1. Creative that endures.
- Author
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Cuneo, Alice Z.
- Subjects
- *
ADVERTISING agencies , *ELECTRONIC commerce , *FINANCIAL services industry - Abstract
The article highlights the projects of advertising shop Goodby Silverstein & Partners in 2000. The agency was named 2000 U.S. Agency of the Year, by the periodical "Advertising Age." The shop revived the Hewlett-Packard Co. brand with an integrated campaign centered on the garage in which the company was founded. In less than two years, the agency helped build E-Trade Securities into one of the most powerful online financial services brands.
- Published
- 2001