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1,425 results on '"MacArthur, Kate"'

1. bridging the county divide: BY FACILITATING ALTERNATIVE LEARNING MODELS FOR ECONOMIC AND WORKFORCE DEVELOPMENT.

Author

MacArthur, Kate

Subjects
*ECONOMIC models, *HIGH school graduation rates, *ECONOMIC development, *SCHOOL districts, *SCHOOL choice
Abstract

The article presents the discussion on implementing early childhood education and continuing training efforts. Topics include repurposing a tax income stream dedicated to a new juvenile detention facility; and partnering with local private industry for donation of equipment, services, supplies, and expertise.

Published
2023

2. Flood Disaster Mitigation: A Real-World Challenge Problem for Multi-agent Unmanned Surface Vehicles

Author

Scerri, Paul, Kannan, Balajee, Velagapudi, Pras, Macarthur, Kate, Stone, Peter, Taylor, Matt, Dolan, John, Farinelli, Alessandro, Chapman, Archie, Dias, Bernadine, Kantor, George, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Nierstrasz, Oscar, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Sudan, Madhu, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Vardi, Moshe Y., Series editor, Weikum, Gerhard, Series editor, Goebel, Randy, editor, Siekmann, Jörg, editor, Wahlster, Wolfgang, editor, Dechesne, Francien, editor, Hattori, Hiromitsu, editor, ter Mors, Adriaan, editor, Such, Jose Miguel, editor, Weyns, Danny, editor, and Dignum, Frank, editor

Published
2012
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6. Juliet Corsinita; media director, Taco Bell Corp

Author

Macarthur, Kate

Subjects
Company business management, Restaurant industry -- Officials and employees, Taco Bell Corp. -- Officials and employees, Scream Awards -- Management
Abstract

Byline: kate macarthur 'You remember what I said, right? We get it first,' declared Juliet Corsinita as the elevator doors closed. The media director for Taco Bell Corp. had just [...]

Published
2007

7. Bob Thacker; Senior VP-marketing and advertising, OfficeMax

Author

Macarthur, Kate

Subjects
Company business management, Advertising campaigns -- Management, Office equipment and supplies industry -- Officials and employees, OfficeMax Inc. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Deep in the throes of a post-merger turnaround, office-supply marketer OfficeMax easily could have drawn comparisons to TV's fictional paper-supply company, Dunder-Mifflin of 'The Office' fame. Luckily, [...]

Published
2007

8. Brian Niccol 33; Pizza Hut

Author

macarthur, kate

Subjects
Company business management, Restaurant industry -- Officials and employees, Pizza Hut L.L.C. -- Officials and employees -- Management
Abstract

Byline: kate macarthur When Brian Niccol joined Pizza Hut in 2005 as VP-strategic marketing, rivals Papa John's International and Domino's were eating Pizza Hut for lunch. Mr. Niccol had just [...]

Published
2007

9. Raka Sen 13; Restaurant Marketing Group

Author

Macarthur, Kate

Subjects
Company business management, Trade and professional associations -- Officials and employees
Abstract

Byline: kate macarthur Actually, she's 13 and three-quarters. But already Raka Sen has been working with her father, Arjun Sen, at his Restaurant Marketing Group for years as director of [...]

Published
2007

10. Shane Evangelist, 34; Blockbuster Online

Author

Macarthur, Kate

Subjects
Company business management, Video stores -- Officials and employees, Blockbuster Inc. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Blockbuster's Shane Evangelist blunted the Netflix attack on the struggling video-rental chain by simultaneously leveraging the strengths and weaknesses of both companies. With 'a lot' of quantitative [...]

Published
2007

11. Casual dining: Chez Safeway; New World Bistro opens without obvious ties to the No. 2 grocery chain

Author

MACARTHUR, KATE

Subjects
Company business forecast/projection, Restaurant industry -- Buildings and facilities -- Company forecasts, Yermer Inc. -- Buildings and facilities -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com Citrine new world Bistro, which opened this month in the San Francisco suburbs, is more than the latest upscale quick-service entry hungry for some of the [...]

Published
2007

12. Pepsi goes on $55 mil binge for Diet Max

Author

Macarthur, Kate

Subjects
Company business forecast/projection, Company investment, Soft drink industry -- Advertising -- Company forecasts -- Investments, Pepsi-Cola Co. -- Advertising -- Investments -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a [...]

Published
2007

14. Golden Arches enlists an army of McMommies; Fast feeder hopes to turn naysayers into fans by giving them inside access

Author

Macarthur, Kate

Subjects
Company marketing practices, Company business management, Internet marketing -- Surveys -- Usage, Restaurant industry -- Marketing -- Management -- Usage -- Surveys, McDonald's Corp. -- Marketing -- Management
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com It may be the mother of all influencer-marketing efforts. Battered by attacks blaming the fast-food industry for making kids fat, McDonald's Corp. is recruiting the gatekeeper [...]

Published
2007

15. KATIE BAYNE

Author

Macarthur, Kate

Subjects
Soft drink industry -- Officials and employees -- Services, Coca-Cola Co. Coca-Cola North America -- Officials and employees -- Services
Abstract

Byline: kate macarthur Chief marketing officer Coca-Cola North America Among the charges for KATIE BAYNE, Coca-Cola North America's newly installed chief marketing officer, is to help make 120-year-old Coca-Cola Co. [...]

Published
2007

16. MICHELLE GASS

Author

Macarthur, Kate

Subjects
Company business management, Coffeehouses -- Officials and employees, Starbucks Corp. -- Officials and employees -- Management
Abstract

Byline: kate macarthur Senior VP-chief merchant, global product Starbucks Corp. Call her a bull in a coffee shop. As senior VP-chief merchant, global product for Starbucks Corp., MICHELLE GASS presides [...]

Published
2007

17. Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names

Author

Macarthur, Kate

Subjects
Company marketing practices, Soft drink industry -- Marketing -- Usage, Candy industry -- Marketing -- Usage, Licensed products -- Usage, Cadbury PLC -- Marketing, Pepsi-Cola Co. -- Marketing
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small soft-drink players such as Jones Soda Co. have for a long time [...]

Published
2007

18. Beverage bigs try to woo restaurants

Author

Macarthur, Kate

Subjects
Isotonic beverages -- Exhibitions, Soft drink industry -- Exhibitions, Soda fountains -- Exhibitions, Coca-Cola Co. (Atlanta, Georgia) -- Exhibitions
Abstract

Byline: kate macarthur Next time you're in a restaurant, try ordering a Defend & Protect on the rocks. That's just one of the new products Coca-Cola Foodservice offered at the [...]

Published
2007

22. How Zagat became an empire

Author

Macarthur, Kate

Subjects
Publishing industry -- Growth -- Services, Company growth, Publishing industry, Zagat Survey L.L.C. -- Growth -- Services
Published
2007

24. What's in store

Author

Macarthur, Kate

Subjects
Consumer preferences -- Surveys, Meat industry -- Surveys -- Prices and rates, Company pricing policy
Published
2007

26. Obesity fear frenzy grips food industry

Author

Macarthur, Kate and Thompson, Stephanie

Subjects
United States. Federal Trade Commission -- Laws, regulations and rules -- Management, Obesity -- Health aspects -- Laws, regulations and rules, Food industry -- Laws, regulations and rules -- Target marketing -- Health aspects, Children -- Health aspects, Government regulation, Company business management, Food and beverage production/distribution software
Published
2007

27. Chili's gives boot to GSD&M after two decades on $125M business

Author

Macarthur, Kate

Subjects
Advertising agencies -- Contracts -- Company sales and earnings, Restaurant industry -- Advertising -- Company sales and earnings -- Contracts, Contract agreement, Company earnings/profit, Brinker International Inc. -- Contracts -- Company sales and earnings -- Advertising, GSD and M -- Contracts -- Company sales and earnings -- Advertising
Published
2007

28. The ultimate 'Halo 3' accessory: Mountain Dew; Pepsi plots first beverage based on video game, ties to hot Xbox 360 title

Author

Macarthur, Kate

Subjects
Mountain Dew (Soft drink) -- Marketing, Microsoft Xbox (Computer-based entertainment system) -- Marketing, Computer software industry -- Alliances and partnerships -- Marketing, Soft drink industry -- Alliances and partnerships -- Marketing, Company marketing practices, Pepsi-Cola North America -- Alliances and partnerships -- Marketing, Microsoft Corp. -- Alliances and partnerships -- Marketing
Published
2007

34. Pepsi gains toehold in Coke stronghold; By offering both in pilot, McDonald's could tip the scales in the cola wars

Author

Macarthur, Kate

Subjects
Soft drink industry -- Distribution agreements -- Market share -- Distribution -- Product introduction, Restaurant industry -- Distribution agreements -- Product introduction -- Distribution -- Market share, Carbonated beverages -- Market share -- Distribution -- Product introduction -- Distribution agreements, Company market share, Company distribution practices, Pepsi-Cola North America -- Distribution agreements -- Market share -- Distribution -- Product introduction, McDonald's Corp. -- Distribution agreements -- Product introduction -- Distribution -- Market share, Coca-Cola Co. (Atlanta, Georgia) -- Distribution agreements -- Market share -- Distribution -- Product introduction
Published
2007

36. Taco hell: Rodent video signals new era in PR crises

Author

Macarthur, Kate

Subjects
Restaurant industry -- Public relations -- Investigations, Company legal issue, Company public relations, Yum! Brands Inc. -- Public relations -- Investigations
Published
2007

40. Arches' java gets 'CR' thumbs up

Author

Macarthur, Kate

Subjects
Coffeehouses -- Reports, Coffee -- Reports, Advertising, marketing and public relations, Business, general
Abstract

Byline: kate macarthur McDonald's has the best coffee for the money, beating out Starbucks, Burger King and Dunkin' Donuts, according to a surprising Consumer Reports study. But rivals might be [...]

Published
2007

41. WENDY'S GETS THE LOVE BUG; Why Kevin Roberts and Saatchi are now at the helm of the fast feeder's $300 million account

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Advertising -- Contracts, Saatchi & Saatchi -- Contracts -- Advertising, Advertising agencies -- Contracts, Fast food restaurants -- Advertising -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Last Wednesday morning a young woman with freckles, bright-red pigtails and a blue dress stepped out of the elevator on the 16th floor of Saatchi's New [...]

Published
2007

42. BK sets high score with its adver-games

Author

MACARTHUR, KATE

Subjects
Burger King Corp. -- Marketing -- Alliances and partnerships, Microsoft Corp. -- Alliances and partnerships -- Marketing, Computer software industry -- Alliances and partnerships, Video games -- Consumption data -- Prices and rates, Restaurant industry -- Marketing -- Alliances and partnerships -- Prices and rates -- Consumption data, Company marketing practices, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com The king has conquered yet another realm: adver-games. During their first five weeks in restaurants, Burger King sold 2.5 million copies of three games co-produced with [...]

Published
2007

43. Coke bets on Zero to save cola category; Drink giant plans huge marketing boost as brand rockets from dud to stud

Author

Macarthur, Kate

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Advertising, Advertising expenditures, Soft drink industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Coca-Cola zero isn't a loser after all-it's the long-awaited spark to revive the flagging cola business. According to an internal company document obtained by Advertising Age, [...]

Published
2007

44. PHISHERS SWITCH THEIR BRAND BAIT; Bogus web sweepstakes have started using logos for Coke and other nonfinancial companies to lure consumers into giving out personal info

Author

Macarthur, Kate

Subjects
Market trend/market analysis, Internet fraud -- Forecasts and trends -- Prevention -- Safety and security measures, Phishing -- Forecasts and trends -- Prevention -- Safety and security measures, Email marketing -- Forecasts and trends -- Safety and security measures, Identity theft -- Prevention -- Safety and security measures -- Forecasts and trends
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com A november e-mail signed by a Hong Kong-based Coca-Cola sales and marketing manager promised a Mercedes-Benz ML Jeep convertible and a chance at $800,000 cash for [...]

Published
2006

45. Moving time for Minnick? Coke passes over ad star; Marketing chief loses out to Kent in COO contest, may be looking to bolt

Author

Macarthur, Kate

Subjects
Soft drink industry -- Officials and employees, Coca-Cola Co. (Atlanta, Georgia) -- Officials and employees
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Coca-cola co. elevated Muhtar Kent to president-chief operating officer Dec. 7, effective immediately, fueling speculation that Mary Minnick, president-marketing, strategy and innovation, will want to leave [...]

Published
2006

46. Pizza Hut, Domino's dish up new strategies; Caught between value and upscale plays, leaders look for way to stand out

Author

Macarthur, Kate

Subjects
Company business planning, Company market share, Company pricing policy, Pizzerias -- Market share -- Prices and rates -- Recipes and menus, Restaurant industry -- Market share -- Recipes and menus -- Planning -- Prices and rates, Fast food restaurants -- Market share -- Planning -- Prices and rates -- Recipes and menus, Pizza -- Prices and rates -- Recipes and menus, Pizza Hut L.L.C. -- Market share -- Recipes and menus -- Planning -- Prices and rates, Domino's Pizza Inc. -- Market share -- Planning -- Prices and rates
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com the country's two top pizza chains are suffering identity crises. With the $28 billion pizza business growing only slowly, and players carving out slices on the [...]

Published
2006

47. Pepsi, Coke: We satisfy your 'need states'; As soda reels, beverage behemoths jump into functional-drink market

Author

Macarthur, Kate

Subjects
Company market share, Soft drink industry -- Market share, PepsiCo Inc. -- Market share, Coca-Cola Co. (Atlanta, Georgia) -- Market share
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com people once drank because they were thirsty. Now they drink to hydrate, boost energy, relax, refresh or beautify. Beverages 'used to be an accessory' to food, [...]

Published
2006

48. Wieden & Kennedy snags Diet Coke; Amid softening sales, soft-drink brand yanks biz away from DraftFCB

Author

Macarthur, Kate

Subjects
Contract agreement, Advertising agencies -- Contracts, Soft drink industry -- Advertising -- Contracts, Wieden + Kennedy -- Contracts -- Advertising, DraftFCB Inc. -- Contracts -- Advertising, Coca-Cola Co. (Atlanta, Georgia) -- Advertising -- Contracts
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com as sales for diet coke lose volume, Coca Cola Co. is shifting advertising duties for the brand from DraftFCB Group, New York, to Coke Classic shop [...]

Published
2006

49. Dunkin' Donuts: Will Kussell

Author

Macarthur, Kate

Subjects
Company marketing practices, Company business management, Fast food restaurants -- Marketing -- Officials and employees, Dunkin' -- Marketing -- Officials and employees -- Management
Abstract

Byline: kate macarthur DUNKIN' DONUTS is on a mission: With a goal to triple its domestic units to 15,000 over the next decade or so, Dunkin' in April launched a [...]

Published
2006

50. Fanta: Stuart Kronauge

Author

Macarthur, Kate

Subjects
Company business management, Soft drink industry -- Advertising -- Officials and employees, Carbonated beverages -- Advertising
Abstract

Byline: kate macarthur How many soft drink brands can boast a MadTV spoof and a top 10 most-requested Halloween costume? After four years of double-digit volume gains since its relaunch [...]

Published
2006

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