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Crooner Barry White takes a temporary respite from his gig as an Arby's pitchman, replaced by another legend from the fast-food chain's pool of celebrity hucksters, Ray Charles. A new [...]

OAK BROOK, ILL. -- McDonald's Corp. will offer three $1 million prizes and eight Happy Meal toys that connect into a 15-inch tall 'Gadget Man' as part of its tie-in [...]

ANAHEIM, CALIF.--Carl's Jr. restaurants took advantage of its drippy, messy positioning by tying in with S.C. Johnson's Shout Wipes product for a USA Today insert that combined a Shout Wipes [...]

Wendy's (5) television advertisements have been doing it Dave's way for a decade. In 1989, Dave Thomas, founder of the Dublin, Ohio-based hamburger chain, made his debut TV appearance as [...]

NEW YORK--Burger King next month is expected to launch a new campaign via Ammirati Puns Lintas here that will shelve the burger chain's longstanding creative focus on food and music [...]

CANBERRA, AUSTRALIA -- After queries by the Australian Competition & Consumer Commission, McDonald's Corp. said it would discontinue advertising its 'grilled chicken burger' as a grilled product. The chicken patty [...]

Agency: Kowloon Wholesale Seafood Co., Santa Monica, Calif. CD/AD/CW/dir.: Dick Sittig Agency prod.: Nancy Koch Prod. co.: @radical.media Editor: Brendan O'Carroll, Oasis Music: Wojahn Brothers In front of a classroom [...]

LAGUNA HILLS, CALIF. -- Mexican quick-serve operator Del Taco chose WongDoody as its new agency of record and expects the first campaign from the agency to break in mid-June. WongDoody, [...]

LOS ANGELES-TBWA/Chiat/Day rolled out the first TV spot last week in an estimated $40 million campaign to support Tricon's promotional tie-in with the new Star Wars film The Phantom Menace. [...]

The sophisticated, high-stakes advertising game sharpens fast-food identities. WHITE CASTLE IS CREDITED WITH being the first fast-food chain, opening the doors to its first restaurant in 1921. Eleven years later, [...]

LOS ANGELES--Del Taco breaks a 30-second TV spot this week touting its new barbecue sauce. Italia/Gal, Los Angeles, created the commercial, which takes a shot at the Laguna Hills, Calif.-based [...]

ATLANTA--McDonald's has tapped Hispanic ad shop del Rivero Messianu Advertising in Coral Gables, Fla., over Chicago agencies DDB Needham and Burrell Communications to handle mainstream creative aimed at adults for [...]

Client: Wendy's Title: 'Fluffy Bun' Creative Director: Stanley Becker ACD/Copywriter: Cliff Freeman Art Director: Donna Weinheim Agency Producer: Susan Scherl Director: Joe Sedelmaier Production Co.: Sedelmaier Film Productions Editor: Peggy [...]

A big food fight has been going on in the United States! On one side are fast-food restaurants such as McDonald's and Burger King. On the other side are many [...]

KANSAS CITY, MO. -- Breaking away from the pack of businesses trying to advertise across the small screens of phones and computers, McDonald's operators here asked patrons to submit two-word [...]

[ILLUSTRATION OMITTED] A 5-story-tall taco looms over motorists as they travel a busy freeway in Los Angeles, an example of how a few restaurant chains are growing more innovative with [...]

As if rising commodity costs and increased competition were not posing enough worries for big quick-service chains, their costly expenditures for television advertising now may be yielding a dwindling response [...]

Foodservice executives who still believed that taking a swipe at competitors in an ad campaign was a risk-free move were reminded recently of the dangers of making rivals the butt [...]

BALTIMORE -- Medal winners usually are the only Olympic athletes who win product endorsements, but Subway restaurants here are breaking with tradition by using local hero and Olympic figure skater [...]

ANN ARBOR, MICH. -- As other leaders in the pizza segment increase their reliance on discounts, Domino's Pizza has resumed selling three one-topping pies for $5 each after quietly ending [...]

After successfully raising prices over the past two years with premium products like salads and oversized sandwiches, fast feeders are finding that customers still crave the good deals promised by [...]

DALLAS -- Dickey's Barbecue Pit, a 64-unit fast-casual chain based here, has dropped TV from its marketing mix for the first time in nearly 15 years. Instead, the chain is [...]

Mendelsohn/Zien, the Los Angeles-based ad agency that handles the accounts for CKE Restaurants Inc.'s Carl's Jr. and Hardee's concepts, knows how hard it is for a brand to create headlines [...]

SYDNEY -- McDonald's Australia has struck out against the negative image it says was cast on its food in the documentary 'Super Size Me' by launching a massive national television […]

IT'S ESTIMATED THAT the average American kid seated in front of the TV will see 10,000 food advertisements in the course of a year. On Saturday mornings alone, Junior will [...]

OAK BROOK, ILL. -- McDonald's Corp., bolstered by a super-sized leap in sales, is tinkering with an automated cooking system for its burgers and fries, preparing to unveil a new [...]

IRVINE, CALIF. -- El Pollo Loco is heading in a new strategic-marketing direction, focusing on meal preparation and quality of its flame-grilled chicken in new broadcast ads designed to differentiate [...]

With the possible exception of Richard Hatch, none of the beach-bound, bikini-baring beauties either on 'Survivor' or in ubiquitous Calvin Klein commercials appear to be big hot dog eaters. But [...]

What is the link between McDonald's, the epitomic icon of American culture, and the exotic civilisation of Thailand? According to McThai Co, operator of the local McDonald's chain of restaurants, [...]

DUBLIN, OHIO -- Wendy's International Inc. said that it wouldn't change the focus of future TV spots even though the death of founder Dave Thomas removed its most cherished marketing [...]

When William of Ockham, the 14th century English philosopher who developed the rule that boils down to the modern-day, 'keep it simple, stupid,' he certainly wasn't talking about television advertising. [...]

THE SIXTH ANNUAL MEASURE OF EFFICIENCY How much does it cost to make an impact? In the following charts, we list the 'efficiency quotients' of brands in 10 key categories. [...]