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1. Taking the pulse of Earth's tropical forests using networks of highly distributed plots

2. A question of ethics; having an ethical stance is a lucrative selling point for some brands and retailers. But how much is driven by a genuine conscience and how much is cynically created to pull in customers

3. Cost in space: the case is growing for turning retail space into a formal media channel. Michael Bird looks at the current state of in-store advertising and the arguments over establishing a standard and how to price space. (Media Report)

4. Good text guide: the success of text messaging has taken even the mobile phone companies themselves by surprise, and now marketers too are dialling into the craze. Michael Bird looks at the SMS evolution. (Marketing)

5. A fine line: roll over brands, speciality goods are making an impact. Michael Bird looks at why quality and place of origin are becoming more important to the growing band of food lovers than the name on the packet. (Market Report)

6. Keep it real: there's a new style of shop window display sweeping stores in the UK--but this design uses real-life exhibits to grab shoppers' attentions. Michael Bird reports on how shops are making dummies out of people. (Visual Merchandising)

7. High society: society is taking a softer stance on soft drugs such as cannabis, and Amsterdam-style cafes in the UK may not be too far away. Michael Bird looks at what legalisation could mean for brands and in-store marketing. (Market Report)

8. Jesus isn't interested in America's two-party division

9. Fighting in the field: field marketing groups have to offer something outside their core services if they are to pitch successfully for new business

10. Halt! Who goes there? Whether it's frumps, scruffs, old people, boys or those on a low income, all types of stores have their undesirable, the unwanted customers who put off the clientele they aspire to. But how do they get rid of the shoppers they don't want? Michael Bird pushes past the bounces to find out. (Communication)

11. Message on a bottle: wine has overtaken beer in retail sales, but the choice is often overwhelming for the consumer. Michael Bird reports on measures that stores are taking to promote their plonk. (Market Report)

12. High demands for handsome prints: P-O-P printers will weather the storm in the manufacturing industry if they fulfil their customers' heavy requirements. (Special Report)

13. Better out than in? The growing band of P-O-P firms turning to offshore outsourcing says UK costs are driving them abroad. Others warn of repercussions on the home industry. (Market Report)

14. Is food vital to Asda's small store ambitions? Asda Wal-Mart has located 300 potential sites to develop small format stores. But with analysts turning their noses up at much of its food offering, Michael Bird wonders if the retailer is biting off more than it can chew. (News Analysis)

15. Boots: no alternative: Boots the Chemist has shut the door on its in-store alternative therapy rooms, deciding complementary treatments are not the way to resist the march of supermarket rivals. (News Analysis)

16. Installing confidence: installation has come a long way. Staff are now as likely to wield handheld terminals as spanners. (Special Report)

17. Toy market in a fix; toy manufacturer Hasbro was slapped with a hefty fine in November for price fixing. Michael Bird reports on the clampdown on non-competitive agreements, and why the toy market is at the centre of the furore. (News Analysis)

18. Mail menopause: it's all change for the Post Office as the retail giant tries to stem record losses by moving into new areas and slashing branch numbers. Michael Bird looks at what's afoot. (Market Report)

19. Tech mate: machines not man are the new stars of the sales arena, bringing technology to new levels. (Special Report)

20. Brain power: why do we choose the brands we do and can P-O-P really make a difference? Scientists have been researching this very topic and now think they are finding the answer. (Cover Story)

21. The field good factor: field marketing is one way marketers are helping brands get up close and personal with their target audience. (Special Report)

22. A step in the right direction: signage isn't just for showing customers where to find your goods, as Michael Bird finds out. (Special Report)

23. Flexibility is the way ahead: Michael Bird looks at how printing firms see the future. (Special report: P-O-P printing)

24. CONTRACTOR: Spray day highlights the need for maintenance

25. Lessons in min-till

26. Bright lights inner city: as the Birmingham Bullring gets ready for business in the heart of the city, Michael Bird takes stock of UK shopping centres and asks if this is the shape of things to come

27. Value of the dolls: specialist toy retailers are in trouble. Children are growing up too fast to sustain demand and supermarkets are driving down prices continuously. Michael Bird looks at how the market's operators are playing the game

28. WPP looks in-store: in-store expertise is one of the prime motives behind media giant WPP's bid to take over rival Cordiant, Michael Bird investigates the appeal

29. Credit where credit's due: Mike Cooper, marketing and merchandising director at Brighthouse, is no stranger to bad press. Its high credit rates may be unique, but so, he says, is the retailer's relationship with its customers. Michael Bird check's out his APRs. (annual percentage rates)

30. Green grocers: grocery retailers are borrowing values from food markets to satisfy customer demands for freshness and tradition. (includes related article)

31. Chipping news: Chip and PIN, an international initiative to bust credit card fraud, is due to roll out in 2005. But as Michael Bird reports, many believe the technology is plagued by oversights that could threaten its efficiency. (Personal Identification Number)

32. Can't get no satisfaction? Keeping customers happy isn't so easy these days. Retailers are facing complaints from a much bolshier British public

34. Choc therapy: Nestle Rowntree marketing manager Andrew Harrison is no stranger to the charms of his products, nor to the tastes and habits of his customers. Michael Bird joins him for a mid-afternoon snack and a spot of sweet talking

35. Close encounters of the third kind: mobile phone brands are pinning their hopes on consumers falling for third-generation systems and phones. Michael Bird looks at the stores and services preparing to seduce them

36. Tesco's channel vision: excitement is building at the prospect or Tesco taking in-store digital screen technology seriously. Is this the revolution we have been hoping for, or is it a disaster waiting to happen?

37. Playing the field: economic and other restrictions are taking their toll on field marketing. (Special Report)

38. Stubbing out tobacco ads: new legislation clamping down on tobacco advertising is leaving the cigarette companies ashen-faced. Life at the butt end is forcing them to be more creative in their promotional work. (Advertising)

39. Windows of opportunity: it pays to be noticed, which is why many retailers are ditching the plastic dummies and installing bolder, less cluttered store fronts. Michael Bird indulges in a spot of window shopping. (Visual Merchandising)

40. SparWars: how will symbol groups defend themselves against supermarkets in the convenience sector? Michael Bird interviews Spar UK general manager Jerry Marwood. (Profile: Jerry Marwood, Spar)

41. Supermarket swoop: it seems that retailers across the world have been adding Safeway to their shopping lists. Michael Bird weighs up the contenders for the buyout and the obstacles facing their proposed deals. (News Analysis)

42. Prints and the new revolution: P-O-P printing firms are cosying up to their clients with a broader service. (Special Report)

43. Mad about the toy: never work with children or animals, or so the saying goes. But for many toy retailers and brand owners, that's just the recipe for success. Michael Bird looks at the latest toy campaigns. (Market Report)

44. Reel-life success: whether it's a Sunday afternoon weepy, or a Friday night thriller, we Brits love our cosy nights in with a video, as Blockbuster's marketing chief Steve Foulser can attest. (Profile Steve Foulser, Blockbuster)

45. At your convenience: the convenience store market saw two of the biggest deals in its history take place within days last month. Michael Bird reports on why the small-store sector has become the industry everyone is talking about. (News Analysis)

46. On the defensive: theft in the UK is on the up and retailers are bearing the brunt of this crime wave. Michael Bird looks at what's being done to combat crime in stores and why the country is suffering so badly at the hands of thieves. (Security)

47. Highway robbery? Retailers don't want it and consumers are confused by it. Michael Bird examines what the London Mayor's congestion charge will mean to Londoners and its stores, and asks who is going to foot the bill. (Urban Issues)

48. Plastic fantastic? Retailers are waiting with baited breath to see how new coalition loyalty scheme Nectar takes off. (News Analysis)

49. Reasuringly inexpensive? The Government loses more than 1bn [pounds sterling] each year to cross-Channel smuggling. But, as Michael Bird reports, booze cruises are a hard habit to break. (News Analysis)

50. Orange appeal: if things had gone differently for Nick Moore he could be living a rock and roll lifestyle. Instead, it is the bright lights of Orange Retail that have lured him. (Profile: Nick Moore, Orange Retail)

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