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Paper towel usage in western countries ranges from 70 percent to 92 percent of all households, and the towels are a fixture in almost every kitchen. But in Taiwan, use of the product stands at just 42 percent after a decade of marketing campaigns. Following a period of flat growth, Kimberly-Clark was looking to boost paper towel usage in the average Taiwanese household, which still relies on fabric cloths to clean up spills and wipe kitchen surfaces, despite well-documented evidence on the bacterial dangers carried by dishcloths, including salmonella and other food poisoning illnesses. The company hired the marketing communication team at Golin/Harris Taiwan to create new motif designs for paper towels and to formulate an intensive media outreach campaign. In creating the marketing campaign, Kimberly-Clark and Golin/Harris established various objectives including a successful campaign to raise awareness in the media of the need for disposable kitchen towels during Ghost Month. Building on its success in Taiwan, Kimberly-Clark is now in discussions to roll out this program in Hong Kong and China. INSET: GHOST MONTH CUSTOMS DATE BACK THOUSANDS OF YEARS.

Reports on the efforts of marketers to revive the personal-care paper-products industry. Addition of baking soda; Offering a choice of wet or dry toilet paper; Changing the way people think about personal hygiene in their bathroom; Implication to Procter and Gamble of the merger between Scott and Kimberly-Clark.

The article discusses ebook as an effective tool in publishing which combines content marketing tools with the comprehensive presentation of white paper. Topics discussed include how marketers can follow up with potential customers, five basic guidelines for a novel and sophisticated ebook, and distribution as an element in making ebook effective. Also discussed is ebook as a launching vehicle for a multitude of marketing content.

Focuses on pulp and paper chemicals industry which entered consolidations, alliances and cost reductions in response to the weakening market. Merger between Hercules company and BetzDearbon company; International business entered by Cytec Industries; Alliances entered by Callaway Chemical company.

The article reports on an advertising campaign that was launched in 2009 by Kimberly-Clark Corp. to promote its Viva brand of paper towels. The campaign, which is featured on the Food Network and includes appearances from celebrity chef Sunny Anderson, is being shown on the television and on several web sites. "Food Network" magazine will also feature advertising recipe booklets which feature Viva Brand paper towels.

The article informs that Choice, a publishing unit of Association of College and Research Libraries, will publish the fourth in a series of white papers on library marketing.

The article reports on a product developed by Kimberly-Clark Corp. to be introduced in the fall of 2007, an electronic automatic toilet paper dispenser. The product would be sold for use in non-home bathrooms, a $1 billion a year business. The dispenser would both remove the need to touch the device and use less paper. Studies show the U.S. consumes more toilet paper per person than any other nation.

Introduces Rob Lorys, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Employment at Georgia-Pacific Co.; His efforts to market the Sparkle brand of paper towels.

The article reports on a shift in marketing tactics by toilet paper manufacturers toward more direct and revealing imagery and language. The author states as a result of this shift sales by the Proctor & Gamble brand Charmin have risen almost 10 percent. The author also states that the advertising company Publicis Worldwide has produced television advertising for Charmin.

Features the environment-friendly paper products booksellers can sell as sideline which are featured at the New York Stationary Show. Products of Lexon Design System; Waterman S.A.; Jefferson International; Arch Street Studio; Z-Works; World Paper; OrangeArt.

Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.

The article discusses the White Cashmere Collection: Fashion with Compassion (WCC:FWC) campaign organized by Strategic Objectives, a public relations (PR) agency in Toronto, Ontario. It states that the fashion show uses the country's best-selling bathroom tissue with an aim of promoting the tissue company Cashmere and raising money for the benefit of Canadian Breast Cancer Foundation. Also mentioned are the hiring of top five models, Cashmere Facebook Page, and attendees in the fashion show.

The article presents the results of a poll of readers of the periodical "Advertising Age" to determine whether the cleaning supply mascot Mr. Clean of the brand Mr. Clean or the toilet paper mascot Mr. Whipple from personal hygiene brand Charmin was the favorite.

The article discusses how the Pabst Brewing Co. and the advertising agency Cole & Weber are utilizing icons from the past to make their advertisements for Colt 45 Malt liquor appear edgier to attract young consumers. The advertisements are done in a graphic novel style and printed on brown paper bags. Consumer groups and politicians have already protested the advertising campaign for glamorizing alcohol consumption.

The article focuses on the 2009 launch of the Quilted Northern Ultra Plush toilet paper brand from Georgia-Pacific, a paper products manufacturer.

The article reports on the United States Department of the Treasury's marketing campaign to promote the colored $20 bill which will begin distribution through commercial banks on October 9, 2003. The department hired Davie-Brown Entertainment and the William Morris Agency Inc. to help market the money. The $20 bill will use peach and blue in its design, the first time since 1905 that U.S. currency has featured colors other than green.

Reports on the advertising campaigns of Procter & Gamble and Kimberly-Clark for their respective facial tissue brands. Kimberly-Clark's Kleenex ColdCare; Procter & Gamble's marketing push for its revamped Puffs.

The article reports that consumer products manufacturer Procter & Gamble's Bounty paper towel brand begins a campaign focusing on the "clean" benefits of its products. Particular attention is given to a celebrity-supported campaign to make American classrooms more presentable. The campaign is titled "Make a Clean Difference."

This article discusses rival advertising campaigns from the toilet paper brands Charmin, made by Procter & Gamble, and Cottonelle, made by Kimberly-Clark. The Charmin campaign, designed by Publicis New York, highlights the strength of their sanitary product. The Cottonelle campaign, designed by JWT, highlights the gentleness of that toilet tissue.

Discusses the entry of Unilever into the wet wipes category with Lever 2000 Wipes. Expected budget for the advertising campaign; How the wipes will be marketed as all-purpose wipes, as opposed to more specialized types; Surge in the release of new wipe products, and how it has impacted the paper industry.

Reports on Scott Paper Co.'s efforts to focus on its core tissue business with a major brand marketing campaign expected by 1995. Albert Dunlap as chairman-CEO; Work force reduction; Sale of S.D. Warren printing and publishing papers subsidiary; Appointment of three worldwide advertising agencies; Market positioning of Scott's products; Earnings in the third-quarter of 1994.

Reports that Scott Paper will spend $13 million to support the launch of two new Cottonelle toilet paper products and a line of `moist personal wipes,' an adult version of its baby wipes. Cottonelle with Baking Soda; Hypo-Allergenic Cottonelle; Cottonelle personal wipes.

Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

Announces Procter & Gamble Co.'s release of a Rinse & Reuse version of its Bounty paper towels with an estimated $20 million advertising campaign. Theme of the advertisements; Market share of the paper towel market; AcuPOLL Precision Research poll as ranking Bounty Rinse & Reuse.

The article examines marketing by manufacturers of household consumer products such as tissues and cleansers. The recession has led to an increase of sales of house brand products in these categories. Makers of brand name products such as Kimberley-Clark and Procter & Gamble have responded by altering pricing strategies.

The article presents an explanation of a successful podcasting marketing campaign by Dixie, who sponsored a lifestyle podcast called MommyCast. The article describes the campaign, and states that the company saw positive results with listeners to the podcast. The article states that the Dixie logo was featured on the website as a sponsor.

Presents news briefs on product management in the U.S. as of May 2, 2005. Advertising agency responsible for the promotion of the Bounty Basic paper towel from Procter & Gamble; Promotion of Paul Sellers at Hyundai Motor; Sales promotion offered by Radisson Hotels & Resorts to its customers.

The article offers information on Hong Kong and China Printing Industry. Topics discussed the U.S.-China trade dispute and other trade standoffs in different parts of the world; views of Henry Woo, general manager of Leo Paper's OEM business department on looking forward on the close relationships and strong partnerships; and commercial contribution or cost challenges with or without tariff implementation.

Reports that Bozell will no longer represent Cottonelle as of April 1, 1996, when Kimberly-Clark Corp. combines its Kleenex and Cottonelle toilet paper brands. Foote, Cone & Belding to handle a multimillion dollar television and print campaign for the combined brands.

Reports on Procter & Gamble's launching of advertising support for its bathroom tissue brand Summit to compete with Scott Paper's Scottissue single roll brand in the Northeast market. Television spots; `Buy three, get one free' offers; Mail-in refund offers; Pricing.

Announces that Kleenex-Clark Corp. will re-enter the premium bathroom tissue segment with the introduction of Kleenex bathroom tissue in 1990. Reason for pulling Kleenex Boutique bathroom tissue out of the market in 1984; Competitors of the new tissue; Amount to be spent by the company in marketing support.

Examines how James River Corp. is repositioning Quilted Northern bathroom tissue in an advertising campaign that is being launched in May 1997. The emphasis on absorbency instead of softness; New strategy for the category; Desire to target more women; Description of advertisements.

Announces the advertising breaking of Seattle-based Linters Purely Cotton brand of bath and facial tissue in Midwest markets. Theme of the advertisement; Competitors of Linters; Features of the advertisement; Health benefits and sales of the product.

Reports on Georgia-Pacific Corp.'s cause-related marketing program linked to its Angel Soft bath tissue called `Angel Soft Cares for Kids.' Georgia-Pacific's `Make Our Schools Safe' program.

Reports on James River Corp.'s introduction of Quilted Northern Wet or Dry toilet tissue. Television and print campaigns for the launch.

Describes sideline products available for the 1997 holiday season from several sources. Henley Flights of Fancy; Lois Bender Design; Galison Books; Molly West Handbound Books; Werkhaus; Cavallini & Co.; Contact points for all.

The article discusses the potential of traditional marketing communication. According to Joe Karasin, head of growth marketing at CircleIt, has plans to try some traditional communication strategies during Q4 2022 and Q1 2023 by placing advertisements in nondigital publications and billboards. Tony Gilbert, communications officer at the nonprofit Masonic Medical Research Institute, tells that people respond positively to good old-fashioned paper letters.

Provides information on the new strategies adopted by the circulation departments of newspapers in the U.S. as of June 2004. Number of copies sold by "The Bakersfield Californian" in the six-month period through March 2004; Decline in the circulation of "The Dallas Morning News"; List of changes made by "The Bakersfield Californian."

The article focuses on the marketing of a new product by paper company Kimberly-Clark. The company has created a version of its Kleenex brand tissue which contains body lotion. The product is more expensive than ordinary tissue paper. Kimberly-Clark has relied on distributing free samples of the product to create word-of-mouth advertising.

Observes newspaper publishers' less focus on marketing efforts. Comments from media analyst Michael Bebe; Total daily newspaper advertising expenditures in the first half of 1999; View of most publishers on marketing.

The article presents information on the expansion of package-goods manufacturer White Cloud into the facial tissue market. The moves bring White Cloud into categories estimated by VNU's ACNielsen Co. consumer panel to have sales of $850 million at Wal-Mart. Bigger still could be what industry executives and analysts expect could be a White Cloud move into laundry detergent and fabric softeners, an estimated $2 billion Wal-Mart category. With sales of $400 million to $500 million already in bath tissue, diapers and wet wipes, according to estimates by industry executives, White Cloud as a Wal-Mart brand has two to three times the sales it had when Procter & Gamble discontinued it as a toilet paper brand 10 years ago.

Presents information on the packaging and advertisements of Paper Mate in the U.S. as of November 11, 2002. Details of the launching of the Pendulum campaign; Television advertisement of the product; Value of the campaign.

Discussed is a YouTube video released by consumer products provider Procter & Gamble (P&G) about their paper towel brand Bounty.

The article discusses how Procter & Gamble is planning to spend an estimated $86 million to drive consumer awareness and sales of Charmin, which is already one of the top-selling toilet papers in the U.S. and is one of the company's 23 billion-dollar brands. The effort will include television advertisements, internet and experiential marketing, which will support new product lines and packaging.

This article reports on the advertising strategy of Kimberly-Clark for its Kleenex tissue paper that features mothers of Olympians. The participating mothers of Olympians use the phrase Kleenex Moment into conversation and mention the Web site of Kleenex, which features biography of the athletes and their mothers.

Comments on the use of coupons by consumers in New York City. Rate of coupon redemption; Views on the marketing for Scott tissue paper.

Profiles Robert Higgins, president of Irving Tissue company. Promotion of the Scotties tissue brand; Marketing assistance from Articus and Mars Advertising agencies.

This article deals with the plan of Newspaper National Network to ally with minority publishers in the U.S. in March 1999. The nation's largest daily newspapers is allying with minority publishers to pitch national advertising categories, an indication the industry is responding to pressure for greater use of minority media. Newspaper National Network, the Newspaper Association of America offshoot that represents the 47 largest dailies, will start selling advertisements both Amalgamated Publishers, a group representing 200 daily and weekly African American papers, and Latino Print Network, which represents more than 100 Hispanic publishers.

The article provides an overview of the polyacrylamide (PAM) industry in China over the past 15 years. The country had been using PAM 20 years ago as an oil displacement agent in the tertiary oil recovery in the oil exploration industry. It notes that the fastest growing demand for PAM in the country came from water treatment and paper-making industries. It also states that China was considered as one of the world's leading PAM exporters despite dramatic growth in the production technology.