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2. Juliet Corsinita; media director, Taco Bell Corp

Author

Macarthur, Kate

Subjects
Company business management, Restaurant industry -- Officials and employees, Taco Bell Corp. -- Officials and employees, Scream Awards -- Management
Abstract

Byline: kate macarthur 'You remember what I said, right? We get it first,' declared Juliet Corsinita as the elevator doors closed. The media director for Taco Bell Corp. had just [...]

Published
2007

3. Bob Thacker; Senior VP-marketing and advertising, OfficeMax

Author

Macarthur, Kate

Subjects
Company business management, Advertising campaigns -- Management, Office equipment and supplies industry -- Officials and employees, OfficeMax Inc. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Deep in the throes of a post-merger turnaround, office-supply marketer OfficeMax easily could have drawn comparisons to TV's fictional paper-supply company, Dunder-Mifflin of 'The Office' fame. Luckily, [...]

Published
2007

4. Brian Niccol 33; Pizza Hut

Author

macarthur, kate

Subjects
Company business management, Restaurant industry -- Officials and employees, Pizza Hut L.L.C. -- Officials and employees -- Management
Abstract

Byline: kate macarthur When Brian Niccol joined Pizza Hut in 2005 as VP-strategic marketing, rivals Papa John's International and Domino's were eating Pizza Hut for lunch. Mr. Niccol had just [...]

Published
2007

5. Raka Sen 13; Restaurant Marketing Group

Author

Macarthur, Kate

Subjects
Company business management, Trade and professional associations -- Officials and employees
Abstract

Byline: kate macarthur Actually, she's 13 and three-quarters. But already Raka Sen has been working with her father, Arjun Sen, at his Restaurant Marketing Group for years as director of [...]

Published
2007

6. Shane Evangelist, 34; Blockbuster Online

Author

Macarthur, Kate

Subjects
Company business management, Video stores -- Officials and employees, Blockbuster Inc. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Blockbuster's Shane Evangelist blunted the Netflix attack on the struggling video-rental chain by simultaneously leveraging the strengths and weaknesses of both companies. With 'a lot' of quantitative [...]

Published
2007

7. Casual dining: Chez Safeway; New World Bistro opens without obvious ties to the No. 2 grocery chain

Author

MACARTHUR, KATE

Subjects
Company business forecast/projection, Restaurant industry -- Buildings and facilities -- Company forecasts, Yermer Inc. -- Buildings and facilities -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com Citrine new world Bistro, which opened this month in the San Francisco suburbs, is more than the latest upscale quick-service entry hungry for some of the [...]

Published
2007

8. Pepsi goes on $55 mil binge for Diet Max

Author

Macarthur, Kate

Subjects
Company business forecast/projection, Company investment, Soft drink industry -- Advertising -- Company forecasts -- Investments, Pepsi-Cola Co. -- Advertising -- Investments -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a [...]

Published
2007

10. Golden Arches enlists an army of McMommies; Fast feeder hopes to turn naysayers into fans by giving them inside access

Author

Macarthur, Kate

Subjects
Company marketing practices, Company business management, Internet marketing -- Surveys -- Usage, Restaurant industry -- Marketing -- Management -- Usage -- Surveys, McDonald's Corp. -- Marketing -- Management
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com It may be the mother of all influencer-marketing efforts. Battered by attacks blaming the fast-food industry for making kids fat, McDonald's Corp. is recruiting the gatekeeper [...]

Published
2007

11. KATIE BAYNE

Author

Macarthur, Kate

Subjects
Soft drink industry -- Officials and employees -- Services, Coca-Cola Co. Coca-Cola North America -- Officials and employees -- Services
Abstract

Byline: kate macarthur Chief marketing officer Coca-Cola North America Among the charges for KATIE BAYNE, Coca-Cola North America's newly installed chief marketing officer, is to help make 120-year-old Coca-Cola Co. [...]

Published
2007

12. MICHELLE GASS

Author

Macarthur, Kate

Subjects
Company business management, Coffeehouses -- Officials and employees, Starbucks Corp. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Senior VP-chief merchant, global product Starbucks Corp. Call her a bull in a coffee shop. As senior VP-chief merchant, global product for Starbucks Corp., MICHELLE GASS presides [...]

Published
2007

13. Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names

Author

Macarthur, Kate

Subjects
Company marketing practices, Soft drink industry -- Marketing -- Usage, Candy industry -- Marketing -- Usage, Licensed products -- Usage, Cadbury PLC -- Marketing, Pepsi-Cola Co. -- Marketing
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small soft-drink players such as Jones Soda Co. have for a long time [...]

Published
2007

14. Beverage bigs try to woo restaurants

Author

Macarthur, Kate

Subjects
Isotonic beverages -- Exhibitions, Soft drink industry -- Exhibitions, Soda fountains -- Exhibitions, Coca-Cola Co. (Atlanta, Georgia) -- Exhibitions
Abstract

Byline: kate macarthur Next time you're in a restaurant, try ordering a Defend & Protect on the rocks. That's just one of the new products Coca-Cola Foodservice offered at the [...]

Published
2007

18. How Zagat became an empire

Author

Macarthur, Kate

Subjects
Publishing industry -- Growth -- Services, Company growth, Publishing industry, Zagat Survey L.L.C. -- Growth -- Services
Published
2007

20. What's in store

Author

Macarthur, Kate

Subjects
Consumer preferences -- Surveys, Meat industry -- Surveys -- Prices and rates, Company pricing policy
Published
2007

22. Obesity fear frenzy grips food industry

Author

Macarthur, Kate and Thompson, Stephanie

Subjects
United States. Federal Trade Commission -- Laws, regulations and rules -- Management, Obesity -- Health aspects -- Laws, regulations and rules, Food industry -- Laws, regulations and rules -- Target marketing -- Health aspects, Children -- Health aspects, Government regulation, Company business management, Food and beverage production/distribution software
Published
2007

23. Chili's gives boot to GSD&M after two decades on $125M business

Author

Macarthur, Kate

Subjects
Advertising agencies -- Contracts -- Company sales and earnings, Restaurant industry -- Advertising -- Company sales and earnings -- Contracts, Contract agreement, Company earnings/profit, Brinker International Inc. -- Contracts -- Company sales and earnings -- Advertising, GSD and M -- Contracts -- Company sales and earnings -- Advertising
Published
2007

24. The ultimate 'Halo 3' accessory: Mountain Dew; Pepsi plots first beverage based on video game, ties to hot Xbox 360 title

Author

Macarthur, Kate

Subjects
Mountain Dew (Soft drink) -- Marketing, Microsoft Xbox (Computer-based entertainment system) -- Marketing, Computer software industry -- Alliances and partnerships -- Marketing, Soft drink industry -- Alliances and partnerships -- Marketing, Company marketing practices, Pepsi-Cola North America -- Alliances and partnerships -- Marketing, Microsoft Corp. -- Alliances and partnerships -- Marketing
Published
2007

30. Pepsi gains toehold in Coke stronghold; By offering both in pilot, McDonald's could tip the scales in the cola wars

Author

Macarthur, Kate

Subjects
Soft drink industry -- Distribution agreements -- Market share -- Distribution -- Product introduction, Restaurant industry -- Distribution agreements -- Product introduction -- Distribution -- Market share, Carbonated beverages -- Market share -- Distribution -- Product introduction -- Distribution agreements, Company market share, Company distribution practices, Pepsi-Cola North America -- Distribution agreements -- Market share -- Distribution -- Product introduction, McDonald's Corp. -- Distribution agreements -- Product introduction -- Distribution -- Market share, Coca-Cola Co. (Atlanta, Georgia) -- Distribution agreements -- Market share -- Distribution -- Product introduction
Published
2007

32. Taco hell: Rodent video signals new era in PR crises

Author

Macarthur, Kate

Subjects
Restaurant industry -- Public relations -- Investigations, Company legal issue, Company public relations, Yum! Brands Inc. -- Public relations -- Investigations
Published
2007

36. Arches' java gets 'CR' thumbs up

Author

Macarthur, Kate

Subjects
Coffeehouses -- Reports, Coffee -- Reports, Advertising, marketing and public relations, Business, general
Abstract

Byline: kate macarthur McDonald's has the best coffee for the money, beating out Starbucks, Burger King and Dunkin' Donuts, according to a surprising Consumer Reports study. But rivals might be [...]

Published
2007

37. WENDY'S GETS THE LOVE BUG; Why Kevin Roberts and Saatchi are now at the helm of the fast feeder's $300 million account

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Advertising -- Contracts, Saatchi & Saatchi -- Contracts -- Advertising, Advertising agencies -- Contracts, Fast food restaurants -- Advertising -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Last Wednesday morning a young woman with freckles, bright-red pigtails and a blue dress stepped out of the elevator on the 16th floor of Saatchi's New [...]

Published
2007

38. BK sets high score with its adver-games

Author

MACARTHUR, KATE

Subjects
Burger King Corp. -- Marketing -- Alliances and partnerships, Microsoft Corp. -- Alliances and partnerships -- Marketing, Computer software industry -- Alliances and partnerships, Video games -- Consumption data -- Prices and rates, Restaurant industry -- Marketing -- Alliances and partnerships -- Prices and rates -- Consumption data, Company marketing practices, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com The king has conquered yet another realm: adver-games. During their first five weeks in restaurants, Burger King sold 2.5 million copies of three games co-produced with [...]

Published
2007

39. Coke bets on Zero to save cola category; Drink giant plans huge marketing boost as brand rockets from dud to stud

Author

Macarthur, Kate

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Advertising, Advertising expenditures, Soft drink industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Coca-Cola zero isn't a loser after all-it's the long-awaited spark to revive the flagging cola business. According to an internal company document obtained by Advertising Age, [...]

Published
2007

40. PHISHERS SWITCH THEIR BRAND BAIT; Bogus web sweepstakes have started using logos for Coke and other nonfinancial companies to lure consumers into giving out personal info

Author

Macarthur, Kate

Subjects
Market trend/market analysis, Internet fraud -- Forecasts and trends -- Prevention -- Safety and security measures, Phishing -- Forecasts and trends -- Prevention -- Safety and security measures, Email marketing -- Forecasts and trends -- Safety and security measures, Identity theft -- Prevention -- Safety and security measures -- Forecasts and trends
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com A november e-mail signed by a Hong Kong-based Coca-Cola sales and marketing manager promised a Mercedes-Benz ML Jeep convertible and a chance at $800,000 cash for [...]

Published
2006

41. Moving time for Minnick? Coke passes over ad star; Marketing chief loses out to Kent in COO contest, may be looking to bolt

Author

Macarthur, Kate

Subjects
Soft drink industry -- Officials and employees, Coca-Cola Co. (Atlanta, Georgia) -- Officials and employees
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Coca-cola co. elevated Muhtar Kent to president-chief operating officer Dec. 7, effective immediately, fueling speculation that Mary Minnick, president-marketing, strategy and innovation, will want to leave [...]

Published
2006

42. Pizza Hut, Domino's dish up new strategies; Caught between value and upscale plays, leaders look for way to stand out

Author

Macarthur, Kate

Subjects
Company business planning, Company market share, Company pricing policy, Pizzerias -- Market share -- Prices and rates -- Recipes and menus, Restaurant industry -- Market share -- Recipes and menus -- Planning -- Prices and rates, Fast food restaurants -- Market share -- Planning -- Prices and rates -- Recipes and menus, Pizza -- Prices and rates -- Recipes and menus, Pizza Hut L.L.C. -- Market share -- Recipes and menus -- Planning -- Prices and rates, Domino's Pizza Inc. -- Market share -- Planning -- Prices and rates
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com the country's two top pizza chains are suffering identity crises. With the $28 billion pizza business growing only slowly, and players carving out slices on the [...]

Published
2006

43. Pepsi, Coke: We satisfy your 'need states'; As soda reels, beverage behemoths jump into functional-drink market

Author

Macarthur, Kate

Subjects
Company market share, Soft drink industry -- Market share, PepsiCo Inc. -- Market share, Coca-Cola Co. (Atlanta, Georgia) -- Market share
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com people once drank because they were thirsty. Now they drink to hydrate, boost energy, relax, refresh or beautify. Beverages 'used to be an accessory' to food, [...]

Published
2006

44. Wieden & Kennedy snags Diet Coke; Amid softening sales, soft-drink brand yanks biz away from DraftFCB

Author

Macarthur, Kate

Subjects
Contract agreement, Advertising agencies -- Contracts, Soft drink industry -- Advertising -- Contracts, Wieden + Kennedy -- Contracts -- Advertising, DraftFCB Inc. -- Contracts -- Advertising, Coca-Cola Co. (Atlanta, Georgia) -- Advertising -- Contracts
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com as sales for diet coke lose volume, Coca Cola Co. is shifting advertising duties for the brand from DraftFCB Group, New York, to Coke Classic shop [...]

Published
2006

45. Dunkin' Donuts: Will Kussell

Author

Macarthur, Kate

Subjects
Company marketing practices, Company business management, Fast food restaurants -- Marketing -- Officials and employees, Dunkin' -- Marketing -- Officials and employees -- Management
Abstract

Byline: kate macarthur DUNKIN' DONUTS is on a mission: With a goal to triple its domestic units to 15,000 over the next decade or so, Dunkin' in April launched a [...]

Published
2006

46. Fanta: Stuart Kronauge

Author

Macarthur, Kate

Subjects
Company business management, Soft drink industry -- Advertising -- Officials and employees, Carbonated beverages -- Advertising
Abstract

Byline: kate macarthur How many soft drink brands can boast a MadTV spoof and a top 10 most-requested Halloween costume? After four years of double-digit volume gains since its relaunch [...]

Published
2006

47. McDonald's coffee: Carol Koepke

Author

Macarthur, Kate

Subjects
Company marketing practices, Company business management, Restaurant industry -- Marketing -- Officials and employees, McDonald's Corp. -- Marketing -- Officials and employees -- Management
Abstract

Byline: kate macarthur The growing army of Starbucks Nation began to create a problem for McDonald's: Consumers hooked on strong-premium roasts were skipping McJava . But franchisees feared alienating loyalists [...]

Published
2006

48. Why McD's hasn't cut the fat; Fast-food leader fears oil change will leave bad taste among its fry fans

Author

MACARTHUR, KATE

Subjects
Company business forecast/projection, Trans fatty acids -- Usage -- Equipment and supplies, Restaurant industry -- Equipment and supplies -- Company forecasts -- Usage, McDonald's Corp. -- Equipment and supplies -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com When mcdonald's corp. announced it would move to a trans-fat-free oil, the impact was immediate as consumers flooded the fast feeder with complaints that its fries [...]

Published
2006

49. He just can't get enough of those Golden Arches; Former McD's CMO Brad Ball joins one of fast feeder's agencies

Author

MACARTHUR, KATE

Subjects
Company business management, Restaurant industry -- Officials and employees -- Services, Video production companies -- Officials and employees -- Management -- Services, McDonald's Corp. -- Officials and employees -- Services -- Management, Moroch Partners -- Officials and employees -- Management -- Services
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Welcome home, Mr. Ball. Nearly a decade after leaving McDonald's Corp., Brad Ball is back on the brand as an agency executive, bringing his career with [...]

Published
2006

50. Mountain Dew-over

Author

macarthur, kate

Subjects
Company business forecast/projection, Soft drink industry -- Company forecasts -- Innovations, Pepsi-Cola Co. -- Company forecasts -- Innovations
Abstract

Byline: kate macarthur Pepsi might have a good feeling about cola, but it's also hedging its bets. The soft-drink marketer will launch several new products in the energy-drink and enhanced [...]

Published
2006

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