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Presents results of a study on the newspaper industry and readership in the United States. State of advertising in the industry; Percentage of citizens that read a newspaper in a given week; Newspaper circulation between 1960 and 1998; Expenditures related to advertising.

Reports on the effect of the paper price hike brought on by worldwide demand for paper, on the newspaper and magazine publishing in the United States. Paper mills that have announced price hikes effective September 1, 1995; Times Mirror Co.'s move to merge the `Evening Sun' into the revamped morning Sun'; Price hike in magazines; Advertisement rate hikes planned; Factors that could keep paper prices high.

Focuses on American television broadcasters' accusation against the newspaper industry of allegedly practicing a double standard when reporting on the new television program ratings system. Political sensitivities of the issue; National Association of Broadcasters' (NAB) claim that the vast majority of the nation's newspapers are not carrying new ratings.

This article reports on developments in the newspaper publishing industry in Detroit, Michigan as of April 26, 1999. The labor dispute with unions at The Detroit News and Free Press have contributed to the decline in circulation of both newspapers. On the other hand, suburb papers show growth in the wake of the strike. More than a year and a half after workers agreed to return to their jobs, Sunday circulation was 805,326, according to Detroit Newspaper Agency and combined daily circulation of The Detroit News and Free Press was 623,608 which is 30% below their pre-strike numbers.

The article examines the decision of Advance Publications, publisher of the "New Orleans Times-Picayune" newspaper of New Orleans, Louisiana to move the newspaper from a daily to a three times a week publishing schedule in the fall of 2012. The cost savings of the new schedule are contrasted with the risks that both circulation and advertising revenue will decline when the newspaper ceases daily publication.

The article examines newspapers which have installed user charges for access to their Web sites. Smaller community newspapers have had some success in placing so-called pay walls around content, which is encouraging larger newspapers to consider doing so. It is noted that small newspapers suffered a smaller percentage of decline in circulation in the six months ending March, 2010 than did larger ones.

The article discusses economic concerns of newspaper executives at the Newspaper Association of America's annual conference in Seattle, Washington. They were relieved that the war in Iraq has ended but were concerned about the economic situation. Some executives noted some increases in retail advertising but help-wanted advertising, the major component of classified advertising and newspapers' largest source of revenue, remained in a depressed state.

The article reports on the decline in the advertising revenues of newspapers during the first quarter of 2001. Based on preannouncements of newspaper companies, advertising revenue for the quarter is expected to be down by 2.5 per cent and earnings will decline by 25 per cent. National and help-wanted advertising also performed weakly during the period.

The article reports on the challenge of distribution faced by newspaper publishers, exacerbated by the emerging urban sprawl in the United States. The pressure facing publishers to deliver newspapers on time is caused both by demographic and geographic factors. The impact of sprawl on the publishing industry is also discussed.

This article reports on the launching of a daily Spanish-language version of El Nuevo Dia in Orlando, Florida. Orlando's Hispanic population numbering around 300,000 are the target readers of the newspaper. The paper will feature Puerto Rican and Latin American content and will target both U.S. advertisers and clients from the Puerto Rican paper. Initial advertisers include American Airlines and Banco Popular.

The article reports on the branding approach of James Ellis, vice-president of brand management U.S.-based newspaper publishing company Tribune Co. Ellis' goal is to get occasional readers in the 18-34 age bracket to buy the paper more frequently. He is planning for more in-paper promotions and more sections for younger readers.

The article reports on the plan of Brian P. Tierney, new owner of The Philadelphia Inquirer and Daily News to redesign the paper as of July 2006. Voters in an online poll said that the proposed change is a smart move to recapture audiences and attract advertisers who are wandering to new media. According to Jeff Trent, president Billboardz Indoor Advertising Media, the dailies have no choice but to explore new options.

The article discusses how the Iraq War, 2003 blunted a resurgence of advertising in the newspaper industry in the United States. Newspaper executives are understandably nervous about the prospects for the next quarter or two. However, they remain optimistic about the industry's long-term prospects, based on papers' abilities to seize a greater share of the national advertising market.

Focuses on the circulation of daily newspapers in the United States. Data indicating a downward trend, according to the Audit Bureau of Circulation's Fas-Fax report for the six months ending March 31, 2001; Views of David Cole, publisher of newspaper-related newsletters 'NewsInc.' and 'The Cole Papers,' about marketing the mass medium.

The article reports on the advertising revenue gains experienced by national newspapers in the United States. The daily newspapers, "USA Today" and "The Wall Street Journal," experienced the greatest surge in advertising revenues. Rivals "New York Times" and "L.A. Times" have launched advertising campaigns to close the revenue gap with the top-earning newspapers.

Reports on newspaper industry's venture into information superhighway. Factors that influence the publishers to venture into information superhighway; `Atlanta Journal-Constitution's partnership with online company Prodigy for Access Atlanta service; `Los Angeles Times' advertiser-supported audiotex information service and automotive classified advertisement by television.

Discusses the decline in circulation among daily newspapers in the United States for the six-month period ending March 31, 1997. The figures from the Audit Bureau of Circulations; A study by the Newspaper Association of America; The drop in total circulation of big metro papers; The increase in the price of newsprint; The distribution areas; Accompanying chart showing top newspapers by circulation and percentage of change in one year.

The article reports on newspaper publishers' addition of Sunday editions of their papers, a trend that continues to reshape the newspaper industry in the U.S. The industry added five Sunday editions in 1995. Factors that have fueled the industry's desire for expansion include the repeal of "blue laws" and the rise of Sunday shopping. An example of the benefits of a Sunday newspaper is illustrated in the case of Warren Buffett and his holding company, Berkshire Hathaway, which took over the "Buffalo News" in 1977.

The author offers opinions on "The New York Times" newspaper. A contradiction is said to exist in the editing of the journalism in the newspaper in which it has expressed support in its editorials for the Occupy Wall Street protest movement, yet at the same time has increased journalism on and advertising of luxuries to appeal to the audience of rich people which Occupy Wall Street opposes for its own financial motives.,

The author offers opinions on the economic future of newspapers and newspaper publishing. The current difficulties experienced by the industry are said to have created excessively gloomy forecasts for it. Newspapers retain a huge market share in the mass media industry, and their Web sites attract a large majority of Internet users seeking news. These strengths seen as allowing newspapers to recreate themselves for the coming era of digital information presentation.

The article discusses how television broadcasters and newspaper publishers are using the Internet to increase their profits. Several newspapers and television networks have launched Web sites and online units to enhance their primary premium's market. The ways by which advertising is used in the online medium are also discussed in the article.

The article profiles Janet Robinson, president and general manager of the daily newspaper, "The New York Times," owned by New York Times Co. On her way to becoming general manager, Robinson was moved from senior vice president for advertising and marketing for the company's Women's Magazine Group to an ad sales post at the firm's flagship newspaper.

This article reports that newspapers, laboring under a depressed advertising market in the U.S., are increasingly looking to private mail delivery as a potential source for revenue in 1991. By using the data bases they have developed in their markets, dailies are combining with fledgling delivery services to target home deliveries of magazines, catalogs, samples and a variety of ride-along advertisements. Newspapers once used private delivery merely to hold down costs, but the added incentive of profit has resulted from a postal rate increase during an advertising slump. In looking for new revenue streams, alternate delivery seems like a good fit, according to advertising executive Gene Grant.

Reports on the plan of newspaper publishers to use data-base marketing in the U.S. Benefits of data-base marketing for newspapers; Plan of 'Spokesman-Review' and 'Chronicle' regarding the implementation of data-base marketing; Factors affecting the distribution of newspapers.

This article deals with the success of MediaNews Group, a newspaper business based in Denver, Colorado, headed by CEO William Dean Singleton. The privately held MediaNews is the seventh-largest newspaper company in the U.S. and 1999 looks likely to be its first $1 billion year. Operating on other people's money, Singleton specialized in scoring distressed papers on the cheap and steering them back to growth in no small part due to his tight rein on costs. Singleton's strategy for failing papers, has nonetheless resulted in a number of practices that have caught on. One is clustering, in which small and midsized papers located nearly each other pool editorial and production resources to reduce costs.

The article discusses an advertisement for the "Los Angeles Times" newspaper that trumpets the paper's new design, which dumbs down news with tabloid-style headlines. Rather than focusing on the paper's journalistic integrity, the advertisement instead focuses on the spruced-up graphics of the paper.

Focuses on 'The New York Sun,' a daily newspaper in New York City that began circulation in April 2002. Question of whether it can compete in what some believe is an already-saturated market; How Seth Lipsky, editor-in-chief, hopes that his paper will detract from the metropolitan circulation of the 'New York Times'; Reaction of editors from competing papers.

The article discusses how the new rules in the United States governing the reporting of newspaper circulation and readership can help publishers sell advertising space. Under the new rules, publishers will be able to count papers they sell at less than half the basic price as paid circulation. The rules, according to publishing industry analysts, make it easier for advertisers to compare one paper with another.

The article discusses the state of the newspaper publishing industry in 2009. Even though many people believe that the industry can't sustain itself, the author reveals that daily papers are still making a profit. The main problem is the fact that parent companies in charge of publishing are posting losses because of high debt.

The article presents an interview with former CEO of Gannett Co., Al Neuharth. When asked whether there will be paper carriers five decades from 2007, Neuharth responds by saying that there will still be newspapers and home delivery. He comments on Rupert Murdoch's chances of purchasing Dow Jones. Neuharth believes that newspaper companies stand up to Wall Street.

This article reports on the launching of Lawyers Weekly USA, a national newspaper from Lawyers Weekly Publications in April 1993. The tabloid-style paper will be published every other week. The newspaper is aimed at law firms with 25 or fewer attorneys, about 240,000 potential subscribers will receive four free issues during the year. Charter advertising rates are $3,500 for a black and white page and $4,600 for a color page. Clinton W. Alphen is executive VP for sales and marketing, while Robert J. Ambrogi serves as the paper's editor. Offices are at 41 West St., Boston 02111. Telephone number is (617) 451-7300.

The article examines the problems confronting "Pravda," once the largest daily newspaper in the Soviet Union. After being shutdown in August 1991 during the unsuccessful coup, the paper declared its independence and became an employee-owned-and-operated publication. Its circulation has fall dramatically since 1990. Although the paper has an advertising department for almost eight months, few advertisements have run. Meanwhile, several programs are underway to improve the status of the newspaper.

This article reports that The National, the first all-sports daily newspaper in the U.S., has ceased publication with its June 13, 1991 issue after losing more than $100 million since its launch. The newspaper is a grand experiment in sports journalism that was never embraced by the advertising community. The National was published by the National American Sports Communications, a partnership controlled by Mexican media mogul Emilio Azcarraga Milmo, president-CEO of Televisa. Current and former executives of the newspaper and industry observers indicate the paper's distribution problems presented a long-term, costly challenge to survival. Those problems may have out-weighed eroding business prospects for the publishing industry.

The article focuses on the newspaper "USA Today," which celebrates its 25th anniversary on September 15, 2008. The newspaper was criticized and mocked by others in the newspaper industry when it began, but many of its innovations, such as the use of color and aggressive Web site operations, are now standard practice for most newspapers. Some advertising analysts speculate that a national newspaper may be less able to compete for marketing spending in the future. INSET: Why your paper may smell fruity.

The article discusses how media mogul Rupert Murdoch changed the "The Times of London" after he purchased it in 1981. The article states that Murdoch moved the paper's political viewpoint to a more centralized position, and in 2004 eliminated the broadsheet format. The article states that "The Times" is still not a profitable newspaper.

This article presents an update on newspaper circulation in the U.S. as of November 2005. As paying newspaper readership dwindles--or, to be charitable, stagnates--publishers are trying to heave the emphasis elsewhere, to nascent metrics like total audience and reader engagement. But analysts and others are warning that the industry may actually face more pressing problems. The semiannual report from the Audit Bureau of Circulations shows that paying readers will not prop up the business. It revealed a 2.6% top-line decline in paying weekday readers among 786 papers across the country, according to an analysis of the report by the Newspaper Association of America. The drop-off, from the six months ended September 30, 2004, represented a loss of nearly 1.2 million readers.

The article discusses the impact of the August 14-15, 2003 power outage on U.S. publisher Crain Communications. Crain went to press on time with its publications and city business papers in Detroit, Michigan and Cleveland, Ohio. Crain's newspapers in New York that have postponed publication include "Advertising Age," "Crain's New York Business," and "Business Insurance."

The article focuses on the Audit Bureau of Circulations Reports for newspapers in the U.S. It provides information on sales at differing price levels, paid at 50 percent or above what a newspaper establishes as its "basic" price. It states that "USA Today" is at the top of the list of the nation's biggest dailies in terms of circulation. The "New York Post" showed the most dramatic increase of top papers.

The article reports on the partnership formed by direct mailer, Advo Inc., with "The Denver Post" newspaper which involves Advo's ShopWise insert product being delivered to the newspaper's subscribers together with the daily paper. Using newspapers as delivery vehicles allows Advo to guarantee that more of its supplements make it into homes and provides newspapers with marketwide coverage of their advertising.

This article reports on the state of the newspaper media market in Germany as Dow Jones & Co. helped relaunch the Handelsblatt newspaper in October 1999. The move continues a wide-ranging collaboration between the U.S. publisher of The Wall Street Journal Europe and the owner of Handelsblatt, Munich-based von Holzbrinck group. Dow Jones and von Holzbrinck own shares in each others' papers and cooperate on the editorial and ad sales fronts. Propelling the surge of foreign interest in Germany's media business is the country's high newspaper readership. According to newspaper circulation figures published by the Financial Times, up to 31 million copies are sold daily. Nearly 80% of Germans aged 14 years and older read at least one daily. The popularity of the Internet in Germany is also raising the competitive stakes.

This article introduces the Newspaper Reader Profile Service created by the U.S. Audit Bureau of Circulation designed to verify third-party readership studies and review factors such as audience makeup and size. Each Newspaper Reader Profile audit will standardize every aspect of a research study, including interview training and response rate calculation. Eleven demographic elements are tracked. Bob Faricy, director of market development at The Times newspaper in Shreveport, Louisiana, says adopting the methodology added a few questions and extra time to the paper's survey process, but the difference was negligible, especially considering the added assurance an audit has given advertisers since the sales department began using the study in November 1998.

This article focuses on strategies used by newspaper publishers in the U.S. in targeting teenage readers. Publishers, like Parade, are putting more resources behind teen and youth pages, with some issuing monthly tabloid-style supplements, and others preferring weekly or monthly broadsheet pages aimed directly at teens. Style differences are discernable as well, with nationally distributed papers such as Parade's React favoring an adult journalist-led staff, while others, such as the Minneapolis Star Tribune's Minnesota Youth News page and Charleston (West Virginia) Gazette's FlipSide supplement use teen writers and photographers working alongside adults. INSET: Sports and comics: Teens gravitate to entry point.

The article reports on the television campaign launched by the newspaper, "The New York Times." The campaign is worth $20 million and is aimed at expanding the distribution of the paper's national edition.

Editorial. Suggests that circulation marketing executives are the most closely watched job in the publishing industry. Importance of how the circulation of newspapers and magazines are managed; Effect of paper and postage costs; Percentage of consumer publications' revenue taken from circulation.

This article reports on the increase in newspapers reporting daily circulation in the U.S. for the six months ended March 31, 2005. Several factors, such as news coverage, promotions and the folding of rivals helped nearly two-thirds of the nation's top 100 newspapers to achieve daily circulation gains. Among the newspapers that posted an increase in daily circulations are USA Today, The Sun, The Denver Post and Investor's Daily. Mergers or the closing of rival papers were responsible for gains at The Dallas Morning News, San Antonio Express-News; Richmond Times-Dispatch and Tulsa World.

Reports that newspaper foldings are expected to increase as joint operating agreements (JOAs) expire. Markets in which JOAs remain; Examples of newspapers that have gone under such as `The Tulsa Tribune'; Comments; Dominant papers.

The article reports that the rise in paper and printing costs has prompted Russian newspapers to form alliances and joint ventures with Western businesses. The cost of newsprint soared following the lifting of the price freeze in January 1992. Distribution costs are reported to have jumped more than 500 per cent, forcing several national newspapers to cut their printing schedules.

The article reports on a clarification made by the American Newspaper Publishers Association and the Newspaper Advertising Bureau stressing that their joint study of operations does not constitute and would not result to a merger. The newspaper trade groups' joint study was funded mainly by dues from individual papers and resulted from their strategy to save money for the newspaper industry. Both organizations follow issues connected with circulation, readership and new technologies which are incorporated in their joint study on reducing costs in newspaper publishing.