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The article looks at how the automobile magazines "Car and Driver" and "Road & Track" have developed a way to make their car reviews into digital tools for advertisers. The magazines call it the virtual test drive, which is an online application that lets consumers watch ride-along and other video with options to toggle among different segments focusing on interior and exterior features.

The article focuses on the periodical "OK!," which presents news on celebrities. The periodical was launched in the U.S. in 2005 by the British publisher Northern & Shell. A failure of the periodical to meet its goals for circulation and revenue is examined, and partially attributed to the inability of the publisher to adjust to the differing tastes of the U.S. market.

The article presents speculation on possible actions by Jeffrey L. Bewkes after he becomes the Chief Executive Officer of Time Warner on January 1, 2008. Many investors hope and expect that Bewkes will sell off some of the divisions of the world's largest mass media company to create a smaller, more profitable firm. Analysts suggest that Time Warner Cable, the most capital intensive division, would be the most likely prospect for a sale.

The article features Ricky Ray Butler, chief executive officer (CEO) of Branded Entertainment Network. He claims that his company is the only one in the world that puts both traditional product placement and influencers in one area. He also encourages marketers to forge deals with teenagers with raw and unprofessional content but have hundreds of thousands of views.

The article comments on a number of issues concerning the U.S. advertising industry as of December 2017. Gary Vaynerchuk, founder of digital and social marketing agency VaynerMedia, launched his own line of sneakers. Facebook chief executive officer (CEO) Mark Zuckerberg is criticized for using Hurricane relief efforts to promote its social virtual reality (VR) tool Spaces. Sponsors have decided to show their preexisting work at the Super Bowl LI.

The article announces the selection of actress Melissa McCarthy as one of the 2017 Creativity 50 compiled by the magazine "Advertising Age."

The article announces that Steve Parr has been appointed as the president and chief executive of Hachette Filipacchi Media US Inc.

The article presents an obituary for Bruce Wasserstein, a mergers and acquisitions (M&A) advisor who rebuilt the investment bank Lazard Ltd.

The article reports that "U.S. News & World Report," the longtime No. 3 weekly news magazine, will drop to a biweekly schedule next year effectively ceding the troubled category to larger rivals "Time," and "Newsweek." “U.S. News” has already trimmed its frequency to 36 issues this year from 46 last year, but the move to publish only every other week, with occasional special issues, provides the strongest signal that the ground has permanently shifted under the format.

The article offers information on the decision of media executive Kent Brownridge to join the periodical "Blender," to the Audit Bureau of Circulations' Rapid Report system. It is mentioned that the system allows for near-real-time sales reporting guarantees each issue's paid circulation. It is reported that Brownridge had criticized the other publishers for not adopting the reporting system.

The article reports on brisk sale of fashion magazines in New York City. It is reported that Fall issues are again proving golden for many magazines. The popularity of the September issue of the Vogue magazine can be gauged from the fact that it contains as many as 727 advertising pages. The same issue of the Elle magazine contains 398 advertising pages.

The article presents information related to the sale of Time Inc. Richard Parsons, chief executive officer of Time Warner Inc., recently told a meeting of 400 workers about a conversation he had with Warren Buffett, a businessman from Omaha, Nebraska, concerning selling Time Inc. This company consistently makes impressive double-digit profit margins and is considered by many a good media business with unlocked potential synergy with the rest of Time Warner.

The article presents information on the launching of "Cocktail Weekly" by Bauer Publishing Co. The company plans to launch the journal with a mix of celebrity news, relationship tips, health and nutrition coverage, and fashion and beauty spreads to target age group of twenty. A buyer comments that it is a quality product, but some others did not find much difference from other journals.

The article presents information on the cost cutting measures of automakers in Detroit, Michigan and its impact on the leading publisher Time Inc. The longtime pillars of print advertising are cutting their costs and often seeking more direct and interactive connections with customers. Detroit automakers slashed spending with Time Inc. by more than $100 million last year. General Motors Corp. formerly Time Inc.'s biggest advertiser, cut its outlays by 29%.

The article focuses on Time Inc.'s decision to close its humor Web site, Office Pirates, in August 2006, just after six months of opening. The site was not at all successful for parent Time Warner Inc. in the eyes of Wall Street. Time Inc. laidoff nearly 500 in the past year and shutdown the print edition of the magazine "Teen People" under intense pressure to improve revenue and results year after year.

The article reports on the launch of news magazine by Hachette Filipacchi Media U.S. Inc. Named Shock Magazine, it targets younger readers with weird images. The visually driven Shock will open up readers' eyes if the Manhattan-based publisher succeeds with its biggest gamble in years. Shock will also follow an unusual business model. Its print edition will rely mostly on newsstand sales, with five to 10 advertising pages in each issue. Most U.S. publishers draw revenue evenly from circulation and from advertisement sales.

The article informs that as many magazines begin to get a handle on how 2005 will end, negotiations with media buyers over 2006 advertisement rates indicate that publishers will win only marginal increases. Publishers are more optimistic. MaryAnn Bekkedahl, Rodale's new executive vice president and group publisher, says the company was seeking cost-per-thousand increases of about 5% across most of its mature titles. Publishers' pleas for help with rising paper and postage costs are hardly seducing buyers.

The article profiles Tom Edwards, chief digital officer at the marketing agency Epsilon, which specializes in data-driven marketing strategies.

The article reports the appointment by AdBlock Plus parent Eyeo as of March 2017 of Condé Nast and Dell to its new Acceptable Ads Committee that will approve the advertisements (ad) to be blocked or allowed by its software under its Acceptable Ads program. Also cited are the claim by a Condé Nast spokesperson that they oppose Eyeo's practices that bars the distribution of great content for a value exchange, and the comment by M&C Saatchi Mobile's Maricris Tsigarida on the program.

The article looks at the debate about whether Snapchat will dominate the social media market like Facebook or just hold down a corner like Twitter.

The article reports on 20th Century Fox's use of fake news sites to raise awareness for its films. Topics discussed include the growing number of fake news sites for the advertising revenue, the Society of Professional Journalists' disapproval of fake news sites, and the efforts of 20th Century Fox to push the boundaries of traditional marketing to creatively express its message to consumers.

The article focuses on the apparent need for marketers take a stand for their brands and causes. It mentions the need for marketers to ensure that their brands remain intact following a news cycle, some brands that made a stand in support of U.S. President Donald Trump including construction supply company 84 Lumber, consumer banks and the Alliance of Automobile Manufacturers, and the need for brands to address the prevalence of fake news.

The article reviews the advertisements (ads) for various brands including the in-house campaign Gentlemen of beverage startup Bai Brands, the Cleaner of Your Dreams ad by ad agency Leo Burnett for cleaning products brand Mr. Clean and the Journey Begins ad by ad agency Brunner for building supplies company 84 Lumber.

The article focuses on the request of marketing sector groups to reverse the U.S. Federal Communications Commission (FCC) requirement for Internet service providers (ISPs) on asking permission from consumers as to use of their browsing history for marketing. Topics include the petition of the Association of National Advertisers and the Interactive Advertising Bureau. Also mentioned are consumer privacy, providing an opt-out box instead of asking permission and the Digital Advertising Alliance.

The article features "The Underground Railroad" author Colson Whitehead, who received the National Book Award in 2016 in the U.S.

The article examines marketing management by the automobile industry firm General Motors Co. Demands by Chief Marketing Officer (CMO) Joel Ewanick that television networks cut their advertising rates by as much as 20 percent in the upfront sales period for the 2012-2013 season are discussed as part of an overall strategy in which General Motors is using its large advertising budget to obtain lower rates in all mass media.

The article examines the decision of Advance Publications, publisher of the "New Orleans Times-Picayune" newspaper of New Orleans, Louisiana to move the newspaper from a daily to a three times a week publishing schedule in the fall of 2012. The cost savings of the new schedule are contrasted with the risks that both circulation and advertising revenue will decline when the newspaper ceases daily publication.

The article examines Internet entertainment industry finance related to companies whose Web sites present Internet television or videos. A disparity between those companies is examined in which although total advertising revenue was estimated at $1.8 billion and is forecast to grow rapidly in 2012-2014, half of 2011 advertising revenue was earned by only two companies, Hulu and YouTube.

The article examines marketing of magazine subscriptions by periodical publishers related to the electronic versions of those periodicals available on tablet computers. The decision of the periodical "Sports Illustrated" to abandon a price increase in which subscribers to its print edition also received a subscription to an electronic issue for iPad computers is discussed in terms of an overall industry debate on whether to issue such combined subscriptions or market the versions separately.

The article considers and presented business forecasting on U.S. advertising spending in 2012. Relatively weak demand for television advertising in the so-called scatter market in which advertising is purchased close to broadcast time in the first quarter of 2011 is considered as an indication of possible weakness in advanced sales of adverting for the 2012-2013 television season. A decline in spending on magazine advertising and an increase in Internet advertising spending is forecast.

The article examines the editing of the periodical "Ladies' Home Journal." A plan by the publication in which beginning with its March, 2012 issue many of its articles will be user-generated content taken from a Web site owned by publisher Meredith Corp., its own Web site and its page on the social media Web site Facebook is discussed. The periodical's plan for editing this content is considered.

The article considers the effect on the publishers of weekly periodicals of a planned elimination of Saturday mail delivery by the U.S. Postal Service. It is noted that several of such periodicals are published on a schedule depending on Saturday home delivery to subscribers, with "The Economist" used as an example. The delivery system of the periodical "Bloomberg Businessweek," which is delivered by newspaper circulation personnel in large cities, is discussed.

The article discusses sales of Internet advertising by the electronic commerce firm Amazon.com Inc. through its Kindle electronic book reader, noting that the bulk of such sales have been of so-called deal for a day Internet marketing by Amazon itself rather than by marketers of brand name products.

The article focuses on "The Boston Globe" newspaper and its management of its online journalism operations. A plan is examined in which the newspaper has created two separate Web sites, one free of charge, the other with a subscription charge but which also offers more content and has less Internet advertising. Editor Martin Baron states readers will be willing to pay for a better online journalism experience.

The article considers HGTV Magazine, a periodical on housing and home improvement that is a joint venture of Hearst Corp. and Scripps Network to be launched in the fall of 2011, focusing on the many business failures of similar periodicals since the collapse of the real estate bubble.

The article examines magazine advertising marketing by the periodical publisher Meredith Corp. A pledge made by the company to several of its largest advertisers in which it guarantees advertising in Meredith periodicals will increase sales by a set amount is considered. Meredith promises it will compensate advertisers with free advertising space if its advertising fails to produce the set rate of return.

The article considers marketing and public relations by the U.S. government. The vacant positions of Chief Marketing Officer (CMO) for the Corp. for Travel Promotion, a public-private tourism marketing organization, and the Undersecretary of State for public diplomacy and public affairs are examined in terms of opportunities to improve the image of the U.S. in other countries. Marketing executives offer suggestions on means of doing so.

An interview is presented with periodical publisher Jann Wenner of the company Wenner Media. Wenner states that publishers are making a financial mistake to encourage the reading of magazines on tablet computers.He says that magazines are not as easily convertible into digital form as is music. Wenner defends the decision of U.S. President Barack Obama to not release photographs of the corpse of terrorist Osama bin Laden.

The article discusses mass media ratings and rankings related to journalism and reporting on the death of terrorist Osama bin Laden. An increase in ratings for both social media and television broadcasting on May 1, 2011 when U.S. President Barack Obama announced bin Laden had been killed is examined, and it is noted that ratings for broadcast television coverage of Obama's appearance were higher than those of cable television. An increase in newspaper circulation after May 1 is considered.

The article examines the effect on the mass media industry of its journalism covering the royal wedding of Prince William of Great Britain and Kate Middleton on April 29, 2011. Examples of industry marketing linked to the event are presented, including the distribution of application software for the iPad tablet computer by NBC News which presents nothing but information on the wedding. The possibility that radio broadcasting of the wedding will have strong ratings is considered.

The article discusses periodical marketing, circulation and periodical publishing finance. A decline in the average price of a periodical subscription in 2010 is discussed as a contradiction of the statements by publishers that they wished to increase subscription prices to reduce their dependence on advertising revenue. Consumer resistance to price increases is considered. Periodicals which have raised prices by combining print and Internet access subscription charges are examined.

The article examines the user charges enacted by "The New York Times" newspaper for access to its Web site which become effective March 28, 2011. The structure of the user charges is considered, particularly how the newspaper is attempting to strike a balance between getting frequent users of the Web site to pay for content while allowing some free access and distribution of content to attract less frequent and new readers.

The author offers opinions on the Internet and high technology industries. It is argued that companies which offer highly popular products or services such as Google Inc., Apple Inc. and Facebook Inc. enact policies regarding issues such as privacy rights or access to services which Internet users would regard as intolerable intrusions by their government. The author notes most of these policies are also popular with those companies' customers.

The article discusses the dismissal of Jack Griffin as Chief Executive Officer (CEO) of the periodical publishing firm TIme Inc. by that firm's parent company Time Warner Inc. An inability of Time Inc's corporate culture to adjust to Griffin's management style is examined. It is speculated Griffin wanted to make major changes in the company for which Time Warner was unprepared.

The article discusses U.S. periodical circulation in the second half of 2010. A decline in single-copy sales at newsstands for most periodicals in that period is considered. The importance of newsstand sales in periodical publishing finance due to the emphasis advertisers place on such sales as an indication of demand for the periodical is examined.

The article examines in-flight magazines, the free periodicals offered air travelers by the airline industry. The marketing of magazine advertising by the periodicals of airlines including United Airlines, American Airlines and Delta Air Lines is considered. Although the readers of these publications are an affluent audience, the magazines must compete with increased Internet access and television broadcasting offered to air travelers by those same airlines.

The article examines the hiring of Joel Klein, former chancellor of education for New York City, by News Corp. as an adviser to its Chairman of the Board and Chief Executive Officer (CEO) Rupert Murdoch. Klein's role in assisting News Corp. in expanding into educational technology and virtual schools is considered.

The article examines co-branding and marketing by the periodicals "Men's Health" and "Women's Health," published by Rodale Inc. The two periodicals have combined with the video game industry firm Ubisoft to create an exercise video game Your Shape: Fitness Evolved. The game is designed for the Ebox Kinect video game console from Microsoft Corp.

The article examines aspects of periodical publishing and magazine advertising marketing related to journalistic ethics. The periodical "Scholastic Parent & Child" has presented advertising created in collaboration with its editorial staff, creating concerns about objectivity. It is forecast that such collaborations will become more common due to the extended financial problems of periodicals.

The article discusses periodical publishing finance. Periodical published on a monthly basis recorded a 5.45 increase in magazine advertising pages in July, 2010 compared to the same month in 2009. Advertising page gains were also reported at a significant number of weekly periodicals. Michael Clinton, a marketing executive for Hearst Magazines, expresses optimism the increases will continue.