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The article discusses new rules of reporting newspaper circulation as newspapers face a changed media environment in the U.S. in November 2010. It notes that circulation at many newspapers has dropped and must contribute more to its revenue by reaching subscribers and non-subscribers with a variety of packages that can vary from door to door. It talks about the implementation of reporting changes crafted by the Audit Bureau of Circulations and Newspaper Association of America among others.

The article features various operations executives in the newspaper industry across North America. They include Richard Rinehart, Senior Vice President of Operations and Strategic Planning at The News & Observer, William J. Higginson, President and Chief Operating Officer at Journal Register Company, and Dominic Crews, Director of Operations at The Times of Northwest Indiana, among others. A description of their experiences in newspaper publishing is also presented.

The article discusses marketing tools, some are proven to generate revenue quickly, that can be used by newspapers. It tackles the so-called deal of the day or flash marketing being offered by social shopping Web sites with aspects of social media. It notes the need to consider mobile as a unique medium with content and business plans aimed at taking advantage of such qualities as its geolocation capabilities, texting and alerts, and audio and interactivity. Online newspaper auctions are cited as a strategy for attracting new advertisers.

The article discusses the highlights of a roundtable discussion on the assessment of top Wall Street analysts about the performance of the newspaper industry in 2010 and 2011. A decrease in intensity of the downward pressure on advertising spending was observed by James Goss. Joscelyn MacKay expects that the industry will experience difficulties in 2011 attributed to its perpetual decline. Alexia Quadrani states that the progress of newspapers in transitioning from print to digital is mixed.

The article focuses on the so-called Ben Franklin Project, the first digital-first strategy initiated by Journal Register Co. (JRC) in which newspapers use Web-based digital tools to complete their editions. According to chief executive officer John Paton, to change in thinking is the reason to make the 18 dailies of JRC produce a newspaper using free Web-based digital tools. Paton notes that one of the reasons why processes of newspapers are broken is the failure of companies to invest in proper information technology (IT).

The article reports on newspapers which have found new revenue streams selling a wide variety of merchandise. The British national paper "Guardian" offers cottage rentals, plant seeds and a fashion store while the "Telegraph" makes a percentage of its profit by selling things. The publications, "The New York Times" and "The Wall Street Journal" have launched wine businesses in 2009. The newspaper "The Wall Street Journal" has also launched WSJ travel with almost 50 trips while "The New York Times" offered its 'Knowledge Network of online classes.

The article focuses on the contributions of former newspaper "The Gazette" editor Steve Buttry, who won the Editor of the Year award from the periodical, to the newspaper industry. Buttry was one of the first to adopt social media in news gathering and presentation. He also created his Complete Community Connection (C3) that aims to promote the role of newspapers in the community during its coverage of the flood that struck Iowa in June 2008. He also advocates the use of blogs in news coverage.

The article looks at the measures of publishers in increasing profits through newspaper circulation. Publishers want to increase the 20% contribution of circulation to total newspaper revenue since their papers are more valuable than their price-per-copy would suggest. The "Chronicles" in California encourages its readers to take a two-day package of Thursdays and Sundays instead of seven-day home delivery. However, circulation experts are concerned about aggressive pricing because long-term damage to a newspaper's advertising franchise is risky.

The article examines prospects for the U.S. newspaper industry in a recovered economy amid rebounding profits. During the second quarter of 2009, newspaper companies were able to eke out profits in spite of declining advertising revenues due to deep cuts in manpower and material. According to a number of prominent American academics, there is a solid business argument for investing in journalism. International Newsmedia Marketing Association's Earl Wilkinson stresses the need for newspapers to spend more on marketing and research and development.

The article features a collection of newspapers that are doing one particular thing very well and merit recognition for that effort and achievement amid the economic turmoil of the industry. One of these papers is the "Star Tribune" in Minneapolis, Minnesota which is in bankruptcy reorganization. Other papers, including "The Item," said that the way they handled hard times qualifies as doing it right. Information on how the "Honolulu Star-Bulletin" has revived its print product is provided.

The article discusses about newspaper ownership. Newspaper ownership model seems to be weakening, affected by eroding margins, sputtering cash flows and shrinking advertising dollars. The Wall Street has send newspaper stocks down by 70 percent or more. Some of the alternative ownership ideas include federal or state government bailout, adoption of newspapers by foundations and nonprofits organizations, and exemption of newspapers from antitrust rules.

The article announces that "Milwaukee Journal Sentinel" Editor Martin Kaiser has been named as the Editor of the Year by "Editor & Publisher."

The article features the top operational managers in the U.S. selected by the "Editor & Publisher" magazine for 2008, including John Markey of North Jersey Media Group, Thomas P. Lombardo of "The New York Times" and John Rodney of "The Press of Atlantic City."

This article presents statements from executives on changes occurring in the newspaper industry as a result of economic crisis. According to Drew Davis, president and executive director of the American Press Institute, fear for the future is the reason behind the industry's new openness to change. Lee Enterprises Chief Executive Officer (CEO) Mary Junck told that they are considering the idea not to publish on holidays.

The article offers information on newspapers nominated for the 8th annual "10 That Do It Right" feature of the periodical "Editor & Publisher (E&P)" in the U.S. for 2008. The "Milwaukee Journal Sentinel" experienced staff losses in the newsroom in late 2007. "USA Today" is said to be the local paper of business travelers. The "Chicago Journal" reports on neighborhoods overflowing with issues that accompany urban pioneers, including questions of gentrification.

The article focuses on the impending bankruptcy for several newspaper companies in the U.S. Newspaper companies are suffering through the industry recession for several reasons, including the cyclical slump in housing and jobs pulling down classified; the defection of advertisers and readers to the Internet; digital revenue growth outpaced by print revenue decline; increase in materials costs; and stock prices that have crashed as margins eroded. According to media economist Robert Picard, the capital crisis is getting worse.

The article reports that Florida is becoming the best, albeit most competitive place to publish a newspaper as of May 2008. According to Florida Press Association Executive Director Dean Ridings, Florida has been and will continue to be probably the most competitive newspaper state because everything is right to make the state a great place for a newspaper to do business. The challenges faced by Florida newspapers are also cited.

The article features Walter E. Hussman Jr., the publisher of "Democrat-Gazette." Under his management, the newspaper maintains its newshole despite economic hardship, expands into the local market and carries no endorsement of political candidates. The publisher also does not limit free advertisements carrying items with value less than $200. He also refuses to open the Web site of the newspaper for free, claiming that free electronic periodical is one of the reasons behind falling newspaper circulation.

The article focuses on Microsoft's bid for Yahoo Inc. Chief executive officers (CEOs) in the newspaper consortium say that kind of talk doesn't reflect the reality of Yahoo's efforts. Microsoft announced its takeover bid for the company on February 1, 2008. The Yahoo newspaper consortium was formed in November of 2006 with seven newspaper chains representing 150 dailies, and has since quickly grown. Right now, more than 400 dailies approximately one-third of all dailies in the U.S. are partnering with Yahoo.

The article reports on the steady growth of modest-size newspapers in the U.S. According to Edward Seaton, editor-in-chief of "The Manhattan (Kan.) Mercury" and a part owner of six other Seaton Group dailies in the Plains, they had the best year in 2007 in terms of financial gains, not just at the Mercury, but for all of their newspapers. Houston Community Newspapers (HCN) publishes two dailies and 33 weeklies in the Houston, Texas area. Advertising revenue there grew 8 percent in 2007.

A personal narrative is presented which explores the author's experience of going to Venezuela as part of a delegation of Inter American Press Association (IAPA) directors that push for press freedom.

The article reports on the expectation by U.S. newspapers that they and their Web sites will get more than their usual miniscule share of presidential candidates' media buys. According to Jeff Webber, senior vice president of advertising at "USA Today," he hopes that political campaign managers find the Web and understand the use of the paper. He also wants to see more political advertising in both the pages of "USA Today" and the Web site.

The article offers observation on the efforts of newspapers in the U.S. to market the working mothers and single women groups. The common factor that was keeping women from newspaper was their sense that they could not afford the time to sit down with it. Newspapers increasingly are turning to Web sites designed to appeal to the nurturing side of even the busiest women.

The article reports on the growth prospects of the U.S. newspaper industry in light of falling advertising revenues. Advertising revenue decreased by 9.2 percent at McClatchy, 6 percent at Gannett and 4.6 percent at The New York Times Co. Investment analyst Mike Simonton expects the trend to continue as electronic media attract more advertisers. Kubas Consultants, however, believes that the newspapers industry could improve its profitability by revolutionizing its advertising sales approach.

The article discusses competition among alternative weekly newspapers, mainstream tabloids, and specialty publications in the U.S. Erik Wemple, editor of the "Washington City Paper," said that the market niche long-held by alternative newspapers are being targeted by daily newspapers by offering free distribution and listings-driven publications. Gannett Co. alone has launched youth-targeted free weeklies at 10 of its dailies across the nation. Tabloids are also targeting the younger audience.

The article presents some of the highlights of the 7th World Young Readers Conference held in Washington, D.C. The Newspaper In Education (NIE) program was first used in Iowa as a way of getting students hooked on newspaper reading. It cites the efforts of several countries to engage young students on newspaper reading. Deepti Mehra described how she runs the NIE department for "The India Times." INSETS: Kids: Engage us, don't patronize!;Youth contests abroad: They're no Wingo.

The article features N. Christian Anderson III, publisher and chief executive officer (CEO) of "The Orange County Register" newspaper, who was selected Publisher of the Year 2007 by the "Editor & Publisher." Anderson has increased the commercial print work of the Register and launched the second print daily newspaper "OC Post." The "OC Post" is distributing about 80,000 copies on weekdays and 100,000 on weekends according to Anderson. INSETS: Blanketing 'The O.C.' with pubs for every demographic;According to Hoiles: Liberties must come first.

The article focuses on a campaign launched by the Peoria Newspaper Guild to sell nine of its newspapers in Illinois and Ohio. The author cites that the campaign shows the guild's concern on the changing nature of newspaper ownership. It states the possible acquisition of "Journal Star" by GateHouse Media. The guild claims that the campaign made the sale a controversial local issue.

The article focuses on the consolidation of printing presses and plants in the U.S. Chuck Blevins, an industry consultant, emphasizes that technology advancements have played a role in consolidation in the publishing industry. It cites the plan of the newspaper "The New York Times" to close its printing plant in New Jersey which will help it save $30 million annually. It states the centralization of distribution, sales and editorial at Sun-Times Media Group Inc.

The article features Earl Maucker, editor and senior vice president of the "South Florida Sun-Sentinel" newspaper. He won the Tribune Management Award in 2006. He strongly believes that his long tenure at the paper is an important asset which is a source of stability for the community. He was enlisted in the U.S. Air Force and the military had made him a communications plotter typist.

The article focuses on the accomplishments of Gatehouse Media Inc. chief executive officer (CEO) Michael E. Reed. He pulled off the first successful initial public offering (IPO) of a significant newspaper company in more than two decades on October 25, 2006. He is importing to the company the editorial-quality programs that Community Newspaper Holdings Inc. (CNHI) has used for most of its existence. He has signed his peers with the Newspaper Association of America (NAA).

The article presents the October 30, 2006 Audit Bureau of Circulations (ABC) FAS-FAX. The FAS-FAX showed that newspaper circulation is declining but publications handled by Lee Enterprises performed well. Lee publishes mostly mid-sized papers that have been largely insulated from big circulation drops. Merrill Lynch analyst Lauren Rich Fine, in her trenchant analysis of the ABC results, called Lee the best performer of the companies observed.

The article focuses on the decision of some newspaper companies in the U.S. to move from chain ownership to local ownership. A broker says that moving from chain ownership to local ownership is the result of the failure of the newspaper company. Newspapers are said to be too slow in looking for new growth. INSET: When St. Louis got the (newspaper) blues.

The article features the bilingual and Spanish-language journalism courses offered at the Florida International University. A young program at a university that did not open its doors until three months after the Watergate break-in, the School of Journalism and Mass Communication of FIU first won accreditation barely 15 years ago. No school in the nation has more experience in teaching bilingual and Spanish-language journalism -- a specialty that is urgently needed in the United States to fill the newspaper industry's demand for journalists fully equipped to cover the exploding and highly diverse Hispanic population.

The article focuses on on-screen replicas or digital duplicates of ink-on-paper editions as options for electronic circulation of newspapers. The Audit Bureau of Circulations approved electronic editions as paid circulations if U.S. publishers charge at least 25 percent of the single-copy or home-delivery price. Some suppliers of electronic-replications solutions include Olive Software, NewsStand and NewspaperDirect. Digitecs introduced typeWares software that creates on-screen editions for 40 U.S. newspapers, some books and newsletters.

The article discusses issues arising from the McClatchy/Knight Ridder deal that will leave William Dean Singleton's MediaNews Group in control of 44 newspapers in San Francisco Bay Area, California. Critics warned that allowing MediaNews to add Knight Ridder's dailies and community papers to the group it already operates out of the Alameda Newspaper Group will impact readers and advertisers. Goldman Sachs analyst Peter Appert commented on MediaNews Group's clustering strategy. Singleton noted that simply adding more papers and newspapers would not give MediaNews any big advantage over local advertisers that pick the papers their customers read.

The article presents the highlights of the 2006 Nexpo held at the McCormick Place in Chicago, Illinois. Todd Keute, Robert Bischoff and Walt Kolo, executives of Superior Publishing Corp., participated in the symposium on computer-to-plate (CTP) system. Southern Lithoplate announced its alliance with Screen to sell the latter's PlateRite News 2000 thermal platesetter. One of the CTP technologies showcased at the event is Kodak's Trendsetter thermal imager.

The article focuses on the acquisition deal between McClatchy Co. and Knight Ridder. The transaction was valued at $67.25 per share. It also discusses concerns raised by brokers and mergers and acquisition firms over the deal. Rickenbacher Media Co. president Ted Rickenbacher stressed the potential impact of the deal on community papers.

The article highlights the role of editor Jim Amoss in leading a Times-Picayune newsroom that overcame adversity to serve readers during Hurricane Katrina in New Orleans, Louisiana. Since Katrina began gathering its fearsome energy in the Gulf in the final days of August 2005, America and even the world have been seeing New Orleans best through the eyes of Amoss and the journalists of the Times-Picayune and Nola.com, the Web portal of Advance Publications Inc. INSET: Paper rebounds in circ, revenue.

The article focuses on the increase in buyout offerings of newspapers in the United States. Decline in revenues contributed to the buyouts. According to an estimate by the American Society of Newspaper Editors, about 40 percent of newspaper employees has been cut in 2001. Layoffs and buyouts were the second-highest reason for labor turnover in newspaper departments in 2003 and 2004, according to the findings of the Newspaper Industry Compensation Survey conducted by the Inland Press Association.

This article observes the growing competition between two local newspapers in Northwest Arkansas. The newspaper competition was fueled by the fast-growing audience of young and affluent corporate strivers in Northwest Arkansas. It features two players with well-deserved reputations for shrewd operations. The latest numbers suggest they are presently at just about a dead heat in circulation. On one side in this local battle is the Morning News, a daily published by Stephens Media Group. On the other side is the daily Arkansas Democrat-Gazette, which has always been a statewide paper.

Focuses on the competition of daily newspapers in Florida. Remarks from Dean Ridings, president and CEO of the Florida Press Association, on Florida as the most competitive newspaper state; Reason behind the decision of the Ocala "Star-Banner" to concentrate on its core market according to publisher Bruce Gaultney; Impact of creating many products on the penetration of a newspaper in a market.

Presents an interview with former newspaper editors in the U.S. about their daily reading habits. Criticism of a Sunday series of "The Charlotte Observer," which tackled the rising cost of treating older prisoners, by Walker Lundy of "The Philadelphia Inquirer"; Preference of Jim Squires of the "Chicago Tribune" for features and people sections; Ideal features of a newspaper according to industry consultant David Burgin.

Highlights a report which found that newspaper circulation in the U.S. for the six-month period ending March 2005 has sharply declined. Newspapers surveyed and their average daily circulation; Reasons for the sharp declines; Papers that have experienced growth during the period.

Discusses the factors behind the popularity of sticky-note advertising on front pages of newspapers in the U.S. Newspapers that have already tested notes in 2004; Advantages of putting an advertisement on the front page; Benefits of sticky-notes for advertisers.

Profiles Mary E. Junck, chairman, president an CEO of Lee Enterprises. Career background; Achievement of Junck's leadership at Lee Enterprises; Type of corporate culture that Junck has reinforced in the company; Role of Junck in the success of the growth philosophy. INSET: Just how good are Lee's papers?.

Profiles John Cruickshank, publisher of the newspaper "Chicago Sun-Times." Career background; Challenges faced by Cruickshank in managing the newspaper; Significance of Cruickshank to the operation of the newspaper.

Features Bruce Anderson, editor of the newspaper "AVA Oregon." Violations committed by Anderson against the Society of Professional Journalists Code of Ethics; Factors that made the newspaper a center of controversy in Mendocino County, California; Personal background of Anderson.

Features "The Atlanta Journal-Constitution" editor Julia Wallace, chosen by the "Editor & Publisher" journal as the Editor of the Year for 2005. Professional background in journalism; Strategies used by Wallace in journalism; Achievements; Plans of Wallace for the newspaper in 2005.

Focuses on the success of the Guatemalan newspaper "Nuestro Diario." Number of copies sold; Ambition of the newspaper; Features of the newspaper.