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144 results on '"MacArthur, Kate"'

1. Arches' java gets 'CR' thumbs up

Author

Macarthur, Kate

Subjects
Coffeehouses -- Reports, Coffee -- Reports, Advertising, marketing and public relations, Business, general
Abstract

Byline: kate macarthur McDonald's has the best coffee for the money, beating out Starbucks, Burger King and Dunkin' Donuts, according to a surprising Consumer Reports study. But rivals might be [...]

Published
2007

2. WENDY'S GETS THE LOVE BUG; Why Kevin Roberts and Saatchi are now at the helm of the fast feeder's $300 million account

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Advertising -- Contracts, Saatchi & Saatchi -- Contracts -- Advertising, Advertising agencies -- Contracts, Fast food restaurants -- Advertising -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Last Wednesday morning a young woman with freckles, bright-red pigtails and a blue dress stepped out of the elevator on the 16th floor of Saatchi's New [...]

Published
2007

3. BK sets high score with its adver-games

Author

MACARTHUR, KATE

Subjects
Burger King Corp. -- Marketing -- Alliances and partnerships, Microsoft Corp. -- Alliances and partnerships -- Marketing, Computer software industry -- Alliances and partnerships, Video games -- Consumption data -- Prices and rates, Restaurant industry -- Marketing -- Alliances and partnerships -- Prices and rates -- Consumption data, Company marketing practices, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com The king has conquered yet another realm: adver-games. During their first five weeks in restaurants, Burger King sold 2.5 million copies of three games co-produced with [...]

Published
2007

4. Coke bets on Zero to save cola category; Drink giant plans huge marketing boost as brand rockets from dud to stud

Author

Macarthur, Kate

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Advertising, Advertising expenditures, Soft drink industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR kmacarthur@crain.com Coca-Cola zero isn't a loser after all-it's the long-awaited spark to revive the flagging cola business. According to an internal company document obtained by Advertising Age, [...]

Published
2007

5. Average CMO tenure drops to 23.2 months; CMOs find they have less time to build brands and more pressure for measurable results

Author

MACARTHUR, KATE

Subjects
Marketing executives -- Forecasts and trends, Marketing industry -- Management -- Forecasts and trends -- Officials and employees, Advertising, marketing and public relations, Business, Company business management, Market trend/market analysis, Management, Officials and employees, Forecasts and trends
Abstract

Byline: KATE MACARTHUR If you're a new chief marketing officer, you probably don't have time to read this. The alarmingly brief average tenure of a CMO has shrunk even further, [...]

Published
2006

6. McD's offers full menu of challenges for Dillon; Maintaining Arches' sales momentum in sluggish market will be Job No. 1

Author

Macarthur, Kate

Subjects
McDonald's Corp. -- Officials and employees -- Marketing, Restaurant industry -- Marketing -- Officials and employees, Advertising, marketing and public relations, Business, general, Company marketing practices, Company business management, Management, Officials and employees, Marketing
Abstract

Byline: KATE MACARTHUR You don't hear a lot about Mary Dillon, McDonald's new exec VP-chief marketing officer. That's because the 44-year-old president of Quaker Foods is the stylistic opposite of [...]

Published
2005

7. Coke tries a Dew me-too, again; Beverage behemoth may spring new rival Vault on markets this summer

Author

MACARTHUR, KATE

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Management -- Product introduction, Isotonic beverages -- Product introduction, Soft drink industry -- Management -- Product introduction, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Can Coca-Cola successfully do a Dew? The world's largest beverage company is briskly working to fill out its product pipeline with diet, non-carbonated and energy drinks, but [...]

Published
2005

8. Gatorade brings cooler off bench to fortify lead; Still the powerhouse but has seen share slip as Powerade aims younger

Author

Macarthur, Kate

Subjects
The Gatorade Company, Inc. -- Advertising, Beverage industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR For the first time in its history, Gatorade is taking its emblematic beverage cooler off the sidelines, putting it front and center of a drive for consumer [...]

Published
2005

9. THIS WOMAN SCARES BIG AGENCIES; Coke's Lee brings strategy in-house, uses multiple shops for creative executions

Author

Macarthur, Kate

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Officials and employees -- Management, Soft drink industry -- Officials and employees, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Esther Lee has hammered another nail in the coffin of the global ad agency model, creating an internal account-planning function at the Coca-Cola Co. The VP-chief creative [...]

Published
2005

10. Evian tries out nontraditional immersion; French water brand seeks more bang for buck, turns to events and PR to recapture icon status

Author

Macarthur, Kate

Subjects
Danone Waters UK & Ireland Ltd. -- Marketing -- Contracts -- Finance -- Forecasts and trends, Celebrities -- Contracts -- Forecasts and trends, Marketing management -- Forecasts and trends, Bottled water industry -- Marketing -- Contracts -- Finance -- Forecasts and trends, Company marketing practices, Company financing, Contract agreement, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: Kate Macarthur Evian is devoting half its communication efforts to nontraditional marketing in a bid to regain its premium-water lead-and its goal is to make a bigger splash with [...]

Published
2005

11. Hortons hopes to spread the cult of Timmy in U.S. Beloved chain stays No. 1 in Canada by touting freshness, diverse menu

Author

Macarthur, Kate

Subjects
Tim Hortons Inc. -- Services -- Subsidiaries, divisions and units, Wendy's International Inc. -- Subsidiaries, divisions and units -- Services, Restaurant industry -- Services, Fast food restaurants -- Subsidiaries, divisions and units -- Services, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Wendy's Canadian doughnut and coffee chain Tim Hortons has hooked Canucks. Now it's out to do the same in the U.S. With its 'Always Fresh'' motto, Timmy's-as [...]

Published
2005

12. Chili-finger fiasco continues to poke at Wendy's; Crisis comes on top of same-store-sales drop; analysts see improvement

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Company sales and earnings -- Forecasts and trends, Fast food restaurants -- Company sales and earnings -- Forecasts and trends, Market trend/market analysis, Company earnings/profit, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Just when you think things can't get more challenging for Wendy's, the fickle finger of fate intervenes. More than a month has passed since a Las Vegas [...]

Published
2005

13. KFC spells it out: Chain takes pride in being fried; Returns to full name, big bucket to regain sales lost after Roasted rollout

Author

Macarthur, Kate

Subjects
KFC (GB) Ltd. -- Management, Restaurant industry -- Management, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR KFC is saying 'to hell with healthy.'' Just over a year after a bid to position its fare as healthful food backfired, the Yum Brands chain is [...]

Published
2005

14. Gatorade dashes to head off PR nightmare; Takes aim at study linking sports drinks, potentially fatal health condition

Author

MACARTHUR, KATE

Subjects
PepsiCo Inc. -- Reports -- Health aspects, The Gatorade Company, Inc. -- Health aspects -- Reports, Soft drink industry -- Reports -- Health aspects -- Research, Beverage industry -- Health aspects -- Research -- Reports, Advertising, marketing and public relations, Business, general, Harvard University. School of Public Health -- Research -- Reports
Abstract

Byline: KATE MACARTHUR PepsiCo's Gatorade is going on a PR offensive in the wake of a study by the New England Journal of Medicine that concludes drinking too much water [...]

Published
2005

15. Coca-Cola tests Coke with Lemon in U.K

Author

Hall, Emma and MacArthur, Kate

Subjects
Homemaker -- Contracts -- Marketing, Coca-Cola Great Britain -- Marketing -- Contracts -- Testing, Advertising agencies -- Contracts, Soft drink industry -- Marketing -- Contracts -- Testing, Carbonated beverages -- Testing -- Marketing, Company marketing practices, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: Emma Hall and Kate MacArthur [London] Coca-Cola is using the U.K. as a test market for a lemon variant of the main Coke brand. Coca-Cola with Lemon will go [...]

Published
2005

16. Upstart looks to borrow Chipotle's special sauce; Fast-riser Noodles & Co. taps burrito chain's chief to keep up heat

Author

Macarthur, Kate

Subjects
Noodles & Co. -- Officials and employees, Restaurant industry -- Officials and employees, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR With an uncomplicated menu of carbohydrate-packed comfort food-noodles, whether Italian penne pastas, Japanese pan noodles, Wisconsin macaroni and cheese or pad Thai-the simply named Noodles & Co. [...]

Published
2005

17. Moran to put Chipotle's organic message front and center

Author

MacArthur, Kate

Subjects
Chipotle Mexican Grill Inc. -- Officials and employees, Restaurant industry -- Officials and employees, Advertising, marketing and public relations, Business, general
Abstract

Byline: Kate MacArthur After losing Kevin Reddy to Noodles & Co., Chipotle has raised its game, naming Monty Moran as its president-chief operating officer and breaking its first TV advertising. [...]

Published
2005

18. BK, McD's wake up to premium coffee; Strengthen, broaden offerings after watching Starbucks conquer U.S

Author

Macarthur, Kate

Subjects
Starbucks Corp. -- Market share -- Marketing, Dunkin' -- Market share -- Marketing, McDonald's Corp. -- Marketing -- Market share, Burger King Corp. -- Marketing -- Market share, Restaurant industry -- Market share -- Marketing, Coffee industry -- Market share -- Marketing, Fast food restaurants -- Market share -- Marketing, Company marketing practices, Company market share, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Hoping to kick up coffee sales, McDonald's and Burger King are bowing to Starbucks and offering their own premium joe. The two sleeping fast-food giants have woken [...]

Published
2005

19. The buck stops here: Wendy's hikes prices; Chain responds to drop in its same-store sales; analysts applaud move

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Prices and rates -- Company sales and earnings, Fast food restaurants -- Prices and rates -- Company sales and earnings, Company earnings/profit, Company pricing policy, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR The company that shook up the fast-food world with the value meal is now doing an about-face. After creating the under-a-buck meal concept that now accounts for [...]

Published
2005

20. Coke pours more online, chases next generation; Interactive outlay could reach10% of media, but efforts off to halting start

Author

OSER, KRIS and MACARTHUR, KATE

Subjects
PepsiCo Inc. -- Growth -- Company sales and earnings -- Investments, Coca-Cola Co. (Atlanta, Georgia) -- Economic aspects -- Company sales and earnings -- Investments -- Growth, Soft drink industry -- Economic aspects -- Company sales and earnings -- Investments -- Growth, Company growth, Company earnings/profit, Company investment, Advertising, marketing and public relations, Business, general
Abstract

Byline: KRIS OSER and KATE MACARTHUR Coca-Cola Co. plans to triple its online budget this year. So what can a classic mass marketer like Coca-Cola hope to achieve online-a medium [...]

Published
2005

21. BK OFFERS FAT TO THE LAND; Quest for young men leads it to drop pretense of health and embrace essence of fast food

Author

MACARTHUR, KATE

Subjects
McDonald's Corp. -- Marketing -- Growth -- Market share -- Contracts -- Management, Burger King Corp. -- Contracts -- Management -- Market share -- Growth -- Marketing, Restaurant industry -- Contracts -- Management -- Market share -- Growth -- Marketing, Company growth, Company marketing practices, Company business management, Company market share, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Jay Leno joked it should come 'wrapped in a last will and testament.'' But by thumbing its nose at the obesity debate with a breakfast sandwich packing [...]

Published
2005

22. SWEET NOTHINGS? Cannibalization a risk as Coke diet brand tally grows to seven

Author

Macarthur, Kate

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Product introduction -- Youth market -- Market share, Soft drink industry -- Product introduction -- Youth market -- Market share, Company market share, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR This summer's cola war will be all about dueling diets-but if it's not careful, Coke will find its brands duking it out against each other. The June [...]

Published
2005

23. Would you like a long walk with those fries? Yes; Exclusive survey: 52% find fast-food's 'healthy balance' push credible

Author

MACARTHUR, KATE

Subjects
McDonald's Corp. -- Company sales and earnings -- Health aspects -- Advertising -- Laws, regulations and rules, Advertising -- Laws, regulations and rules -- Health aspects, Restaurant industry -- Company sales and earnings -- Health aspects -- Consumption data, Convenience foods -- Advertising -- Health aspects -- Consumption data, Government regulation, Company earnings/profit, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR McDonald's proudly trumpets that through 2004 it's sold 300 million salads. Yet during the same time frame, it's also served up more than 1.6 billion double cheeseburgers. [...]

Published
2005

24. Want a Bud? A Coke? Sorry, you'll have to be more specific; Overabundance of line extensions threatens to shoo away consumers

Author

Arndorfer, James B. and Macarthur, Kate

Subjects
Beverage industry -- Marketing -- Forecasts and trends, Company marketing practices, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: JAMES B. ARNDORFER and KATE MACARTHUR Asking the bartender for a Bud just got more complicated. Anheuser-Busch's Budweiser Select, rolled out nationally Feb. 21, is the sixth brew on [...]

Published
2005

25. Wendy's struggles to serve up success; Hopes hipper image helps in post-Dave world

Author

Macarthur, Kate

Subjects
Wendy's International Inc. -- Company sales and earnings -- Rankings -- Innovations, Fast food restaurants -- Company sales and earnings -- Rankings -- Innovations, Company earnings/profit, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR The company that lives by Dave's Way has lost its way. Two years after the death of Wendy's founder Dave Thomas, the third-ranked fast-food chain is struggling [...]

Published
2005

26. Starbucks eyes film

Author

Cuneo, Alice Z. and MacArthur, Kate

Subjects
Starbucks Corp. -- Marketing, Video recordings -- Marketing, Coffee industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Byline: Alice Z. Cuneo, Kate MacArthur Having won multiple Grammy Awards, Starbucks wants an Oscar. The coffee chain, which has become a player in music distribution, is making plans to [...]

Published
2005

27. McDonald's adjusts its sports menu; Fast-feeder shifts focus to Nascar driver level; rethinks Olympic strategy

Author

Macarthur, Kate

Subjects
McDonald's Corp. -- Contracts -- Advertising, Restaurant industry -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general, National Association for Stock Car Auto Racing Inc. -- Contracts -- Advertising
Abstract

Byline: KATE MACARTHUR Amid escalating clutter and sports sponsorship fees, McDonald's Corp. is joining the ranks of marketers that are strategically combining a la carte deals to get greater returns [...]

Published
2005

28. Rivals, sugar industry take aim at Splenda; Competitive sweeteners blast juggernaut's marketing push as misleading to consumers

Author

Macarthur, Kate

Subjects
McNeil Nutritionals L.L.C. -- Cases, Dietary supplements industry -- Cases, False advertising -- Cases, Company legal issue, Advertising, marketing and public relations, Business, general, Sugar Association -- Cases
Abstract

Byline: KATE MACARTHUR In four short years, Splenda has gobbled up more than half the sugar-substitute category, and competitors want sweet revenge. Rivals are fighting back against the upstart's marketing [...]

Published
2005

29. A McD's devotee, Bell was 'destined to lead' company

Author

Macarthur, Kate

Subjects
McDonald's Corp. -- Officials and employees, Bell, Charles, Restaurant industry -- Officials and employees, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Charlie Bell, former president-CEO and co-architect of McDonald's dazzling comeback, died Jan. 16 of colorectal cancer in his native Sydney, Australia. The 44-year-old business star died eight [...]

Published
2005

30. Pays for ideas, not execution: Arches asks global shops to share

Author

Macarthur, Kate

Subjects
McDonald's Corp. -- Marketing -- Officials and employees -- Forecasts and trends, Restaurant industry -- Marketing -- Officials and employees -- Forecasts and trends, Marketing industry -- Forecasts and trends -- Officials and employees, Company marketing practices, Market trend/market analysis, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR McDonald's Chief Global Marketing Officer Larry Light, CEO Mike Roberts and Senior VP-Global Brand Business Dean Barrett plan to spend February and March meeting with agencies in [...]

Published
2005

31. McD's '05 strategy hinges on 'balance'; But expert says public may find push suspicious

Author

Macarthur, Kate

Subjects
McDonald's Corp. -- Planning -- Marketing, Restaurant industry -- Planning -- Marketing, Company marketing practices, Company business planning, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR Intent on taking its 'leadership marketing'' to the next level, McDonald's Corp. has outlined its top five global marketing programs for 2005, and communicating 'balanced lifestyles'' tops [...]

Published
2005

32. Leventhal aims to intensify consumers' thirst for Evian

Author

Macarthur, Kate

Subjects
Evian Waters of America Inc. -- Officials and employees -- Advertising, Drinking water, Bottled -- Product information -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Byline: KATE MACARTHUR With bottled water increasingly in demand, you would think Eric Leventhal would have a relatively easy job. But as more than a hundred rival water brands flood [...]

Published
2005

33. Coke gives away 4 mil cans in U.K

Author

Hall, Emma and MacArthur, Kate

Subjects
Coca-Cola Great Britain -- Advertising -- Management, Soft drink industry -- Advertising -- Management, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Byline: Emma Hall and Kate MacArthur [London] Coca-Cola GB is giving away more than 4 million cans of Diet Coke in the U.K. this week and increasing the brand's U.K. [...]

Published
2005

34. Boy meets grill: Charbroil spots get primal; `Flame keeper' ad flareup pits brand vs. Weber

Author

MacArthur, Kate

Subjects
Weber Inc. -- Advertising, W.C. Bradley Co. -- Advertising, Barbecues (Fireplaces) -- Advertising, Barbecue grills, Home appliances industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

As barbecue season approaches, the marketer of Charbroil is fighting fire with fire to establish dominance over the seemingly ubiquitous Weber grill. Charbroil marketer W.C. Bradley & Co. is the [...]

Published
2001

35. McDonald's flips business strategy; With an eye to doubling U.S. sales, burger giant vows to keep it simple

Author

MacArthur, Kate

Subjects
McDonald's Corp. -- Marketing, Fast food restaurants -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

After investing more than $1 billion in its ``Made For You'' program to bring more variety to its menu, McDonald's Corp. is now doing an about-face. Simplicity is the new [...]

Published
2001

36. Interpublic still faces hurdles in True North deal ; Ad giant needs to address issues of integration and client conflict

Author

Hughes, Laura Q. and MacArthur, Kate

Subjects
Interpublic Group of Companies Inc. -- Mergers, acquisitions and divestments, True North Communications Inc. -- Mergers, acquisitions and divestments, Advertising agencies -- Mergers, acquisitions and divestments, Company acquisition/merger, Advertising, marketing and public relations, Business, general
Abstract

True North Communications finally found a buyer last week. But now that Interpublic Group of Cos. snatched up True North for $2.1 billion to eclipse WPP Group as the world's [...]

Published
2001

37. How it came together

Author

Hughes, Laura Q. and MacArthur, Kate

Subjects
Interpublic Group of Companies Inc. -- Mergers, acquisitions and divestments -- Management, True North Communications Inc. -- Mergers, acquisitions and divestments -- Management, Advertising agencies -- Mergers, acquisitions and divestments, Company business management, Company acquisition/merger, Advertising, marketing and public relations, Business, general
Abstract

True North Communications' 'For Sale' sign went up after its loss last November of DaimlerChrysler's $1 billion consolidated Chrysler Group account. But the relationship that eventually led to a deal [...]

Published
2001

38. Does tie-in pose conflict?

Author

MacArthur, Kate

Subjects
The Walt Disney Co. -- Contracts, McDonald's Corp. -- Contracts, Conglomerate corporations -- Contracts, Restaurant industry -- Contracts, Restaurants -- Contracts, Marketing -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

When McDonald's Corp. inked a 10-year global alliance with Walt Disney Co., it locked out archrival Burger King Corp. and other fast-feeders from tapping into Disney's kid-drawing power for movies, [...]

Published
2001

39. Player Profile: Ryan rises at McDonald's; change may be on menu; Unexpectedly, exec leapfrogs to VP-marketing

Author

MacArthur, Kate

Subjects
McDonald's Corp. -- Marketing, Fast food restaurants -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Predictably, Tom Ryan is bringing variety to McDonald's Corp. in more ways than one. On the heels of launching the New Tastes Menu, a 40-item menu aimed at creating what [...]

Published
2001

41. Jack's fighting at fifty ; Jack in the Box struggles with image and rivals

Author

MacArthur, Kate

Subjects
Jack in the Box Inc. -- Advertising, Advertising agencies -- Product information, Advertising, marketing and public relations, Business, general
Abstract

Jack in the Box has spent the last five years mocking its fast-food competitors in its advertising. With every new TV spot, the chain's clown-faced icon seems to send a [...]

Published
2001

42. TN to spin out multicultural agency network ; Coleman Communications Group to include Hispanic, Asian shops

Author

MacArthur, Kate and Halliday, Jean

Subjects
New America Strategies Group -- Management, Coleman Communications Group -- Management, True North Communications Inc. -- Management, Advertising agencies -- Management, Company business management, Advertising, marketing and public relations, Business, general
Abstract

True North Communications this week likely will announce a deal-if not one speculators had been looking at. The holding company, whose own future is in play, is expected to announce [...]

Published
2001

43. Player Profile: Dreveny coaches his team to crow about creativity; Creative chief at FCB Worldwide inspires staffers

Author

MacArthur, Kate

Subjects
FCB Worldwide Inc. -- Officials and employees -- Management, Advertising agencies -- Officials and employees, Company business management, Advertising, marketing and public relations, Business, general
Abstract

Bob Dreveny is on a mission, and to prove it to his staff, he went so far as to don a pair of black sunglasses and a fedora to sing [...]

Published
2001

46. McDonald's varies menu, promos

Author

MacArthur, Kate

Subjects
Advertising, marketing and public relations, Business, general
Abstract

McDonald's Corp. is emphasizing ongoing variety over quickie promotions in its 2001 marketing plan to spice up dull sales. At the heart of the plan is the burger chain's New [...]

Published
2001

48. Interpublic: Home of Whopper?

Author

MacArthur, Kate and Beardi, Cara

Subjects
Interpublic Group of Companies Inc. -- Contracts -- Advertising, Burger King Corp. -- Advertising -- Contracts, Draft Inc. -- Contracts -- Advertising, Mithun (Minneapolis, Minnesota) -- Contracts -- Advertising, Advertising agencies -- Contracts, Fast food restaurants -- Advertising -- Contracts, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Burger King Corp. is poised to name its choice for its kids' and promotion agencies this week, a move that could give Interpublic Group of Cos. a clean sweep of [...]

Published
2001

49. Why Philips left Messner; After 10 years, issues of chemistry and consistent brand message rose

Author

Elkin, Tobi and MacArthur, Kate

Subjects
Koninklijke Philips N.V. -- Contracts, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG -- Contracts, Consumer electronics industry -- Contracts, Advertising agencies -- Contracts, Consumer electronics, Consumer electronics industry, Contract agreement, Advertising, marketing and public relations, Business, general
Abstract

Philips Electronics' slogan was ``Getting better.'' But the relationship between the Dutch marketer and longtime shop Messner Vetere Berger McNamee Schmetterer/Euro RSCG Worldwide, New York, apparently was getting worse. The [...]

Published
2001

50. Checkers goes on the run

Author

Davis, Wendy and MacArthur, Kate

Subjects
Checkers Drive-In Restaurants Inc. -- Advertising, Restaurants, Restaurant industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Fast-food chain Checkers Drive-In Restaurants takes eating on the run to novel extremes in a new campaign that features people chowing down on fries and burgers while skateboarding, bowling, even [...]

Published
2001

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