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The article brings information about a recently published Standard „Handicap Friendly“ created by Association of Library and Information Professionals of the Czech Republic (SKIP CR). The standard proceeds from the demand on equal access to information and library services and describes necessary arrangements to improve the services for library users with special needs. The standard covers eight basic areas: general measures, requirements concerning staff, library collections and services, technical and material conditions, websites, organization of special events, cooperation and promotion and integrative activities. Presently the standard deals with four groups of users with special needs, namely, persons with visual, hearing, physical and mental impairment. [ABSTRACT FROM AUTHOR]

The category of relevance is introduced on the basis of information science development. The article describes briefly the history of relevance concepts, system and user-oriented approaches. New functions of electronic medium brings so called „relevance revolution“. According to the results of the author's own research relevance could be interpreted as an active cognitive process running during people's interaction with information and as multidimensional multicriterial links. The author proposes a new model of relevance in the electronic medium - so called relevance 2.0, and outlines a principle of ecological relevance on the basis of information ecology framework. [ABSTRACT FROM AUTHOR]

The article analyses degree of professional databases exploitation by users at Czech University of Life Sciences according to implemented questionnaire enquiry. The questionnaire is enclosed. The beginning of the article is dedicated to the questionnaire enquiry goals, the formulation of research hypotheses and the research sample specification. Detailed commentaries of responses to all the eight questions in the questionnaire follow. At the end of the article, the general evaluation of the questionnaire enquiry is formulated. [ABSTRACT FROM AUTHOR]

The article presents Guerrilla marketing as marketing style suitable for libraries, advertising their services and popularization of reading in general. It informs about project Guerrilla Readers realized in KIKS FF MU in Brno which sets an aim to apply and analyse unconventional marketing methods in this sphere and to share acquired knowledge and experiences above all in virtual platform compound of free accessible implements and services of the Internet which work on principle of social media and networking. [ABSTRACT FROM AUTHOR]