1. Examination of Embedded Supplier Information Utilization in Pre-Decision Phase Procurement and Opportunism in Sales Management
- Author
-
Holmes, Yvette M., McDonald, DeShannon N., and Taylor, Phylicia G.
- Subjects
Vendor relations -- Social aspects ,Social networks -- Social aspects ,Sales management -- Social aspects ,Social responsibility ,Sales management ,Company business management ,Vendor relations ,Business ,Human resources and labor relations - Abstract
This paper addresses the question of why and how information from embedded suppliers is used during the solution development phase of organizational purchasing. A potential moderator of problem conceptualization between embedded suppliers and members of the buying center as well as a model of information utilization in the pre-decision stage of organizational buying are introduced and developed. To further support the analysis, practical case examples depict the ethical issues and social responsibility related to opportunism and ethical behavior within supplier-buyer relationships. The premises outlined in the paper are significant because they demonstrate a positive correlation between supplier embeddedness and long-term buyer-seller relationships, thus encouraging managers to develop and nurture strong embedded relationships that may positively impact organizational buying needs in the pre-decision stage., The trend toward solutions selling has significantly affected how industrial customers source and purchase goods and services. As Tuli et al. (2007) state, customers expect suppliers to be involved much [...]
- Published
- 2019