Search

LOUISVILLE, KY. -- KFC's pitchman Jason Alexander will fly the coop before the chicken chain launches new advertising in August. KFC made the decision last month to retool its creative [...]

TVision Insights study tracks viewers to stores TVision Insights, which measures viewer attention, has new data that says this attention is a much better predictor of whether an ad will [...]

Television, which made its debut in 1945, reached maturity during the 1950s at approximately the time when fast food restaurant chains were coming into existence and the restaurant industry hitched their star to television advertising. Restaurants have used celebrities, cartoon characters, fictional characters and even restaurant chain owners to popularize their restaurants and send their messages to the public. Resultingly, the television advertising spokesperson has become the most important marketing figure for the fast food restaurant industry., Television made its debut in 1945, and within 10 years it had become the leading medium for national advertising. The meteoric rise of the medium into the hearts and minds [...]

Never before has the restaurant industry's advertising been slicker, glossier or more glamorous, according to The New York Times advertising columnist Stuart Elliott. 'The food has never looked better and [...]

McDonald's has unveiled a musical-themed TV ad that portrays its key menu items as 'iconic favourites' in the UK. The 30-second 'he's happy' spot by Leo Burnett features a man [...]

McDonald's has come under attack from a US health lobby group. The Physicians Committee for Responsible Medicine has produced a TV ad showing a dead man in a mortuary holding [...]

In the battle to capture the attention of consumers, point-of-purchase advertising takes no prisoners. Among the weapons: dangling mobiles; eye-popping, life-sized cutouts of sports stars and celebrities; scented inks; blinking [...]

Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza [...]

Press advertising through the use of vouchers has emerged as the latest battleground for fast-food chains to target consumers with deals. London freesheet Metro is one of the main newspapers [...]

Roy Rogers Bites Back What do a 90-year-old grandmother, a June Cleaver clone and a hairnet-clad cafeteria worker have in common? The same thing that directors Henry Holtzman, Steve Steigman, [...]

Fast food can be more than merely harmful to your health; it apparently poses risks to your reputation as well. Fresh from a recent tour, 1980s band the Violent Femmes [...]

WENDY'S is completing its nationwide rollout of its Frescata deli sandwiches as part of a strategy to bolster declining sales. The chain is kicking off a nationwide ad campaign on [...]

I was told that a senior ranker at McDonald's once announced that the business they were in was the real-estate business. The assumption, I guess, is that the menu was [...]

Byline: Amy Johannes Wendy's is launching a new campaign that asks consumers to 'Do What Tastes Right' and is getting a little help with a new brand character and his [...]

Contracts Solidica Inc., Ann Arbor, has announced a $3.8 million, four-year agreement with the Army Research Laboratories in Aberdeen, Md., for an advanced materials technology development program. TechTeam Global Inc., [...]

I have always been partial to advertising that gets on people's nerves. (No surprise to anyone who has seen our reel recently.) While I accept that not all good ads [...]

State turns to watchdog on computer use Want to Internet date or gamble? Not on the state's computer system, you won't. The Michigan Department of Information Technology has installed software [...]

PR team: JSH&A Public Relations (Oakbrook Terrace, IL) and McDonald's (Oak Brook, IL) Campaign: McDonald's Summer of Fun Happy Meals Time frame: May through August 2003 Budget: dollars 100,000. McDonald's [...]

CHICAGO: McDonald's began PR for its 50th anniversary last Monday by unveiling plans for a new flagship restaurant in Chicago's River North entertainment district. The new restaurant will replace what [...]

* KFC's advertising will focus on its signature fried chicken due to disappointing sales of new roasted chicken strips, noted Yum Brands' chief executive David Novak. The chain will, however, [...]

Olympic committee draws up blacklist Fast-food and soft drinks companies have been banned from sponsoring London's bid to stage the 2012 Olympics because of concerns their involvement would undermine the [...]

Regulators at the Federal Trade Commission are examining the validity of health claims made in advertisements for KFC's fried chicken, ads that the chain pulled on Nov. 21, reported Fox [...]

In an effort challenge upmarket brands such as Panera Bread, Quiznos and Cosi, sandwich chain Subway Inc. is changing its advertising campaign that had promoted weight loss. 'Along with the [...]

KFC is aiming to broaden its appeal to women and develop a healthier image with the launch of its new chicken salad, which will be backed by a TV campaign [...]

A new ad campaign with the theme line, 'I'm lovin' it,' is being launched by Oak Brook, IL-based McDonald's Corp. It is an expression on which McDonald's claims a trademark, [...]

McDonald's has decided against using the Golden Arches, one of the world's most-recognised brand symbols, on the McCafe eateries that it believes will help revive its flagging fortunes. The fast-food [...]

Delaney Lund Knox Warren & Partners is to use American-themed ads to push Burger King's heritage as the home of the quality hamburger. A new ad, launching later this month, [...]

Wendy's International has moved its $20-million Wendy's Restaurants ad account leaving Bates Canada for MacLaren McCann. A similar change was made in the U.S.

'Too often the sponsors of the most high-profile programmes feel their job is done once they've signed the multimillion-pound deal with the programme's makers. They ignore the opportunity they have [...]

If you had a day to shoot a complicated ad involving a boat, a fake shark and four actors, you'd probably choose a deserted patch of coastline, far from the [...]

In a partnership that marks the growing interest in brand-integration deals on both sides, Discovery Networks has inked an ad deal with Taco Bell across three of its cable TV [...]

In an industry whose leader, KFC, has a $200 million advertising budget and an estimated 39% share of the fast-food chicken market, some would think that the smaller players would [...]

Domino's Pizza is to run an online advertising campaign on Amstrad's e-m@iler plus telephone-based email and web-browsing console. The pizza company, which revamped its web site and iTV offering last [...]

Parents of small children got some bad news last month when the Disney Channel announced it has begun selling advertising time. The cable channel had been free of ads since [...]

Domino's gives $110M ad account to JWT A new agency will handle Domino's Pizza L.L.C.'s $110 million advertising account, but the company is not new to the Ann Arbor-based pizza-maker. [...]

For 12 years, 'The Simpsons' has celebrated Halloween with a special 'Treehouse of Horror' episode. Marge has been a witch, Mr. Burns a mad scientist, Bart a vampire. Miami-based Burger [...]

ADWEEK ONLINE WEB POLL Q: McDonald's is reportedly considering an overhaul of its ad campaign. Is it time to retire 'We love to see you smile'? Yes 43% No 57% [...]

A company that makes square burgers in a round burger world should be expected to do things a little differently. So it's no surprise that Wendy's looks at Radio in [...]

KFC plans to increase its advertising budget to more than £18m next year as it seeks to position itself as the 'clear number two' in the UK fast-food sector. General [...]

Schlotzsky's will spend a quarter of its $20 million 2001 budget to introduce its 'Turkey Bacon Club.' Beginning June 25, four commercials for the 720-store quick-service deli restaurant will be [...]