dangers in smoking menthol cigarettes.

This article reports that the state of Mississippi is looking for an advertising agency to handle a $12 million to $15 million two-year anti-smoking campaign. Mississippi is the first state to settle a claim against tobacco marketers. The state's $15 million in advertising is part of a $62 million pilot program that was included in the $4 billion settlement Mr. Michael Moore, the state's attorney general, negotiated with tobacco makers. Since reaching the settlement, Mr. Moore has created a joint combination of state, health and public groups called the Partnership for a Healthy Mississippi to run the campaign and offer grants for various anti-smoking programs. Mississippi settled its case shortly after Mr. Moore led state attorneys general in negotiating a $368 billion national accord on June 20, 1997, that anticipated congressional action. The national accord fell apart after health groups demanded greater concessions from tobacco companies.

Highlights two anti-smoking campaigns in the United States. The television commercial for the State of Florida Anti-Tobacco Pilot Program created by Crispin Porter Bogusky of Miami; The advertising by the Department of Public Health in Massachusetts created by Arnold Communications in Boston.

Comments on a proposal by United States Senators that the government direct $750 million a year toward anti-tobacco advertising. The amount of money spent by the tobacco industry for all forms of advertising in 1996; The suggestion of other forms of education instead of advertising.

Reports that Crispin Porter & Bogusky has won a $70 million anti-smoking campaign to be held in Florida. How kids will be the main focus of the advertisements in the campaign; Money received from the states legislature to help run the campaign; Details of some of the television advertisements; Features of the campaign's online site.

This articles stresses the possibility that the administration of U.S. President Bill Clinton will seek the flexibility to increase the $500 million annual anti-smoking advertising campaign as of September 8, 1997 if initial efforts to reduce underage smoking fail. The deal that is being negotiated by state attorney generals and tobacco marketers requires tobacco companies pay up to $2 billion a year extra if underage smoking does not fall by 25% in the fifth and sixth year following the deal's approval. President Clinton is expected to get a staff recommendation on the tobacco deal and endorse it later. However, the U.S. Congress said that it would not be in position to fully consider tobacco before recessing in late October 1997.

Reports that tobacco liability settlements will probably do away with certain advertising dollars, but will bring in an expected $1 billion dollars in annual media spending for anti-smoking advertisements. How agencies and executives are responding to the possibility of another $1 billion in advertising spending; Uncertainty as to how the money will be divided; US Food and Drug Administration restrictions on tobacco advertising; Who will benefit most from restrictions.

Relates that the American Cancer Society will support the Advertising Council for its first-ever anti-tobacco advertising. Sponsor of advertisements and other activities aimed at preventing children from smoking; The American Cancer Society's history in producing antismoking public service advertisements; Tobacco as a top priority.

This article presents information on an advertisement for the anti-smoking campaign of the California Department of Health Services. Outdoor boards feature two tanned cowboys on horseback wearing white hats and read: "Bob, I've got emphysema."