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The article focuses on the rising costs of paper. Magazine publishers are dealing with numerous rising costs, including technology investments, postage, editors, and paper. Due to the weakness of the American dollar, publishers' overseas options are increasingly being restricted. In 2007, paper is emerging from an era of rising and falling prices. Coupled with structural changes, including mergers and a growing role for private equity, prices will continue to increase into 2008.

The article reports that magazine publishers in the U.S. are up in arms after two major paper producers said they are planning price hikes. Publishers fear another price hikes like the ones they experience in 1994 and 1995 when list prices rose some 40 to 50 percent. Increases in paper prices can quickly wipe out gains in advertising and circulation revenue.

Reports on the effect of the paper price hike brought on by worldwide demand for paper, on the newspaper and magazine publishing in the United States. Paper mills that have announced price hikes effective September 1, 1995; Times Mirror Co.'s move to merge the `Evening Sun' into the revamped morning Sun'; Price hike in magazines; Advertisement rate hikes planned; Factors that could keep paper prices high.

This article focuses on the growth in competition within the paper products industry in the U.S. as of September 1999. The $3.7 billion bath tissue segment has become perhaps the most contested among paper products in 1998. Procter & Gamble spent $50 million for an advertising campaign developed by D'Arcy Masius Benton & Bowles for its Charmin tissue. The product rollout of Kimberly-Clark is an improved version of its Kleenex-Cottonelle brand, backed by a total of $100 million in marketing support from Ogilvy & Mather. The competition for the retail sector is one factor quickening the marketing pace. INSET: Bath tissue tussle.

This article reports on the business strategies employed by Procter & Gamble to maintain its lead in the paper towel category as of June 1996. The company is testing its Quilted Bounty Rinse & Reuse, a thicker, stronger towel than regular Bounty that can be rinsed and reused like a cloth towel, in several states in the U.S. The Rinse & Reuse earned an A rating in the paper towel category. Television advertising for the product testing does not use an environmental message, instead focusing on the brand's ability to easily soak up big spills. The Bounty test comes as K-C makes plans to roll out improved products of its own in 1997 using new technology from Europe that enables more absorbency.

Focuses on United States publishers and catalogers' concern over paper shortages. Speculation of further price hikes; Paucity of the 40-pound coated groundwood paper; Comments from industry executives; Publishers' decision to increase advertisement prices; Anticipation of the second-class postage increase; Cause of the shortage.

This article focuses on the utilization of recycled paper by Advertising Age effective with its June 28, 1993 issue. The 40-pound recycled paper stock provides readers and advertisers with the same, previous high-quality production standards and meets current industry and U.S. Environmental Protection Agency requirements for recycled paper. Though the paper will cost more to buy and mail, Advertising Age publisher Ed Erhardt said the investment will pay off in the long run. The move coincides with an Advertising Age-sponsored environmental conference on June 30, 1993 at the United Nations. Speakers at the conference, on Business & the Environment: Partnerships for Profit & sustainability, include executives from Procter & Gamble Co., Wal-Mart Stores Inc. and Coca-Cola Co.

Presents information on the Wipex cleaning cloth from Wigert International; Features of a television advertising campaign created by Chicago, Illinois-based A. Eicoff & Co. for the Wipex cleaning cloth; Comparison between Wipex and paper towels; Amount of Wipex cloth sold in the U.S.

Editorial. Focuses on the impact on the advertising industry of the rising costs of paper. Strategies by direct marketers.

Forecasts the increase in paper prices in 1996. Percentage increase of paper prices since mid-1994; Comments of Sherman Chao, a paper industry analyst at Merrill Lynch; Reasons for paper mills' financial losses in the early 1990s.

Reports on the marketing strategies of catalogers to deal with the paper price hike. Analysis of the situation by Bill Dean, managing director of Bruce, Dean & Co., a San Francisco-based catalog consultant; Note on the effect of the paper cost hike on leading catalogers like Dodgeville, Wisconsin-based Lands' End, the Minnetonka, based in Minnesota and others.

Reports on the complaints of U.S. retailers against the increasing cost of newspaper advertising. Concern of buyers and sellers about the current advertising sales slump; Projected increase in newspaper rates in 1991; Comments from Mervyn's executive Sue Sprunk on rate increases and newspapers' efficiency; Actions taken by "Saint Paul Pioneer Press" publisher to address the problem.

The article reports on the United States Department of the Treasury's marketing campaign to promote the colored $20 bill which will begin distribution through commercial banks on October 9, 2003. The department hired Davie-Brown Entertainment and the William Morris Agency Inc. to help market the money. The $20 bill will use peach and blue in its design, the first time since 1905 that U.S. currency has featured colors other than green.

The article reports the competition among top marketers of tissue and towel brands in the U.S. Advertising budgets in bath tissue and paper towels are anything but paper-thin these days as a wave of acquisitions and new commitment to marketing has swept through the categories. Except for Procter & Gamble Co., tissue competitors rarely put major advertising support behind brands before 1995. And in towels, only Fort James' Brawny brand seriously contested Procter & Gamble's Bounty. Kimberly-Clark's 1995 acquisition of Scott Paper Co. suddenly brought new marketing muscle to the tissue and towel categories, a will the merging this July 1997 of Fort Howard Corp. and James River Corp. into Fort James. Procter & Gamble and smaller rivals have responded with new products and new campaigns.

The article focuses on the increasing price of newsprint in the United States. Skyrocketing newsprint prices have been blamed for everything from a hiring freeze at the newspaper "The Dallas Morning News," to a price hike for the Sunday edition of the newspaper "The New York Times." With no easing on the newsprint front, where costs are up by about 35 percent to 40 percent over a year ago, this year's price jumps ultimately may give newspaper publishers another strong shove toward the electronic media.

The article reports on the advertising campaign to be launched by Philip Morris USA that feature the new cigarette paper used in the firm's Merit brands. Key issues discussed include a description of the cigarette paper called Paper-Select, the key features of the campaign and creative credits for the advertisements.

Presents rankings of the hottest brands in eight categories of paper products. Focus on James River Corp.; New products introduced by the company; Marketing of products; Includes sales and marketshare of the different brand consumer items of paper towels, toilet tissue, cooking and storage bags, and facial tissue; Other products.

Discusses the plans of two American companies to introduce superabsorbent paper towels in Europe. The labelling of Procter & Gamble's brand in three languages; The competition of Kimberly-Clark Corp.

This article reports that despite an aversion to newspaper advertising by politicians, daily papers are fighting more vigorously in 1992 for political ad dollars. Although total spending by candidates in a presidential election year can amount to hundreds of millions of dollars, newspapers get a paltry fraction of that. In 1990, a non-presidential year, newspapers garnered only about 7.5% of the $445 million spent by U.S. Senate and House candidates, according to the U.S. Federal Election Commission. That percentage should drop in a general election for president, when there is an increased emphasis on national broadcast. For comparison's sake, consider that the Newspaper Association of America reports papers garnered about 24% of the total ad dollars spent in 1990 and 1991.

This section presents advertising news in the U.S. from 1945 to 1966. Clara Harris Cosmetics, in newspaper color page advertising, in 1945 opened a $5,000 promotion effort to find the loveliest lips in the country. Described as the first beauty contest of its kind ever conducted, the loveliest lips promotion was engineered by Potts-Turnbull Agency in Kansas City, Missouri. On the other hand, Scott Paper Co. gave new color and design to its product line adding a new Paper Caper paper dress in March 1966.

The article reports on the newspaper advertising campaign by Federated Department Stores in the U.S. on September 9, 2006. As much as $425 million will be spent by the advertiser in promoting its department-store brands, which will be officially reborn as Macy's. The effort will be backed by the company's first national branding campaign from J. Walter Thompson and Starcom.

The article reports on the challenge of distribution faced by newspaper publishers, exacerbated by the emerging urban sprawl in the United States. The pressure facing publishers to deliver newspapers on time is caused both by demographic and geographic factors. The impact of sprawl on the publishing industry is also discussed.

The article reports on the branding approach of James Ellis, vice-president of brand management U.S.-based newspaper publishing company Tribune Co. Ellis' goal is to get occasional readers in the 18-34 age bracket to buy the paper more frequently. He is planning for more in-paper promotions and more sections for younger readers.

The article reports that the victory of U.S. President-elect Barack Obama in the 2008 presidential election impacted "The Chicago Tribune" in a positive way. The newspaper increased its press run by almost 30 percent and the "Chicago Sun-Times" increased its production by 50 percent. Particular attention is given to why the Chicago, Illinois newspapers were not able to increase sales during Obama's campaign up to the election in November.

The article discusses how the Iraq War, 2003 blunted a resurgence of advertising in the newspaper industry in the United States. Newspaper executives are understandably nervous about the prospects for the next quarter or two. However, they remain optimistic about the industry's long-term prospects, based on papers' abilities to seize a greater share of the national advertising market.

Focuses on the circulation of daily newspapers in the United States. Data indicating a downward trend, according to the Audit Bureau of Circulation's Fas-Fax report for the six months ending March 31, 2001; Views of David Cole, publisher of newspaper-related newsletters 'NewsInc.' and 'The Cole Papers,' about marketing the mass medium.

This article presents information on the United States Federal Trade Commission's (FTC) investigation into beer marketers that advertise in college newspapers. Two brewers, Portland Brewing Co. and Boston Beer Co., have received inquiries from the agency regarding such advertisements. The FTC is concerned beer marketers are using the medium to target underage drinkers. An FTC spokesman declined to verily the investigation, but said, the commission chairman Robert Pitofsky has said publicly he is concerned about alcohol advertising that either by its placement or content is being directed at underage audiences.

The article reports on the advertising revenue gains experienced by national newspapers in the United States. The daily newspapers, "USA Today" and "The Wall Street Journal," experienced the greatest surge in advertising revenues. Rivals "New York Times" and "L.A. Times" have launched advertising campaigns to close the revenue gap with the top-earning newspapers.

The article discusses newspaper advertising in the United States. A shift back to brand and image advertising is expected to bode well for newspapers as they look for growth categories. The top categories in which newspapers can expect to see heavy gains include prescription and over-the-counter drugs and telecommunications. Advertisers are recognizing brand building is something they have to re-emphasize. Advertisers would like to return to the balance on image-building and brand-building advertising--and hopefully that will positively affect run-of-press advertising.

Reports on the plan of Knight-Ridder Information Design Laboratory to test an electronic newspaper edition that will be downloaded into personal computers. Reading of personalized daily newspapers on portable flat-screen computer tablets; Browsing of electronic newspapers without the use of a manual; Ability of readers to interact with advertisers and initiate a transaction.

Reports on the new ownership of daily newspapers in Chicago, Ill., Boston, Mass. and New York City, New York. Rupert Murdoch's News Corp. at the `New York Post'; Publishing and real estate magnate Mortimer Zuckerman at the `New York Daily News'; Former `Post' publisher Patrick Purcell for the `Boston Herald'; Hollinger Inc.'s division American Publishing Co. at the `Chicago Sun-Times'.

Reports on newspaper industry's venture into information superhighway. Factors that influence the publishers to venture into information superhighway; `Atlanta Journal-Constitution's partnership with online company Prodigy for Access Atlanta service; `Los Angeles Times' advertiser-supported audiotex information service and automotive classified advertisement by television.

The article reports the lawsuit filed by Michael Foods, marketer of reduced-cholesterol egg product, against egg marketer Eggland's Best. At issue is a television spot from N.W. Ayer that begun running in July 1992 and claims clinical tests prove that eating a dozen of Eggland's Best eggs a week in a low-fat diet will not increase serum cholesterol. Michael Foods brought the complaint against Eggland's Best in early 1992. The company said that it is pulling out of the depressed reduced-cholesterol market, saying sales of its Simply Eggs were lower and production costs were higher than expected. Several state attorney generals also have objected Eggland's claims, and the U.S. Federal Trade Commission is expected to announce that it and Eggland's have reached a negotiated settlement on the issue.

This article deals with the trend toward newspaper color in the U.S. The Philadelphia Inquirer's $300 million printing facility, which opened in July 1992, offers targeted geographic zoning, expanded market penetration and, most importantly, high quality color advertising. The color was good enough to bring back the Ford dealers. "The color is absolutely gorgeous," according to Mike Gillespie, executive director of Quality Plus Ford Dealer Advertising, an association of 155 dealers in Pennsylvania. "This is clearly a major shift in how we will be spending our dollars." The Inquirer's inclusion of color ads exemplifies a clear trend in newspaper advertising: Some of the nation's more esteemed newspapers have invested in color presses to meet the needs of advertisers.

This article deals with the possibility that major newspapers in the U.S. might have an upturn in advertising in 1992. In 1991, newspapers reported their worst downtown ever in advertising revenues and the first two-year decline in the years that advertising revenues had been tracked. The News & Observer of Raleigh reported across-the-board increases in advertising in January, up 8% compared with the same period a year ago. Newsday has seen upturns in automotive and real estate classified but not help-wanted or retail. Stock market analysts who study the newspaper business are expressing some optimism. Newspapers' improved performance is due primarily to aggressive cost-cutting in the past two years, particularly newsprint prices and personnel.

Focuses on the competition between newspapers 'Arkansas Gazette,' published by Gannett Company and 'Arkansas Democrat,' published by Wehco Media Inc. in Arkansas, as of August 1990. Statistics on the readership of the 'Gazette,' according to Audit Bureau of Circulation numbers for the period ending March 31, 1987; Market share claimed by the 'Democrat' in 1989; Reduction in subscription prices for the 'Gazette' in 1988.

This article deals with the plan of Newspaper National Network to ally with minority publishers in the U.S. in March 1999. The nation's largest daily newspapers is allying with minority publishers to pitch national advertising categories, an indication the industry is responding to pressure for greater use of minority media. Newspaper National Network, the Newspaper Association of America offshoot that represents the 47 largest dailies, will start selling advertisements both Amalgamated Publishers, a group representing 200 daily and weekly African American papers, and Latino Print Network, which represents more than 100 Hispanic publishers.

Discusses the decline in circulation among daily newspapers in the United States for the six-month period ending March 31, 1997. The figures from the Audit Bureau of Circulations; A study by the Newspaper Association of America; The drop in total circulation of big metro papers; The increase in the price of newsprint; The distribution areas; Accompanying chart showing top newspapers by circulation and percentage of change in one year.

The article profiles John Strum, the president and chief executive officer of the Newspaper Association of America (NAA). Sturm vowed to carry on many of the initiatives in marketing and new media begun by Cathleen Black, his predecessor who stepped down in November 1996. NAA is working on a new creative drive that would supply advertisements to local papers.

The article reports on newspaper publishers' addition of Sunday editions of their papers, a trend that continues to reshape the newspaper industry in the U.S. The industry added five Sunday editions in 1995. Factors that have fueled the industry's desire for expansion include the repeal of "blue laws" and the rise of Sunday shopping. An example of the benefits of a Sunday newspaper is illustrated in the case of Warren Buffett and his holding company, Berkshire Hathaway, which took over the "Buffalo News" in 1977.

The article reports on the stabilization of newsprint prices in the U.S. as of May 1996, with a likelihood to drop due to soft demand. Factors that could contribute to a soft newsprint market include conservation measures at newspapers such as reduced web width size and trimmed editorial news holes. Several new paper mills are also running or about to start operating in the Far East and Europe. Inventory levels are high and paper are being stored in warehouses. Other changes taking place worldwide are discussed.

Reports on predictions that magazine advertising rates will increase in January 1996 due to high paper prices. Periodicals announcing rate increases as of June 1995; Reaction from media buyers; Remarks from industry analysts.

Reports that business publishers are preparing themselves for the rise in paper and postage costs. Expected steady but not spectacular advertising growth; Encouraging prospects on the high-tech frontier.

The article deals with the campaign launched by the U.S. newspaper industry to boost advertising and circulation. The industry has selected the Martin Agency to develop the campaign. Martin Agency CEO Earl C. Cox has said that research shows that more consumers cite newspapers as their preferred medium to view advertisements. The advertisements created by Martin Agency contain whimsical images of flying elephants carrying coupons and founding fathers floating in baskets designed to remind advertisers that newspapers are both classic and contemporary, according to Cox.

This article reports on a number of magazines that have adopted the unusual tactic of attaching themselves to newspapers that already have established circulations, as of April 2006. When Time Inc. went ahead with yet another re-launch of Life, it decided to distribute the magazine every Friday within newspapers around the U.S. Publishing Group of America, which in 2000 started American Profile as a magazine distributed inside newspapers, last February debuted a second newspaper ride-along called Relish.

Reports the advertising revenue increases experienced by small daily newspapers in the U.S. Decline in the advertising revenue posted by The New York Times Co. for the "Boston Globe"; Threat posed by classified sites to newspaper classifieds revenue.

Discusses several issues affecting Hispanic media advertising in the U.S. regarding the competition among Spanish-language newspapers. Actions being taken by publishers to increase readership; Factors that lead to the increase in marketing budget directed at Hispanics; Means for publishers and advertisers to reach Hispanic consumers.

Reports on the decline in newspaper circulation in the U.S according to the Audit Bureau of Circulations. Newspapers that suffered from serious decline in terms of circulation; Percentage of decline posted by the "Investor's Business Daily"; Daily loss of the "San Francisco Chronicle."

Presents the postcard campaign for Discovery Channel developed by agency Concept Cafe of Miami, Florida in 2004. Promotion for Discovery Channel's show "MythBusters."

Focuses on a current legal case in New York about a local law that regulates news racks and boxes. Argument advanced by the Learning Annex against the local law; Comments from Steven Schragis, national director of the Learning Annex; Fines imposed by city officials on the Learning Annex for dirty news boxes; Implications of city plans to replace existing newsstands with structures owned and maintained by a contract winner for newsstands operators.